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This paper aims to show the genesis of motivation research in work done from the 1920s through 1954, especially with the growth in reception of European “depth psychology”. This has been followed up by Fullerton (2013).

Standard historical methodology – heavy reliance on sources written at the time (primary resources), avoidance of anachronism, heavy use of contemporary quotations, efforts to explain and interpret.

Motivation research dates to the 1920s with the work of Paul F. Lazarsfeld and others. It grew rapidly in the USA, part of the great expansion of the behavioral sciences, and amidst a zeitgeist of growing discontent with older psychologies and of Economic Man.

This paper takes motivation research back to its origins for the first time, placing it clearly in line with contemporary intellectual developments.

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more goods. Its aim is to expose the market situation, explain it and suggest courses of action which will lead to desired changes. It is a way of looking at a problem rather than a collection of specialist techniques and is strictly practical. Hence it can be used alongside other market research tools for the solution of marketing problems and can be applied to a wide range of business activities. Much of its development has been in the advertising field but it can also help in the formulation of production policy, solving packaging problems and marketing operations. It is examined here in all these contexts. The idea of motivation research, the reasons for its use and the techniques by which to apply it are discussed, as well as the pitfalls that are likely to occur. New and imaginary case studies are used throughout to illustrate points. A review of the subject literature is included.

The country-of-origin effect (COO) has, as a research domain, suffered from several theoretical and methodological problems and tendencies including an incomplete conceptualization of its constituent components. The purpose of this study is to first problematize the concept in extant literature and to consequently propose a reconceptualization of the concept.

As part of lateral promulgation, the authors use theoretical and methodological ideas from other disciplines such as psychology, ethnography and geography to problematize the present conceptualization of COO in extant literature to reveal research possibilities relevant to, but underrepresented or absent in, COO research.

This study identifies several central theoretical and methodological problems and reveals that (1) COO is not necessarily linear and alternative modes of engagement with consumption need to be considered; (2) many of these problems can be addressed by alternative methodologies; and (3) COO operates at the level of symbolic orders that require a further engagement with the role of place in human experience.

The findings suggest that in future research, field experiments be considered to resolve some of the methodological artefacts that have hampered past research; qualitative methods be applied to uncover unexpected uses of place association beyond being mere quality proxies; and alternative areas of relevance, such as macro-level trade and exports from emerging economies, be entertained.

The study’s approach to problematizing and refining extant knowledge enable it to promulgate new knowledge and research directions for a research area that has historically suffered from a tendency to be self-referential.

Discusses collection building of contemporary German belles‐lettres and introduces 20 contemporary German‐language writers of the younger generation, presenting their bio‐bibliographies. Librarians who are not already collecting these authors might consider expanding their German literature collections by adding some of the works listed.

Die Verkehrsmittel vergrössern ihre Schnelligkeit und ihr Fassungsvermögen. Die Preise für ihre Inanspruchnahme werden im Hinblick auf die Befriedigung des Massenbedarfs immer tragbarer. Die nachfolgende Studie untersucht, wie sich diese Entwicklung auf den Inhalt der touristischen Aktivitäten auswirken kann.

Wie so manches, so ist die Psychologie der Symbole in der Werbung noch nicht geschrieben. Das liegt nicht zuletzt daran, dass auch in der allgemeinen Psychologie das Wesen der Symbole in seinem tiefsten Kern noch nicht allgemein gültig gefasst ist und dass diejenige Richtung, in der man sich darum am intensivsten bemüht, nämlich die Tiefenpsychologie, insbesondere in Gestalt der komplexen Psychologie C. G. Jungs, in der übrigen Psychologie nicht überall anerkannt wird.