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Since universities adopted a “Student as Customer” approach, student consumer behavior is a field of study which has become crucial. In the European higher education area, more understanding is needed on International students, and more precisely on Erasmus students. The purpose of this paper is to validate a multidimensional scale to assess Erasmus students’ value expectations (i.e. expected value) on the basis of costs and benefits in their choices as consumers of an academic experience abroad.

A survey conducted on a sample of 192 students from 50 universities show the role of functional, social and emotional values along with costs of time and effort in the perceived value of an Erasmus experience.

After validating the five scales, the results show that social and emotional are the aspects were students’ expected value dimensions are the highest, as the Erasmus experience is expected to enrich their studies and enable them to boost their self-confidence, while functionally helping them to find a job in the future. Concerning the sacrifices, the Erasmus experience has a high cost with regard to effort, time and energy, but students are willing to go through it: an Erasmus stay is seen as a good investment, whose benefits will be reaped in the long run.

The contribution of this paper comes from the scope and the target: a multidimensional trade-off approach to the expected value of the Erasmus experience. Other works have already depicted the educational experience through the value concept, but none, to the best of the authors’ knowledge, has measured expected value on the pre-purchase phase for Erasmus students.

This study aims to apply the concept of brand love to a destination and investigate its antecedents and consequences. It also explores the moderating effects of time elapsed since the establishment of the destination brand love relationship on the outcomes of destination brand love.

A total of 5,511 valid responses were obtained from an online survey distributed among former international students from the Erasmus program of the European Union. Partial least squares structural equation modeling was conducted to assess the hypotheses.

Destination brand love was found to have a significant impact on electronic word of mouth (eWOM), WOM, WOM intensity, recommendation and revisit intention. Moderation analysis revealed that the amount of time elapsed since the establishment of the destination brand love relationship did not affect these outcomes. Moreover, destination image and the Erasmus experience had a positive effect on destination brand love.

Destination marketers should focus on enhancing the Erasmus experience and on improving destination image perception, as these factors help develop destination brand love. Marketers should also be aware that this relationship has long-lasting effects.

This study adds to the sparse literature on brand love in relation to a destination. This gives the first results for the importance of Erasmus students to the promotion of a host country. It also contributes to the question of how long the brand love relationship can last.

This chapter tries to explain the impact of the European Commission's ERASMUS programme on national higher education policies of 18 European countries. Based on an analysis of the literature on Europeanisation and policy impact, it is hypothesised that the impact will be very modest, but that there may be indirect impacts and differences in impact across countries dependent on institutional features of the higher education system. The empirical findings support the hypothesis: ERASMUS certainly has increased policy-makers’ awareness of the importance and possible consequences of further internationalisation. Nevertheless, ERASMUS has a more profound effect on higher education institutions and students. In addition, policy-makers have been much more influenced regarding their internationalisation policies by the Sorbonne and Bologna Declarations. There are some noteworthy differences between the countries that relate to specific domestic characteristics (e.g. language and colonial history).

Cosmopolitans transcend their local boundaries by interacting and actively seeking other cultures, and the applications of these characteristics to consumption behaviour is called consumer cosmopolitanism. To outline inferences on what school leavers would experience, consider or do when planning to study abroad, this paper aims to examine people who have experienced Erasmus concerning the relationship between their level and type of consumer cosmopolitanism and the decisions related to enrolling in the Erasmus programme, which include the decision itself, motivations, choice of destination, pursuing cultural differences and search for different levels of globalisation.

After proposing a conceptual model, data were collected by surveying undergraduate or postgraduate students. Then a set of multivariate analyses were developed to validate the hypotheses.

Contrarily to what could be expected, results indicate that consumer cosmopolitanism decreases the likelihood for students to enrol on the programme. Additionally, three types of consumer cosmopolitanism were found: low, cultural and high cosmopolitans. According to results, low cosmopolitans display lower likelihoods of enrolment than the other two types. This evidence supports that intention to enrol is not always a good predictor of behaviour and that a gap is proven here as well. This study also suggests that cosmopolitan consumers do not reveal a preference for countries with similar/different cultures or levels of globalization to that of their own country, but, conversely, experiencing a different culture remains one of the leading motivations for these consumers.

Although cosmopolitanism has been extensively studied in different research fields, its link with the decisions on studying abroad has barely been explored.

The rise of the era of mobility, or at least of a rhetoric on the benefits of mobility for individuals, can closely be connected with the late modernity and optimist views of the self's capacity to adapt to the challenges posed by globalisation. Mobility thus becomes an act expressing the individual appropriation of an “enlarged” action-space, supposed to become less constrained by social determinism. According to this assumption, mobility can also be seen as a form of elective biography (do-it-yourself biography) and would favour the emergence of a freer individual. Results of the analysis of 80 student accounts on experiences of Erasmus mobility within Europe have shown that student mobility reinforces the individual belief of being able to face changing environments, to monitor the self and to be monitored as a self, and to take control on one's life-path in a reflexive way, by accepting risks impelling new dynamics. From the students’ perspective, mobility experience seems to release impulses for personal growth and individual autonomy. Yet this advantage, however important it may be, often dominates the other outcomes of a mobility period, such as cultural and political awareness, intercultural competence and enlarged feeling of belonging. This result creates a tension with views and expectations for students to become “culture carriers” and vectors of Europeanisation, since the pro-social and societal dimensions of student mobility outcomes, as an experience supporting cultural awareness and understanding, tolerance and civic conscience were less systematically present at the end of the stay abroad.

This chapter discusses of the role of Spanish as the language of instruction in a multilingual classroom with Erasmus students at the Faculty of Teacher Training of the University of Valencia (Spain). The author also examines the role that first languages play in multilingual classroom integration as they have little place in the school system.

The author also discusses the use of digital technology as a means of expression and defense of the linguistic rights of minority languages. In that respect, collective linguistic production and the use of different languages relates to the aim of preserving mother tongues in their original contexts.

The current study focuses on a key element: artistic productions using new technology are characterized as having great communicative value, and an important potential for social change, which can improve the linguistic attitude of minority language speakers toward their mother tongue and reinforce their awareness of participating in a process of collectively and interactively creating the final product. This is a highly important collaborative tool meant to help preserve and maintain one’s language and identity.

The chapter concludes that education through multilingual language learning and mobility remains an important means of supporting and sustaining the first languages of Erasmus students, the successful acquisition of Spanish as the official language of the host country, and the use of English as an additional language in order to help students gradually master curriculum content, while improving their linguistic skills and language proficiency.

A number of students have come to the University of North London′s School of Information Studies from EC universities and polytechnics under the ERASMUS scheme. They attend courses in the School, or more often go on work placements. There are various problems that arise, principally those relating to awareness of local popular culture. However the major problem is lack of reciprocity: British students don′t go to EC HE institutions because of language problems, short placement periods, and low student grants. If the aims of ERASMUS, and its practical advantages, are to be achieved, efforts must be made at governmental and professional policy‐making levels to enable future students to participate and realistically pursue career development within the EC.

In April 1969, Remington Rand began installing its automated storage and retrieval system‐the Randtriever—at Erasmus University, Rotterdam. The original system never worked properly and uptime was limited to a few hours a day. Erasmus University has subsequently rebuilt the system, installing safety devices, replacing communications systems, and converting the system to computer control (initially using National Semiconductor SC/MP microprocessors and Apple II computers). Today the system is operational 99.9% of the time and is linked directly to the circulation system of the library. It is currently being directly interfaced to the online public access catalog.

This paper aims to explore the Spanish Self-Initiated Expats’ (SIEs) motivations and factors involved in the choice of the host destination.

Through an exploratory and qualitative study, drawing upon SIE literature on motivations and careers, 22 Spanish SIEs were interviewed in a semi-structured way.

Most SIEs clearly detailed the line of reasoning behind the host destination choice (specific destination); a second group considered a limited number of potential countries to relocate to (alternative destinations), and the smallest one did not choose a specific location. Career motivations were the most mentioned ones and different degrees of career planning were found: those with a very defined career planning process relied upon one potential destination, while those with a less defined one considered several alternative host destinations. The European Region Action Scheme for the Mobility of University Students experience was one of the most mentioned factors influencing the choice of the host destination, which may be common to other European Union (EU) nationals. As to the limiting ones, the visa requirements outside the EU were identified. Other factors were particular to Spain, such as the perceived need for English proficiency for a successful global career and the degrees of career planning.

These findings may assist Talent Management Managers to align organizational strategies with SIEs motivations. They may also help future Spanish and European SIEs in their individual career management process.

This study contributes to a better understanding of the expatriation motivations and factors influencing the destination location of Spanish SIEs, adding to the SIE and global career literature.