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Article
Publication date: 1 September 2001

Erik S. Rasmussan, Tage Koed Madsen and Felicitas Evangelista

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the…

Abstract

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 3
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 September 2004

Helle Andersen and Erik S. Rasmussen

The international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few…

Abstract

The international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few researchers have dealt with the problem of language skills in corporate communications as this paper will show. This paper will furthermore discuss how Danish firms with subsidiaries in France solve their language problems. The paper points out different kinds of solutions to the language problems and shows the consequences of these solutions. Typically the firms have no language strategy, which results in a muddling‐through the day‐to‐day problems of how to communicate.

Details

Corporate Communications: An International Journal, vol. 9 no. 3
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 27 November 2006

Per Servais, Tage Koed Madsen and Erik S. Rasmussen

E-business is an important business tool, and the increasing presence on the internet reflects this fact. For small- and medium-sized firms (SMEs) interested in…

Abstract

E-business is an important business tool, and the increasing presence on the internet reflects this fact. For small- and medium-sized firms (SMEs) interested in internationalizing, their internet offers some advantages, because, with e-business, borders between countries are becoming less relevant, and more direct interaction between business entities is made possible. In this article, we unravel the use of internet usage of different types of firms. First, we present a categorization of different local and international firms, and, second, we focus on the internet usage by born global firms compared to the other types of firms. We conclude that born global firms use the internet to convey their market presence, but only to a limited extent do they sell their products via the internet. Instead, they use the internet to support the already existing relationships by describing their products on web pages, offering services related to their products via the internet, facilitating product development via the internet, and building and maintaining relations to foreign customers. We also stress the importance of further research on how born global firms adapt to the internet in practice.

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Book part
Publication date: 27 November 2006

Abstract

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Book part
Publication date: 27 November 2006

Alex Rialp and Josep Rialp

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially…

Abstract

According to a recent and interesting revision of advances in international marketing theory and practice, the international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy makers confronting today's hostile global business conditions (Katsikeas, 2003a). In fact, some of the most relevant academic journals in this field (Journal of International Business Studies, Journal of International Marketing, International Marketing Review, International Business Review, Advances in International Marketing, among others) can be considered highly stable and mature publications, with research articles covering a wide range of topics within the international marketing domain and usually authorized by leading contributors to other high-ranking marketing journals (DuBois & Reeb, 2000; Malhotra, Wu, & Whitelock, 2005).

Details

International Marketing Research
Type: Book
ISBN: 978-0-76231-369-3

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Article
Publication date: 26 April 2013

Erik Kloppenborg Madsen and Kurt Pedersen

The purpose of this article is to show how a particular marketing paradigm developed in Denmark from the 1920s through to the 1960s. It peaked in the mid‐1950s and faded…

Abstract

Purpose

The purpose of this article is to show how a particular marketing paradigm developed in Denmark from the 1920s through to the 1960s. It peaked in the mid‐1950s and faded out with one major publication in the early 1970s. This article aims to provide a relatively detailed study of the initial phases of the school and its key ideas.

Design/methodology/approach

The study is based on primary sources, i.e. the writings of the scholars who shaped and developed the school. A significant number of the sources are available in Danish only.

Findings

While the study of marketing in America developed from the inductive, descriptive approach of the German Historical School, an essential precondition for the Copenhagen approach was the second wave of microeconomic theory of the 1930s. The article argues that it was a marketing management school, and that it offered early contributions to the development of marketing theory.

Originality/value

Relatively little has been written about Danish and Scandinavian history of marketing thought. The authors believe that a detailed review of the Copenhagen School of Marketing may be of some interest to marketing historians around the world.

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 8 August 2019

Erik Søndenaa, Terje Olsen, Patrick Stefan Kermit, Nina Christine Dahl and Robert Envik

The purpose of this paper is to examine the awareness of intellectual disabilities (ID) amongst professionals in the criminal justice system (CJS) and their knowledge of…

Abstract

Purpose

The purpose of this paper is to examine the awareness of intellectual disabilities (ID) amongst professionals in the criminal justice system (CJS) and their knowledge of those persons, either as victims, witnesses, suspects, accused or defendants.

Design/methodology/approach

A survey of the professionals in the CJS (n=388), combined with a series of focus group interviews with experienced professionals (n=20), was conducted.

Findings

One out of three respondents (police, district attorneys and judges) reported that they have regular contact with suspects who have an ID. Differences in knowledge of ID amongst professionals in the CJS can explain awareness and detection of persons with ID.

Research limitations/implications

Non-responders may represent professionals with no knowledge or less interest in these issues.

Originality/value

Reflections on ID have not previously been studied in the Norwegian CJS. The findings serve as a basis and status quo for further research.

Details

Journal of Intellectual Disabilities and Offending Behaviour, vol. 10 no. 2
Type: Research Article
ISSN: 2050-8824

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Article
Publication date: 26 July 2011

Jens‐Erik Mai

The purpose of this paper is to explore the modernity of current classification theory and work, and outline a foundation for moving classification toward a late‐modern conception.

Abstract

Purpose

The purpose of this paper is to explore the modernity of current classification theory and work, and outline a foundation for moving classification toward a late‐modern conception.

Design/methodology/approach

The paper examines the conceptual foundation for current modern classification work, provides critical analysis of that approach, and outlines three conflicts with modernity that shape the path out of the consequences of modernity.

Findings

The paper presents an understanding of classification that establishes classification on a late‐modern epistemology, and it lays the contours of how to reclaim the intellectual core of classification theory and work.

Originality/value

The paper establishes a foundation for rethinking classification work, outlines consequences of current mainstream work, and provides concept for developing late‐modern classification theory and practice.

Details

Journal of Documentation, vol. 67 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

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Book part
Publication date: 1 January 2000

Tage Koed Madsen, Erik Rasmussen and Per Servais

This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that…

Abstract

This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that were established after 1976 and have reached a share of foreign sales of at least 25% after having started export activities within three years after their birth. A total of 272 Danish exporting, manufacturing companies are analyzed out of which 47 can be categorized as Born Globals according to these criteria. The contribution of the paper is empirical and descriptive; the literature has not yet shown a large scale study with similar comparisons. As shown below, Born Globals have a distinctive profile: they have a high share of foreign sales (almost 70%) and resemble the most internationally oriented exporters with respect to internal capabilities and competitive platform (specialized production) as well as their geographical scope. However, because of their small size and limited resources they often operate at arm's length in foreign markets, sometimes even more so than very inexperienced exporters.

Details

Globalization, the Multinational Firm, and Emerging Economies
Type: Book
ISBN: 978-1-84950-056-2

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Article
Publication date: 21 August 2017

Christian Grönroos

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Abstract

Purpose

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections in an autobiographical approach.

Findings

The author’s career as student, teacher and scholar is described in some detail.

Originality/value

The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.

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