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1 – 7 of 7Estela Marine-Roig, Natalia Daries, Eduard Cristobal-Fransi and Javier Sánchez-García
High-end gastronomic tourism is currently trending and significantly impacts a destination’s image. This research aims to demonstrate the importance of high-level local gastronomy…
Abstract
Purpose
High-end gastronomic tourism is currently trending and significantly impacts a destination’s image. This research aims to demonstrate the importance of high-level local gastronomy in forming the destination image from a semiotic perspective.
Design/methodology/approach
To achieve this objective, the three phases of the upscale dining experience – pre-visit, in situ and post-visit – are examined from a descriptive (informative use), appraisive (valuative use) and prescriptive (incitive use) semiotic perspective. This conceptual model includes six constructs: restaurant image, consumer need for status, consumer expectations, consumer satisfaction, restaurant loyalty and destination loyalty. The study is based on a survey of high-end restaurant customers (N = 421).
Findings
The research findings highlight that the characteristics of upscale dining establishments influence customer expectations, while customer satisfaction plays a crucial role in fostering loyalty towards both the restaurant and the destination. Additionally, the study reveals that individuals' social status or reputation moderates their expectations and satisfaction levels.
Originality/value
Although studies relate gastronomic image to global destination image, this relationship from a semiotic perspective has not been demonstrated through surveys. This proposed three-phase model based on the Peircean semiotic triad and Morris semiotic trichotomies not only addresses a gap in the existing literature but also offers valuable insights for destination managers and restaurant owners.
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Vivian Constanza Medina-Hernandez, Estela Marine-Roig and Berta Ferrer-Rosell
Airbnb is the peer-to-peer (P2P) accommodation platform that has attracted researchers’ attention during the past decade. The purpose of this paper attempts to illustrate the…
Abstract
Purpose
Airbnb is the peer-to-peer (P2P) accommodation platform that has attracted researchers’ attention during the past decade. The purpose of this paper attempts to illustrate the scarce research on P2P accommodation platforms other than Airbnb and to highlight the research gaps concerning these platforms.
Design/methodology/approach
This study starts by presenting a literature review on Airbnb based on several review papers about P2P accommodation sharing and conducts a quantitative comparative analysis between existing literature on Airbnb and other P2P accommodation platforms in Web of Science (WoS) using a keyword search.
Findings
Findings suggest that the literature regarding P2P accommodation platforms other than Airbnb is limited and that little is known about their possible impact on the collaborative tourism ecosystem. The analysis also suggests further research on P2P accommodation platforms to move on from an Airbnb-centric view and include other types of P2P accommodation platforms.
Originality/value
This paper compares the most common topics studied regarding Airbnb and other P2P accommodation platforms, highlighting the existence of other for-profit and non-profit accommodation platforms. It proposes new lines of research on different types of platforms such as the niche P2P accommodation platforms.
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Eva Martin-Fuentes, Estela Marine-Roig, Eduard Cristobal-Fransi and Berta Ferrer-Rosell
This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb…
Abstract
This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.
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Philip L. Pearce and Hera Oktadiana
In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability…
Abstract
In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability, consumer benefits and experiences, and networking among entrepreneurs and associated opportunities. It is argued that addition to tourism intelligence often lies in improving communication, building trusted connections, and affirming local networks. A focus on the need for trust, the use of tools for insights, the value of identifying new trends, and understanding target markets, together with the usefulness of training and an appreciation of time, help smooth the journey along the long and winding road from analysis to action.
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Amélia Brandão, Sílvia Ramos and Mahesh Gadekar
Creative entrepreneurship has contributed to economic development of regions and countries and have become models for the countries in the Western world. Jewelry designer…
Abstract
Purpose
Creative entrepreneurship has contributed to economic development of regions and countries and have become models for the countries in the Western world. Jewelry designer entrepreneurs are one of the contributors toward creative economy for their role in economic prosperity. This article aims to investigate brand-building efforts of jewelry designer entrepreneurs. This study also aims to explore how jewelry designer entrepreneurs develop and communicate brand narrative, and how brand backstories confer value to jewelry.
Design/methodology/approach
This study used a qualitative approach. Semi-structured in-depth interviews were conducted with seven Portuguese designer jewelry.
Findings
The study identified seven themes to reflect the brand narratives of the Portuguese jewelry designer entrepreneurs: designer artists considered the importance of international recognition; designer jewelry uses the ontological metaphor to connect emotionally; designer jewelry making a jewelry piece that is fluid and organic; limited association with fashion; distinctive brand communication; fair pricing strategy; and identifying self as artistic worker. The study also shows that jewelry designer entrepreneurs adopt a distinctive brand communication tactics to connect emotionally with imagine customers.
Practical implications
This study proposes a general and managerial guide to boost personal brand jewelry designer entrepreneurs through brand narratives.
Originality/value
This study bridges an academia gap on personal branding, exploring how jewelry designer entrepreneurs develop and communicate brand narrative and brand backstories adding value to the jewelry industry.
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