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The purpose of this study was to measure the economic benefits generated from equine camping and to increase awareness of tourism development in southern Illinois. A total of 370 survey questionnaires were collected at equine camping sites. Descriptive analysis revealed that most respondents had at least a high school education with an average annual household income of $64,000. The largest group of respondents by occupation was professionals. About 40% of respondents traveled to southern Illinois with five individuals in a group. The local expenditure model illustrated that non-local equine campers brought about 16 million dollars to southern Illinois in 2004. The economic benefits as measured suggested the potential of further developing equine camping as a major tourism activity in this area.

The purpose of this paper is to gauge potential interest in equestrian events for a proposed multi-use international horse park.

Multi-stage, mixed methods were employed, including interviews with industry professionals at competing horse parks, a survey of potential visitors and an economic impact analysis.

Both industry professionals and equine tourists felt that the proposed facility had the potential to succeed with an international horse park especially as it already has a strong equine culture. Potential visitors already possess a high awareness of city as an equestrian tourist destination, and the majority said they would visit the new facility to take part in, or watch equine events. At medium utilization, the facility has the potential to attract 225 events to the park annually, attracting approximately 428,000 attendees. This would have an annual spending impact of about US$38 million, generating 575 full-time jobs.

Based on the results, a number of recommendations were made to the local chamber of commerce by the researchers, but the key suggestion was that stakeholders in Aiken proceed cautiously with a phased approach to development.

Despite the growing body of literature related to measuring the impacts of events, very few researchers have looked at the feasibility of new events, and the need to measure potential demand for a new facility. This paper is therefore unique and of great value to both researchers and practitioners.

The purpose of this paper is to examine prisoner experience of an equine assisted psychotherapy (EAP). This paper explores the use of therapeutic interventions; specifically focussing on EAP, within this paper EAP constitutes the use of horses in therapy and involves a team approach from equine and mental health experts.

This paper took a qualitative approach; due to the exploratory nature of this study a phenomenological approach was adopted. Interpretative phenomenological analysis was deemed appropriate; the intervention took place in an adult, male, open condition prison in England (Category D) however participants who engaged in the equine intervention were from both the open prison and a nearby closed Category C prison. The equine intervention was delivered by qualified therapists who worked to help improve emotional regulation among participants with a history of drug and alcohol abuse.

The findings within this paper identify a strong correlation between EAP and positive experiences expressed by participants. Alternative approaches such as animal assisted therapies are worthy of consideration when attempting to support the rehabilitation and treatment needs of incarcerated clients. Participants achieved a number of goals and their confidence improved as they felt a sense of achievement.

This paper demonstrates the complexities of therapeutic interventions. Research relating to EAP in the UK is few and far between, consequently understanding is limited. This paper seeks to offer an insight into this topic and build upon this research in the future.

Access to prison for research purposes is challenging. Due to the nature of this study and the resources required sometimes EAP therapy cannot be implemented in or near many prisons in England and Wales. Therefore gaining access to this prison and exploring the data is the first phase of further research in this area.

Researching the way individuals experience therapeutic interventions is a “growing phenomenon”. This paper aimed to explore EAP interventions, however due to the sample size it was imperative that the role of EAP was not misrepresented. Therefore this papers intention is to raise awareness of EAP interventions and therapeutic interventions in prisons in England and Wales.

To the authors knowledge no previous study has examined such an intervention using this method and as such the findings of this evaluation are important. Moreover this paper enhances and develops our knowledge about how best to support and treat people with histories of substance use and/or mental health problems and anxiety while in prison, and the vital role such therapies may play.

This study aims to investigate the correlations between latent variables embedded into three clusters (equine agritourism, therapeutic horse riding and equine sports) and entrepreneurial intentions of people interested to invest in equestrian sector.

The authors propose a conceptual framework focused on three latent variables that influence the interest of horse enthusiasts to embrace an entrepreneurial career. Statistical analyses via Pearson’s chi-square tests, analysis of variance (statistical formula used to compare variances across the means (or average) of different groups) and regression analysis have been performed to validate our assumptions.

Findings reveal a high level of interest of from horse enthusiasts to opt for an entrepreneurial career, as funding opportunities in this sector are growing due to European union and national funding available for this endeavour.

Very limited research studies have been explored the entrepreneurial intentions in equine industry. This study proves that sports and therapeutic activities influence to the greatest extent, the entrepreneurial intention in the equestrian sector.

This research indicates females with autism spectrum disorders (ASDs) have a diverse clinical presentation compared to males. Furthermore, females with ASD are often diagnosed later and typically experience greater levels of mental health difficulties. Evidence suggests that clinic-based verbal interventions for ASD have limited efficacy; therefore, alternative therapies, such as equine-assisted therapies (EATs), are gaining recognition. The purpose of this study was to directly explore the experiences of females with an ASD who have undertaken EAT.

Five female participants with a diagnosis of ASD were recruited from two equine therapy centres. Participants were aged between 15 and 30 years and undertook semi-structured interviews, which were analysed using interpretative phenomenological analysis.

Three superordinate themes emerged: the difficult experience of the social world, the process of EAT and the emotional impact of horses.

Directly exploring the experiences of females with ASD highlights benefits from engaging therapeutically with horses, building confidence and independence to transferring this into more effective social communication with other people. Offering emotion-focused therapeutic complementary interventions for females with ASD should be forefronted to help remediate the impact of difficult and sometimes traumatic earlier experiences in the social world. This requires increased funding for EAT, combined with larger-scale research projects to evaluate this.

Equine-assisted therapy (EAT) uses the horse and its environment to achieve therapeutic goals as designed by an allied health professional (Taylor, 2010). The benefits of these interventions affect areas such as motor skills (Bass et al., 2009; Silkwood-Sherer et al., 2012), sensory processing (Ward et al., 2013), learning, social interaction and socioemotional development (Bracher, 2000). It was felt that occupational therapists could offer valuable input in this area. This paper aims to investigate the impact of a specific six-week EAT programme on six participants’ occupational performance.

Mixed methods were used in this pilot study, consisting of a pre- and post-design with two follow-up periods. Participants were aged between 5 and10 years with a diagnosis of a visual impairment, and some had additional diagnoses. The Canadian Occupational Performance Measure (COPM) was administered to parents pre-programme, post-programme and approximately six week after the programme ceased. Additional information from notes that contained children’s and parents’ reports was analysed thematically.

Five of the six children were rated as having clinically significant changes in their occupational performance. Analysis of parents’ and children’s reports on their experience of the programme showed the main themes to be: peer interaction, taking on new challenges, feelings towards EAT and change.

Although there are many practitioners of EAT in Ireland, there is little research, and none was found in relation to the role of occupational therapists within this context. These results indicate that EAT may be effective in assisting some children to reach a variety of goals. This pilot study not only suggests that EAT is worth further research but also begins to explore the role of occupational therapy in this form of intervention.

This case study focuses on basic business approaches in the decision-making by considering owners and stakeholders’ perspective in highlighting the related issues in customer service, marketing (marketing mix and product mix), strategy, business management and operational management of the sport business in the private sector of Abu Dhabi. At the end of this exercise, students should have a clear consideration of the following: understanding of the equestrian business products and services elements, description of the marketing mix the equestrian business products and services elements, definition of the product mix approach of the marketing mix in equestrian business management, distinguishing needs of product mix alternative decisions approach in equestrian business management in the private sector and labeling of two main customer services based issues and propose a solution using product mix alternatives approaches (expand/eliminate).

Mandara Equestrian Club (MEC) was the culmination of a dream for Faysal Urfali, a Lebanese entrepreneur, and his wife, who lived in (and loved) United Arab Emirates (UAE) for more than 20 years ago. The dream started in 2012, when the Urfali family was vacationing in Spain. They fell in love with the Arabian breed of horses, famous for their wide, flat forehead, soulful eyes, broad muzzle, erect ears, slender neck and flowing, shining mane. Arabian horses are also renowned for their beauty, loyalty, strength and intelligence. Arabian horses are an intrinsic part of Arabian tradition and heritage, always described in Arabic literature as a sign of pride, courage and dignity, in recitation legends of wars. The Urafalis did not have experience with horses during that period, but that did not stop them from starting an equine business in the UAE, specifically in the Emirate of Abu Dhabi. Urfali started MEC in Al Rahba City, a small town in the north site of Abu Dhabi, the Capital of UAE. At its inception in 2013, MEC was open only for private use. In 2014, Urfali decided to open the club to the public due to high demand from visitors and horses’ lovers who were visiting the place to see the horses and request horse rides. MEC carries forward Urfali’s passion for Arabian horses, as it specializes in the care and training of show horses. MEC also offers other equine activities and services for both horse owners and horseback riders. In early 2019, Urfali conducted a meeting to assess MEC’s financial statements and discuss daily business operations. The meeting determined that the club was facing several business challenges to address which, it needs some substantial changes in order to maintain its smooth-functioning. Challenges the club faced involved customer relationship management, customer attraction and skill shortages in the industry. Urfali understood that focusing on MEC as a business operation means raising the marker of success to more than just the fulfillment of a dream. Will MEC be able to keep its focus with such changes?

Undergraduate students majoring in Business Management, Marketing and Strategic Management.

Teaching Notes are available for educators only.

CSS 11: Strategy

Establishing acceptability of complex interventions to stakeholders is vital in early scientific development. The purpose of this paper is to ascertain the acceptability of a program of equine-assisted activities (EAAP) for people with dementia by elucidating programmatic practices needed to enhance their safety and quality of life (QoL) from the perspectives of service providers.

Semi-structured interviews with five providers were analyzed using a basic qualitative approach.

Providers perceived the EAAP as acceptable and revealed potential mechanisms of change supporting well-being, including aspects related to the physical and social environment and person with dementia. Linkages identified among the EAAP and its physical and social context support its complexity. Providers explicated program practices that promoted safety and QoL, such as implementing staff trainings and tailoring activities to each person’s preferences and needs. These practices aligned with best dementia care approaches, underscoring that the EAAP is a promising complex intervention that merits further scientific development.

This work is novel and adds to the literature by illuminating the role of a community-based, animal-assisted program for enhancing the QoL of older adults with dementia residing in institutional care facilities.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Major themes included are creating a transformative space for healing, greater willingness to be vulnerable, overcoming fear, listening and attending to others more deeply, and being more fully present.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This paper aims to present the equine leadership principles which horseback riders are successfully using and which can also be successfully used in leadership of people.

This paper relies on semi-structured expert interviews with managers–leaders who are also horseback riders.

Based on the expert interviews, the main equine leadership principles which can effectively be used in leadership of people are trust, fair treatment, calmness, assertiveness, control over one’s feelings, confidence, responsibility, consistency (routine and predictability), courage, sense of empathy, and the ability to express gratitude and praise.

The paper provides a practical insight on relevant leadership principles for leadership trainers, coaches and teachers, as well as executive training organizations who engage in leadership training. It saves busy executives, leadership trainers and teachers hours of reading time by offering concisely the leadership principles which must be fostered in existing and future leaders to make an impact on the employees and contribute toward a better working environment.

To study the topic leadership, this paper uses an innovative and intriguing context (horseback riding) and couples it with the topic of leadership of people.