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1 – 10 of over 25000
Article
Publication date: 16 May 2023

Robert Ross, Richard Hall and Sarah Ross

Escape room-based learning is a new educational game-based learning trend which embeds student learning within an exciting escape room scenario. Ordinarily these educational escape

Abstract

Purpose

Escape room-based learning is a new educational game-based learning trend which embeds student learning within an exciting escape room scenario. Ordinarily these educational escape rooms are in a table-top format which involves learners decoding clues together around a table. In the age of a global pandemic [coronavirus disease 2019 (COVID-19)] with stringent social distancing and lock-downs, this normal game modality was not possible and so an alternate online approach was required. Thus, this paper aims to study escape room activities during global pandemics.

Design/methodology/approach

In this paper, the authors outline how these escape room activities have been taken online, in an synchronous virtual environment and evaluate the student perception of these escape rooms, in contrast to previous cohorts of students who completed escape rooms together in person.

Findings

The authors' results indicate that although students enjoy the escape room game-based learning environment, the remote nature of the activity means the students take longer to solve the puzzles. The students are also more likely to struggle in the activity and find them less engaging than the in-person escape room challenges.

Originality/value

Although educational escape rooms have been devised for a variety of subjects and can be run through several different modalities (table-top, full rooms and online), this study compares different modalities (online vs table-top) for identical puzzles taken over different cohorts of students.

Details

The International Journal of Information and Learning Technology, vol. 40 no. 3
Type: Research Article
ISSN: 2056-4880

Keywords

Article
Publication date: 25 December 2023

Chloe Preece and Alexandros Skandalis

While the spatial dimensions of augmented reality (AR) have received significant attention in the marketing literature, to date, there has been less consideration of its temporal…

Abstract

Purpose

While the spatial dimensions of augmented reality (AR) have received significant attention in the marketing literature, to date, there has been less consideration of its temporal dimensions. This paper aims to theorise digital timework through AR to understand a new form of consumption experience that offers short-lived, immersive forms of mundane, marketer-led escape from everyday life.

Design/methodology/approach

The authors draw upon Casey’s phenomenological work to explore the emergence of new dynamics of temporalisation through digitised play. An illustrative case study using AR shows how consumers use this temporalisation to find stability and comfort through projecting backwards (remembering) and forwards (imagining) in their lives.

Findings

The proliferation of novel digital technologies and platforms has radically transformed consumption experiences as the boundaries between the physical and the virtual, fantasy and reality and play and work have become increasingly blurred. The findings show how temporary escape is carved out within digital space and time, where controlled imaginings provide consumers with an illusion of control over their lives as they re-establish cohesion in a ruptured sense of time.

Research limitations/implications

The authors consider the more critical implications of the offloading capacity of AR, which they show does not prevent cognitive processes such as imagination and remembering but rather puts limits on them. The authors show that these more short-lived, everyday types of digitised escape do not allow for an escape from the structures of everyday life within the market, as much of the previous literature suggests.

Practical implications

The authors argue that corporations need to reflect upon the potential threats of immersive technologies such as AR in harming consumer escapism and take these into serious consideration as part of their strategic experiential design strategies to avoid leading to detrimental effects upon consumer well-being. More nuanced conceptualisations are required to unpack the antecedents of limiting people’s imagination and potentially limiting the fully fledged escape that consumers might desire.

Originality/value

Prior work has conceptualised AR as offloading the need for imagination by making the absent present. The authors critically unpack the implications of this for a more fluid understanding of the temporal logics and limits of consumer escapism.

Details

European Journal of Marketing, vol. 58 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 19 August 2022

Aaminah Zaman Malik, Sajani Thapa and Audhesh K. Paswan

Social media influencers (SMIs) are becoming a powerful force within the marketing and branding landscape, with several leading brands opting to use SMI endorsements for their…

3277

Abstract

Purpose

Social media influencers (SMIs) are becoming a powerful force within the marketing and branding landscape, with several leading brands opting to use SMI endorsements for their products and brands. Extant SMI literature has primarily focused on the influence mechanism exerted by SMIs on their followers. Less is known about how followers view their favorite SMIs. This study aims to explore the SMI–follower relationship from the follower’s perspective and examine the underlying attachment mechanism.

Design/methodology/approach

First, a qualitative study was conducted to explore the attributes that individuals consider following an SMI and ensure that it is consistent with the literature review. This was followed by a survey-based quantitative study where a structural equation modeling technique was used to test the hypotheses using 508 SMI followers.

Findings

Followers find the SMI as a source to fulfill their intrinsic needs, that is, need to escape or self- improvement. The findings of this study suggest that followers attribute glamor, fun and connectedness to the SMIs driven by their need for self-improvement and fun with their need to escape. Finally, these attributions influence the overall perceived image of the SMI in followers' minds.

Originality/value

This study uses qualitative and quantitative approaches to picture SMIs as human brands from a follower's need fulfillment perspective.

Details

Journal of Product & Brand Management, vol. 32 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 17 July 2017

Peter Enderwick

The purpose of this paper is to examine the concepts of escape FDI and institutional voids using an industry study within a large emerging market (China). The author shows how…

Abstract

Purpose

The purpose of this paper is to examine the concepts of escape FDI and institutional voids using an industry study within a large emerging market (China). The author shows how regulatory and structural weaknesses in the Chinese dairy sector may prompt “escape” investment and how outsider firms might use such a strategy to regain competitiveness.

Design/methodology/approach

The paper develops and refines an important international business concept which has received very little research attention, within the setting of an industry study.

Findings

The concept of escape FDI is critiqued and extended to consider cases where discrimination occurs and industry restructuring triggers escape FDI.

Research limitations/implications

The discussion is based on a single industry and home country. Further work to develop and test these ideas in a broader context is needed.

Practical implications

The author identifies the conditions most likely to trigger escape FDI as well as firm and home country characteristics favouring such a strategy.

Originality/value

The author extends the concept of escape FDI in the context of government-driven structural reform and political discrimination creating favoured “insider” firms and disadvantaged “outsiders”.

Details

International Journal of Emerging Markets, vol. 12 no. 3
Type: Research Article
ISSN: 1746-8809

Keywords

Open Access
Article
Publication date: 25 October 2019

Faten Alshammari, Jeremy Whaley, Songyee Hur and Youn-Kyung Kim

The purpose of this paper is to conduct a within-gender analysis and between-gender differences in seeking (personal and interpersonal) and escaping (personal and interpersonal…

3069

Abstract

Purpose

The purpose of this paper is to conduct a within-gender analysis and between-gender differences in seeking (personal and interpersonal) and escaping (personal and interpersonal) motivations to attend a non-traditional festival in Saudi Arabia. Specific objectives were: to conduct a within-gender analysis in motivations to attend a non-traditional festival in Saudi Arabia; and to examine between-gender differences in motivations to attend a non-traditional festival in Saudi Arabia.

Design/methodology/approach

Based on the data collected from 458 attendees at a non-traditional festival in Saudi Arabia, the authors employed network analysis for within-gender analysis and MANOVA and ANOVA for between-gender comparison. The network analysis served two purposes, in that it examined each item’s predictability for each gender, and analyzed the correlations among motivation items within each gender. In addition, the General Linear Model served to compare the male and female groups’ motivations to attend the non-traditional festival. The authors first performed MANOVA for each dimension and then ANOVA for each dimension’s individual items.

Findings

Within-gender analysis reveals that several sets of motivations were associated strongly for both genders. This suggests that Saudi Arabians seem to enjoy entertainment because it projects the festival mood; they want to escape both from home and work and attend the festival to relieve stress by changing their routine pace. However, gender differences were apparent in several other items, especially for the group of women. Between-group comparison analysis shows significant gender differences in several elements of motivation. Overall, personal seeking and escaping were greater for males than females. In contrast, interpersonal seeking was greater for females than males.

Research limitations/implications

Entertainment seems to be a key contributor to the festival mood because entertainment and the festival mood were related closely for both genders. In fact, personal and interpersonal escaping means were greater than personal interpersonal seeking means for both genders. Indeed, opportunities exist to develop non-traditional festivals in the country further. Gender differences were identified in several items of personal seeking and escaping, and interpersonal seeking. With respect to personal seeking, men tend to seek the entertainment, festival mood and the event’s uniqueness more than do women, a finding that their higher means in personal escaping supported. It is clear that men view the festival as a way to enjoy themselves to escape from their jobs and daily stress to a greater degree than do their female counterparts. Women are more likely to seek interpersonal experiences in that they are more likely to enjoy the festival because it offers the opportunity to meet new people and spend quality time with family and friends. This study has several limitations, leading to suggestions for future research. Because seeking and escaping motivations have been used relatively little in the festival setting, future researchers should develop a valid scale of personal and interpersonal seeking and escaping motivations specifically for festivals employing both qualitative and quantitative methods. Second, while the data were collected at a single non-traditional festival, future research can use multiple sites to increase the ability to generalize the findings. Third, although this study was limited to Saudi Arabia, further research can apply seeking and escaping motivations, both at the personal and interpersonal levels, to other cultures to extend the applicability of the framework used in this study.

Practical implications

Non-traditional festival managers need to focus on an atmosphere that provides festivities, as many people in the Saudi Arabian culture appear to be escaping from their everyday lives to enjoy themselves and with family and friends. To appeal to male workers, festival organizers and managers need to advertise and market the events’ mood and liveliness overall with photos of workers leaving the office free of stress and looking forward to attending an event. To appeal to women who desire unique experiences that a variety of forms of entertainment provide, event managers must ensure that the entertainment is innovative and creative, and differs from what other festivals provide to attract more female attendees. Also, festival planners must focus on events that incorporate the family unit and promote the opportunity to meet new people to appeal to women in Saudi Arabia.

Originality/value

This is the first study to examine gender differences in festival motivations in Saudi Arabia. The relaxation of the historically strict and conservative cultural values, coupled with the country’s desire to develop its tourism and event sector, provides an ideal opportunity for future research. The authors hope that this research will stimulate further interest in the country with the goal to develop and market its tourism sector and products on the world’s stage.

Details

International Hospitality Review, vol. 33 no. 2
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 24 April 2009

Anton Gittens and Boppana V. Chowdary

The main objective of this paper is to introduce the development of a novel feature recognition system for escape route planning. The genetic algorithm (GA) can be a useful tool…

Abstract

Purpose

The main objective of this paper is to introduce the development of a novel feature recognition system for escape route planning. The genetic algorithm (GA) can be a useful tool in solving route planning problems.

Design/methodology/approach

A computer‐aided design (CAD) system is proposed to help to predict the best escape route. The system is based on a feature recognition process, which will scan a CAD drawing to determine the centroid points of corridors, and determine the best escape route with the help of GA.

Findings

The feature recognition system provides a quick method of determining the available pathways for use in escape route planning.

Research limitations/implications

Factors such as multiple story buildings, number of occupants, or fire spread are not considered. Thus the system will be useful in the initial stages of escape route planning.

Practical implications

The system is limited to perpendicular walls, which should be of the same thickness. Doorways should also be a constant size. Thus the system will be useful in determining where escape routes exist, and attempt to determine the best route based on that information.

Originality/value

This paper shows how legacy drawings from various CAD systems may be reused to plan escape routes, rather than creating new drawings for the same purpose. This is useful to those in escape route planning, since the redrawing of plans using custom software is inefficient.

Details

Disaster Prevention and Management: An International Journal, vol. 18 no. 2
Type: Research Article
ISSN: 0965-3562

Keywords

Article
Publication date: 10 September 2018

Bernard Cova, Antonella Carù and Julien Cayla

This paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality…

1650

Abstract

Purpose

This paper aims to examine the notion of escape, which is central to the consumer experience literature, yet remains largely undertheorized. By surfacing the multi-dimensionality of escape, the authors develop a more fine-grained conceptualization of this notion. In addition, this work helps shed new light on past consumer research findings that mobilize the notion of escape.

Design/methodology/approach

The paper is based on a review and interpretation of literature referring to the notion of escape in consumer research.

Findings

This paper’s first contribution is to extend the concept of escape based on the Turnerian framework of structure/anti-structure, by establishing a key difference between objects to “escape from” and the major themes of “escape into”. A second contribution is to identify other forms of escape that are mundane, restorative and warlike, and that mobilize the self in different ways.

Practical implications

The paper provides a more precise conceptualization of escape to motivate further research on this particularly important concept for understanding consumer experience.

Social implications

Escape from one’s own self has become an important feature of contemporary life. Consumer experiences may be ways of crafting identities, but they also form the means of escaping the pressures that come with the burdens of identity.

Originality/value

This paper goes beyond past research on escape by identifying other types of escapes, which have not really been theorized in consumer research. The authors especially note the importance of ephemeral moments where people temporarily suspend their reflexive self, which the authors conceive as a new type of escape route.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 7 August 2017

Noela Michael, Charlotte Wien and Yvette Reisinger

The purpose of this study is to examine the escape motivations of the emerging market and provide suggestions for Australia’s promotion. This study adopts the push and pull…

2829

Abstract

Purpose

The purpose of this study is to examine the escape motivations of the emerging market and provide suggestions for Australia’s promotion. This study adopts the push and pull framework to identify travel motivations of Emirati nationals to Australia.

Design/methodology/approach

This study uses a series of focus groups and in-depth interviews to understand the escape motivations that encourage Emiratis to leave their home country and travel to Australia for a holiday.

Findings

The results indicate that Emiratis are motivated to travel to Australia by three escape factors: physical, interpersonal and fun. The internal motivations that encourage Emiratis to escape their home country are inseparable from Australia’s external attributes that attract the Emiratis to the country.

Originality/value

The study contributes to the theory of tourist motivation by supporting it in the culturally different Muslim/Arab context, which has not been explored before. The authors argue that it is not so much what Australia offers and what escape needs the Emiratis can fulfil in Australia, but rather that Australia serves the Emiratis well and meets their escape needs.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Abstract

Details

Haunting Prison: Exploring the Prison as an Abject and Uncanny Institution
Type: Book
ISBN: 978-1-80455-368-8

Article
Publication date: 15 May 2017

Alvaro Cuervo-Cazurra and Ravi Ramamurti

The purpose of this study is to use the rise of emerging-market multinationals as a vehicle to explore how a firm’s country of origin influences its internationalization.

1152

Abstract

Purpose

The purpose of this study is to use the rise of emerging-market multinationals as a vehicle to explore how a firm’s country of origin influences its internationalization.

Design/methodology/approach

This paper is a conceptual paper.

Findings

We argue that the home country’s institutional and economic underdevelopment can influence the internationalization of firms in two ways. First, emerging-market firms may leverage innovations made at home to cope with underdeveloped institutions or economic backwardness to gain a competitive advantage abroad, especially in other emerging markets; We call this innovation-based internationalization. Second, they may expand into countries that are more developed or have better institutions to escape weaknesses on these fronts at home; we call this escape-based internationalization.

Research limitations/implications

Comparative disadvantages influence the internationalization of the firm differently from comparative advantage, as it forces the firm to actively upgrade its firm-specific advantage and internationalize.

Practical implications

We explain two drivers of internationalization that managers operating in emerging markets can consider when facing disadvantages in their home countries and follow several strategies, namely, trickle-up innovation, self-reliant innovation, improvisation management, self-reliance management, technological escape, marketing escape, institutional escape and discriminatory escape.

Originality/value

We explain how a firm’s home country’s comparative disadvantage, not just its comparative advantage, can spur firms its internationalization.

Details

Competitiveness Review: An International Business Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1059-5422

Keywords

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