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Article
Publication date: 1 March 1998

David J. Paper and David Nicol

This paper provides a longitudinal view of one organization’s experiences with IT implementation and Business Process Reengineering since 1990. The organization is…

Abstract

This paper provides a longitudinal view of one organization’s experiences with IT implementation and Business Process Reengineering since 1990. The organization is EuroProducts; a manufacturer of air freshener and related products located in thecountry, in the West of England, EuroProducts has identified data integration and data standardization as critical to leverage increased performance from its materials requirements process flow. As a result, a new MRP system is being introduced to integrate data input from factory floor workers, management, staff, and IS professionals. The goal is to use the new MRP system as a rallying point to facilitate redesign of material requirements work flows. Aspects of innovation and systems theory are introduced to help the authors organize and identify root causes of the problems EuroProducts has had with its IT implementation and reengineering efforts.

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Journal of Systems and Information Technology, vol. 2 no. 1
Type: Research Article
ISSN: 1328-7265

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Book part
Publication date: 17 February 2017

William G. Egelhoff and Joachim Wolf

The role of HQ in the contemporary MNC has recently received a good deal of research attention. This article argues that the contemporary MNC requires an organizational…

Abstract

The role of HQ in the contemporary MNC has recently received a good deal of research attention. This article argues that the contemporary MNC requires an organizational model that can embrace different perspectives of the HQ role. The same HQ must at times hierarchically lead the firm and at other times assume a more passive, facilitative role that allows direct interaction and decision making among the subunits to coordinate interdependency within the firm. To achieve this integration, the article proposes a contingency model that specifies when the HQ should assume a hierarchical role and when it should assume a facilitative role.

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Multinational Corporations and Organization Theory: Post Millennium Perspectives
Type: Book
ISBN: 978-1-78635-386-3

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Article
Publication date: 1 April 1995

Dale Littler and Katrin Schlieper

Explores the demand and supply side factors likely to affectinternational branding strategies with particular emphasis on theEuropean market. The study of the European…

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2056

Abstract

Explores the demand and supply side factors likely to affect international branding strategies with particular emphasis on the European market. The study of the European confectionery industry highlights some of the major factors and issues in the debate regarding the development of the standard European brand and concludes that strategic variety is likely to be the accepted feature of the branding strategies of the different players based on varying degrees of standardization and adaptation of the various elements.

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International Marketing Review, vol. 12 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 May 1992

Tevfik Dalgic

Considers the European Community, which will be transformed into aninternal Euromarket in 1993 by combining several elements of bothnational and international markets…

Abstract

Considers the European Community, which will be transformed into an internal Euromarket in 1993 by combining several elements of both national and international markets. Attempts to analyse the Euromarket as a global marketplace with all enabling conditions for globalization.

Details

International Marketing Review, vol. 9 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 March 2002

Ashok Ranchhod, Cãlin Gurãu and Jonathan Lace

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities…

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2789

Abstract

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on line, businesses will be forced to alter both their internal and external communication strategies, and be prepared to flow with the changes. One of the sectors that can benefit from the global expansion of Internet communications is biotechnology. In order to understand the on‐line corporate communication model used by biotechnology companies, the Internet sites of 600 firms were accessed and analysed. The data presented highlight the type of on‐line messages, their function (marketing or PR oriented), the targeted audiences, and the level of on‐line interaction provided by the company’s site. Finally, the interpretation of results concludes with an integrated on‐line communication model for biotechnology companies.

Details

Qualitative Market Research: An International Journal, vol. 5 no. 1
Type: Research Article
ISSN: 1352-2752

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