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Investigates the relationship between brand characteristics ‐ awareness level and image ‐ and their influence on consumers’ perceptions of retail image. Proposes a model of relationships between the number of recognizable brands carried by a retail establishment, the presence/absence of an anchor brand, and perceptions of retail image. Presents the analysis and results of a study designed to test the model. In addition, develops and tests a measure of retail store image. Indicates that one tactic for ensuring a favorable retail store image is a merchandise mix composed of a relatively high number of brands possessing high brand awareness, and one or more brands with a strong brand image. Offers recommendations for both brand and retail managers.

This case describes how eight entrepreneurs discover different opportunities for new businesses to exploit a single technological invention. The case focuses on the process of entrepreneurial discovery and its implications for the creation of new firms. Many of the teaching materials on entrepreneurship assume that entrepreneurs have already discovered an opportunity. While these materials provide useful information about the process of creating new enterprises, they miss the crucial first step in the entrepreneurial process: identifying an opportunity. The case illustrates the theoretical concept of the role of information in the discovery of entrepreneurial opportunities. It can be used in a class on entrepreneurship or management of technology.

When analyzing modes of navigating a multi-cultural environment in a multinational corporation (MNC), most studies employ an etic approach that delineates how, for example, multi-cultural companies thrive and maneuver in a likewise multi-cultural business contexts. This approach implies the use of theoretical models and empirical observations that from a methodological view identify an employee as either an objectified agent or as an anonymous “other,” indicating that such approaches are rooted in an ethnocentric academic tradition. Acknowledging the merits of this tradition, we take the methodological approach a step further and introduce an emic or contextualized approach that makes employees themselves provide the bulk of data on how and why they position themselves in a multi-cultural organization the way they do. The main objective of this chapter is thus to discuss how employees develop personal strategies to navigate in a complex multi-cultural organization. The study takes off by developing a theoretical model for how to approach emic studies and then proceeds to suggest a methodological approach that is capable of providing empirical data for a model based on a combination of both etic and emic approaches. This constitutes a first step towards developing a generic model of how to deal with context. In order to test the model, the empirical focus will be on the relationship between the headquarter of the Danish MNC, Maersk Line, in Denmark and its subsidiaries in Asia. This relationship is analyzed on the basis of interviews in the Danish headquarter and in the local offices in Tokyo, Kuala Lumpur, and Penang.

Brand management in small to medium‐sized enterprises (SMEs) is an area of study in its infancy. Although considerable literature has been published about brand management in general, all theory and case studies are based only on multinationals. This article proposes providing the results and conclusions of exploratory research into this subject, and into SMEs in particular.

To understand the precise role of the entrepreneur and to provide answers to five research questions, a qualitative study based on in‐depth interviews with mainly middle‐sized companies was undertaken. Striking results were obtained from this exploratory research.

The paper shows the reader what the role of brand management in SMEs is and all the variables that influence it. It also presents a new model for brand development in SMEs, one that highlights the importance of the internal role of brand management in such an organization. An important finding is that passion for the brand throughout the company is a very important factor, initiated by an active role of the entrepreneur him/herself to achieving brand recognition. It does not cost anything and the impact appeared to be significant. Of course creativity is indispensable in this process.

The change that directors of a relatively small company should make is to place brand management in a top position in their daily mind set. Achieving brand recognition starts inside the organization itself.

For the first time in history extensive research in brand management in SMEs has been combined with the creation of various new theories, resulting in many practical recommendations. These are recommendations that can be used by the reader in his or her own organization.

This paper is the result of empirical field research conducted in Alsace, a bi‐cultural area of France controlled by Germany from 1870 to WWI, by France between the World Wars, and by Germany during WWII. The objective of the study is to contribute to the understanding of small‐scale entrepreneurs who traditionally controlled the distribution of livestock in this bi‐cultural and multi‐lingual region.

This paper gives an account of the livestock distribution system, which prevailed in Alsace, until the Second World War. It uses qualitative methodology, based on oral testimonies of retired entrepreneurs and verified by means of triangulation.

The findings in this paper indicate that, in this region of traditional rivalry between French and Germans, the sector was dominated by family enterprises speaking Jédich‐Daitch, serving as a middleman minority, and dealing between French‐speakers and German‐speakers, who did not trade with one another.

This paper shows that, while much literature shows that middleman minorities now exist around the world, it also reveals that the concept of middleman minority existed centuries ago, in the food sector; the arrangement allowed farmers to specialise in agriculture, while specialised entrepreneurs bought and sold livestock and also provided credit to farmers. This paper is of interest to historians and anthropology/management/sociology scholars of entrepreneurship, as well as practitioners in the livestock industry.

This paper aims to examine the drivers of employee creativity and organizational innovation empirically. And to study how employee creativity significantly impacts organizational innovation in a highly competitive market.

This study is grounded in positivism philosophy. The theoretical model is grounded in the dynamic capability view (DCV) and further developed ten hypotheses and sub-hypotheses. To test our research hypotheses the authors utilized psychometric-based instruments. The authors obtained 575 responses from the automobile industry in India after multiple follow-ups. The data were utilized to check the construct validity and tested the authors’ research hypotheses using the co-variance-based structural equation modeling (SEM) tool (IBM SPSS AMOS 20.0).

The results support the authors’ research hypotheses. The findings of this study conform to the previous findings of the scholars which is an important aspect of the study. In the past various scholars have made an attempt to reproduce the results in different contexts. In a way, it helps to build confidence in the scientific merit of the results. It may be considered as an incremental contribution to the literature but it helps establish confidence in the theory of creativity and innovation.

The results offer a nuanced understanding to the practitioners and policy makers to understand “what” and “how” to improve employee creativity that plays a significant role in organizational innovation.

This study is an attempt to examine how the theory of creativity and innovation can be embraced by the Indian automobile industry.