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Despite recognition of the centrality of emotions in entrepreneurship, little attention has been given to role of emotions in the development of entrepreneurial identity or enactment of entrepreneurial role. The contribution of the chapter is in the development of a dynamic model of the process leading to identification or dis-identification as an entrepreneur. In this chapter, we develop a dynamic model of the process leading to identification or dis-identification as an entrepreneur. We theorize that the driver behind an individual’s decision to become an entrepreneur, and their significant emotional experiences in the entrepreneurial role, influence the likelihood of following an identification or dis-identification cycle. Specifically, our framework proposes that positive emotions strengthen approach motivation and identification with the role, while negative ones foster avoidance motivation and dis-identification. We argue that contextual embeddedness can prompt transition between these two cycles. Our theorization provides new insights into methods of analyzing the role of emotions in the entrepreneurial process, more specifically in the process of entrepreneurial identity crafting. These insights also can be translated into studying the crafting of any professional identity.

This chapter critically evaluates the role of creative identity and how this shapes entrepreneurial identity. The main driver for creative practitioners is one of being ‘creative’, but this is in combination with the factors that support entrepreneurial behaviours, and it provides the narrative for their entrepreneurial identity. The quest to operate successfully as a creative practitioner in the creative industries drives entrepreneurial behaviour. The research examines the relationship between creative identity and entrepreneurial identity and how these two identities intertwine. To respond to this question, the study critically evaluates the concept of creative identity and entrepreneurial identity with fourteen creative practitioners in the UK, working as either chartered architects or freelance photographers. The research employed a qualitative approach and interpretivist ontology. Semi-structured interviews were undertaken with the participants. The key finding that highlights the driver for entrepreneurial identity is the quest to operate successfully as a creative practitioner in the creative industries. This quest is underpinned by the desire to be able to express their creative identity, often referred to as a creative ‘voice’. Entrepreneurial identity and entrepreneurial behaviours function as conduits in which creative practitioners channel their primary driver of creative identity. This chapter contributes to the knowledge about creative practitioners’ entrepreneurial identity and creative identity and how these two identities relate to each other.

The entrepreneur is often conceptualised as an individualistic hero (Essers & Benschop, 2007; Gill, 2017). Although this portrayal has been criticised as highly romanticised (Acs & Audretsch, 2003) it is still influential in the contemporary entrepreneurship literature (Down, 2010). Consequently, prevailing social discourses around entrepreneurship may restrict and even prevent an individual to develop their own entrepreneurial identity (Down & Giazitzoglu, 2014; Gill, 2017). In order to explore this issue, this chapter presents insights into the entrepreneurial experience of student entrepreneurs by exploring the role of entrepreneurial and non-entrepreneurial identities in new venture creation. In-depth interviews were carried out with 11 student entrepreneurs who had, individually or in partnership with others, started a venture whilst they were enrolled in higher education courses.

These findings challenge the taken-for-granted assumptions entrenched in the characterisation of the homogenous entrepreneur (Jones, 2014) and suggest that individuals can arrive at entrepreneurship in different ways. In order to demonstrate the diversity of entrepreneurial identities, the chapter highlights those that fit the orthodox depiction of entrepreneurs through vignettes from Nicole and Georgie. This is then contrasted with alternative depictions through vignettes from Joanna, Christa, Darcie and Paige. The experience of the latter demonstrates how entrepreneurial identities are formed through role enactment and socialisation into entrepreneurial communities. The findings propose universities can support student entrepreneurship through both formal and informal activities. The broader conceptions of entrepreneurial identities with respect to the role of universities and enterprise education are considered.

The purpose of this chapter is to explore the creation and maintenance of entrepreneurial identity during the establishment of a high-tech university spin-out (USO) company in the United Kingdom. The chapter is based on a case study of a mature PhD student working initially in a research team, and later in a spin-out company, in a UK university; he then founds his own company. The study tracks his understanding and development of different aspects of his professional identity as he works towards shifting career goals in different formal and informal learning settings. The chapter commences with a discussion of the career tensions that might arise during the spin-out process. The next section argues that purposeful construction of entrepreneurial identity may be a significant element in supporting successful career transformation. The third section presents the case in detail. Following a discussion, conclusions are presented. The practical implications of the study are that better understanding of these processes can be used by educators and support staff in classroom settings and in incubators. Theoretically, the chapter adds specifically to the growing literature on entrepreneurial identity, extending it to the realm of science and engineering; the importance of the dynamic between engineering identity and entrepreneurial identity during the transition from engineer to entrepreneur is examined in depth. Most significantly, the case demonstrates how a complex reworking of what it means to be an entrepreneur and what it means to be an engineer takes place that is enormously significant in the crafting of a personal career trajectory.

This chapter develops an integrated model that encompasses four aspects: (1) face-to-face (F2F), (2) online teaching, (3) massive open online courses (MOOCs), and (4) the combination of Western, localized, and indigenous knowledge to provide blended entrepreneurship education. The model emphasizes the importance of a heutagogical approach and the institutional environment in blended entrepreneurship education. It is then applied to a start-up university to help develop students’ entrepreneurial mindset, entrepreneurial identity aspirations, and entrepreneurial skills. The model’s implications for research and entrepreneurship education are discussed.

This chapter seeks to provide an overview of the role that culture plays in the effective governance and sustainability of an entrepreneurial ecosystem (EE). In particular, the authors draw upon their own experience at “Marina de Empresas” (MdE), an EE located in Valencia (Spain). MdE is an emerging and exciting EE that provides a unique context. Within the same complex, an entrepreneurial university, an incubator and accelerator (Lanzadera), and an entrepreneurial financing company (Angels) are all co-located. Thus, in one locality, the complete cycle of entrepreneurship is covered. Through an embedded case study methodology and using semi-structured interviews carried out with multiple key stakeholder’s insights are generated into the distinctive culture that the ecosystem holds. In so doing, the impact of entrepreneurial values, entrepreneurial spaces, and entrepreneurial practices, are considered in relation to how they can influence ecosystem functioning. The aim is to provide comprehension toward the transcending value that culture emits across an entrepreneurial community. The findings are relevant to entrepreneurs, incubators, accelerators, and the policy makers.

Start-up owners have emerged in recent years as thought leaders in a variety of encouraging ways throughout the business world, changing the game that organisations function worldwide in fascinating ways. They have transformed office culture by embracing flex-time, innovative work spaces, informal networks and work structures among many things. Building a great organisational culture at the early stages of forming a business as in a start-up is about creating an identity. The World Economic Forum community observes that start-ups are social systems which are very attractive for their enhancing of personal creativity and social inclusion. Thus, members of creative start-ups seem to exhibit strong group affiliation and passion for their profession. Based on the assumptions above, the study of start-up workplaces as unique social systems with distinct characteristics is proposed. Drawing on social identity theory as a collective construct was derived by Henri Tajfel and John Turner (Tajfel, 1972; Tajfel & Turner, 1979; Turner, 1982).

This chapter aims to investigate the idiosyncratic bundle of resources, capabilities and personal attributes resulting from the system interactions in the unique organisational context of start-ups (Habbershon, Williams, & McMillan, 2003, p. 452). This chapter considers the need for nurturing of start-up business owners/managers’ entrepreneurial learning capabilities, and highlights the fact that entrepreneurial learning and behaviour is different from other forms of learning and behaving.

Although multiple factors influence how people work, social identity theory could possible serve as a unifying theory of organisational behaviour elements, because it views the organisation as a social system where individual behaviours and attitudes are to a large degree influenced by psychological, behavioural, economic and sociological processes of group formation and membership. Social identity perspectives can shed light on

what and how people think in the early, but very critical stages of organisation formation.

Research in entrepreneurship points out that a heightened sense of self-realisation in individual starting/participating in new ventures is a strong motivator (Triandis, 1989). Engaged and inspired employees perceive their entrepreneurial identity to be central to their self-concept and experience greater levels of passion at their work (Murnieks, Mosakowski, & Cardon, 2014). The result is that the staff is committed to their organisation’s goals and values, motivated to contribute to organisational success, with an enhanced sense of their own well-being. For start-up culture is the reflection of everyone’s actions and values in the office – the interactions of everyone in the start-up with suppliers, customers and other stakeholders set the tone for the company’s relations with its external environment and its culture.

Developing a business with like-minded individuals to advance a collective business vision is at the heart of entrepreneurial activity of small and emerging enterprises. Small but highly flexible work groups provide a united voice and a common sense of purpose for individual members (Alpkan & All, 2007). They have the ability to take action to reconfigure or move entrepreneurial resources and activities in company routines quickly and effectively. This is particularly important in times of high uncertainty and volatility as the one we are currently going through in the midst of the Covid-19 pandemic.

This chapter seeks to engage with and extend the current debate in the literature of ethnic entrepreneurship. It critiques the concept of ethnic entrepreneurship and its theoretical underpinnings. It argues that research in ethnic entrepreneurship bears little reflection of the current changes and new realities in the composition of modern societies. Based on qualitative primary data from interviews combined with secondary sources of data, it suggests that the term ‘ethnic entrepreneurship’ is discriminatory and creates a narrative of Othering in the discourse of entrepreneurship, thus, portraying entrepreneurship as a western phenomenon. It argues that it is contradictory to think entrepreneurship is fundamentally contextual, socially and culturally embedded, and then define enterprise with ethnic bias. The concept of ethnic entrepreneurship propagates entrepreneurial Othering and a reductionist view of non-western forms of entrepreneurship. What constitutes ethnic enterprise should not be based on the identity of the owner. The ethnic enterprise is not confined to a geographical boundary; and the ethnic economy and the mainstream economy are not mutually exclusive. In this era of superdiversity and globalisation, researchers are encouraged to rethink the concept of ethnic entrepreneurship and embrace difference without Othering.

This chapter uses the entrepreneurial experiences of women entrepreneurs in urban China as an empirical case to discuss contextual influences on women's everyday entrepreneurial experience in developing countries. Based on thematic analysis of women's own accounts of their entrepreneurial experiences, four contextual influences emerged: (1) preentrepreneurial work experience, (2) national entrepreneurial development, (3) cultural values, and (4) gendered work ideology. These influences shaped and were shaped by women's entrepreneurial identities, decisions, and actions in situated contexts. To further understand women's negotiations with these influences in developing countries, future research are called for to investigate how women resist dominant structures to carve out entrepreneurial agencies and enact resiliency to build sustainable businesses.

Purpose – An investigation of how women construct their entrepreneurial identities as owners of high growth technology ventures within the context of business incubation.

Methodology/approach – A qualitative case study approach is adopted to enable the development of an in-depth and nuanced picture of high technology business incubation.

Findings – The women oscillated between trying to emulate the behaviour of their male colleagues within the incubator as the prevailing ‘entrepreneurial identity’ was embedded in masculinity; thus, to achieve credibility and legitimacy, the women attempted to deny associations with femininity by undertaking a metaphorical sex change. Once, however, the firms became successful, they again felt comfortable displaying elements of their femininity as the tensions surrounding entrepreneurial and feminine characterizations could be negated by demonstrations of business competence.

Research limitations/implications – The documented limitations of case study research are noted. There are a number of implications surrounding the utility and accessibility of incubation for female entrepreneurs and the underlying assumption that these are spaces specifically for male entrepreneurs.

Practical implications – It is essential to critically evaluate current policy initiatives and managerial strategies informing current incubation practices.

Social implications – Gender disadvantage is reproduced within business incubators.

Originality/value of chapter – There are few explorations of the accessibility of business incubators to encourage and support female entrepreneurship.