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Book part
Publication date: 18 November 2015

Eric J. Arnould and Craig J. Thompson

This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and…

Abstract

Purpose

This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and Thompson (2005).

Methodology/approach

This paper takes a conceptual/historical orientation that is based upon the authors’ experiences over the course of the 10-year CCT initiative (including numerous conversations with fellow CCT colleagues).

Findings

The authors first discuss key benchmarks in the development of the CCT community as an organization. Next, the authors highlight key intellectual trends in CCT research that have arisen since the publication of their 2005 review and discuss their implications for the future trajectories of CCT research.

Originality/value

The paper by Arnould and Thompson (2005) has proven to be influential in terms of systematizing and placing a widely accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important impetus for institution building. The 10-year anniversary of this article (and not incidentally the CCT conference from which the papers in this volume hail) provides a unique opportunity for the authors to comment upon the broader ramifications of their original proposals.

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Article
Publication date: 20 April 2015

Elina Jaakkola, Anu Helkkula and Leena Aarikka-Stenroos

The collective, interactive aspects of service experience are increasingly evident in contemporary research and practice, but no integrative analysis of this phenomenon…

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Abstract

Purpose

The collective, interactive aspects of service experience are increasingly evident in contemporary research and practice, but no integrative analysis of this phenomenon has been conducted until now. The purpose of this paper is to conceptualize service experience co-creation and examines its implications for research and practice.

Design/methodology/approach

To map the multi-approach research area of service experience co-creation, the study draws on literature in the fields of service management, service-dominant logic and service logic, consumer culture theory, and service innovation and design, together with invited commentaries by prominent scholars.

Findings

A conceptualization is developed for “service experience co-creation,” and multiple dimensions of the concept are identified. It is postulated that service experience co-creation has wider marketing implications, in terms of understanding experiential value creation and foundational sociality in contemporary markets, as well as in the renewal of marketing methods and measures.

Research limitations/implications

The authors call for cross-field research on service experience, extending current contextual and methodological reach. Researchers are urged to study the implications of increasing social interaction for service experience co-creation, and to assist managers in coping with and leveraging the phenomenon.

Practical implications

For practitioners, this analysis demonstrates the complexity of service experience co-creation and provides insights on the aspects they should monitor and facilitate.

Originality/value

As the first integrative analysis and conceptualization of service experience co-creation, this paper advances current understanding on the topic, argues for its wider relevance, and paves the way for its future development.

Details

Journal of Service Management, vol. 26 no. 2
Type: Research Article
ISSN: 1757-5818

Keywords

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Book part
Publication date: 7 June 2007

Eric J. Arnould

The aim of this paper is to suggest some potential linkages between Consumer Culture Theory (CCT hereafter) and the evolving Service-Dominant logic (S-D hereafter…

Abstract

The aim of this paper is to suggest some potential linkages between Consumer Culture Theory (CCT hereafter) and the evolving Service-Dominant logic (S-D hereafter) propounded by Vargo and Lusch in a series of publications (Vargo & Lusch, 2004, 2006a, 2006b). I begin by discussing why this alliance makes sense. To do this, I review the CCT roots of several foundational propositions for the S-D logic Vargo and Lusch (2004) offer. Then I offer a suggestion for rethinking the notion of consumer itself. And finally, I discuss some potential changes in preferred constructs that I believe are necessary to fulfill the theoretical promise of the CCT perspective, and follow on from embracing a CCT/S-D perspective.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-84855-984-4

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Book part
Publication date: 10 November 2010

Stephen L. Vargo, Robert F. Lusch, Melissa Archpru Akaka and Yi He

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

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Article
Publication date: 1 August 1995

Linda L. Price, Eric J. Arnould and Sheila L. Deibler

Reports on a study looking at dimensions of service providerperformance that influence immediate emotional responses to serviceencounters, based on 914 service encounters…

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7787

Abstract

Reports on a study looking at dimensions of service provider performance that influence immediate emotional responses to service encounters, based on 914 service encounters. Identifies five service‐provider dimensions that are significant predictors of emotional response to services. Finds that different service‐provider dimensions influence positive as compared with negative emotional responses and that temporal duration and spatial intimacy of the encounter affect both the reported levels and relative importance of these service‐provider dimensions to emotional responses.

Details

International Journal of Service Industry Management, vol. 6 no. 3
Type: Research Article
ISSN: 0956-4233

Keywords

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Book part
Publication date: 18 November 2015

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

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Book part
Publication date: 3 August 2020

Bernard J. Jaworski and Robert S. Lurie

Abstract

Details

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time
Type: Book
ISBN: 978-1-83982-687-0

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Book part
Publication date: 3 August 2007

Eric J. Arnould, Alejandro Plastina and Dwayne Ball

Does participation in Fair Trade (FT) coffee marketing deliver added value to small-scale producers in developing countries? Is FT fair to producers as promised? The…

Abstract

Does participation in Fair Trade (FT) coffee marketing deliver added value to small-scale producers in developing countries? Is FT fair to producers as promised? The present study adopts a survey methodology designed to measure a combination of socioeconomic impact indicators as well as measures particular to the FT coffee-growing and marketing experience. We surveyed over 1,200 small-scale coffee producers in Nicaragua, Peru, and Guatemala, of which about two-thirds participate in coffee marketing schemes sponsored by TransFair USA. The study reports selected results related to production, marketing, material quality of life, education, health, and general well-being. Results show that producers participating in TransFair USA-supported FT cooperatives are indeed capturing more value than nonparticipants. This benefit transfer translates into modest but measurable improvements in quality of life, health, education, material comforts, social participation, technical and social assistance, and even sustainable agricultural practices. Consumers can have confidence that the FT scheme works. Retailers may be assured that by selling FT coffee they can defend the position that they are participating in a social change campaign.

Details

Product and Market Development for Subsistence Marketplaces
Type: Book
ISBN: 978-1-84950-477-5

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Article
Publication date: 1 June 2001

Harold J. Ogden and Ramesh Venkat

Compares the social comparison experience on young Japanese adults with a similar one on young Canadians. Reveals that satisfaction of the Japanese with their possessions…

Abstract

Compares the social comparison experience on young Japanese adults with a similar one on young Canadians. Reveals that satisfaction of the Japanese with their possessions did not change with the social comparison experience in the same way as it did with Canadians. Suggests the Japanese reaction was on a more general level of effect with possessions, rather than simply satisfaction as was the case in Canada. Observes an interaction between direction of social comparison and respondents’ gender that was considerably different in nature from that of Canadians. Suggests that Canadians had a stronger desire for more and better possessions, willingness to strive for more possessions, together with a high degree of how possessions contribute to self‐image.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 1 December 1999

Ed Chung and Eileen Fischer

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which…

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 12
Type: Research Article
ISSN: 0144-333X

Keywords

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