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Article
Publication date: 1 September 2004

Roberto Fernández Gago and Mariano Nieto Antolín

Stakeholders affect, and are affected by, the decisions taken by companies. They have varied and often conflicting interests, so it is essential for managers to know both who they…

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Abstract

Stakeholders affect, and are affected by, the decisions taken by companies. They have varied and often conflicting interests, so it is essential for managers to know both who they are, and what are their attributes. This work has the aim of determining the main attributes of stakeholders with regards environmental issues, and how these attributes influence stakeholders’ environmental salience (i.e. the attention and priority accorded to them by managers). In order to do this we surveyed environmental managers from 277 Spanish manufacturing firms for their perceptions of stakeholders’ power, legitimacy, urgency and salience, with regards environmental issues.

Details

Corporate Governance: The international journal of business in society, vol. 4 no. 3
Type: Research Article
ISSN: 1472-0701

Keywords

Article
Publication date: 4 November 2014

Sara J. Wilkinson

The purpose of this study was to investigated the importance of environmental attributes for office building adaptation and whether the importance of environmental attributes for…

Abstract

Purpose

The purpose of this study was to investigated the importance of environmental attributes for office building adaptation and whether the importance of environmental attributes for adaptation has changed over time from 1998-2008 to 2009-2011. With 1-2 per cent added to the total stock of buildings each year and the need to take action to mitigate the impacts of predicted climate change (IPCC, 2013), it is necessary to focus efforts on adaptation of existing buildings.

Design/methodology/approach

This research adopted a quantitative approach, using a database of office building attributes and applying principal component analysis to ascertain the respective importance of various building attributes in adaptation. Using two databases; the first dating from 1998 to 2008 and comprising 5,290 adaptation events and the second covering the period 2009 to 2011 and comprising 1,272 adaptation events, a comparison of results was undertaken.

Findings

The findings indicate the importance of some environmental attributes in building adaptation has changed and that legislation and changes market perceptions towards to promote built environment sustainability may be having a positive impact. The research demonstrates that different property attributes vary in importance over time and used existing buildings in an international city to confirm application to urban settlements elsewhere where existing buildings can be adapted to reduce the effect of climate change.

Research limitations/implications

The databases are limited to Melbourne, Australia and to these specific points in time. It is possible that other cities are seeing changes in adaptation practices to accommodate increased awareness and the growing importance attributed to environmental issues; however, additional studies would be required to ascertain whether the level of importance was stronger or weaker than that found in Melbourne.

Practical implications

The impacts of the mandatory The National Australian Built Environment Rating System energy rating tool and the Green Star voluntary tool provide actionable data for property stakeholders and the academic community. Policy-makers can see that building owners are integrating environmental attributes into their stock and that the market is shifting towards increased sustainability. This study uses real world data to feed the scholarship process, with real economic and commercial impacts. New buildings account for about 1-2 per cent of the total building stock annually and existing buildings must be adapted, and thus the questions of the success of voluntary or mandatory measures are essential to future environmental decision-making.

Originality/value

This research reports on data covering all office building adaptation conducted from 1998 to 2011 in the Melbourne CBD. As such, it is a comprehensive analysis of all works undertaken and how the significance of different physical, social, economic and environmental attributes is changing over time.

Details

Journal of Corporate Real Estate, vol. 16 no. 4
Type: Research Article
ISSN: 1463-001X

Keywords

Article
Publication date: 27 April 2010

E. Robinot and J.‐L. Giannelloni

This paper aims to examine how “green” attributes contribute to hotel customers' overall satisfaction.

14847

Abstract

Purpose

This paper aims to examine how “green” attributes contribute to hotel customers' overall satisfaction.

Design/methodology/approach

A qualitative study helped generate a list of the attributes that contribute to overall satisfaction with hotel services. Then a Tetraclasse model, which highlights the four‐fold nature of this contribution, was used. Two hypotheses are posed. First, attributes of hotel service can be divided into four different types according to the way in which they contribute to forming satisfaction. Second, in terms of how they contribute to forming satisfaction, environmental protection initiatives can be considered “plus” attributes.

Findings

The first hypothesis is rejected. For the second hypothesis, the results show that the environmental attributes were evaluated as “basic”, which means they were seen as an integral part of the service offer, rather than as differentiating criteria.

Research limitations/implications

The study was based on a relatively restricted sample. Further research is needed to improve the external validity of the research.

Practical implications

It is necessary to maintain a high level of performance for “green” attributes. Moreover, it would be preferable not to inform customers about environmental initiatives in order to limit the risk of being unfavorably evaluated on these attributes. It would seem worthwhile for a company to invest in service attributes that are respectful of the environment, even if they do not promote these attributes directly to the customer. Pro‐environment initiatives may also be introduced for economic reasons.

Originality/value

The paper makes use of the Tetraclasse model methodology.

Details

Journal of Services Marketing, vol. 24 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 22 July 2021

Mônica Cavalcanti Sá de Abreu, Fabiana Nogueira Holanda Ferreira and João Felipe Barbosa Araripe Silva

This paper aims to investigate to what extent sustainable and nonsustainable attributes can be used to characterize different clusters of consumers in an emerging market, where…

1508

Abstract

Purpose

This paper aims to investigate to what extent sustainable and nonsustainable attributes can be used to characterize different clusters of consumers in an emerging market, where economic conditions can increase the relevance of price. Consumers seem reluctant to engage frequently in pro-sustainable behavior, mainly for financial reasons. However, purchasing decisions can be understood as a multidimensional process.

Design/methodology/approach

The authors conducted quantitative and descriptive research employing a choice-based conjoint/hierarchical Bayes (CBC/HB) experiment in malls in a low-income city in northeast Brazil with 1,287 potential buyers of denim jeans. The conjoint analysis therefore collected data on preferences in the course of actual decision-making. The authors then took the individual part-utility from each respondent and ran a cluster analysis to identify similar groups in the sample. The classification and regression tree (CART) method was used to determine the relationship between the conjoint attributes and the sociodemographic characteristics.

Findings

The data demonstrate that buying decisions constitute a complex process of interplay between many different factors, often involving trade-offs between a wide variety of nonsustainable and sustainable attributes. The survey confirmed that price is still of paramount importance when it comes to consumer choices. The authors also found that sustainable attributes played a relatively more significant role than brand or origin of production. The authors identify notable differences between groups of consumers in the “pro-sustainable” and “non-pro-sustainable” clusters and different levels of importance regarding the sociodemographic characteristics.

Originality/value

Although price emerged as the most significant attribute, the research also demonstrates that there is a market in Brazil for products and practices based on a genuine commitment to the natural environment and social issues. The findings suggest that marketing managers and policymakers should consider different combinations of concerns over sustainability with product attributes and include sociodemographic variables rather than considering the textile market as uniform or thinking that there is no space for sustainability in fashion.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 26 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 February 1993

Joel J. Davis

Considers reasons why consumer response has, at best, been mixedwith regard to “Green” marketing. Proposes reasons whyconsumer response has not been overwhelmingly positive and…

3355

Abstract

Considers reasons why consumer response has, at best, been mixed with regard to “Green” marketing. Proposes reasons why consumer response has not been overwhelmingly positive and then, based on a review of key research findings, presents guidelines for the development of three components of environmental product advertising: the specificity of the environmental claim, the level of emphasis given the environmental claim and the context for presenting the claim.

Details

Journal of Consumer Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 21 April 2022

Maria Bonaventura Forleo, Luca Romagnoli and Nadia Palmieri

The study aims to provide important insights into environmental attributes that are relevant to consumer's choices in purchasing canned tuna fish, and how much these attributes

Abstract

Purpose

The study aims to provide important insights into environmental attributes that are relevant to consumer's choices in purchasing canned tuna fish, and how much these attributes and socio-demographic individual characteristics relate to the frequency of consumption.

Design/methodology/approach

An online survey of 251 Italians was carried out. Socio-demographic variables and environmental attributes of the product that consumers pay attention to were considered in a two-step analysis: a cluster analysis used to create a segmentation of people's profiles that are further characterised; a binary logistic regression to assess the significance of attributes in relation to the frequency of canned tuna consumption.

Findings

Among attributes that respondents pay attention to when purchasing canned tuna, the country of origin is the aspect most considered, while other characteristics with a higher content of environmental sustainability received minimal attention. Three clusters emerged: the smallest one, insensitive to sustainability issues; an intermediate group which is mindful of sustainability attributes; and the biggest cluster which is “sustainability inconsistent.” Moreover, respondents who reported concerns about the environmental impacts of tuna production are less likely to consume the product than other consumers; attention paid to the method of farming, the presence of children and a young age show willingness to consume tuna.

Originality/value

This study contributes to the literature on canned tuna consumption by focusing on the attention that consumers pay to environmental product attributes in their purchasing choices. The relevance of this topic might be envisaged in relation to several environmental issues associated with tuna production and consumption, and to the economics and strategies of the tuna industry, being canned tuna among the most internationally traded seafood products.

Article
Publication date: 25 March 2024

Michael Fuchs, Guillaume Bodet and Gregor Hovemann

While consumer preferences for sporting goods have been widely researched within sport management, literature is lacking on aspects of social and environmental sustainability…

Abstract

Purpose

While consumer preferences for sporting goods have been widely researched within sport management, literature is lacking on aspects of social and environmental sustainability. Accordingly, this study aims to investigate the role of social and environmental sustainability for purchase decisions of sportswear and compares them to the role of price and functionality.

Design/methodology/approach

Based on a conjoint analysis among 1,012 Europeans, the authors conducted a two-step cluster analysis. First, the authors investigated the number of segments via Ward’s method. Second, the authors ran a k-means analysis based on part-worth utilities from the conjoint analysis.

Findings

The authors identified four segments which differ in terms of preferred product attributes, willingness to pay, and sociodemographic, behavioral, and psychographic characteristics: undecided, sustainable, price-focused and function-oriented consumers. Based on this segmentation, the authors found that the importance of social and environmental sustainability is growing, but not among all consumers.

Research limitations/implications

The generalizability of the study is limited since it is not built on a sample representative for the included European countries, it focuses on a single product, and participants are potentially subject to a social desirability bias.

Originality/value

The consumer analysis comprises the uptake of attributes related to social and environmental sustainability. The authors thereby address a literature gap as previous research (thematizing sporting goods) in the sport management field has often neglected sustainability elements despite their rapidly growing importance within the sport sector.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 16 February 2022

Siyu Gong, Li Wang, Peter Peverelli and Danni Suo

Products that espouse environmental ethical principles have received increasing attention in recent years. However, one key barrier against sustainable consumption is that green…

1149

Abstract

Purpose

Products that espouse environmental ethical principles have received increasing attention in recent years. However, one key barrier against sustainable consumption is that green attributes could result in consumer’s expectation of decreased product physical performance. This study aims to investigate how green attributes existing in different product categories affect consumer purchase intention.

Design/methodology/approach

Two experimental studies were conducted to test the hypotheses. Study 1 provides initial evidence of the interaction effects between green attributes and product category on consumer purchase intention. Study 2 replicates the findings of Study 1 and further tests a benefits-based mechanism in the relationship between green attributes and consumer purchase intention.

Findings

The findings show that in the utilitarian product category, products with green peripheral attributes result in a higher purchase intention than those with green core attributes, whereas, in the hedonic product category, products with green core attributes result in a higher purchase intention than those with green peripheral attributes. Furthermore, the authors demonstrate that green attributes, as universal sustainability cues predominantly affect consumers’ perceptions of utilitarian environmental benefits and self-expression benefits, which further enhance their purchase intention towards utilitarian products and hedonic products, respectively.

Originality/value

This study responds to the calls for more empirical studies into discussing the role of green attributes in consumer purchase intention. Furthermore, it uncovers a benefits-based mechanism that explains how green attributes existing in utilitarian product categories and hedonic product categories trigger consumers’ analysis of benefits, leading to positive consumer purchase intention.

Details

Journal of Product & Brand Management, vol. 31 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 21 February 2022

Shalini Menon and M. Suresh

Unsustainable actions have resulted in the deterioration of the environment. Higher education institutions are social entities responsible for developing future leaders who have…

Abstract

Purpose

Unsustainable actions have resulted in the deterioration of the environment. Higher education institutions are social entities responsible for developing future leaders who have the skills and abilities to solve societal challenges. This study aims to develop a conceptual assessment model of environmental sustainability in higher education and apply the model to test the environmental sustainability level of a higher education institution.

Design/methodology/approach

The fuzzy logic method is used to develop the conceptual model, and a higher education institution in India was selected for evaluating the environmental sustainability level.

Findings

The fuzzy environmental sustainability index for the higher education institution selected for the study was computed as (3.58, 4.95, 6.33). The computed value identifies the institution as “environmentally sustainable”. The calculation of the fuzzy performance importance index further helped in identifying weak attributes that need improvement.

Research limitations/implications

The result of this study would help the management understand their current environmental sustainability level and take corrective measures to improve the weak attributes. It would also assist the institution in reworking its processes and practices.

Originality/value

This study has contributed to the literature of environmental sustainability assessment by creating a conceptual model for evaluating environmental sustainability in higher education. This model can be applied to any higher education institution.

Details

International Journal of Sustainability in Higher Education, vol. 23 no. 7
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 2 March 2012

Jessica Karhu, Ari Laitala, Heidi Falkenbach and Anna‐Liisa Sarasoja

The purpose of this paper is to find out the green preferences of corporate occupiers in relation to their occupied offices. The study aims to focus on the preferences of the…

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Abstract

Purpose

The purpose of this paper is to find out the green preferences of corporate occupiers in relation to their occupied offices. The study aims to focus on the preferences of the end‐users at the organisational level. It also aims to study the relative importance of these preferences against one another and to seek the differences between respondent groups.

Design/methodology/approach

The survey is a case study approach concentrating on the situation in the Helsinki Metropolitan Area (Finland) in the summer of 2009. The survey was conducted as an internet‐based questionnaire with e‐mail invitations. The importance of nine given green attributes of the office buildings were ranked on a five‐point Likert scale. A total of 90 responses were analysed.

Findings

The results show that location achieved the highest importance, even though it was rated in terms of the environmental sense only. The energy efficiency of a building was ranked second. The indicative results suggest that industry sector and the position of the respondent effect the importance of the preferences.

Research limitations/implications

The Helsinki Metropolitan Area was the focus of the study, but it is believed that the results can be generalised to other office market areas in Finland.

Practical implications

The findings will benefit the management of occupying organisations, real estate investors and marketers who may now deepen their understanding of the preferences of corporate occupiers. The results may be useful to organisations promoting green buildings.

Originality/value

The mainstream sustainability research in the real estate sector has focused on green buildings in the area of new construction, and economical and technical approaches. This study concentrates on end‐users' considerations at the organisational level and green preferences in the existing office stock.

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