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The purpose of this paper is to explore the marketing of online businesses operated by ethnic minority entrepreneurs. The authors apply an entrepreneurial marketing lens to explore how such entrepreneurs draw on the resources to market their businesses. They also consider whether online businesses offer such entrepreneurs the opportunity to break out of the highly competitive sectors with which they are traditionally associated.

Key informant interviews are undertaken with 22 entrepreneurs operating online businesses in the UK and augmented by complementary sources of data such as their websites and press coverage.

Use of an entrepreneurial marketing perspective demonstrates that marketing in such businesses is not haphazard or chaotic. Rather it reflects the emergent and flexible use of resources. The affordances of online businesses appear to offer opportunities for break out, but the reliance on incremental experimentation and copying others results in highly homogeneous approaches to marketing. The authors also provide empirical evidence of the link between visa status and entrepreneurial choices.

Despite the popularity of online businesses, previous studies have not explored them as an opportunity for ethnic minority entrepreneurs. This study moves the consideration of break out from market-entry to the ongoing marketing activities that sustain a business. It also demonstrates how the domains of ethnic minority entrepreneurship and entrepreneurial marketing can be brought together via a focus on resources. Finally, it enriches entrepreneurial marketing by evidencing connections with notions of effectuation and entrepreneur-venture fit.

The purpose of this paper is to examine what factors affect entrepreneurs with minority background to access public financial institutions’ funds in initiating and developing their new ventures. Following the signal theory, social capital theory and the liability of newness perspective, the effect of demographic characteristics of entrepreneurs were investigated and the differences between ethnic minority and non-minority entrepreneurs’ access to financial institutions’ funds were compared.

This paper draws on the data of 2,119 high technology and non-high technology firms from the Kauffman foundation survey. The empirical analysis was focussed on the characteristics of entrepreneurs of these new ventures and the nature of the financial arrangements of these businesses to test the theoretical framework.

This study provides empirical evidence that ethnic minority entrepreneurs are less likely to access loans from financial institutions than non-minority entrepreneurs. Moreover, the education level of ethnic minority entrepreneurs was identified as a key factor to help them to access financial institutions’ funds.

The main limitation is that the data did not allow us to explore the actual reasons for observed correlations between entrepreneurs’ ethnic background, demographic characteristics and their use of financial institutions’ funds.

Since the constraints in the access to financial resources greatly impact the success of new ventures, this study indicates through what factors minority entrepreneurs can increase their credence to get more financial support. In addition, it is also helpful for the loan managers of financial institutions to make rational decisions when they assess the application of minority entrepreneurs.

This study enriches the understanding of minority entrepreneurs in the entrepreneurship literature. First, it aggregates major minorities in the USA and strives to identify systematically different financing behaviors of these minority entrepreneurs; second, it provides empirical investigation on the correlation of ethnic minority background and access to funds from financial institutions and the moderating effect of a set of demographic factors.

The theory of small business finance predicts that ethnic minority‐owned businesses are more likely to be credit constrained in the start‐up process than are native‐owned businesses. In Germany, empirical evidence for this issue is scarce because of missing data. This paper aims to address these issues.

The paper reviews previous studies and uses data from a survey of ethnic and native entrepreneurs in Germany that include detailed information about start‐up financing. The hypotheses were tested for differences in financial constraints using univariate analyses and apply multivariate regression models to identify the causes of credit constraints in start‐up financing.

The data provide evidence that entrepreneurs with an immigration background (“ethnic entrepreneurs”), defined as German residents who hold foreign citizenship or who were born outside Germany, are significantly more likely to be denied credit or to be awarded smaller loans than requested than are native entrepreneurs. However, the underlying reasons for this effect may be differences in risk factors and financial relationships, rather than ethnicity.

The dataset consists of 234 observations. The results refer to the sample and might not be representative of ethnic minority start‐ups in general.

Apart from the risk factors observed in the study, communication problems and lack of information about possible sources of external financing may be relevant. Better communications between financial institutions and ethnic minority businesses may help to reduce the financing gap vis‐à‐vis native entrepreneurs.

This is the first examination of the financial constraints of ethnic entrepreneurship in Germany using univariate and multivariate analyses. Previous evidence has been limited to observations about possible discrimination against ethnic minorities and has not tested the significance of observed differences in access to credit.

This chapter seeks to engage with and extend the current debate in the literature of ethnic entrepreneurship. It critiques the concept of ethnic entrepreneurship and its theoretical underpinnings. It argues that research in ethnic entrepreneurship bears little reflection of the current changes and new realities in the composition of modern societies. Based on qualitative primary data from interviews combined with secondary sources of data, it suggests that the term ‘ethnic entrepreneurship’ is discriminatory and creates a narrative of Othering in the discourse of entrepreneurship, thus, portraying entrepreneurship as a western phenomenon. It argues that it is contradictory to think entrepreneurship is fundamentally contextual, socially and culturally embedded, and then define enterprise with ethnic bias. The concept of ethnic entrepreneurship propagates entrepreneurial Othering and a reductionist view of non-western forms of entrepreneurship. What constitutes ethnic enterprise should not be based on the identity of the owner. The ethnic enterprise is not confined to a geographical boundary; and the ethnic economy and the mainstream economy are not mutually exclusive. In this era of superdiversity and globalisation, researchers are encouraged to rethink the concept of ethnic entrepreneurship and embrace difference without Othering.

Diversity is becoming the context through which researchers can account for different aspects of increasingly complexifying conditions of both entrepreneurship and migration. Taking a superdiversity perspective, this chapter uncovers and conceptualises what is diversifying particularly in migrant entrepreneurship. The authors identify four different dimensions of diversity and diversification affecting the activities of migrant entrepreneurs. First, with diversifying flows of migration, the characteristics of the entrepreneurs themselves as individual (usually transnational) migrants are diversifying. Second, with changing migration contexts, resources deriving from migration experiences are diversifying, exemplified by the different forms of transnational capitals used in entrepreneurship. Third, through migrant-led processes of diversification in the larger society, the main markets are diversifying, providing further opportunities to migrant entrepreneurs. Last but not least, the entrepreneurial strategies of migrant entrepreneurs are accordingly also diversifying, whereby finding different breaking-out strategies beyond the classical notion of only serving ethnic niche markets arise.

These diversities are embedded in the context of the overall superdiversifying society in which migrant entrepreneurs emerge and struggle to establish. By disentangling the different dimensions of diversity, this chapter contextualises debates on entrepreneurship and migration, including those in the present edited book, into the larger debate on the societal turn to superdiversity. It further discusses the notions and practices of differences embodied in migrant entrepreneurship, beyond the notion of the ethnic niche and the disadvantaged striving for market integration.

This paper outlines ways in which struggling ethnic minority entrepreneurial service ventures and their owners might respond to unforeseen economic and social shocks. Interviews with owners of Bangladeshi Curry Houses in the United Kingdom — whom historically have lower performance rates compared to other ethnic minority businesses in the country — reveal that the entrepreneurs' response strategies undertaken to survive and remain in the business despite the challenges faced from operating in a turbulence environment.

The authors conducted depth phone interviews with owners of Bangladeshi Curry Houses in London during January and February of 2021. The Gioia methodology was applied to the interview scripts to identify which crisis themes exist.

Despite no advanced educational training, Bangladeshi owners have applied all of the different crisis management techniques present in larger companies: retrenchment, persevering, innovation, and exit. Although the results show that government schemes aimed at helping small businesses have contributed significantly to their survival, concerns regarding the post-health crisis situation remain challenging and threatening for their growth and survivability.

The results indicates that the ethnic minority owned small and medium-sized enterprises (SMEs) are less likely to plan for the future operations; furthermore, they tend not to have formulated a strategy for dealing with an external shock hence affecting and threatening their performance and competitiveness in the marketplace.

The purpose of this paper is to explore some key factors that influences ethnic entrepreneur’s decision in starting-up a new business in Aberdeen, Scotland.

The authors set out to investigate the motives, drivers and attitudes of ethnic minorities in seeking entrepreneurial opportunities. The authors conduct in-depth face-to-face interviews with 25 ethnic entrepreneurs from a variety of nationalities and cultures originating mainly from the Indian subcontinent region. This includes entrepreneurs from India, Bangladesh, Pakistan, Sri Lanka and some others. The motivations varies according to their culture, traditions, religion and other environmental factors influencing on their decision to start-up.

The results reveal some interesting influential factors that lead to the successful start-up decision. These include a positive mindset, self-efficacy, strong determination, knowing of the market and local business culture and good financial management.

This paper is based on empirical research and new data have been collected specifically for this research. The authors hope the new findings from this research work will enhance the understanding about ethnic minority businesses in the context of Aberdeen, Scotland.

This paper explores the survival strategies and coping mechanisms of ethnic minority entrepreneurs operating in the hospitality sector in northern Finland during the ongoing COVID-19 pandemic.

The paper utilizes qualitative research approach based on six exploratory case studies. The in-depth interviews in two phases were conducted with owners/mangers of ethnic minority entrepreneurial restaurants.

The findings reveal that all studied case firms undertook quick adjustments in response to the COVID-19 pandemic. For example, staff working hours were reduced through mutual consultation, and readjustments to the supply chain were made so that critical ingredients remain available despite the forced lockdown and supply chain bottlenecks. However, the readjustment of the supply chain was not visible in all case firms. Some of the owner-managers who were interviewed decided to keep doing business with the ethnic minority suppliers, despite some transportation problems due to lockdowns, especially in the early phases of COVID-19. Findings also suggest that the support grants announced by the state appeared not to be particularly useful for these restaurants due to restrictive eligibility criteria that many microbusinesses potentially fail to meet. Finally, the sample microbusinesses (restaurants) entrepreneurs recognize the importance of home delivery for their business survival, although they were critical of online food delivery service providers (apps) due to their high charges. Some of the case restaurants gave customers incentives for directly ordering from them, as an alternative strategy.

This paper is one of the first studies to specifically highlight the peculiarities of ethnic minority entrepreneurship and survival dynamics in northern Finland, where running the restaurant operations, including ensuring the supply chain management, is more complex than in the case of ethnic minority restaurants in more well-connected European countries and cities with an established history of immigrant businesses. This study is also novel in terms of specifying the strategies adopted by ethnic minority businesses in adjusting to the disruptions caused by the COVID-19 pandemic and surviving through it. At the same time, it has shown limitations and some problems associated with accessing state support announced for the hospitality industry in response to COVID-19. Finally, it offers a new angle by explicitly highlighting the power dynamics between restaurants and food ordering platforms (apps) and the potential alternatives in this specific context.

The present paper aims to report and analyse empirical data from 391 ethnic minority entrepreneurs and 132 of their family members, from eight different ethnic communities of Albanians, Armenians, Bulgarians, Chinese, Georgians, Indians, Nigerians and Russians in Greece.

The paper presents empirical data from face‐to‐face interview‐type research conducted between January 2006 and August 2008 in the regions of Attica and Central Macedonia, Greece. The selection criteria used for the inclusion of enterprises in the ethnic minority business (EMB) database were: ethnicity of the business owner; sectors, including traditional sectors and emerging sectors of EMB; and finally location, i.e. in the regions of Attica and Central Macedonia.

The findings of this research point to the fact that the three theories of “block mobility”, “opportunity structures” and “ethnic resources” complement each other in explaining the process of starting up an ethnic minority business and becoming self‐employed, while the “cultural thesis” seems to stand on its own.

This paper presents the results of the first‐ever large‐scale authoritative analytical research on EMBs and immigrant entrepreneurship in Greece, provides empirical evidence to why and to what extent ethnic groups are attracted to self‐employment, in which economic sectors they develop occupational niches, and how strong family participation and support is in the EMBs, and attempts to go beyond most of the existing literature, which is focused mainly on “Black” or “Asian” ethnic groups. The research makes a contribution by presenting empirical evidence of five “White”, one “Asian”, one “Indian” and one “Black” ethnic group.

The literature of ethnic ownership economies descends from middleman minority theory, a subject it continues to include. However, ethnic economy literature now more broadly addresses the economic independence of immigrants and ethnic minorities in general, not just of middleman minorities (Light & Bonacich, 1991, pp. xii–xiii).¹ This expansion releases the subject from narrow concentration upon historical trading minorities, and opens discussion of the entire range of immigrant and ethnic minority strategies for economic self-help and self-defense. Partial or full economic independence represents a ubiquitous self-defense of immigrants and ethnic minorities who confront exclusion or disadvantage in labor markets. Ethnic economies permit immigrants and ethnic minorities to reduce disadvantage and exclusion, negotiating the terms of their participation in the general labor market from a position of greater strength. Unable to find work in the general labor market, or unwilling to accept the work that the general labor market offers, or just reluctant to mix with foreigners, immigrants and ethnic minorities have the option of employment or self-employment in the ethnic economy of their group. Although ethnic and immigrant groups differ in how well and how much they avail themselves of this defense (Collins, 2003; Light & Gold, 2000, p. 34; Logan & Alba, 1999, p. 179), none lacks an ethnic economy.²