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Throughout this chapter you will be exposed to the meaning and types of ethnographic research. An emphasis will be made on the use of ethnography in hospitality and tourism settings. Variations of ethnography such as netnography, chrono ethnography, and ethnographic interviews are explained along with their benefits and drawbacks. This chapter includes guidance on how to conduct an ethnography including the scope and context, length of the project, access to and selection of informants, position of the researcher, issues of concealment or disclosure, and the language used to write the ethnographic narrative. Furthermore, you will be exposed to some of the principal forms of analysis in ethnography including thematic, domain, taxonomic, componential, sociograms, and typologies. Finally, this chapter provides examples of some of the main decisions involved by a researcher engaged in ethnographic inquiry.

This chapter analyzes the critical move in feminist scholarship to gender the discourse on risk mediation in dangerous ethnographic fieldwork, particularly in social justice research. Additionally, I draw on a reflexive analysis of my own fieldwork in Oaxaca, Mexico, to examine the intersectional impact of social location (gender, race, class, etc.) on risk management.

I synthesize key literature contributions in social science and feminist scholarship on doing dangerous fieldwork. Ethnographic data includes three months of participant observation and interviews with participants of the 2006 Oaxacan uprising.

I argue that the following themes represent axes of gendered risk mediation in social justice fieldwork: (1) the intersectional impact of social location on varied risks and the mediation of those risks, (2) impression management as an important tool for risk mediation, and (3) ethical dilemmas within risk mediation. The key dangers and risks in fieldwork include physical danger, emotional/psychological impacts, risk to research participants, ethical dangers, separation from family through international work, risk of imprisonment, and academic/professional risk.

Analysis of personal experience in the field is limited to this one researcher’s experience; however, it mirrors key themes present in the literature. Reflexive analysis of social location on risk mediation is part of a continued call by feminist ethnographers to research practical risk mediation techniques and recognize the intersectional impacts of social location on fieldwork.

This chapter provides insights that instructors of ethnographic methods might use to discuss dangerous fieldsites and how to mediate risk.

A failure to recognize risk in ethnographic research may disproportionately impact researchers most susceptible to particular risks.

Although feminist scholarship has long examined social location in fieldwork, analysis of risk management is limited. Additionally, this chapter adds to this scholarship by contributing key themes that unite the available research and a list of most-often discussed risks in fieldwork.

The workplace is a context of increasing interest in information literacy research, if not necessarily the most visible (Cheuk, 2017). Several studies have described contextual, relationship-based experiences of this subjective, knowledge-development focussed phenomenon (Forster, 2017b). What research contexts and methods are likely to be most effective, especially in workplaces which contain professions of widely differing ontologies and epistemological realities? The paper aims to discuss these issues.

An analysis and description of the value and validity of a “qualitative mixed methods” approach in which the thematic form of phenomenography is contextualised ethnographically.

This paper describes a new research design for investigation into information literacy in the workplace, and discusses key issues around sampling, data collection and analysis, suggesting solutions to predictable problems. Such an approach would be centred on thematic phenomenographic data from semi-structured interviews, contextualised by additional ethnographic methods of data collection. The latter’s findings are analysed in light of the interview data to contextualise that data and facilitate a workplace-wide analysis of information literacy and the information culture it creates.

Insights from recent research studies into information literacy in the workplace have suggested the possibility of an epistemologically justifiable, qualitative mixed methods design involving an ethnographic contextualisation of a thematic phenomenographic analysis of the information culture of an ontologically varied and complex workplace – with the potential for descriptive contextualisation, categorisation and generalisability.

Ethnography is not only a set of tools with which to collect data, but an epistemological vantage point from which to apprehend the social world. In this vein, we articulate a model of teaching and learning ethnography that entails focusing on how to construct an ethnographic object. In this chapter, we describe our way of teaching ethnography as not simply a method of data collection, but as a manner of training that pays particular attention – before, during, and after fieldwork – to the theory-driven moments of the construction of sociological objects. How, as ethnographers, do we structure and give structure to the social milieu we investigate? In teaching the ethnographic craft, we focus on a specific series of elements: theory, puzzles, warrants, the relationship between claims and evidence, and the reconstruction of the local point of view. Moreover, we maintain that attention to these components of ethnographic object construction should be coupled with epistemological vigilance throughout the research process.

Libraries are closing or reducing opening hours in the UK due to budgetary cuts. Library provision for children is consequently diminishing and libraries have to justify their existence. Therefore a reliable methodology for assessing the importance of libraries is vital to demonstrate their value to children’s literacy. Two methodologies were combined to study children visiting children’s mobile libraries (CMLs). The purpose of this paper is to consider whether the combined, qualitative methodology was the correct choice.

Aspects of each methodology are examined for their appropriateness for researching children. The compatibility of their philosophical stance and the validity of combining ethnography and grounded theory is explored and questioned.

It is found that grounded theory and ethnography were the optimum combination to form a powerful research tool that allows children to be active participants in research. The combined methodology was successful because the ethnographic elements allowed the researcher to enter to the children’s world, whereas the grounded theory elements provided a structural framework, exploration into a novel research topic and ensured that a valid conclusion was drawn.

It is unusual for qualitative methodologies such as grounded theory and ethnography to be combined in order to study learning in a non-pedagogic, library environment. This paper is valuable reading for librarians, or educationalists wishing to examine how libraries aid literacy because it verifies the benefits of the combined methodology of grounded theory and ethnography and provides a template which can be used by other researchers.

The purpose of this paper is to expand the use of ethnography to advance research on team science by revealing the barriers to teamwork as manifesting at institutional, cultural, and interpersonal contextual scales. The analysis suggests strategies to enhance team science's collaborative potential.

This paper considers some of the practical and analytical challenges of team science through the use of ethnographic methods. The authors formed a three-person subteam within a larger multisited, federally-funded, interdisciplinary scientific team. The authors conducted six months of participant observation, semi-structured interviews, and a focus group, using iterative deductive and inductive analyses to investigate the larger team's roles, relationships, dynamics, and tensions.

Integrating ethnography into the study of team science can uncover and mitigate barriers faced by teams at three primary levels: (1) academic culture, (2) institutional structures, and (3) interpersonal dynamics. The authors found that these three contextual factors are often taken for granted and hidden in the team science process as well as that they are interactive and influence teams at multiple scales of analysis. These outcomes are closely related to how team science is funded and implemented in academic and institutional settings.

As US federal funding initiatives continue to require scientific collaboration via inter-, multi-, and transdisciplinary research, there is little work done on how teams grapple with the practical tensions of scientific teamwork. This paper identifies and addresses many practical tensions and contextual factors across institutional and organizational structures that affect and challenge the conduct of collaborative scientific teamwork. The authors also argue that ethnography can be a method to challenge myths, understand contextual factors, and improve the goals of team science.

Within the context of a broader project that analysed CSR practices, this paper seeks to explain a methodological approach to web‐based research that the authors call “hypertext ethnography”. This approach aims to enable the paper to focus on the relations between three publicly listed corporations in Australia and the recipients of a selection of their CSR programs.

Informed by ethnographic principles, hypertext ethnography provided the research protocols and analytical frame that were used to deconstruct the meanings in web texts that represented the connections between the corporations and their CSR stakeholders.

The corporations and the stakeholders articulated their perspectives on CSR in affirmative ways, apparently to maintain their positive benefactor‐recipient relations. While these discourses held the potential to mask more complex tensions in their relationships, the web was found to provide a rich hypertextual story that had a vastly broader scope than the self‐contained corporate and stakeholder agendas.

The research approach presented here provides a useful first approximation to the study of CSR, through self representations, and offers a rigorous critical understanding of the practice of CSR. The approach can achieve much with only limited resources, but it could be developed through on‐site ethnographic research.

Because image‐conscious corporations are often reluctant to participate in CSR research, the unobtrusive approach of hypertext ethnography can provide access to important data for the researcher. This is especially significant in the case of critical research, and when the characteristics of the CSR contributions or stakeholder relations are to be investigated.

This paper offers a new way for approaching the study of CSR, by taking advantage of rich sources of data that are publicly available. Treating the web texts as primary data and critically analysing them following rigorous research protocols, enable new opportunities for understanding the public representations of CSR.

This ethnographic revisit of a general hospital aims to critically explore and describe the mechanisms of corporate culture change and how institutional excellence is facilitated and constrained by everyday management practices between 1996/1997 and 2014/2015.

A five-month field study of day-to-day life in the hospital's nursing division was conducted by means of an ethnographic revisit, using participant-observation, semi-structured interviews, free conversations and documentary material.

Using labour process analysis with ethnographic data from a general hospital, the corporate culture is represented as faceted, complex and sophisticated, lending little support to the managerial claims that if corporate objectives are realised, they are achieved through some combination of shared values, beliefs and managerial practices. The findings tend to support the critical view in labour process writing that modern managerial initiatives lead to tightened corporate control, advanced employee subjection and extensive effort intensification. The findings demonstrate the way in which the nursing employees enthusiastically embrace many aspects of the managerial message and yet, at the same time, still remain suspicious and distance themselves from it through misbehaviour and adaptation, and, in some cases, use the rhetoric against management for their own ends.

What are the implications for clinical and managerial practitioners? The recommendations are to (1) develop managerial practitioners who are capable of managing change combined with the professional autonomy of clinical practitioners, (2) take care to practise what you preach in clinical and managerial reality, as commitment, consent, compliance and difference of opinion are signs of a healthy corporate culture and (3) consider the implications between social structures and human actions with different work behaviours on different levels involved.

This ethnographic revisit considers data from a labour process analysis of corporate culture change in a general hospital and revisits the ways in which contradictory expectations and pressures are experienced by nursing employees and management practitioners spread 17 years apart.

Ethnography is a qualitative, naturalistic research method derived from the anthropological tradition. Ethnography uses participant observation supplemented by other research methods to gain holistic understandings of cultural groups’ beliefs and behaviors. Ethnography contributes to bioethics by: (1) locating bioethical dilemmas in their social, political, economic, and ideological contexts; (2) explicating the beliefs and behaviors of involved individuals; (3) making tacit knowledge explicit; (4) highlighting differences between ideal norms and actual behaviors; (5) identifying previously unrecognized phenomena; and (6) generating new questions for research. More comparative and longitudinal ethnographic research can contribute to better understanding of and responses to bioethical dilemmas.

The purpose of this paper is to discuss the contributions that critical realist ethnographies can make to an understanding of the multinational corporation.

This paper draws on a discussion of methodological challenges in researching the multinational corporation and the ways in which critical realist ethnographies can respond to these challenges. The example of research on the transfer of management practices is used to illustrate this.

Taking the example of researching the transfer of management practices within the multinational, the paper argues that the potential of critical realist ethnography including critical realist global ethnography to contribute to the field of International Business and International Management remains relatively untapped.

Adopting the sociological imagination of the critical realist ethnographer has implications for the kinds of questions that are asked by the researcher and the ways in which we seek to address these methodologically. Researching from a critical standpoint fruitful empirical themes for further research relate to the experience of change for example in business systems, internationalization of organizations and “globalization”.

The critical realist ethnographer can contribute insights into the complex social and political processes within the multinational and provide insights into how social structures are both impacting on and impacted by individuals and groups. Ethnographic research located within a critical realist framework has the potential to address questions of how stability and change take place within specific structural, cultural and power relations.

At the methodological level, this paper highlights the potential of critical realist ethnography in researching the multinational, in addressing significant questions facing the critical researcher and in gaining a privileged insight into the lived experience of globalization.