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Article
Publication date: 2 February 2010

Keitiline Ramos Viacava and Eugenio Avila Pedrozo

The purpose of this paper is to highlight how methodological and educational construction in the realm of higher education in management – which aims to meet the demands

744

Abstract

Purpose

The purpose of this paper is to highlight how methodological and educational construction in the realm of higher education in management – which aims to meet the demands of current problems – depends on the recognition of open systems' dynamic complexity at their multiple levels, on the interdependence between ecosphere or ecosystem Earth and organizations and individuals, as well as on the integration of the neurocerebral system (as a complex unit of the whole) based on adaptive decision making as a feature that emerges from the system.

Design/methodology/approach

Having complexity as a background, this paper is based on post‐normal science and interdisciplinary practices to discuss the following points in an interrelated and non‐linear way: multidimensional organizations, decisions and strategies, teaching of strategic skills oriented towards adaptive decision making, metacognitive development and emotion/motivation.

Findings

The adaptive decision perspective adopted by post‐normal science encourages the incorporation of human characteristics and potentialities that are currently neglected in management sciences. Such characteristics and potentialities mean evolving from an understanding of the human mind as an automatic data processor to a logic that allows us to consider the interaction between emotion and cognition as well as between these two and their environment, thus connecting individual‐organization‐society. This paper suggests that teaching/learning strategic skills oriented to adaptive decision making depends on educators and students' metacognitive development and on identifying social and environmental conditions that are capable of promoting the emotional/motivational balance needed for such expression.

Research limitations/implications

There is no empirical proof.

Originality/value

Management studies have been oversimplified by a pragmatic and deterministic orientation. This paper is a contribution to higher education management educators who wish to focus on new elements in these studies, thus preparing management students to act with more awareness and flexibility in an organizational environment that is increasingly complex and ever changing. This environment is beginning to be guided by competitiveness and sustainability in a dialogical way, thus creating complex relations between individuals‐organizations‐society.

Details

On the Horizon, vol. 18 no. 1
Type: Research Article
ISSN: 1074-8121

Keywords

Book part
Publication date: 1 August 2012

Eugenio Avila Pedrozo, Marcelo Fernandes Pacheco Dias and Mônica C.S. de Abreu

Purpose – Agribusiness is crucial for the Brazilian trade balance surplus. Innovation, not only that focused on technology or productivity, is a basic condition for its…

Abstract

Purpose – Agribusiness is crucial for the Brazilian trade balance surplus. Innovation, not only that focused on technology or productivity, is a basic condition for its development. The context of the agribusiness activities in a developing country is dynamic and requires a multilevel and multifaceted view. This suggests that these features need to be incorporated both in the theories and methods. Therefore, we propose a method, from within the perspective of Configurations Theory, of capturing this dynamic multidimensionality. The method was applied in the context of the rice-farming business in Southern Brazil.

Methodology/approach – The proposed method, which we refer to as a Case Study Method with Multiple Units of Analysis and Mixed Methods, was applied in a research organization in an attempt to identify the evolution of innovation while considering a theoretical perspective based on multilevel rules.

Findings – Six different configurations in the temporal organization of research were identified. These six configurations describe the evolution of four emphases given to innovation, the drivers associated with the evolution of these emphases, and the changes that have occurred over time.

Social implications – The results may provide support for new public policies for rice farming and lead to improvements in the organization's strategies for innovation.

Originality/value of chapter – The combination of methods used (Case Study, Qualitative Comparative Analysis, Social Network Analysis, Path Dependence, and Patterns of Decision Making) to study configurations, together with the dynamic approach to innovation based on multilevel rule, is unique.

Article
Publication date: 1 August 2006

Luciano Barin Cruz, Eugênio Ávila Pedrozo and Vânia de Fátima Barros Estivalete

The purpose of this article is to present a framework that allows an ampler understanding of the evolution process tracked by companies in the pursuit of strategies for…

3115

Abstract

Purpose

The purpose of this article is to present a framework that allows an ampler understanding of the evolution process tracked by companies in the pursuit of strategies for sustainable development, taking into account the increasing awareness of the social and environmental pressures facing business.

Design/methodology/approach

The article adopts an interdisciplinary approach, using the complexity standpoint, allowing the articulation of the main axis of this study: sustainable development, organizational strategies and organizational learning.

Findings

Consideration of the type of learning undertaken by companies to advance in the direction of strategies oriented to sustainability. This is analyzed in light of the complexity theory, showing the need of transformations in the individual values, a transformation that will reflect itself in the organization and in society.

Research limitations/implications

No empirical research is conducted to analyze the importance of the learning type for the orientation to sustainability in companies. Future research may verify this importance.

Practical implications

The article points to the need for sustainable business actions that are oriented to people and society in general. Some propositions can help managers to manage the considerable difficulties dealing with sustainable development pressures.

Originality/value

The text deepens the understanding about the evolution towards sustainability oriented strategies, considering the learning type as a key concept. It operationalizes the contributions of the complexity theory, according to the view of Edgar Morin (a French perspective). This allows a different comprehension of the non linear behavior patterns that are common in the organizations.

Details

Management Decision, vol. 44 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 11 September 2007

Luciano Barin Cruz, Eugenio Avila Pedrozo, Rosangela Bacima and Beatriz Queiroz

Inspired by a framework about the insertion of sustainable development in business strategy proposed by Steurer et al., the purpose of this article is to describe the…

1378

Abstract

Purpose

Inspired by a framework about the insertion of sustainable development in business strategy proposed by Steurer et al., the purpose of this article is to describe the Caras do Brasil (Faces of Brazil) program, highlighting its characteristics and how these can contribute to a new interpretation of the framework initially proposed.

Design/methodology/approach

A posteriori longitudinal research was undertaken with the first phase containing the theoretical research and the second phase containing the study of the Caras do Brasil (Faces of Brazil) program, which was designed as an incentive for the commercial development of small producers.

Findings

The present case demonstrates two characteristics that give reason to refine the framework proposed by Steurer et al. stakeholder pressures (either transactional or interactional) present differently; and the pressure of stakeholders is predominantly related to social concerns, rather than the predominance of environmental concerns stated by Steurer et al.

Research limitations/implications

The study limited itself to a posteriori data collection of the presented case, given that it was impossible to follow the program regularly from its implementation. The results were generated through the perspectives of employees in the sustainable development department of the Pão de Açucar Group, in view of the fact that it was not possible to interview each of the stakeholders involved.

Practical implications

For managers of many companies, the case can be considered an example of programs that seek to develop commercial activities with producers of poorer regions through the equilibrium of the economic, social and environmental dimensions.

Originality/value

The article demonstrates the differences of interpretation of the framework proposed by Steurer et al. when it is used to analyze a business program in a southern country such as Brazil. Separating transactional and interactional stakeholders grants the framework a higher level of detail.

Details

Management Decision, vol. 45 no. 8
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 25 July 2013

Lourdes Susaeta, José Ramón Pin, Sandra Idrovo, Alvaro Espejo, Maria Belizón, Angela Gallifa, Marisa Aguirre and Eugenio Avila Pedrozo

The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both…

2958

Abstract

Purpose

The purpose of this paper is to address the subject of work attitude drivers within the current scenario considering two influencing factors, culture and generation. Both membership of a particular generation and membership of a particular culture can affect individuals' work attitudes. The study considers these two factors in order to analyse five dimensions that are sources of work attitudes: life project, professional ethics, and attitude towards authority, leadership and commitment to the company.

Design/methodology/approach

Drawing upon a sample of almost one thousand people from various Ibero‐American countries, the results show significant differences between generations and cultures, particularly when focusing on the life project.

Findings

Among its conclusions, the paper points out that Latin America cannot be viewed as a homogenous whole in terms of individual work attitude. On the contrary, it is characterised by a significant degree of national diversity and managers should take this into account when designing initiatives to improve employee motivation.

Originality/value

The contribution that this paper seeks to make is to include the cross‐cultural perspective in the study of attitudes towards work, which has received less attention in previous studies.

Details

Cross Cultural Management: An International Journal, vol. 20 no. 3
Type: Research Article
ISSN: 1352-7606

Keywords

Article
Publication date: 6 January 2012

Carolina Turcato, Luciano Barin‐Cruz and Eugenio Avila Pedrozo

This study aims to investigate how an organic cotton production network learns to maintain its hybrid network and its sustainability in the face of internal and external pressures.

1879

Abstract

Purpose

This study aims to investigate how an organic cotton production network learns to maintain its hybrid network and its sustainability in the face of internal and external pressures.

Design/methodology/approach

A qualitative case study was conducted in Justa Trama, a Brazilian‐based organic cotton production network formed by six members with different roles and organisational logics.

Findings

The study contributes to the literature on hybrid organisations by suggesting that in the case of networks, a compromise strategy is required at the internal level and a manipulation strategy is required at the external level. The network has to learn how to engineer a compromise among internal members and to enforce change among external institutions to maintain its sustainability.

Social implications

The study was performed in Brazil, a country with serious social and environmental problems. The study thus informs managers of social economy organisations on how to deal with internal and external pressures to maintain their organisation's sustainability as well as policy makers on the importance of these alternative organisations and the importance of specific legislation to stimulate this type of initiative.

Originality/value

The body of research on how hybrid organisations learn to deal with the mutual influence of internal organisational responses and changes in external institutions is limited. Furthermore, this mutual influence has rarely been studied in the context of networks, in which multiple members have to work together to achieve organisational and network‐level objectives as well as to respond to institutional pressures.

Article
Publication date: 31 July 2009

Luciano Barin Cruz and Eugênio Avila Pedrozo

The purpose of this paper is to propose potential challenges faced by multinational companies (MNCs) managing corporate social responsibility (CSR) strategies.

6008

Abstract

Purpose

The purpose of this paper is to propose potential challenges faced by multinational companies (MNCs) managing corporate social responsibility (CSR) strategies.

Design/methodology/approach

The paper is based on two inductive case studies of French MNCs in the retail sector. Data from interviews and documents were collected and analysed at the headquarters in France and the Brazilian subsidiary.

Findings

The paper contributes in the following ways: five challenges are proposed that must be faced by MNCs in managing their CSR strategy. The challenges are related to the link between literature and three dimensions and five sub‐dimensions that emerged from the two cases studied: the governance structure (the structure of the CSR department and dialogue with stakeholders); corporate ethics (the definition of objectives and corporate posture); and organizational learning (awareness and information exchanged about CSR).

Research limitations/implications

As this is a topic that is little addressed by the CSR's literature, a future research agenda for the relation between the headquarters and the subsidiary in considering CSR strategies can be established. It is suggested that the five challenges presented here should be deeply explored and potential solutions for each one can be investigated in depth.

Practical implications

The proposed challenges can yield some implications for managers of MNCs who are intending to manage the headquarters/subsidiary relationship considering the MNCs' CSR strategies. They should identify adapted ways to introduce actions related to the three dimensions and five sub‐dimensions presented here.

Originality/value

Little attention has been paid to this specific link between CSR and MNC literature: the relation between the headquarters and the subsidiary considering CSR strategies. This paper proposes some challenges that can help researchers investigate potential solutions and managers to have an agenda to be addressed.

Details

Management Decision, vol. 47 no. 7
Type: Research Article
ISSN: 0025-1747

Keywords

Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

Keywords

Content available
Book part
Publication date: 1 August 2012

Abstract

Details

West Meets East: Toward Methodological Exchange
Type: Book
ISBN: 978-1-78190-026-0

Book part
Publication date: 1 August 2012

Catherine L. Wang, David J. Ketchen and Donald D. Bergh

Welcome to the seventh volume of Research Methodology in Strategy and Management. The mission of this book series is to provide a forum for critique, commentary, and…

Abstract

Welcome to the seventh volume of Research Methodology in Strategy and Management. The mission of this book series is to provide a forum for critique, commentary, and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods to understand how firms can attain and sustain competitive advantage. How researchers employ different methods to conduct their research in different research contexts and understand the implications associated with their research choices is fundamental to the methodological rigour and the advancement of strategic management theory.

Details

West Meets East: Toward Methodological Exchange
Type: Book
ISBN: 978-1-78190-026-0

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