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Action from activists is at the origin of many initiatives that end up injecting moral concerns into the way companies operate. In such instances, activists function as moral entrepreneurs that lastingly change the definition of what constitutes morally acceptable corporate behavior. Yet, in order to have such a lasting effect on companies, activist efforts need to pass through multiple stages that deal with both the effective mobilization of their own constituents and the triggering of corporate responses that can induce broader change in the economy. In the present chapter, the authors study how local shareholder activists initiated and helped sustain the process that led to the establishment of active ownership in Switzerland between 1997 and 2011. Active ownership refers to the active engagement of shareholders with firms to push them toward considering environmental, social, and corporate governance criteria in their decision-making. The case illustrates the processual nature of moralizing dynamics initiated by activists and emphasizes the long-term and cumulative nature of many moralization projects.

Confessions are said to be important for members’ tribal experiences and they are usually ascribed religious meanings in existing research on consumer tribes. This suggests that confessions have a regulative role for tribal life. By employing the Foucauldian notion of pastoral power, the present study explores confession practices and examines how control is manifested.

The study is based on a netnographic study and analysis of tribal members’ confessions across three online consumer tribes devoted to opera (Loggionisti, who are opera aficionados of the La Scala theatre in Milan, Italy), sports (football and hockey fans of Djurgården, Sweden), and cars (Alfa Romeo owners).

We demonstrate how confessions align consumers with the common tribe ethos and how this constitutes members into various subject positions, which are fundamental social processes for reinforcing the tribe. More specifically, it demonstrates four types of subject positions: the ‘pastor’, ‘regular sheep’, ‘good sheep’ and ‘black sheep’, and how these subject positions regulate the actions of tribe members.

The present study theorizes how control is manifested and facilitated in consumer tribes. The study also explicates the confession and its role as a religious regulating practice fundamental for the life of a consumer tribe.

Community managers can recognize the different subject positions that emerge within a community and help facilitate the interactions among community members.

Previous studies are silent about how confessions reproduce control in consumer tribes. The present study highlights confession practices and the constitution of subject positions, which regulate as well as reinforce consumer tribes.

Ethical conduct by politicians involves more than respect for the law and adherence to rules governing conflicts of interest. It displays fidelity to a democratic ethos. In this chapter, I provide a characterization of the democratic ethos and sketch its connection to recent work in democratic theory. Second, I describe the sort of fidelity to the democratic ethos that is a condition of ethical conduct by politicians. Third, I suggest a mechanism through which greater adherence to a suitable version of the democratic ethos might be achieved.

In this chapter, we examine the interplay between external legitimacy judgments, internal identity beliefs, and conceptions of sustainability. Based on observation at industry events and interviews with key stakeholders, we examine how organizational actors interpret the concept of sustainability in civil aviation, an industry subject to intense legitimacy threat for its environmental impact. We find that the concept of sustainability is interpreted through a process of naturalization, by which conceptual ties to past practices are forged, and the concept becomes corrupted. We describe three mechanisms (relabeling, bundling, and zooming out) through which concept naturalization occurs, and we show how this process creates resonance between sustainability and an industry ethos, which captures the aspirations, ideals and values of the industry.

Purpose – The aim of this chapter is to share our thoughts and observations about some of the ethical issues that arise when researching sport-drinking cultures. In particular, the chapter focuses on what researchers should do when they witness potentially harmful and risky drinking behaviour.

Approach – The chapter is written mainly from an ethics disciplinary background. We use philosophical methods to analyse, evaluate and interrogate certain claims, assumptions and judgements about moral action and inaction in the research context. We employ ethical concepts in general and research ethics concepts in particular to make and defend value judgements about what is reasonable or unreasonable, right or wrong, and good or bad in relation to witnessing risky and harmful behaviour.

Findings – The chapter argues that in some situations there are good and perhaps compelling moral reasons for researchers to take action when they observe certain problematic drinking behaviour. Researchers who fail to notice and/or act may be morally blameworthy and culpable in other ways, e.g. in breach of contract or code of conduct.

In this chapter, we contextualise an ethical codex introduced in the Danish Central Administration. As a management tool, the codex is intended to curb a mounting distrust induced by a number of political-administrative scandals. This is attempted via a revitalisation of classical bureaucratic duties. At the same time, the codex’s attempt at restoring trust is challenged by a number of obstacles. Launching our exploration from an ethos of office-perspective, we contextualise the codex in three dimensions: an organisational dimension, a semantic dimension and a training dimension. From this three-pronged analysis, we show how a number of historical and contemporary obstacles work counter to the codex’s stated attempt to revitalise the ethos of the civil servants. Building on these analyses, we discuss the tensions between official and private selves in particular ethical training exercises as well as the implications the codex brings with it, including a possible obscuring of political-administrative responsibility.

Being entrepreneurial requires social, economic, and environmental sustainability. Stories are the way by which we turn our natural desires into behaviors in the world. Only by fully grasping existing stories can an organization add to those stories. Institutional entrepreneurship consists of stories that swarm like bees between hives of the human condition: food, folk-physics, money, classification, sexuality, art, family, affiliations, coercion, folk-psychology, and environment. Here I explore the first, food, creating both a framework and justification for the exploration of the other 10. I first lay out a theoretical framework for storytelling in the institutional entrepreneurial storytelling. This lays out the triad of storytelling: antenarrative creation, narrative distinction, and living story cohesion. Out of this triad of storytelling nine modes of observation emerge: criticality (emotions, ethics, and logic), action (acting, target, and ignored), and Being (ontology, epistemology, real). The triad of storytelling interacts with the nine modes of observation to create 27 adept tropes which act as the species of bees surrounding the hives. These 27 form the basic foundation out of which nine distinct motivations emerge: unity, self-satisfaction, distinction, social-standing, personal-accomplishment, escape, peacefulness, anticipation, and self-reflection. Finally, this chapter concludes with the 15 narrative beats needed to birth a new narrative into a particular hive. By understanding the hives in terms of their distinct motivations, adept tropes, modes of observation, and storytelling, and then applying that knowledge to develop the 15 narrative beats for the hives of food.

Is public entrepreneurship an oxymoron? Why and how is enterprise/entrepreneurship important for public service delivery? The growing role of enterprise within the public sector has been the subject of much recent debate and policy focus, surrounding issues such as public value, meeting targets, and the need for innovation across public services by policy makers and managers given rapid reduction of budgets in this sector. This chapter reflects on these developments and examines the effects that an enterprise focus in the public services has in terms of vocation. Drawing on the Weberian notion of vocation (1941) in politics and the sciences, what does enterprise mean for the notion of public service? Certainly, historically the public services have enjoyed a strong vocational drive from its workforce, resulting in employee loyalty, and links with communities as well as higher levels of public trust than politicians or bankers, for example. The chapter draws on examples from education, public services and localism, all of which have seen to some degree the parachuting of managers in from the private sector or the aping of these behaviours and cultures in search of more entrepreneurial delivery. Drawing on the Weberian framework of bureaucracy and vocation, the chapter examines the changing role of public service and notions of community and duty, arguably damaged by failures of the Big Society agenda (Shand & Higman, 2014; Smith, 2010) and examines if and how enterprise can maintain the ethos of public service and vocational areas of the public sector in the enduring and pressurised new public management environment of meeting targets and value metrics.

The chapter adopts a Weberian approach in terms of vocation, and applies this concept to the notion of enterprise across the public services. The vocation approach in the public services, drawing upon Weber’s discussion of politics and science, underpins our discussion in this chapter as we argue that the role of innovation needs to be more widely applied and appreciated in the public services.

The chapter finds that examples of innovative behaviour and delivery are evident across the public services, but these need to be understood within the context of culture, values and ethos. These underpinning goals, across several frontline and first respondent public services particularly, are driven by dedication to duty and having to respond to rapid changes in targets, ‘customer’ service, and most recently, austerity. These responses need to be seen as innovative traits, linked to leadership and the Weberian notion of vocation.

The chapter raises several issues driven by failures or mistrust in the practical delivery and underpinning ethos of the public services. The focus on ethos has direct implications for both leadership within the public services and how these leaders’ roles and actions are interpreted by sections of wider society such as the media or the public. Notions of public trust are touched upon in the chapter, which highlight the role of key public services as different from the activities of politicians and bankers, areas which have become central to growing attitudes of mistrust among the public. The notion of vocation in the chapter is applicable to the practical arena as the role of innovation in public service needs to be reconsidered. The chapter suggests that, to date, the idea of innovation in public services has been driven by private sector innovation, and this has led to far too narrow an appreciation of what we term innovation within and across the public services.

This chapter unites debates around trust and innovation in the public and private sectors with the Weberian ideal of vocation, drawing upon key public services and their leadership and delivery to argue that we need to understand the drivers and motivating ethos behind the public services when we consider the role of innovation and indeed how we understand and apply this term within public service delivery.

How can public institutions achieve their goals and best nurture virtue in their members? In this chapter, I seek answers to these questions in a perhaps unlikely place: the television series The Wire. Known for its unflinching realism, the crime drama narrates the intertwined lives of police, criminals, politicians, teachers and journalists in drug-plagued urban Baltimore. Yet even in the thick and quick of institutional dysfunction the drama portrays, human virtue springs forth and institutions (despite themselves) sometimes perform their roles. I begin this exploration of The Wire by drawing on Montesquieu and other political theorists to evaluate the problems facing state institutions – problems of diversity and principle as much as selfishness and power-mongering. I then turn to the prospects for virtue within modern institutions, developing and applying the system of Alasdair MacIntyre and paying particular attention to the role of narrative in cementing and integrating virtue.

Public service ethos (PSE) is traditionally associated with public administration, bureaucracy and frontline response. Thinkers such as Aristotle and Weber embedded ideas of public virtue and vocation, yet new managerialism, as well as changes to public services management challenge traditional notions of PSE. Recent events such as the COVID-19 pandemic, counter terrorism and government austerity agendas have put PSE back into the public eye. In this chapter we examine the context for a renewed PSE as a crucial aspect of resilience for workers in public services and public management. We focus on three areas that we feel are important for PSE: policy, purpose and pedagogy, and how a renewed PSE can inform pedagogy in the discipline, renewing ideas of vocation in public administration training.