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In this paper, we focus on ethnocentrism as a practice that persists among top managers at MNC headquarters and steers their efforts in orchestrating the global network of subsidiaries. While the extant literature has viewed ethnocentrism as a detrimental attitude that top management seek to remedy, we offer a different reading. On the basis of our fieldwork in Danish MNCs, we argue that top management may deliberately cling to ethnocentrism. At the same time, however, they silence ethnocentrism and conceal it from view. In turn, people in subsidiaries engage in self-silencing. We argue that this sustained yet concealed and silenced ethnocentrism has important implications for orchestration of the global MNC network.

The ability to effectively engage in cross-cultural interactions is imperative for leaders in our increasingly globalized world. Those who possess certain key psychological resources are more likely to engage in cross-cultural interactions successfully. Psychological resources include cross-cultural hope, efficacy, resilience, and optimism, which together comprise cross-cultural psychological capital (CC PsyCap). Previous research has indicated that CC PsyCap predicts cultural competence, yet the pathways underlying this relationship remain unexplored. We examined the relationships among CC PsyCap, engagement in cross-cultural interactions, stress during cross-cultural interactions, and cultural competence. The hypothesized relationships were tested using a sample of 135 undergraduate students (76% female) participating in study abroad programs. Participants completed measures of cultural competence, CC PsyCap, engagement, and stress approximately one month into their study abroad. Structural equation modeling analyses indicate that CC PsyCap and stress influence cultural competence directly and indirectly through engagement level during cross-cultural interactions. Furthermore, the results suggest that CC PsyCap indirectly influences engagement through stress during cross-cultural interactions. We discuss the implications of these results for people preparing to enter cross-cultural environments.

In this paper, the contaminating role of socially desirable responding (SDR) in the investigation of “dark-side” aspects in international services marketing is examined. The main question to be answered is whether or not relationships between consumer ethnocentrism towards international services and its antecedents are biased by SDR, manifesting itself as impression management by respondents. The results of an empirical study confirm that conscious impression management indeed is likely to represent a serious threat in this type of consumer behavior-related research. The relationship between cultural openness and consumer collectivism on the one hand and consumer ethnocentric tendencies towards foreign services on the other hand was found to be biased by SDR. Such bias, however, could not be found for the other antecedents, namely patriotism and conservatism. This suggests that whether or not respondents engage in impression management depends on the conceptual character of the constructs being studied in international services research. Accordingly, the results have several implications for international services research practice.

Multinational corporations (MNCs) are converging world cultures by creating common consumer lifestyles across countries through standardized products. However, little is known about how consumers’ exposure to foreign cultures affects their purchase experience from the country. This study explores this gap in the literature by investigating how consumers’ exposure to foreign cultural source (e.g., entertainment) shapes their attitude toward its country. This attitude is conceptualized to influence the perceived product quality and corporate ability of the country’s MNCs, which are further hypothesized to influence consumers’ purchase experience with products offered by the MNCs. Furthermore, the impact of product quality and corporate ability on consumer purchase experience is expected to be moderated by consumer ethnocentrism. The study framework is tested in the context of the Korean Wave (or “Hallyu”) using data consisting of 533 Indonesian consumers. The results support most of the study hypotheses. Theoretical and managerial implications of these findings are discussed.

Since January 1997, the UK has imposed sanctions on employers found to be employing irregular workers. Coercing employers into conducting immigration status checks makes it increasingly difficult for irregular migrants to secure employment opportunities, thus restricting their ability to sustain a tolerable life in the UK. The deputisation of employers, as well as other private entities, such as landlords, has become a pivotal element of what is commonly known as the ‘hostile environment’, an attempt to make UK life unbearable for irregular migrants. This chapter uses the social science critique of ethnocentrism to explore different forms of bias and discrimination embedded in the deputisation of employers. Dehumanisation and exclusion are the two manifestations of ethnocentrism focussed on: examples of these recurring issues are drawn from the justifications for implementation, and effects of the employer sanctions regime.

Theory is not only good for predicting behaviors but also for understanding a phenomenon. Twelve theoretical insights are presented in this chapter. These insights have bearing on intercultural dialogue not only when we go from our own culture to another but also when we interact with people who are different from us in our own culture (in terms of race, gender, sexual preference, ability or disability, social class, profession, and so forth). The first seven insights (universality of ethnocentrism, ethnocentrism of universalism, motivated reasoning, false consensus effect, fundamental attribution error, fixed and growth mindsets, and well-meaning conflicts) refer to issues that affect all intercultural interactions, and learning about them and guarding against them can improve intercultural dialogue. The next five insights (making isomorphic attribution, managing disconfirmed expectations, learning how to learn, moving from unconscious incompetence to mindful competence, and developing organizationally relevant cross-cultural skills) refer to skills that are grounded in theory that can facilitate skill development for intercultural dialogue.

This study investigates how direct cultural interaction between a supplier country’s personnel and host country purchasing decision makers (HCNs) occurring during the exporting of professional, high-contact services can help shape the latter’s perception of the image of the supplier country and their willingness to buy its services or products. The article develops a theoretical framework that identifies those key drivers and their relationship.

This is a conceptual paper based on a comprehensive review of the literature complemented by a pilot study with offshore executive MBA programs.

A conceptual model is developed with a series of testable propositions.

The framework should help companies and organizations involved in the exporting of such services devise programs to bolster the image of their country as a provider of these and other services and products.

Trade in services is becoming a lifeline for many developed countries that have seen their manufacturing industries relocate to low labor-cost countries. Thus, it is imperative for these countries to bolster their COO to gain competitive advantage. Developing countries can also use such a framework as a means of improving the overall image of their own country and its products.

This research complements those rare studies done on the acculturation of HCNs by examining, for the first time, this process in the context of the exporting of professional services and on how it can lead to changes in the perception of the HCNs vis-à-vis the image of the supplier country.

Human dignity is a crucial concept in international and domestic human rights law. It is understood to be the foundation of human rights, and while we know what human rights are, the nature, content, and grounds of human dignity remain unclear. The aim of this chapter is to propose scientific grounds for human dignity. In this context, the author will explore contemporary evolutionary biology and evolutionary psychology, where it is claimed that human nature is constituted by tendencies to cooperate (Tomasello, 2009), or under a different formulation, by narrow altruism and imperfect prudence (Załuski, 2009). Evolutionary psychology holds that we have basic tendencies to cooperate with one another and to behave altruistically in order to achieve a common good. This means that our basic evolutionary default and scientifically proven mode of being are optimistic and can be labelled as morally good. The author argues that this human nature constitutes scientific grounds for human dignity. The author’s argument holds that since human dignity comprises the inherent worth of every human being, this positive moral fact about the scientifically understood human nature is human dignity. The author then present this issue within two broader philosophical frameworks of analytic philosophy – namely, naturalism (especially methodological naturalism) and metaphysical realism. Following this, the author contends that references to natural sciences in debates on the foundations of human dignity and human rights argue against the strongest objection to human rights – the objection of Western ethnocentrism.