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Marketing, the discipline, has failed to deliver on its promise asa central corporate philosophy because it has failed to adapt itsconcepts to corporate concerns…
Marketing, the discipline, has failed to deliver on its promise as a central corporate philosophy because it has failed to adapt its concepts to corporate concerns. Marketing has ignored non‐customer stakeholders and is less influential on corporate strategy than a decade ago. A framework is provided and examples of how better to integrate marketing into corporate‐wide concerns are presented. It is argued that to accomplish this, corporate management must take on a navigational dimension and marketing must make its mix tools relevant above the business unit level.
During the last decade a substantial number of empirical researchstudies on export performance have been conducted. This article reviews55 of these studies, summarises the…
During the last decade a substantial number of empirical research studies on export performance have been conducted. This article reviews 55 of these studies, summarises the findings according to a “strategic export model”, synthesises current knowledge, and suggests directions for future export research activities.
This article aims to contribute to futures theory building by assessing the inherent ontological and epistemological presumptions in foresight studies. Such premises…
This article aims to contribute to futures theory building by assessing the inherent ontological and epistemological presumptions in foresight studies. Such premises, which are usually embedded in foresight studies, are contrasted with sociological imagination and contemporary social science discourse.
This paper is a conceptual analysis of theoretical assumptions embedded in foresight studies.
Sociological lenses, including concepts like anticipation, latency, time, uncertainty, complexity, ambiguity, change and plurality of images, offer clarity in terms of both futures studies and foresights.
Explicating presumptions embedded in foresight methods helps recognition of how such methods shape the concepts of future and time. This is vital for assessment of the analytical products of foresights studies.
This research contributes to the ambition of linking the theoretical world of futures research and the practical world of foresights closer together by explicating key concepts and implicit assumptions in both fields.
This chapter will focus on Warde's (2009) use of phenomenological and qualitative analyses employed in “The Road to Tenure: Narratives of African American Male Tenured…
This chapter will focus on Warde's (2009) use of phenomenological and qualitative analyses employed in “The Road to Tenure: Narratives of African American Male Tenured Professors” and focus on five African Americans at various stages of the professoriate with significant tracts of those tenures at Historically Black Colleges and Universities (HBCUs) which encountered significant executive turnover (i.e. more than two executive resignations/terminations in a 6.5 year period, equaling twice the national average according to the American Council on Education's 2017 study “The American College President”). The interviews brought light to ways that presidential turnover and constant flux in leadership at fragile institutions lead to predictable outcomes with regard to retention and tenure-track advancement, as well as provide a snapshot on the myriad ways African Americans must often adjust their career paths in order to pursue professorial employment at institutions often thought of as the most likely to support their efforts to earn tenure.
The Spook Who Sat by the Door is a cult-classic early-70s film, based on the 1969 novel by Sam Greenlee. The film deals with issues of inauthentic diversity initiatives…
The Spook Who Sat by the Door is a cult-classic early-70s film, based on the 1969 novel by Sam Greenlee. The film deals with issues of inauthentic diversity initiatives, tokenism, and Black Nationalism. In the same manner, this chapter uses themes from the film and novel to disclose how the author navigates pseudo diversity initiatives within higher education and his experiences of being viewed as an exemplar Black male (token) by colleagues, while simultaneously remaining committed to his explicit research focus pertaining to exemplar practices and programming for Black boys and men. Theoretically, the author intersects tenets of Critical Race Theory into his essay (Delgado & Stefancic, 1993, 1994; Tate, 1997). While the author does not advocate for physical violence (as depicted in the film), he is using the training received in academia to declare war on the pernicious educational system that continues to intentionally mis-educate (Woodson, 1933), Black boys and men.
Contemporary foresight activities are increasingly dominated by commitment to research methods and an ambition to found a sound theory of futures thinking. Arguably, there…
Contemporary foresight activities are increasingly dominated by commitment to research methods and an ambition to found a sound theory of futures thinking. Arguably, there has been a general failure to examine and explicate the relationship between theory and method. As Poli; Karlsen & Karlsen; Aaltonen; Inayatullah and others argue, there is both a need and a will to develop a substantial foundation of futures studies that not only goes beyond epistemology, but explicitly tries to establish an ontological rationale for futures research as a post‐positivist scientific activity. Following along this line, the purpose of this paper is to represent a radical constructivist approach to the theory of latents and level of realities that transcends traditional phenomenology.
The paper also gives a brief outline on how Kant meets Latour and constitutes and reproduces two ontological areas, man and nature and argues in favour of a post‐post conception called “universal perspectivism”.
It is found that the foresight community and futurists must revert to some basic ontological assumptions about the future, e.g. as a reflection of human imagination or as a projection of today's situation, particularly the reproduction of the construction of an idea of the human being as such, and its opposite – what it is not.
The consequences for anticipation activities are tremendous: in forward looking activities we reproduce both the distinction between reality in itself and reality for us, or put differently, between appearances and latent. These are then linked to the differentiation between two basic ontological areas throughout all time modalities, nature and society (man). The link between pasts, presents and futures is getting closer.