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The literature of entrepreneurship has an urban focus and despite the emergence of the rural entrepreneurship literature, we know little about the characteristics, philosophies, operating practices and growth strategies of ordinary village entrepreneurs’ in a UK context. As a concept, the “village entrepreneur” is contentious as theoretically there should be little difference between urban and rural entrepreneurs. Nevertheless, there is! The concept is important because many villages are in decline and are marginal places in terms of entrepreneurial opportunity. The paper aims to discuss these issues.

A review of the fragmented literature is conducted to synthesise and develop greater understanding. Drawing on a “life-story” approach the empirical strand comprises of an analysis of five ethnographic interviews with village entrepreneurs.

The respondents did not consider themselves entrepreneurs whom they characterised as flash, rogues and even crooked. Their embedded village entrepreneur persona was constructed around tales-of-character, hard work and perseverance. They prided themselves in making “slow-money” which they retain over their lifetime. Embeddedness, self-efficacy, character and morality were key themes encountered.

From a research perspective the findings are based on a limited sample and the study was not specifically designed to capture data on characteristics, philosophies and operating practices. Further research on a larger scale is necessary to validate the findings.

From a practical perspective policy makers require to consider the notions of embeddedness, self-efficacy, character and morality when considering implementing growth strategies in rural areas.

This study contributes to the growing literature of rural entrepreneurship by expanding the typology of rural entrepreneurs and by detailing philosophies, operating practices, and growth strategies suitable and appropriate for small village and rural businesses.

The purpose of this paper is to explore the under researched interface between entrepreneur and family business stories and in particular the form and structure of second-generation entrepreneur stories. It illustrates how second-generation entrepreneur stories can be (co)authored to narrate an alternative entrepreneurial identity within a family business setting.

From a desk based review of relevant literature a number of conceptual storyline models are developed and these are used to better understand second-generation entrepreneur/family business stories.

The authorial process allows individual family members the freedom to craft contingent stories which fit their circumstances. The paper also examines the research process of co-authoring research with respondents and how this adds value to the process. The findings are mainly relevant to theory building.

There are obvious limitations to the study in that the conceptual model is only compared against one second-generation entrepreneur story and that clearly further research must be conducted to establish the veracity of the storyline models developed.

There are some very practical implications in relation to conflict resolution within family businesses in that the storying process allows individuals the freedom to author their own stories and place in family and family business history.

This paper highlights the contribution that an understanding of the interface between entrepreneur and family business stories can bring to understanding this complex dynamic.

Family businesses do not perpetuate themselves. Entrepreneurs must nurture and propagate the values that led to the creation of the very thing most precious to them‐their business.This of course depends on stability. Nor do these cherished values propagate themselves. To be made meaningful for others, and for future generations, family experiences, values, and achievements must be communicated to others via language, narrative and storytelling, or other forms embedded in the narrative such as symbols. Often a variety of different socially constructed stories may be necessary contingent upon situation, purpose, or need.

Prior research has drawn from entrepreneurial practice to conceptualize a variety of discreet narrative types. Research has also demonstrated that narratives are a practical and useful tool for entrepreneurs in many stages of the entrepreneurial process. This paper proposes a new narrative, shared narrative, and a conceptual model for how entrepreneurs might build such a narrative that is strategic in nature.

First, the authors review the types of narrative and introduce shared narrative as an account that narrativizes both the entrepreneur and relevant stakeholders. Then, integrating theoretical concepts from constitutive rhetoric and value co-creation, the authors introduce a conceptual framework as a three-stage process guide for entrepreneurs to build shared narratives for strategic stakeholder engagement. Leveraging the power of shared roles and salient values as the key to pre-story building process, the intended audience of the story (i.e. consumer, investor) is present from the inception of the story and integral to its success.

The authors assert that entrepreneurs need to adopt a shared narrative approach for strategic purposes. Further, the development of a shared narrative begins at the pre-story process of co-creation, focused on identifying the roles and values entrepreneurs share with their various stakeholders. Incorporating these shared roles and salient values into the entrepreneurial narrative will result in a narrative that is compelling, authentic and adaptable to different stages of the entrepreneurial process and for multiple stakeholder audiences. Post-story, this authentic narrative will result in higher levels of engagement from both the audience and the entrepreneur in the form of reciprocal action.

This paper proposes a new narrative and provides a structured process to support entrepreneurs in building shared narratives for strategic engagement with a wide range of stakeholders.

This paper aims to explore the “Fellowship-Tale” as an alternative tale type for narrating entrepreneur stories. The authors illustrate this by telling the Pilgrim business story. It is common for the deeds of men who founded businesses to be narrated as heroic entrepreneur stories. Such fairy tales are dominant narratives in Western culture but do not resonate with everyone, particularly women. Consequentially, many businesswomen do not engage in the rhetoric of enterprise.

The qualitative, analytic approaches adopted in this study include narratology, semiotics and aesthetics. This complementary triage helps us appreciate the complexity of entrepreneur stories while unravelling the nuances of the tale. It also permits triangulation of the data gathered from an in-depth interview of the respondent with newspaper and Internet research.

The research indicates that “fellowship-tales” provide a viable and credible alternative to the fairy-tale rendition common in entrepreneur and business stories.

An obvious limitation is that one merely swaps one narrative framework for another, albeit it offers dissenting voices a real choice.

This study has the potential to be far reaching because at a practical level, it allows disengaged entrepreneurs and significant others the freedom to exercise their individual and collective voices within a framework of nested stories.

A key contribution is to challenge the hegemony of a dominant and embedded social construct allowing new understandings to emerge via a novel combination of research methodologies.

This research paper aims to examine how organized criminals rescript their identities to engage with entrepreneurship discourse when authoring their biographies. From a sociological perspective, stereotypes and social constructs of the entrepreneur and the criminal are subjects of recurring interest. Yet, despite the prevalence of the stereotype of the entrepreneur as a hero-figure in the entrepreneurship literature and the conflation of the entrepreneur with the stereotype of the businessman, notions of entrepreneurial identity are not fixed with constructions of the entrepreneur as a rascal, rogue or villain being accepted as alternative social constructs.

The qualitative approaches of “biographical analysis” and “close reading” adopted help us draw out discursive strategies.

The main finding is that a particular genre of criminal biographies can be re-read as entrepreneur stories. The theme of nuanced entrepreneurial identities and in particular gangster discourse is under researched. In this study, by conducting a close reading of contemporary biographies of British criminals, the paper encounters self-representations of criminals who seek to author an alternative and more appealing social identity as entrepreneurs. That this re-scripting of personal biographies to make gangster stories conform to the genre of entrepreneur stories is of particular interest.

This study points to similarities and differences between criminal and entrepreneurial biographies. It also presents sociological insights into an alternative version of entrepreneurial identity and sociological constructions of the criminal as entrepreneur.

This research provides an insight into how criminals seek to legitimise their life-stories.

This research paper is of value in that it is the first to consider contemporary biographies of British criminals as entrepreneurship discourse. Understanding how criminal biographies and entrepreneur stories share similar socially constructed themes, storylines and epistemologies contribute to the development of entrepreneurship and sociological research by examining entrepreneurship in an unusual social setting.

To underline that viewing entrepreneurship in the context of shifting career roles and professional identities, gendered organizational life and in the current societal context regarding working life (ageing, gender discrimination) provides us with new lenses and enables us to perceive the entrepreneurial identity as fluid and emergent.

A female entrepreneur's life‐story collected through a narrative interview is applied in the study. In this paper identities, organizations and societies in change form the basis for entrepreneurship. Treating entrepreneurship as a social process constrained by time and place allows it to gain new meanings and understandings of security, reliability, risk‐moderation that it has not previously seen to possess.

The paper presents the connections of time and place for entrepreneurship; first, by demonstrating how entrepreneurship as a phenomenon reflects the time and place of investigation; second, how time and place are applied as important elements in the individual story presented in the paper, and, third, how readings of time and narrative are applied to make sense of entrepreneurship in the story.

The paper suggests that the social context (different times, places as well as, e.g. different roles, social identities and careers) should more frequently be studied within entrepreneurship research.

By portraying entrepreneurship from the non‐economic and non‐heroic standpoint, and reflecting the social changes that surround it, entrepreneurship is potentially made more accessible for a larger number of people.

The paper refuses the research of entrepreneurs as a general overriding, economic category and the quest for the “Theory of Entrepreneurship”.

The negative stereotypes concerning late-career workers are found to prevail and lead to negative circulation of narratives and actions between individuals and societies. Using the context of late-career entrepreneurs, the paper aims to find an alternative and a more positive narrative concerning late-career work by focusing on entrepreneurs and the narrative positioning related to them.

The authors used a narrative-positioning analysis, cycling through three levels of analysis and then returning to level two, in order to study our sample of seven narratives written by Finnish late-career entrepreneurs. The authors present in detail one story-telling narrative, by Matthew, and then layer the remaining six narratives to present themes, positioning and actions surrounding being a late-career entrepreneur.

A more positive narrative circulation was found, which related to the master narrative of entrepreneurs as continuing “until the end” and taking care of themselves, their enterprises and different stakeholder groups even after exiting the enterprise into so-called “retirement.” The entrepreneurs were found to actively use this positive narrative to position themselves both in the story-telling world and in their local interactions. By positioning themselves as “never ending caretakers,” the entrepreneurs gave a strong account that their reasons to continue working centered on the factors social.

The research findings and analysis should be interpreted in the context of the Nordic countries and especially Finland.

The results of this study can inform the ways in which these “never ending caretakers” can transition into retirement and adjust to life spent in retirement.

In the study, entrepreneurs' written answers were analyzed with narrative-positioning analyses. An alternative story of people at work was found, and a more positive narrative circulation was constructed based on their narratives.

The purpose of this paper is to investigate the role of shame in entrepreneurship. Extant research in relation to the entrepreneurial process has tended to concentrate upon the entrepreneur as hero and other positive aspects of the process. Consequently, the darker sides of the entrepreneurial personality and enterprise culture such as the role of shame remain a relatively under researched facet of entrepreneurship theory. Despite this dearth of actual empirical studies, the negative aspects of entrepreneurial behaviour associated with the “flawed hero model of entrepreneurship” are implicitly understood. These negative aspects include hubris, tragedy, narcissism, over‐stretching, hedonism, personality disorders, status anxiety, self‐centeredness, destructive relationships, alcoholism, suicide and the most heinous of all, business failure.

The paper considers the deeply social phenomenon of shame on the entrepreneur and his or her world by developing a conceptual model of shame. The social script of shame is analysed as found in novels and as found in real life newspaper reports of such epic tragedies, using a chosen methodology of narrative analysis.

The world portrayed in narrative is very much a “man's world” in which shame is a personal construct, a penance to be endured or ended and in the process a narrative script is developed. Shame is a deeply personal cognitive emotion easier to study in narrative than in person. From the stories of flawed heroes we construct a holistic model of possible entrepreneurial trajectories that take cognisance of wellbeing issues and cover the unspoken events that occur after a fall from grace. But why should we expect the story to end with the entrepreneur in crisis staring into the abyss?

Little previous work has been undertaken to explore entrepreneurial shame using both the entrepreneurship literature and narrative analysis.

Many “Divas” despite possessing destructive character traits ironically become successful entrepreneurs thus illustrating an alternative “storied” social construction of entrepreneurship. This influences how female entrepreneurs are perceived in the popular press and can be manipulated as an alternative entrepreneurial reality. The purpose of this paper is to build upon research into entrepreneurial identity introducing the “Diva” concept.

The qualitative methodological approach involves an analysis of biographies of famous Diva's to identify common themes; and an internet trawl to identify supplementary micro‐biographies and newspaper articles on “Divas”. This tripartite approach allows rich data to be collected permitting a comparative analysis.

This empirical paper presents the socially constructed nature of entrepreneurial narrative and the “Diva storyline” demonstrating the influence of journalistic licence upon how successful women are portrayed. The paper adds incremental credence to power of male‐dominated journalistic practices to vilify enterprising behaviour to sell newspapers.

An obvious limitation to the work is that the sample of articles and biographies selected were chosen via search parameters which mention the word “Diva”. Nevertheless, there is scope for further “more detailed” research into the phenomenon to flesh out the model built in this preliminary paper.

An important implication for scholars and journalists is the need to reconsider how we tell and decode entrepreneur stories. As researchers, we need to recognise that there are other avenues for women to become entrepreneurs than to become businesswomen and that it is alright for women to reject the “entrepreneur” label.

This paper informs our understanding of the socially constructed nature of how we tell, understand and appreciate entrepreneur stories. It thus makes a unique contribution by illustrating that the storylines which constitute the “Diva cycle” are constructed from the same storylines that we associate with entrepreneur stories but narrated in a different order. It provides another heuristic device for understanding the social construction of gendered entrepreneurial identities making it of interest to feminist scholars of entrepreneurship and to social constructionists alike.