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The purpose of this case study is to examine a new entrepreneurial business in Kiev, Ukraine. The focus is the difference between employees' espoused values and their deep beliefs, which leads to conflict among and within employees.

A theory is proposed about the interaction of espoused values, theory‐in‐use and cultural beliefs. Observation and interviews with staff demonstrated that there was great effort to live out the new espoused values, and also that cultural beliefs hindered this effort.

The proposed theory was supported. The role of the leader in modeling the espoused values was seen to be important for the employees' ability to live up to the new espoused values, and deserves further research.

Limitations include: replication of the study is needed before findings can safely be generalized. The capital city effect means the findings may apply to organizations in Kiev and not other Ukrainian cities.

The implication of the study is that employees' theories‐in‐use may undermine change, even when employees affirm the change, and the modeling of the leader might be essential in order for employees to change their theories‐in‐use. This may apply in organizations beyond Ukraine.

Understanding the impact of theory‐in‐use shaped by Ukrainian culture might be valuable for non‐Ukrainians doing business in Ukraine.

The purpose of this paper is to investigate the role of strategic communication during a change management process within the internationally famous Ferrari corporation. The aim is to show that strategic communication, through its main components, can be a pivotal lever that supports continuous improvement and helps drive organizational success.

The change management process at Ferrari is described and interpreted through the framework of the entrepreneurial organization theory (EOT), from which the four components of strategic communication are derived.

The paper explores the case of Ferrari, which started a reorganization process in which the main actors were employees and strategic communication represented the crucial component.

This paper focuses on one single organization. Additional research is needed to generalize the effectiveness of the proposed strategic communication model.

The paper shows that the four strategic communication components (i.e. aligning, energizing, visioning, and constituting), if applied in an integrated manner, can give insightful stimulus for the management of important change programs.

The paper contributes to the change management literature by linking strategic communication, continuous improvement and entrepreneurial theory.

This study aims to explore social entrepreneurial ecosystems (EEs) in the craft sector in the state of Gujarat, India. With liberalization, India witnessed the growth of social entrepreneurship and is considered one of the pioneering countries in social innovation. The objective of the research was to answer the research question: what role do various stakeholder groups play in creating and promoting craft sector social EEs.

The study is based on a qualitative case study approach of methodological triangulation combining analysing documents, a participant observation and semi-structured interviews. Two case studies – one of the Ajrakh craft cluster from Ajrakhpur and the other of Kala Cotton from Aadeshar, Bhuj are studied to explore the symbiotic linkages of social entrepreneurship ecosystem in Kutch district of Gujarat, India. A total of 24 in-depth, semi-structured interviews were conducted with stakeholders of the EE.

The study concludes that the role of like-minded individuals/social entrepreneurs, social enterprises, design networks and educational institutions is vital towards revival and sustainability of craft as economic commodities geared for scalability. Furthermore, the engagement of the systemic condition agents such as various local and national level institutions, the communities play an important role to revitalize, redeem and commercialize craft infrastructure based on active engagement, innovation and services.

This paper fulfils an identified need to study how traditional craft-based enterprises can be enabled, revived, grown and sustained.

This paper aims to explore how entrepreneurial culture (EC) and psychological empowerment (PE) support innovative work behaviour (IWB) of employees in organizations. First, it examines the impact of EC on IWB. It also explores the mediating effect of PE to support the EC – IWB relationship. Accordingly, it suggests a mechanism model to explain the relationship between EC and IWB.

This is an empirical research using quantitative methods. Data were collected via both face-to-face and online surveys from 308 employees in Vietnamese enterprises. The partial least squares-based structural equation modelling (PLS-SEM) approach was applied to test hypotheses in the research model.

Significant R-square values were achieved for both EC – PE and PE – IWB relationships, according to the PLS-SEM. The most interesting finding is the full mediating role of PE in the relationship between EC and IWB. Despite the non-significance in the direct impact of EC on IWB, the role of EC in promoting IWB is important in an indirect way through PE. The significant role of PE in facilitating IWB has been proven.

This research is one of the initial attempts to empirically build the roadmap from EC, as a typical type of organizational culture, through the mediating effect of PE to improve IWB. This roadmap provides top managers with a hierarchical view that effectively cascading interventions from the organizational level, such as EC, through a significant mediator as PE at the group level, and then down to IWB as a result at the individual level.

This study aims to address decision-making processes of Christian entrepreneurs living and working in rural areas. The authors draw on the institutional logics perspective and stewardship perspective to demonstrate how religion influences rationality and entrepreneurial decision-making processes in a rural context.

This study adopts a qualitative interpretive approach supported by ethnographic fieldwork. Qualitative and interpretative analyses are used to access deeper insights into the decision-making processes of Christian entrepreneurs in a rural environment. Data include short-term immersive events, observations and interviews as COVID-19 pandemic restrictions lifted in the region.

This study reveals that normative (religious) commitments – a sense of moral duty and action influenced by religion – and a high-religiosity context – where religion permeates diverse aspects of life – lead to behaviors that are perceived as rational and normative. In this context, the normative relationship between a market and a community logic, alongside a logic of religion, are all linked through a stewardship perspective. A broad focus on the development of community and place also safeguards business and community interests.

Since the findings are based on one rural area and one religion, future studies should address a broader range of geographical areas and religions. In this study, uncertainty arising from COVID-19 pandemic restrictions and the resumption of business exchanges also influence the decision-making processes of the entrepreneurial participants. While the findings reflect the normative dispositions and the decision-making processes that are inherent in this context, an even broader examination of rural entrepreneurship will benefit our understanding of entrepreneurial decisions in terms of rationality and place.

The findings reveal that entrepreneurs who relocate to a rural, high-religiosity context should first assess how the community affiliated through a set of beliefs – expects actors to behave. Additionally, applicability to other religions requires further consideration.

This study answers the call to examine entrepreneurship and the underpinnings of rationality that challenge mainstream debates on entrepreneurial decision-making and religion. The findings answer this call by advancing the knowledge of the decision-making process of religious entrepreneurs. In this respect, the findings present a context where rational business behaviors, influenced by a market logic, are transformed through exchanges with a community informed by a logic of religion. A conceptual model illustrates the nature of this context and associated processes.

This case focuses on the scaling up of the business. The students/the users of the case will be able to understand the following:1. to analyse the present state of the business to identify the actions necessary for scaling up;2. awareness of the leadership styles demonstrated by the entrepreneurs to grow the business;3. the concept of pivoting for business expansion; and4. organisation building and life cycles for business growth.

Shamika was a lawyer by profession and had a successful career with leading law firms in India, North America and Hong Kong. She was passionate about beauty and skincare and developed a keen interest in that business. Shamika extensively researched brand management, supply chain and production. She had a burning desire to be an entrepreneur in the skincare business. So, she founded the brand “d’you”.The skin care industry in India had seen massive growth. There was a huge increase in people’s interest in cosmetics because of the rapid rise of the middle class. The skincare industry was dominated by firms offering various herbal products. Multiple product categories and a large amount of information confused the end-consumers. Shamika identified an opportunity to offer a skincare product to eliminate the need for a consumer to use multiple serums and compete with products of repute from the international market.South Korea was the top manufacturing hub for skincare products for all leading international brands. Shamika approached many manufacturers there to produce a unique formulation for her. It was challenging to get them interested because of the lack of big orders and the language barrier. Phoenix Cosmetics, a top R&D lab, agreed to partner with Shamika.In spite of severe opposition from her family, Shamika established d’you. She had to figure out customs duties, imports and food and drug regulations. She had to get specialists on board early to avoid time and cost overruns. To be cost-effective, Shamika innovated her promotion strategy. A special airless pump packaging from South Korea was finalised for the product.The pandemic outbreak, national lockdown and pressures of trying to run the business alone were very taxing for Shamika. She struggled to manage the timelines with various agencies, engage with Phoenix and maintain a steady flow of imports from South Korea.After the relaxation of lockdown, Shamika launched “Hustle”, an age- and gender-neutral solution to the skincare woes, in October 2020. She extensively used digital marketing and social media for product promotion and set high service standards. Hustle was recognised in micro beauty awards as the best serum in India. The leading fashion magazines reviewed it very positively. The sales zoomed up.Shamika initiated discussions with venture capitalists (VCs) to scale up. VCs, though positive, were surprised that she had no prior background in skincare. She strategised to create new products with Phoenix, who now desired to collaborate with her after the success of Hustle.Shamika felt the need to expand her team because of the workload stress. She followed the rolling business plan, allowing an immediate course correction because of the dynamic business scenario. She desired to delegate day-to-day operations to the professionals. She would mainly focus on strategising. Shamika was raring to grapple with the challenge of scaling up the business.

This case can be used in courses on organisation behaviour and human resource management in postgraduate and graduate management programmes. It can also be used in general and development management courses and during executive education programmes to teach entrepreneurial leadership and organisation theory.

Teaching notes are available for educators only.

CSS 6: Human resource management

The paper represents a starting point of a broader research project in strategic start-up communication. The main purpose of this study is to demonstrate the current state of research in this area and to compare those insights with an explorative study on the start-up ecosystem.

A neo-institutional framework is combined with the dual narrative framework of strategic communication and emergence to explain the emergence of strategic communication in this organizational field (start-up ecosystems). Research questions are derived from a systematic literature review and subjected to exploratory testing in two different qualitative surveys, with experts and investors, reflecting an external perspective, and with start-ups themselves.

Results from the literature review and the explorative interviews with expert external actors indicate eight areas in which start-ups face strategic communication challenges: the basic orientation of strategic communication, branding, external image, stakeholder relations, allocation of financial resources, owner centricity, human resources and internal communication. External consultants and funders recommend highly planned approaches like target group-oriented communication, well thought-out positioning with uniform messages and precisely applied communication channels. However, the internal perspective of start-ups presents a contrary picture based on emergent products of strategic communication.

The study indicates the importance of both the emergence in strategic start-up communication and the demonstration of planned strategic communication. Investigating a whole start-up ecosystem in a country regarding the emergence of strategic communication forms, practices and products offers potential for cross-country comparative research.

The findings indicate key challenges of strategic communication of start-ups. Bearing in mind these key challenges when founding a start-up can make a difference in the success of the start-up.

The article presents the first systematic literature review in the area of strategic start-up communication and a theoretical framework for further investigation. Moreover, the results of the explorative study demonstrate the importance of the different forms of planning and emergence in strategic start-up communication. Hence, this paper provides practical implications for practitioners working and investing in the start-up ecosystem.

Vibrant entrepreneurial ecosystems, systems of inter-related forces that promote and sustain regional entrepreneurship, are increasingly viewed as sources of innovation, economic development and community revitalization. Regions with emerging, underdeveloped or depressed economies are attempting to develop their nascent entrepreneurial ecosystems in the hopes of experiencing the positive benefits of entrepreneurial activity. For nascent entrepreneurial ecosystems to grow requires resources. However, how nascent entrepreneurial ecosystems manage their resource dependencies and the tensions that exist between creating and attracting resources are not clear. The purpose of this paper is to propose a theory of nascent entrepreneurial ecosystem resource dependence.

This conceptual paper analyzes entrepreneurial ecosystems as meta-organizations and builds on resource dependence theory to explain how nascent ecosystems respond to environmental dependencies and their resource needs through internal and external strategies.

Two specific strategies used by nascent entrepreneurial ecosystems to manage resource dependence – bridging and buffer – are explored. It is proposed that there is a positive relationship between the resource dependence of a nascent entrepreneurial ecosystem and its use of bridging and buffering activities. Two ecosystem characteristics that influence the pursuit of bridging and buffering – ecosystem size and the presence of collaborative values – are also identified. In addition, it is theorized that resource dependence strategies influence a key, system-level characteristic of entrepreneurial ecosystems: resilience, the ecosystem’s ability to respond and adapt to internal and external disruptions.

The theory presented generates insights into how nascent entrepreneurial ecosystems create and obtain resources when ecosystems are unmunificent, resource-constrained or underdeveloped. The theorizing addresses which resource dependence strategy – buffering or bridging – has a stronger link to resource dependence (and resilience) and under what conditions these linkages occur. The theoretical model generates insights for research on entrepreneurship in emerging and developed economies and produces practical implications for ecosystem participants, policymakers and economic development organizations.

The growing uses of digital technologies have been creating several new business opportunities. Recently, a new concept has emerged in the literature, the “digital entrepreneurship ecosystem” (DEE). However, it has been empirically understudied. Thus, this study aims to analyze the influence of DEE on entrepreneurial activity. The meta-organization theory was used as a perspective of analysis. A quantitative methodology was applied in a sample that includes data from 28 European countries through the generalized method of moments. It was concluded that the DEE pillars, informal and formal institutions, market conditions, physical infrastructure, human capital and talent and networking and support positively influence entrepreneurial activity. It was also found that the variables knowledge, creation and dissemination and finance have a negative impact on entrepreneurial activity. Several theoretical and empirical contributions are also left for the various stakeholders. The present study is original, as no known studies analyze the influence of DEE on entrepreneurial activity in European countries from the perspective of meta-organization theory.

The entrepreneurial intention of employees refers to the motive of those who work in a company to resign and start their businesses instead of continuing to be wage earners. It is one of the under-studied aspects of entrepreneurship research. Accordingly, this research paper aimed to find out whether perceived person–organization fit was related to the entrepreneurial intentions of employees and whether perceived workplace ostracism and loneliness mediated this process.

A cross-sectional study was conducted to achieve the purpose. The data were collected through a questionnaire technique from a total of 572 employees. Participants were from 20 different provinces of Turkey and 27 different sectors. Hypotheses were tested through the structural equation modeling technique.

Findings indicated that a lack of perceived person–organization fit resulted in entrepreneurial intention. Workplace ostracism resulted in workplace loneliness. Workplace ostracism and loneliness significantly mediated the relationship between perceived person–organization fit and entrepreneurial intention.

To the best of authors’ knowledge, this study was the first to establish and test the relationships between person–organization fit, entrepreneurial intention, workplace ostracism and loneliness. In this regard, findings can benefit researchers and practitioners in better figuring out why some employees leave their companies to start their businesses while others do not.