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The present study aims to investigate the influence of key factors on the success of women micro-entrepreneurs in select states of India.

An empirical study is carried out to understand the influence of the psychological, socio-cultural, skill and resource-related factors on the success of women entrepreneurs. To achieve the set goal, a comprehensive questionnaire is developed for collecting data and is analyzed using the t-test, the chi-square test and structural equation modeling.

The proposed model is validated using structural equation modeling, and the fitness values indicate that the model is fit to explain the entrepreneurial success of women entrepreneurs in India.

The result advocates that the participation of women entrepreneurs may be increased to not only improve national growth but also empower women in India.

In the context of the women micro-entrepreneurs, no such study covering such a vast area of India has been carried out.

The purpose of this paper is to evaluate the insights of founding entrepreneurs to understand what they consider as indicators for achieving entrepreneurial success. Using this information, the construct entrepreneurial success was conceptualized and a scale developed for use in subsequent testable models.

Through qualitative research, the concept of entrepreneurial success was explored with ten founding entrepreneurs. Themes emerged from this enquiry process which informed the development of nine indicators. The indicators were subjected to exploratory and confirmatory factor analysis in a subsequent study, comprising 213 founding entrepreneurs. The result is an early attempt to produce a measurement scale for entrepreneurial success, as perceived by the entrepreneur.

Entrepreneurs perceive entrepreneurial success as the presence of both personal and macro level variables. This research supports theorizing that suggests entrepreneurial success is a multidimensional construct best captured by more than financial and economic indicators.

This research is limited by the size of the sample, the qualitative context of the research that conceptualized the construct, and the self-report nature of the quantitative study that was used to develop the measurement scale.

The development of a scale provides researchers with the opportunity to include entrepreneurial success, as perceived by entrepreneurs, in future testable models.

This research responds to a call for investigation into entrepreneurial success. It is an early attempt to conceptualize a relevant construct and to develop a scale for use in empirical testing. It is distinguished by using the perceptions of successful entrepreneurs to develop the construct and to validate it.

This paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets.

Quantitative data were obtained from 113 micro, small and medium scale enterprises (SME) into services, manufacturing and agriculture selected conveniently within the Tema metropolis, a harbour city in Ghana; however, purposive sampling was used to choose owners and managers as respondents pre-occupied with marketing and entrepreneurial roles. These voluntary informants have operated between 4 and 9 years.

The study reveals a significant relationship between five dimensions of the study including market orientation and entrepreneurial success; customer orientation and entrepreneurial success; competitor orientation and entrepreneurial success; intelligence generation; and entrepreneurial success, including information dissemination and entrepreneurial success.

Blending marketing with entrepreneurial initiatives has the propensity to accelerate success for wealth and job creation for national development especially in emerging markets where poverty and under development abounds. Adoption of basic marketing principles enables local entrepreneurs to become vehicles for social re-engineering and for rapid socio-economic growth, which ultimately affects lives at the local level. The study was limited to opinion of SME managers and owners of a harbour city.

Application of basic marketing principles influences entrepreneurial success in emerging markets (EMs) highlighting opinions of managers and owners of SMEs strategy warranting attention of stakeholders. Thus, the study validates theoretical model of how prudent marketing and entrepreneurial attitude contributes entrepreneurial success. It also provides a new perspective on marketing principles and success in emerging markets.

Consciously incorporating basic marketing principles into operations of MSMEs will impact performances; hence, social lives of entrepreneurs will be affected positively.

This study being among the few in sub-Saharan Africa highlights how application of marketing principles to entrepreneurial operations is a vital role in growing local MSMEs unto the world stage. Therefore, blending basic marketing principles with entrepreneurial initiatives will accelerate wealth and job creation and national development to achieve the world's sustainable development goals aimed at reducing poverty.

Studies on women’s entrepreneurship in Morocco are scarce, despite the potential of women for the country’s economy. This research takes place in a socio-cultural environment searching for a compromise between tradition and modernity. Families occupy a prominent place in Morocco, directly influencing women’s activities. The purpose of this paper is to investigate the role of family in Moroccan women’s entrepreneurial success.

The qualitative research is based on 60 interviews with women entrepreneurs in Morocco, including women business owners, women professionals and also women co-operators who have not been documented until now, due to data accessibility. It is diversified in terms of personal, family and professional characteristics. The analysis uses an intersectionality framework taking gender and social class into consideration.

The results highlight three categories of women entrepreneur: the “elite”, the “self-made women” and the “co-operators”. Each category is characterised by specific familial and professional realities, underpinned by differentiated dynamics in terms of gender and social class.

The study, from a practical point of view, contributes to a better understanding of the differentiated realities encountered in terms of women’s entrepreneurship, in the Moroccan context.

Studies in developing countries tend to consider women entrepreneurs as a homogeneous group. This research highlights the fact that family support, women entrepreneurs’ practices and their role in entrepreneurial success depend on the background situations in terms of gender and social class. It also contributes to the entrepreneurial success field, revealing different definitions and perceptions of success among women entrepreneurs.

Large private organisations (LPOs) creating entrepreneurship opportunities for people at the base of the economic pyramid (BoP) is a thought-provoking issue for researchers. The main purpose of this paper is to empirically explore the influence of support from LPOs on entrepreneurship business success among the BoP segment through entrepreneurial competencies.

The paper follows a quantitative research approach. Data were collected from a sample of 134 BoP entrepreneurs in Bangladesh using a structured survey instrument. Partial least square has been employed as a statistical technique to analyse the data.

The influence of support provided by LPOs, in terms of technical and training, increased entrepreneurial competencies among the BoP entrepreneurs. Further, entrepreneurial competencies contribute to the proliferation of the BoP entrepreneurship business success and play a mediating role to achieve business success as long as technical and training supports are provided.

It is expected that business organisations can embrace this framework as a business model and contribute to the social initiatives.

This paper invokes research on the entrepreneurship domain particularly focusing on the BoP segment of the society. The significant relationship between support of LPOs and success of small-scale entrepreneurship business can be viewed as a novel contribution in BoP domain.

The purpose of this paper is to explore the links between entrepreneurial behavior and success factors in a developing country context.

A case study approach was selected to analyze real‐life situations in order to gain an insight about entrepreneurial cognition and action related to success factors. Drawing from the behavioral theory of entrepreneurship, this paper presents a conceptual model which shows that entrepreneurial cognitions about success factors may lead toward entrepreneurial actions. The data were collected through face‐to‐face interviews. Three entrepreneurs were asked to outline responses to identified success factors such as start‐up planning, managing risk, learning, networking, managing human resource, and managing finances.

The results suggest that many behavioral patterns exhibited by the case study entrepreneurs were similar to entrepreneurs' behavior in more developed regions. The similarities include: preparation of business plan, ability cognition for start‐up planning, overconfidence and representativeness heuristics for managing risk, obtaining professional outsider assistance for learning, developing business relationships with suppliers for networking and favorable credit policies, and employing owner‐related and delaying‐payment methods of bootstrapping for managing finances.

For the first time in Pakistan this study explores entrepreneurial cognition and action in managing success factors. The findings of the research will potentially help practitioners and policy makers in nurturing entrepreneurial initiatives in a developing country context.

The purpose of this paper is to examine the effect of grit (consistency of interest and perseverance of effort) on entrepreneurial career success (career satisfaction, perceived career achievement and perceived financial attainment) through the role of resilience.

The study was cross-sectional, and the data were collected using questionnaires from 111 entrepreneurs in Nigeria who have been in business for over five years and were selected using purposive sampling technique. The study used Smart-PLS to assess the measurement and structural model.

The perseverance of effort was related to all the aspects of career success as well as resilience. But consistency of interest was positively related to only perceived financial attainment. It also predicted resilience. Resilience was also related to all the facets of career success. All three mediation hypotheses were supported.

The study delivered fascinating understandings into the structures of grit. The Western conceptualisation of grit may not be valid in a collectivist society where consistency is not that very much considered.

The study helps to further validate grit in the entrepreneurship field; the construct is a facilitator of entrepreneurial action and an indispensable source of energy that can revitalise the entrepreneur along the arduous road to success.

The two components of grit can have a dissimilar influence on different outcomes – as prior investigations, although recognising that the two components are conceptually dissimilar, have rarely studied them so empirically.

The rise of creative economy has been the subject of considerable interest in the recent literature. Despite the growing effort to investigate entrepreneurship in creative industries, little work has been done to scrutinize the relationship between individual attributes of creative entrepreneurs and the new venture outcomes. Prior research shows that entrepreneurial creativity and opportunity recognition are the major determinants of entrepreneurs’ behavioral posture in the new venture process. Therefore, this study aims to explore the typology of creative entrepreneurs’ attitude to new venture creation using entrepreneurial creativity and opportunity recognition to categorize entrepreneurs in creative industries.

A sample of 291 entrepreneurs in creative industries of Taiwan and cluster analysis was used to categorize the research data.

The results identify four types of creative entrepreneurs, namely “creative constructionist”, “creative opportunist”, “creative designer” and “creative producer”. To better understand the role of creative entrepreneurs in affecting new venture success, the career outcomes perceived by entrepreneurs were compared between different categories. Results suggest that entrepreneurs who are categorized as “creative constructionist” have better career success in firm’s creative performance, personal career achievement, social reputation, entrepreneurial satisfaction and entrepreneurial happiness. Moreover, findings also suggest that constructionist type of creative entrepreneurs have the lowest intention to quit the entrepreneurial career.

This paper confirms that entrepreneurial creativity and opportunity recognition complement each other to accomplish entrepreneurs’ career success. Its findings shed light on entrepreneurs’ attribute typology as well as how the typology is linked to entrepreneurial career success in creative industries. Theoretical contributions and practical implications are discussed.

By using a nontraditional configuration approach, the purpose of this paper is to examine the effect of personality on entrepreneurial intention and success. Previous research has focused on why individuals become entrepreneurs and why some are more successful than others. However, most studies have investigated only single factors or primary personality traits. The current study investigates not only the strength of the personality-entrepreneurship link, but also clarifies the nature of the relationship.

Using two independent samples and an innovative regression-based pattern recognition procedure, the study investigates whether the nature of the personality-entrepreneurship relationship is driven by individuals’ absolute trait levels or by their idiosyncratic configuration of personality traits. The non-entrepreneur sample consisted of 225 business students in Eastern China, specializing in a variety of business subjects. The entrepreneur sample consisted of 120 business owners in a university entrepreneurial park in Eastern China.

Results support hypotheses that the two different types of entrepreneurship criteria are predicted by different personality profile effects. Entrepreneurial intentions are driven by individuals’ personality patterns (peaks and valleys in profiles). In contrast, entrepreneurial success is driven by personality levels (individuals’ relative standing on personality traits compared to other entrepreneurs).

The findings enrich the understanding of entrepreneurial personality. The more significant contribution of the present study was that it differentiated between personality profile pattern and level effects and investigated whether the nature of the personality-entrepreneurship relationship is driven by individuals’ absolute trait levels (i.e. how high or low they score compared to others), or by their idiosyncratic configuration of personality traits (i.e. their strengths and weaknesses).

The findings of this study may help entrepreneurs to figure out how to be successful running their own businesses, if they are not graced with a personality pattern that is not favorable to entrepreneurship. In addition, these findings can help entrepreneurship educators to understand how best to train entrepreneurs.

The adoption of both person-centered approach and process perspective of entrepreneurship allowed this study to make major contributions to entrepreneurial personality research.

While there is no definitive profile of the successful entrepreneur or prescribed pathway for success, research suggests that individuals who proactively accommodate factors that push and pull them into entrepreneurship, align their personal and entrepreneurial visions, and to some extent, build emotional intelligence (EQ), are more likely to succeed. This paper aims to describe an entrepreneur counseling process developed and used by the Acadia Centre for Social and Business Entrepreneurship (ACSBE), located in Nova Scotia, Canada.

The authors propose an entrepreneur's success, negotiation of push and pull factors, and EQ are all linked, and the ACSBE counseling model draws on these. The case study method was used. ACSBE staffs were interviewed regarding the entrepreneur counseling process, counselor‐training sessions were observed and documents were reviewed. Two ACSBE clients, who together started a successful fair‐trade business, were interviewed for their insights regarding the ACSBE counseling model and their own experiences starting their business.

The responses of the ACSBE clients illustrate a successful application of the ACSBE Entrepreneurial Decision Making Cycle©. Their personal values, business strategies and performance were linked to promote success personally and for society. Both entrepreneurs were authentic, self‐aware and empathetic individuals who were able to hone their EQ and develop sound business acumen with assistance of the ACSBE counseling model.

The analysis of the ACSBE counseling model and its success in this case leads to the question of whether the application of the ACSBE Entrepreneurial Decision Making Cycle can predict those more likely to succeed in an entrepreneurial venture. In order to address this, further research of the ACSBE decision tool is recommended.

The ACSBE Entrepreneurial Decision Making Cycle is unique. It should be of interest to entrepreneur counselors and researchers of entrepreneurship.