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Publication date: 20 March 2024

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Contemporary Challenges in Social Science Management: Skills Gaps and Shortages in the Labour Market
Type: Book
ISBN: 978-1-83753-165-3

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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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The Technology Takers
Type: Book
ISBN: 978-1-78769-463-7

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The Technology Takers
Type: Book
ISBN: 978-1-78769-463-7

Book part
Publication date: 15 February 2021

George Papageorgiou, Simona Mihai-Yiannaki, Myria Ioannou, Despina Varnava-Marouchou and Stelios Marneros

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital

Abstract

Entrepreneurship education should catch up with the current developments in today’s digitally interconnected and virtual world. As all forms of conducting business become digital, essentially entrepreneurship needs a new digital competence-based learning approach. This chapter proposes a Digital Communications competency profile that every modern entrepreneur should possess. The proposed profile incorporates digital marketing (DM) as it recognises the need for major changes in entrepreneurship educational programmes. The proposal is based on an extensive literature review, which reveals that future demand for competencies goes beyond basic traditional entrepreneurship skills to include digital communication. It is shown that future entrepreneurs should possess advanced communication skills, in DM, which includes social media marketing, digital marketing strategies, search engine optimisation, content marketing and E-mail marketing. These competencies would facilitate customer involvement and open innovation. As a result, via the process of co-creation creative ideas can be transformed into successful products and services. The modern entrepreneurship profile underlines the paramount role of digital communications skills, which should be incorporated in entrepreneurship educational programmes.

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Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Book part
Publication date: 30 September 2022

Nawal Chemma, Mohammed El Amine Abdelli, Anjali Awasthi and Emmanuel Mogaji

Digital transformation allows organisations to increase the efficiency of their operations, respond faster and make more accurate decisions, adapt quickly to a new reality, and…

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Digital transformation allows organisations to increase the efficiency of their operations, respond faster and make more accurate decisions, adapt quickly to a new reality, and improve the customer experience; however, many companies still face several obstacles and challenges on its path to digital transformation, including organisational culture, a lack of IT resources and management, a lack of a clear budget for digital transformation, a challenge with digital security and artificial intelligence (AI). This chapter concludes the edited book focusing on management and information technology in the digital era. We acknowledge there are still many areas that need to be explored regarding technological adoption. However, we hope we have captured some theoretical insights that are available at this point. We hope readers will find the chapters in this book both enriching and thought-provoking and that the insights provided in the collection of research materials will enhance the understanding in this area, inspire further interest in management and information technology in the digital era, and provide a basis for sound management decisions and stimulate new ideas for future research.

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Management and Information Technology in the Digital Era
Type: Book
ISBN: 978-1-80382-296-9

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Book part
Publication date: 11 June 2021

Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon and Vanessa Ratten

Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build…

Abstract

Digital technology has given rise to new economic models such as sharing economy and business structures such as omnichannel. Technological advancements also enable firms to build a one-on-one relationship with customers. This chapter covers the current business practices that involve the use of digital tools to develop and manage customer relationships. They are omnichannel marketing, user-generated content, interactive content, live videos – live streaming, co-creation marketing and influencers marketing. The chapter also identifies emerging trends pertinent to digital marketing and relationship development. Artificial intelligence (AI) applications such as virtual assistants and programmatic advertising are predicted to be at the heart of digital marketing in the near future. In addition, though still in the early stage of development, blockchain technology has the potential to improve the transparency of transactions and data protection, thereby increasing trust and relationship quality. The use of immersive technologies such as augmented and virtual realities are expected to gain significantly more popular in the next few years. Finally, these trends can be further facilitated by 5G, the fifth generation of mobile technology, heralding a new era of digital communication and transforming the customer experience.

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The Technology Takers
Type: Book
ISBN: 978-1-78769-463-7

Book part
Publication date: 25 June 2012

Andrea Ordanini and A. Parasuraman

Purpose – The paper develops a conceptual framework for assessing value-creating service ecosystems that contains four core dimensions: medium, meaning, usage, and network. Its…

Abstract

Purpose – The paper develops a conceptual framework for assessing value-creating service ecosystems that contains four core dimensions: medium, meaning, usage, and network. Its purpose is to identify and discuss the implications of the changes that occur in these dimensions when exchanges within the ecosystem that have long been mediated by physical products become direct instead.

Methodology/approach – The analysis employs the historical method and is based on a systematic investigation of the evolution of the recorded-music market during the past 150 years.

Findings – The analysis shows that the key dimensions of the recorded-music-service ecosystem evolved only gradually and incrementally during the era of physical formats that were dominant until the mid-1990s. With the advent of “liquid” music, the elements of the service ecosystem changed dramatically, leading to instability and redefining roles and exchange mechanisms in the ecosystem.

Research limitations/implications – The investigation focuses on a single ecosystem (music), and conclusions stemming from it are subject to the assumptions inherent in the historical method. Nevertheless, the paper contributes to knowledge in the Service-Dominant Logic (S-D logic) domain by offering a robust framework and a set of core dimensions that are useful for systematically analyzing the nature and consequences of changes that occur in rapidly evolving service ecosystems.

Practical implications – Apart from direct implications for the music market, the proposed framework can help managers working in other ecosystems to adopt a macro perspective in addressing value-creation issues and to pay particular attention to the underlying dynamics that influence value creation in those ecosystems.

Originality/value of paper – The development of a conceptual framework that adopts a macro-level, market-wide perspective for understanding value creation in service ecosystems is a distinct contribution of the paper, as is the application of the historical method in analyzing such an ecosystem.

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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Type: Book
ISBN: 978-1-78052-913-4

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Book part
Publication date: 30 September 2022

Nawal Chemma, Mohammed El Amine Abdelli, Anjali Awasthi and Emmanuel Mogaji

Management of information technology (IT) will continue to be an essential endeavour for organisations as we experience the increasing advancement of technology across different…

Abstract

Management of information technology (IT) will continue to be an essential endeavour for organisations as we experience the increasing advancement of technology across different spectres of life. Managers will need to understand how technology is changing their business operations and the emergence of digital consumers who demand more innovative and technologically driven experiences. This book was conceptualised to provide theoretical insight for managers and researchers to understand where we are and where technology is taking us. This book has presented different chapters, highlighting management and practical implications across other technology, sector and countries. These selected chapters provide a wide variety of stimulating insights into the varying challenges and perspectives of management and IT in the digital era. Significantly, we recognise the growing prospects of Artificial intelligence (AI) and how it is revolutionising different sectors, further presenting critical challenges for managers on how to harness the opportunities of this technology for their business prospects.

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Management and Information Technology in the Digital Era
Type: Book
ISBN: 978-1-80382-296-9

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