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Case study
Publication date: 20 January 2017
The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the…
Abstract
The spin-off of Iridium, a global telecommunications system, represented a significant business risk for Motorola, as many talented Motorola executives joined the venture in the late 1990s. This bold technology gamble suffered from numerous marketing missteps, which led to Iridium's bankruptcy in August 1999.
Details
Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
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