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Article
Publication date: 1 October 2006

Eun Joo Park, Eun Young Kim and Judith Cardona Forney

This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the…

Abstract

Purpose

This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping.

Design/methodology/approach

A self‐administered questionnaire developed from the literature was administered to 217 college students during a scheduled class. They were enrolled at one metropolitan university in a southwestern state in the USA. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.53.

Findings

Fashion involvement and positive emotion had positive effects on consumers' fashion‐oriented impulse buying behavior with fashion involvement having the greatest effect. Hedonic consumption tendency was an important mediator in determining fashion‐oriented impulse buying.

Research limitations/implications

This study was limited to college students at one metropolitan university in a southwestern state in the USA and to general fashion products.

Practical implications

Retailers may encourage consumers' positive emotion through strategies such as store design, product displays, package design, and sales. A focus on entertainment, interest, and excitement may be as important as getting the right mix of merchandise and pricing. Other retail strategies might be to stress the relative rationality and non‐economic rewards of impulse buying in advertising efforts; to make impulse purchases more risk free through convenient return policies; and to increase enablers such as offering credit and extending store hours.

Originality/value

Few studies exist for predicting fashion‐oriented impulse buying behavior. This study addresses the need to examine impulse buying behavior related to fashion products.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 1 July 2004

Eun Young Kim and Youn‐Kyung Kim

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to…

Abstract

Shopping online for clothing products is gaining in popularity. This study identified the dimensions of online shopping attributes and predictors of the intention to purchase clothes, jewelry, or accessories based on online shopping attributes and demographic variables. A mailing survey was conducted with 303 adults who had a computer at home and had access to the Internet in the USA. The perceived attributes of online shopping consisted of four factors: transaction/cost; incentive programs; site design; and interactivity. The transaction/cost factor and the incentive programs factor, along with demographic variables (gender, income and number of children), were important predictors in determining the intention to purchase clothing, jewelry, or accessories via the Internet. Incentive program also mediated the relationship between education level and online purchase intention. This study provides managerial implications for the future online marketing of clothing products.

Details

European Journal of Marketing, vol. 38 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 15 May 2007

Dee K. Knight and Eun Young Kim

This study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among…

Abstract

Purpose

This study sets out to examine the causal relationships among consumers' need for uniqueness, brand perceptions, and purchase intention of a US apparel brand among Japanese Generation Y consumers.

Design/methodology/approach

A self‐administered questionnaire was used to collect data from 175 students enrolled at two Japanese metropolitan universities. A structural equation model using correlation matrix with maximum likelihood was estimated using LISREL 8.53.

Findings

Japanese consumers' need for uniqueness consisted of avoidance of similarity, unpopular choice and creative choice. The consumers' need for uniqueness was negatively related to the perceived quality, whereas the creative choice was positively related to the emotional value in perceptions of the US apparel brand. The perceived quality decreased purchase intention, while the emotional value increased purchase intention.

Research limitations/implications

This study was limited to students at two Japanese metropolitan universities and to one US apparel brand.

Practical implications

Consumer need for uniqueness may be considered when developing merchandising and marketing strategies for the Generation Y consumer cohort in domestic and international markets. A focus on emotional values can be successful in creating and maintaining a brand relationship with the focal consumer market.

Originality/value

Few, if any, studies exist that investigate Japanese Generation Y consumers' need for uniqueness and its relationship to brand perceptions. This study addresses perception of a foreign brand and purchase intention related to consumers' need for uniqueness.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 11 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Content available
Article
Publication date: 1 July 2006

Abstract

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 10 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 27 November 2018

Jae-Eun Kim, Stephen Lloyd, Keji Adebeshin and Ju-Young M. Kang

The purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising.

Abstract

Purpose

The purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising.

Design/methodology/approach

This research employs a semiotic analysis of masstige brand advertising to discover those messages and themes that emerge and that communicate masstige values.

Findings

The research identifies identitary values that are exclusive to masstige brands, and those they share with luxury brands.

Research limitations/implications

The purpose of this research is not to make generalizations; rather, its purpose is to offer insights into those themes that define luxury and masstige brand identitary values.

Practical implications

The research provides insights into the key identifiers, which may inspire further research and provide marketing insights for the operation management in luxury fashion.

Originality/value

The research contributes to luxury and masstige retail brand research by identifying the symbolic meaning of luxury advertising.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 25 September 2018

Seohee Chang and Gi Eun Chung

Individuals’ daily leisure activities undertaken close to home often appear in tourism contexts when individuals are away from home. Previous studies have suggested that…

Abstract

Purpose

Individuals’ daily leisure activities undertaken close to home often appear in tourism contexts when individuals are away from home. Previous studies have suggested that such leisure-tourism connection behaviors are enhanced by leisure involvement and leisure habits. However, few studies have examined if such a connection may have variations by life stage and gender. Therefore, this study aims to examine the roles of life stage and gender in consistency between leisure and tourism, in consideration of involvement and habit. The study samples were university graduates (n = 681) who had graduated from a university in the United States and were currently working and university students (n = 706) who were enrolled and taking classes at a university in the United States.

Design/methodology/approach

Data were analyzed using descriptive analysis, exploratory factor analysis, t-test, two-way ANOVA and multiple regression analysis.

Findings

The findings revealed differences in the effects of leisure involvement and habit factors on the leisure-tourism connection behaviors by life stage and gender. More details are presented in this paper.

Originality/value

This study is the first study to examine the leisure-tourism connection behaviors in consideration of life stage and gender.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 7 August 2017

Eun-Suk Yang, Jong Dae Kim, Chan-Young Park, Hye-Jeong Song and Yu-Seop Kim

In this paper, the problem of a nonlinear model – specifically the hidden unit conditional random fields (HUCRFs) model, which has binary stochastic hidden units between…

Abstract

Purpose

In this paper, the problem of a nonlinear model – specifically the hidden unit conditional random fields (HUCRFs) model, which has binary stochastic hidden units between the data and the labels – exhibiting unstable performance depending on the hyperparameter under consideration.

Design/methodology/approach

There are three main optimization search methods for hyperparameter tuning: manual search, grid search and random search. This study shows that HUCRFs’ unstable performance depends on the hyperparameter values used and its performance is based on tuning that draws on grid and random searches. All experiments conducted used the n-gram features – specifically, unigram, bigram, and trigram.

Findings

Naturally, selecting a list of hyperparameter values based on a researchers’ experience to find a set in which the best performance is exhibited is better than finding it from a probability distribution. Realistically, however, it is impossible to calculate using the parameters in all combinations. The present research indicates that the random search method has a better performance compared with the grid search method while requiring shorter computation time and a reduced cost.

Originality/value

In this paper, the issues affecting the performance of HUCRF, a nonlinear model with performance that varies depending on the hyperparameters, but performs better than CRF, has been examined.

Details

Engineering Computations, vol. 34 no. 6
Type: Research Article
ISSN: 0264-4401

Keywords

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Article
Publication date: 29 November 2018

Young Eun Park, Hyunsang Son, Sung-Un Yang and Jae Kook Lee

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis…

Abstract

Purpose

The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.

Design/methodology/approach

The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.

Findings

Results indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.

Practical implications

Corporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.

Originality/value

The study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

Details

Journal of Communication Management, vol. 23 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

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Article
Publication date: 10 July 2017

Young-Min Lee and Sung-Eun Cho

The purpose of this paper is to ascertain the status of recent Korean four-year college students’ acquisition of vocational qualification certificates (hereinafter…

Abstract

Purpose

The purpose of this paper is to ascertain the status of recent Korean four-year college students’ acquisition of vocational qualification certificates (hereinafter “certificates” or “qualifications”), the factors that influence certificate acquisition, and the resulting employment and wage effects.

Design/methodology/approach

Regression analysis was conducted on the data from the Graduates Occupational Mobility Survey.

Findings

The results showed that females and medicine and education majors had higher rates of vocational qualifications, as did the students in provincial as compared to metropolitan areas and students with high grades. In terms of effects on labor market outcomes, vocational qualifications exert a moderate degree of positive influence on employment rate, wage at the time of initial employment, and current wage (i.e. there is a persistent wage effect).

Originality/value

This study will provide policy implications to decrease youth unemployment in Korea and worldwide as well as to build employment services supporting the acquisition of vocational qualifications across various disciplines.

Details

Education + Training, vol. 59 no. 6
Type: Research Article
ISSN: 0040-0912

Keywords

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Article
Publication date: 1 August 2016

Young Jong Kim and Eun Sil Kim

The purpose of this paper is to investigate the interrelationship between public service motivation (PSM) and corruption theory. This paper further explores the…

Abstract

Purpose

The purpose of this paper is to investigate the interrelationship between public service motivation (PSM) and corruption theory. This paper further explores the possibility of integrating two theories in order to prevent corruption.

Design/methodology/approach

Existing theories on PSM and corruption were briefly reviewed in finding the connection between the two theories. The discussions primarily focus on finding the theoretical and empirical interrelationship between PSM theories and corruption theories.

Findings

This paper suggests applying PSM theories in preventing corruption by adding ethical dimension of PSM to corruption theories. In other words, the PSM constructs can be incorporated in developing an anti-corruption strategy. In the context of public administration, the authors find the importance of PSM theory in developing an effective anti-corruption strategy.

Practical implications

Public officials should be encouraged to possess strong ethical standards in public service; highly motivated candidates for public service positions should be sought in order to create a clean and reliable government; and PSM educational programs in the early stages of schooling should be adopted to stimulate ethics for young children.

Originality/value

This study adds contributions to the understanding of theoretical relationship between PSM and corruption theory. The authors suggest that integrating PSM and corruption theory can be beneficial in building new paradigms to prevent corruption in a country such as Korea.

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. 4 no. 2
Type: Research Article
ISSN: 2049-3983

Keywords

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