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This paper aims to present recently published resources on information literacy and library instruction through an extensive annotated bibliography of publications covering all library types.

This paper annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and information literacy published in 2017 in over 200 journals, magazines, books and other sources.

The paper provides a brief description for all 590 sources.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

I. INTRODUCTION This study attempts to extend and expand previous research conducted by the Department of Marketing at Strathclyde on the adoption and diffusion of industrial products.

Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non‐profit organizations such as libraries. The purpose of this paper is to provide an overview of the literature on the incorporation of marketing notions and the implementation of marketing techniques in library management. It reviews definitions, present different opposing views, marketing issues, social media and Web 2.0 and opinions on the adoption of marketing in a non‐profit organization environment, and examines different successful examples of marketing implementation, concentrating on the gains resulting from such a move.

A thorough literature search on various databases and on various aspects of this topic was reviewed. The literature review is organised on emerging themes directly drawn from the literature, thematically and chronologically within each section. It aims to identify the changing perspectives, the current challenges, and the benefits offered by examining information science specialists' views. The main marketing concepts are identified throughout a strategic planning approach, which has been recommended as the most successful by the majority of researchers.

This paper examines and clarifies the existing misunderstandings and difficulties in library and information services marketing, and stresses the importance of its adoption in this contemporary competitive environment. It examines library marketing in six sections: misconceptions regarding library marketing, main challenges and reasons as to why the adoption of marketing concepts is an integral part of the strategic planning, reports on the international library organizations, provides a description of the implementation of strategic marketing and planning processes, presents some library marketing approaches and examines the contemporary technological opportunities for library marketing in the digital era, such as the use of Web 2.0 tools.

The paper broadens the library marketing literature by gathering researchers' scientific views and advice and identifies the main implementation concerns derived from the earlier and more recent relevant literature. Moreover, for the first time, IT records issues concerning library marketing, social media and Web 2.0.

Focus group interviewing, an important social science research methodology dating to the 1920s, is currently experiencing renewed popularity worldwide. This paper aims to review the implementation of this qualitative assessment tool as it relates to the library environment. The article is designed to stimulate the use of focus groups in librarianship and to demonstrate the range of positive applications across various activities within this field, such as administration, cataloging, reference, internet, and other areas. The goal is to bolster recognition that this data‐gathering technique can be utilized to achieve a variety of goals.

A comprehensive search of online databases was conducted in library science and in numerous other social sciences, given the interdisciplinary nature of the topic. The salient monographic and journal literature was selected and annotated. A number of standard handbooks, textbooks, references sources, and scholarly articles were consulted to provide the background information found in the introductory essay.

The paper finds focus group interviewing can be successfully employed in a wide range of endeavors within librarianship. Relative to the other social sciences, to date libraries have underutilized the approach.

This research may be useful for librarians, library administrators, and others who are involved in planning and conducting a focus group project in order to appraise the quality of library programs, services, and policies. No other article provides this level of in‐depth review and evaluation through copiously annotated entries covering the spectrum of use throughout the library literature.