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Article
Publication date: 26 October 2012

Eric Rugraff

The literature identifies different sources of competitive advantages. The purpose of this paper is to suggest that an efficient articulation of a Voice behavioral model and an…

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Abstract

Purpose

The literature identifies different sources of competitive advantages. The purpose of this paper is to suggest that an efficient articulation of a Voice behavioral model and an Exit behavioral model can result in a sustained competitive advantage for automobile manufacturers.

Design/methodology/approach

The paper builds on the analytical framework of the global value chain literature to analyze how the combination of hierarchy, relational linkages and market linkages creates additional assets. The case of Volkswagen‐Skoda in the Czech Republic is used to illustrate the combination of Voice and Exit relationships.

Findings

The paper suggests that the competitive advantage of automobile manufacturers crucially depends today on the combination, on the one hand, of the “relational rent” provided by the cooperation with global suppliers, and on the other hand, of the “switching rent” provided by the absence of implication in the relationship with lower‐tier suppliers.

Originality/value

The paper represents an original research initiative that considers the combination of three types of linkages as the source of competitive advantage. The paper uses a case study to exemplify the declination and articulation of the three types of linkages.

Details

Journal of Strategy and Management, vol. 5 no. 4
Type: Research Article
ISSN: 1755-425X

Keywords

Content available
Article
Publication date: 26 October 2010

Joanne Roberts and George Cairns

582

Abstract

Details

Critical perspectives on international business, vol. 6 no. 4
Type: Research Article
ISSN: 1742-2043

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