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Human Resource Management Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case illustrates the application of green human resource management (HRM) practices that are inevitable for Malaysian manufacturing firms to mitigate the imbalance between economic and environmental performance. Over the past 12 years, the environmental performance has significantly declined based on data reported by environmental performance index (EPI). This dramatic decline has caused imbalance between economic and environmental performance impacting sustainability of Malaysian manufacturing firms. Among the challenges faced by many manufacturing firms are lacking environmental control, inability to understand and apply green HRM practices, aligning green HRM strategy to firm’s strategy and environmental objectives, educating its existing employees on green HRM, measuring the outcomes of green HRM practices, and changing the existing traditional HRM practices to green HRM practices. This case sheds light on the implication of ISO14001 certification among Malaysian manufacturing firms registered with Federation of Manufacturing Malaysia (FMM) 2015 in addressing this issue.

This case illustrates the following:

• The application of green HRM practices and how it can improve sustainable performance among ISO14001-certified Malaysian manufacturing firms.

• The need for adopting ISO14001 certification as the integral part in addressing sustainability issues and in improving firm’s performance.

• The integration of both green HRM practices and ISO14001 certification helps manufacturing firms to minimize the imbalance between economic and environmental performance and to improve overall sustainable performance.

The application of green HRM practices and how it can improve sustainable performance among ISO14001-certified Malaysian manufacturing firms.

The need for adopting ISO14001 certification as the integral part in addressing sustainability issues and in improving firm’s performance.

The integration of both green HRM practices and ISO14001 certification helps manufacturing firms to minimize the imbalance between economic and environmental performance and to improve overall sustainable performance.

The aim of this chapter is to explore sustainability research and findings in Slovenia, including Slovenia’s paths toward sustainable future on three different levels: situational or macro-level, transformational or mezzo-level and action formation or micro-level. Changes toward sustainability can only be made through the interaction of all levels. Besides the economic situation, both environmental and social dimensions are also important parts of sustainability. Slovenian consumers tend to be aware of sustainability issues and have formed positive attitudes about this concern, which is also reflected at the macro-level indices, indicating Slovenia’s sustainable position compared to other countries in Eastern and Southern Europe. Some sustainability guidelines, albeit not necessarily systematic activities, are adopted by companies and thus are moving the Slovenian economy forward in this area. This chapter can serve as a basis to develop some general pointers of how sustainability in Slovenia can be further addressed and developed.

The chapter points to the interactive nature of the different aspects of sustainability of development and investigates the interrelations among the various facets of development or sustainability. It further makes deeper analysis of the dynamic relations among human development, the natural environment, and economic growth. Using simultaneous equation econometric models for 1990–2019 in a cross section of 110 countries, it observes that economic growth in terms of growth of per capita national income is important for both human development as well as for environmental conservation and protection. For environmental sustainability it is thus both growth policy and direct environmental policies relating to protecting human health and health of the ecosystem would be of prime importance.

The chapter examines and describes the impact of the Central American Free Trade Agreement (CAFTA-DR) environmental provisions and the UN Global Compact initiatives on environmental sustainability of member countries at a national level and at a firm level.

Composite indexes (Human Development Index, Ecological Footprint Index, and Biocapacity) are used to determine CAFTA-DR country level sustainability. Firm level sustainability is based on a qualitative survey of companies using the Global Reporting Initiative framework and UN Global Compact participation.

Based on the methodology used CAFTA-DR member countries cannot be considered environmentally sustainable. Despite the lack of integration between initiatives proposed by different institutions, firm level sustainability trends are positive and encouraging.

Free access to Ecological Footprint and Biocapacity scores is limited. The research focused on surveying CAFTA-DR and UN Global Compact sustainability initiatives. However, there are many other entities and institutions not included in this research that also encourage sustainability.

The need of a concerted effort to align different organizations and institutions regarding sustainability initiatives in the CAFTA-DR region is apparent.

CAFTA-DR includes environmental provisions that are complementary to the UN Global Compact environmental principle. The synergies between these initiatives should be actively explored.

This chapter focuses on the Turkish businesses’ and individuals’ perspectives on sustainability and environment and provides a socio-cultural analysis regarding the problems underlying in the implementation of sustainability and environmental practices in an emerging economy.

Current sustainability and environment studies literature regarding the Turkish businesses and society are examined. Socio-cultural perspective is used to explain the problems in the field.

Turkish culture is traditionally associated with harmony with the nature and many studies point to its environmental awareness. But the lack of future orientation, paternalist way of management, and survival concerns of the individuals and businesses cause a certain lack of environmental initiative. Turkish culture has a unique pluralistic approach to nature, and in this approach mastery, harmony, and subjugation are combined.

The suggested pluralistic approach should be considered by the relevant stakeholders to understand the dynamics of business and environment relations in Turkey. This unique structure calls for unique environmental solutions.

Present studies of Turkey in terms of sustainability and environmental issues are generally lacking socio-cultural perspectives. This study aims to fill this gap by suggesting an alternative pluralistic approach based on a socio-cultural evaluation of Turkish culture.

Private politics refers to situations in which activists or NGOs try to push firms to conform to social standards (regarding, for instance, human rights and environmental protection) without public policy intervention. The existing literature on private politics has focused on large campaigns such as consumer boycotts, and looked at the impact of those boycotts on firms’ financial performance and on the likelihood that firms comply with activist demands. Even though these large campaigns are important, focusing on them leads to neglecting the fact that a large portion of the time and resources that activists consecrate to private politics is used to monitor firms and criticize them through Internet posting and media statements, rather than to launch high profile campaigns. Little is known, however, about what drives these activists when they criticize companies, why they target certain companies and not others, and whether this criticism should be considered as a primary step in the production of full-fledged campaigns. In this paper, we fill this gap by exploring a unique international database of CSR-based criticisms against Fortune 500 companies for the 2006–2009 period. This database allows us to look at the impact of a broad range of factors including industry differences, country/institutional differences and firm-specific dimensions, on the likelihood that a certain firm will be targeted by activist critique. Results indicate that criticism is driven by strategic intents. Similar to previous literature, large and visible firms in certain industries are more targeted than others. In addition, these firms also tend to come from countries with strong institutions and high standards of living.

Sustainable use of water, which is one of the most important natural renewable resources in Bosnia and Herzegovina, should be a priority and an integrative objective of sustainable development. In accordance to that, it is necessary to provide the satisfactory amount of water of an adequate quality for various purposes, to reduce damage from water, and to achieve a good ecological potential of water, thus ensuring the sustainability of this resource, at the same time not jeopardizing the ecosystems that depend on it.

Encouraging irrigation, especially of small farmland and orchards, careful construction of small hydropower plants, the development of fisheries and tourism on and by the water, much greater use of mineral and thermal waters, and other possibilities provided by unused renewable resources in Bosnia and Herzegovina provide significant opportunities to develop an environmentally friendly economy. Application of the principles of sustainable development and set goals requires more precise definition and putting into a clear economic, environmental, social, and institutional context.