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The purpose of this commissioned paper is to offer some personal reflections on sustainability within the hospitality industry.

The paper opens by identifying sustainability as a teasing paradox for the hospitality industry and a short discussion of the characteristics of sustainability. It then explores the growing interest in corporate sustainability and offers a review of the range of academic research into sustainability within the hospitality industry literature. More generally, the authors suggest three fundamental sets of issues that currently face the industry, namely, defining sustainability within the industry, materiality and independent external assurance and sustainable consumption and the industry’s commitment to continuing economic growth.

In addressing these three sets of issues, the authors make a number of suggestions. First that definitions of sustainability within the hospitality industry can be interpreted as being constructed around business imperatives rather than an ongoing commitment to sustainability. Second that materiality and external assurance are not treated comprehensively within the industry, which undermines the credibility of the sustainability reporting process. Third that the concept of sustainable consumption and any critique of the industry’s commitment to economic growth are conspicuous by their absence in the both the research literature on sustainability and in sustainability reporting within the industry.

The paper suggests that the hospitality industry may need to examine how it defines sustainability, to extend its sustainability reporting to embrace materiality and external assurance and to address the issues of sustainable consumption and continuing economic growth if it is to demonstrate a worthwhile and enduring commitment to sustainability.

The paper provides some accessible personal reflections on sustainability within the hospitality industry and, as such, it will be of interest to academics, students and practitioners interested in the hospitality industry and more widely within the business and management community.

William R. Freudenburg conceived “the double diversion” as the simultaneous process of diverting environmental resources or rights shared by all to a small group of social actors, which was made possible by a second diversion – the acceptance of the taken-for-granted assumption that environmental harms benefit the common good. In doing so, Freudenburg was among the first to note the importance of looking at not only the distribution of environmental harms but also environmental privileges. In this chapter, we extend the conceptualization of the double diversion to include an instance where rather than framing environmental harm as being a public good, environmental action is framed as benefiting the public writ large, while larger issues of environmental injustice are ignored. In particular, we look at the disproportionate distribution of the urban tree canopy in Worcester, Massachusetts, and the framing of the mitigation of the environmental threat of the Asian Longhorned Beetle as a problem for the commons. Through an analysis of media, we demonstrate that organizations and social actors who have tried to address the effects of this particular ecological threat have nonetheless ignored previous disproportionalities in the environment–society relationship.

Environmental law is relatively new, but legislation is developing rapidly. More prosecutions for environmental offences are taking place annually. Much of the legislation is based on the “command and control” approach. This approach has been criticised and market based alternatives advocated. Market failure suggests that an absolute trust in markets is misplaced. Alternative solutions to the regulatory problem have been sought in self‐disclosure. Self‐disclosure is the policy approach of the EPA and is contingent upon an environmental audit. Although this is a regulatory approach there are both legal and economic benefits accruing to firms from environmental auditing and self‐disclosure. But with the benefits come risks. The risk element has led the US legal profession to seek “evidentiary privilege”, but the EPA has rejected this.

To examine the recent popularity of the tiny house movement with a critical eye toward the growing commodification of sustainability in a market that continues to shelter economic and class privilege, despite that the movement itself emerges from a desire to consume less and contribute to community more.

Written from the position of a tiny house builder and dweller, this study reads a range of recently published accounts of the tiny house movement, informed by contemporary work in environmental sociology. Investigates current rhetoric surrounding the movement with special attention to issues of mobility, consumption, and the movement’s romanticism, with particular attention to the movement’s invocations of Henry David Thoreau.

Tiny house living can cultivate correctives to possible oversights or entitlements in environmental thought, challenge representations of the movement itself, and encourage those inside the “tiny” house movement to openly discuss the difficulties and capabilities endemic to tiny living.

Tiny houses, while still bound to forms of privilege, hold potential to be what some social science researchers have seen as best practice. Practices that link the practicality of realism with the zeal of romanticism can contribute to what has been found to be a positive correlation between conscious consumption and political activism.

This critique offers a gentle corrective to unmitigated praise of the current tiny house phenomenon in order to highlight the movement’s potential for addressing more pressing social justice and environmental issues.

In this chapter, the author critically examines the relationship between sociology and the identities/experiences of disability and ‘mental illness’ (referred to throughout as distress). The author argues that despite sociology having an ethos of social justice and frequently producing critical accounts of inequalities – such as anti-racism and gender equality – it nonetheless uncritically reiterates the marginalisation of disability and distress. As such, sociology not only reflects the increasing ‘medicalisation of everyday life’ and shores up the essentialist discourses of genetics and neuroscience, but also consigns research and knowledge production about disability and distress to the medical sciences. The author challenges these sociological conventions and highlights the ways in which both disability and distress are socially structured, embodied experiences. The author argues that a sociological account of distress and disability are important not only in and of themselves, but also because they highlight the ways and means to challenge essentialism, inequality and the ever-narrowing definition of what is considered a normal or acceptable part of human experience. Furthermore, vibrant streams of user-led research, activism and practice-interventions – resulting in widespread social, legal and identity transformations – have emerged from the experiences of disability and distress. These user-led perspectives highlight the importance and potential of knowledge produced from the margins, not only for those experiencing disability and/or distress but also for the ways in which we perceive, theorise and research the social world more broadly.

Nowadays, sustainable, clean, inclusive, innovative, and smart mobility in addition to urban transformation is required to achieve sustainable development as a path to preserve the world for future concerns and improve quality of life at the present, even to be kept up with growing citizens' needs. Mobility as an infrastructure component plays fundamental roles in urban transformation, and economic development. In this chapter, and based on the 5^th wave theory, related theories, models, and concepts, modern, clean, and inclusive mobility founded on high future of 4th technologies (which is called 5th technologies), digitalization, smartness, sustainability, and CSR 2.0 strategies is declared as proper clean mobility technologies to create sustainable and smart cities. Such smart cities are able to deal with challenges made by rapid, unplanned urbanization and globalization to achieve sustainable development. In this research, roles of inclusive and smart mobility systems as path to create modern and sustainable urban areas to make the world more sustainable and livable for living are declared. Literature reviews, case studies, interviews, and questionaries are applied as main methods to recognize inclusive and modern mobility and its roles in urban transformation to achieve sustainable development. This chapter is based on know-how and do-how of the author Prof. Hamid Doost on sustainability such as cooperating with Danish Sustainable Platforms Company, working with Erasmus Plus as an academic leader in Germany since 2017, cooperating with Copenhagen's former mayor and researching on sustainability. In this chapter, impact of sustainable mobility, sustainable buildings, and smart cities on CSR 2.0 and social responsibility, how these parameters improve sustainable development and sustainability in social responsibility, corporate social responsibility (CSR), and how social responsibility could influence humanities are explored.

States that over the last few years, the growing importance of the ecological question has led many executives to modify their business policies. The integration of “green” issues in the process of strategy formation has significant financial, managerial and organizational implications for the corporate system, thus requiring firms to re‐design their value chain activities and processes. This paper aims at: analysing current patterns of environmental behaviour adopted by firms; discussing whether and how the ecological challenge must be seen as a major source of change, thus identifying specific implications on the corporate system of environmental entrepreneurship; presenting the basic triggers which may foster the introduction of innovative environmental programmes.

This chapter examines similarities in government policies that have accelerated and privatized the extraction of offshore oil, coal, and oil sands on public lands in the United States and Canada, as well as the arguments used to justify those policies. Sociologist William Freudenburg argued that the diversion of public resources into private hands was made possible by a second diversion, the diversion of attention. Freudenburg, with Gramling, later applied this concept to U.S. offshore oil leases, noting that when it came to offshore oil, the myth of “energy independence” was often used to justify policies that were actually antithetical to the concept, promoting further dependence on fossil fuels. We extend the double diversion concept from offshore oil to U.S. coal and Alberta oil sands, noting the similarities in both the policy changes and the diversionary frameworks. The frameworks also divert attention from the increasing risks associated with energy extraction.

The purpose of this paper is to re-evaluate the sustainable attitude-behavior gap by reconsidering the cognitive-rational aspects of consumer purchase behavior. We aim to show how companies can benefit from focusing on hedonic aspects of consumption in their marketing of sustainable products. We claim that consumer culture research needs to examine the link between hedonic, aesthetic, and cognitive-rational aspects of sustainable consumption.

We use the electric vehicle marketing strategy in the United States as an example of an approach to bridge the attitude-behavior gap. More specifically, we focus on the car manufacturer Tesla as an example of marketing a sustainable product.

We find that Tesla’s marketing strategy focuses on aesthetics and hedonics-ludic performance. Similarly to other luxury cars, Tesla markets itself with a full compliment of consumer benefits. Compared to economical electric vehicles, sustainability is not the primary focus of Tesla’s marketing communication strategy.

Sustainable consumption theory benefits from examining the interlinking of hedonic, aesthetic and cognitive-rational aspects product purchasing and use. Future research in the development of sustainable consumption theory in additional complex product categories is needed.

Greater regard for consumer experience in sustainable consumption offers the potential for additional strategies to bridge the attitude-behavior gap and marketing of sustainable goods.

We move beyond the attitude-behavior gap by not only focusing on expressed attitudes of sustainability, but also focusing on the hedonic aspects at play in sustainable consumption.

Increasing awareness around the world of the environmental impact of greenhouse gas (GHG) emissions resulting from human activities such as air travel warrants consideration of the effects of research and activities within the field of Comparative and International Education (CIE). The authors hypothesize that consideration of CIE research’s environmental impact is seldom, if ever, discussed in the literature. To test this hypothesis, the authors conduct a content analysis of articles published in selected major CIE journals to analyze how researchers account for their environmental impact. In addition to presenting the findings of this analysis, the authors provide a selection of queries for examining one’s own practices as a CIE researcher in relation to environmental sustainability. The authors provide preliminary suggestions for ways to reduce GHG production and the environmental impact of continued CIE research and call for acknowledgement of these impacts in publications. Ultimately, the authors suggest that more needs be done to examine CIE scholars’ ecological impact in conducting research and use this chapter as a starting point for conversations in this vein.