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Article
Publication date: 1 June 2020

Idrees Waris and Irfan Hameed

The purpose of this study is to empirically evaluate the antecedents of consumers’ purchase intention of energy-efficient home appliances.

Abstract

Purpose

The purpose of this study is to empirically evaluate the antecedents of consumers’ purchase intention of energy-efficient home appliances.

Design/methodology/approach

A self-administered questionnaire has been used to gather data from the targeted representatives of the population. Quota based on age and convenience sampling techniques were used to select the participants of the study, as it is a suitable technique in situations where the possibility of getting a complete sampling frame is difficult. More than 73% of the population of Pakistan is aged below 34 years (Pakistan Bureau of Statistics, 2017). Based on this information, the current study has allocated more than 75% quota to consumers who are below 35 years.

Findings

The findings of the study reveal that all antecedents have significant impact on consumers’ purchase intention of energy-efficient home appliances. Environmental concern, green trust and products’ functional values are most influencing factors in the purchase of energy-efficient home appliances.

Originality/value

This study is related to energy-efficient home appliances in Pakistan. Systematic literature suggested the need to analyze the antecedents of energy-efficient appliances. This study helps the practitioners and marketers to understand consumers’ behavior regarding the purchase of energy-efficient home appliances.

Article
Publication date: 22 August 2022

Paul Blaise Issock Issock and Asphat Muposhi

This study examines how consumption values influence consumers' purchase intention of energy-efficient home appliances in South Africa, an emerging market. The study…

Abstract

Purpose

This study examines how consumption values influence consumers' purchase intention of energy-efficient home appliances in South Africa, an emerging market. The study further investigates the mediating role of consumers' attention to energy-efficient labels affixed on home appliances while making a purchase decision and the moderating effect of consumer trust in the environmental claims.

Design/methodology/approach

Using a quantitative approach, this study relied on self-administered questionnaires to collect data from 505 household representatives in South Africa's Gauteng Province. The proposed conceptual model was empirically tested using structural equation modelling, moderation and mediation analyses.

Findings

The results revealed that economic, emotional and social values can only influence consumers' intention to purchase energy-efficient appliances if consumers pay attention to the energy-efficiency label affixed on the appliance. Functional value, however, has a significant direct impact on purchase intention. Moreover, the results indicate that trust in energy-efficiency labels strengthens the effect of functional and emotional values on consumers' attention to energy-efficiency labels.

Originality/value

Findings of this study highlight the importance of capturing the attention of consumers to energy-efficiency labels during the buying process as well as increasing their trust in those labels. Results indicate that consumers are more attracted to the functional and social values that energy-efficient appliances provide. This study is of particular interest to policymakers, retailers and manufacturers, as it sheds light on key strategies to implement to effectively promote the purchase of energy-efficient household appliances in South Africa.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 30 April 2020

Idrees Waris and Waqar Ahmed

The purpose of this study is to predict the antecedents of consumers' purchase intention of energy-efficient home appliances. This study incorporated two additional…

Abstract

Purpose

The purpose of this study is to predict the antecedents of consumers' purchase intention of energy-efficient home appliances. This study incorporated two additional constructs (knowledge of eco-labels and knowledge of eco-labels) in the model of the theory of planned behavior. Consumers' enhanced trust for energy-efficient products is crucial to purchase intention. The second construct is consumers' knowledge of eco-labels. Knowledge of eco-labels would help to assess consumers' tendency toward environmental problems and intention to purchase energy-efficient home appliances.

Design/methodology/approach

This study used a quantitative approach using a survey (questionnaire) method to collect data of respondents. Non-probability quota based on age and convenience sampling techniques were employed to select the participants of this study.

Findings

The findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances.

Originality/value

Eco-labels are served as a marketing tool to distinguish producer's products from others. Prior studies have only focused on consumers' general knowledge. This study helps marketers to understand and design strategies to generate more value for green consumers. This study also contributes to the literature on green marketing by employing the theory of planned behavior.

Details

Management of Environmental Quality: An International Journal, vol. 31 no. 4
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 11 September 2017

The Ninh Nguyen, Antonio Lobo and Steven Greenland

The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived…

1165

Abstract

Purpose

The purpose of this paper is to investigate how consumers’ altruistic values influence their personal norms, environmental attitudes, subjective norms and perceived barriers, all of which in turn influence their pro-environmental behaviour (i.e. the purchase of energy efficient household appliances).

Design/methodology/approach

This research follows a hypothetic-deductive approach. A unique conceptual model examines the role of consumers’ altruistic values in relation to their environmentally responsible purchase behaviour. Structured questionnaires were administered to randomly selected Vietnamese consumers who visited busy electronics and appliance specialist stores, which yielded 682 usable responses.

Findings

Structural equation modelling revealed that consumers’ altruistic values tend to positively influence their personal norms, environmental attitudes, subjective norms and mitigate their perceived barriers in relation to the purchase of energy efficient appliances.

Practical implications

Marketers, policymakers and sustainability campaigners should develop relevant communication and education programmes that emphasise the importance of purchasing energy efficient appliances for the environment and society, arousing consumers’ sense of moral obligation and societal responsibility to purchase such products. They should also provide a convenient and easily accessible shopping environment for consumers.

Originality/value

This research makes an important contribution by presenting and testing a new altruistic-values-based model that seeks to understand consumers’ environmentally responsible purchase behaviour. This model could serve as a blueprint for future studies in the domain of pro-environmental behaviour, especially those in emerging markets.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 19 March 2021

Jyoti Maheshwari, Pramod Paliwal and Amit Garg

Energy-efficient retrofitting of existing buildings is an inexpensive way of reducing energy consumption and mitigating climate change impacts. The purpose of this study…

Abstract

Purpose

Energy-efficient retrofitting of existing buildings is an inexpensive way of reducing energy consumption and mitigating climate change impacts. The purpose of this study is to examine electricity savings and carbon dioxide (CO2) emission reduction potentials of energy-efficient retrofit measures for surveyed two large shopping malls in India.

Design/methodology/approach

A techno-economic model was developed to estimate the electricity savings achieved due to energy-efficient retrofit measures in shopping malls that were surveyed in 2017. Alternative scenarios were constructed based on capital cost and cost of conserved energy (CCE) value for retrofit measures: cheapest replacement, best available technology and best value for money. The life-cycle electricity and CO2 emission savings and payback period for end-use retrofit measures were evaluated.

Findings

The estimated average electricity savings were around 39–56% for various retrofit measures across all three scenarios while the average CO2 emission reductions were around 50–125 kt-CO2. Retrofits to light-emitting diode lights and air conditioners with inverter technology offered more life-cycle electricity savings. Paybacks for most lighting end-use measures were estimated to be within 1.5 years while for most space conditioning end-use measures were between 1 and 4 years.

Originality/value

The primary survey-based comprehensive research makes an exclusive contribution by estimating life-cycle electricity savings and CO2 emission reductions for energy-efficient retrofit measures of lighting and space cooling end-use appliances for existing shopping malls. The present research methodology can also be deployed in other types of commercial buildings and in residential buildings to estimate electricity savings from energy-efficient retrofit measures.

Details

International Journal of Energy Sector Management, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6220

Keywords

Article
Publication date: 6 April 2022

Siti Aminah Harun, Muhammad Ashraf Fauzi and Noor Suhani Sulaiman

This study investigates consumer purchases of energy-efficient appliances (EEAs). The adoption of EEA would reduce the detrimental impact of the environment from the…

Abstract

Purpose

This study investigates consumer purchases of energy-efficient appliances (EEAs). The adoption of EEA would reduce the detrimental impact of the environment from the consumer behavioral perspective.

Design/methodology/approach

This study evaluates consumer purchase of EEA based on the theory of planned behavior (TPB), environmental factors, and consumer energy-efficient behavior (EEB). Applying partial least square structural equation modeling (PLS-SEM), 412 household respondents within the five regions in Malaysia were analyzed.

Findings

Findings depicted that EEB has a significant influence on intention to purchase and subsequently purchasing behavior of EEA. Similarly, the TPB variables were significant predictors of EEB and intention to purchase except for attitude. Meanwhile, among the environmental factors, only environmental awareness was significant.

Research limitations/implications

Implications include integrating educational programs through formal and informal measures. The former includes infusing within the mainstream educational system. On the other hand, the latter is through effective and captivating media communication.

Originality/value

The integration of EEB towards consumers' intention and behavior of purchasing EEAs.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 5
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 25 September 2019

Paul Blaise Issock Issock, Mercy Mpinganjira and Mornay Roberts-Lombard

The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer…

1577

Abstract

Purpose

The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient products, and how environmental knowledge moderates these relationships.

Design/methodology/approach

A quantitative research approach was followed using a cross-sectional design. Data were collected from 440 consumers in South Africa, who used electronic home appliances that have energy efficiency labels. A structural equation model and a multigroup analysis were used to test the hypothesised relationships.

Findings

The results revealed that consumption values partially influence green customer satisfaction, which, in turn, affect green customer trust and loyalty, and PWOM. Environmental knowledge only marginally moderates the relationships in the model.

Practical implications

Green marketing practitioners should work on improving green customer satisfaction, which is central to a sustainable green consumption lifestyle.

Originality/value

The theoretical contribution of this study is through the application of a multidimensional approach to testing the impact of consumption values on green customer satisfaction. Moreover, this paper provides greater clarity on the specific determinants of PWOM and examines the interplay between green customer loyalty and positive word of mouth towards green products. Furthermore, the moderating effect of environmental knowledge on the relationships in the proposed model is explained.

Details

International Journal of Emerging Markets, vol. 15 no. 3
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 26 October 2012

Hong‐Youl Ha and Swinder Janda

This research aims to examine behavioral intentions toward purchase of energy‐efficient products utilizing the theory of reasoned action framework.

5813

Abstract

Purpose

This research aims to examine behavioral intentions toward purchase of energy‐efficient products utilizing the theory of reasoned action framework.

Design/methodology/approach

Survey data from a sample of 202 shoppers of electrical appliances and small electronic products was utilized to estimate the proposed model.

Findings

The main finding is that attitude toward energy‐efficient product has a stronger effect on intentions compared to the subjective norm component.

Research limitations/implications

In order to maximize use of their financial resources, companies marketing energy‐efficient products need to focus more on enhancing consumer attitudes toward their brands and spend relatively less on efforts to educate consumers about using energy – efficient appliances in general.

Practical implications

Since attitudes are formed from beliefs and knowledge, use of informational ads that clearly illustrate energy‐saving consequences of their specific brands of products will be an effective marketing approach.

Originality/value

This study is timely considering the recent steady increase in energy prices accompanied by growing environmental concerns among businesses, governments, and consumers.

Article
Publication date: 15 September 2022

Gaurav Aggarwal, Vineet Jain, Puneeta Ajmera and Jose Arturo Garza-Reyes

Electricity savings from energy-efficient appliances (EEAs) may have a significant impact on reducing global warming. There are several barriers confronted by EEAs, which…

Abstract

Purpose

Electricity savings from energy-efficient appliances (EEAs) may have a significant impact on reducing global warming. There are several barriers confronted by EEAs, which have lowered their acceptance rate. The current study aims to identify and highlight key barriers to strengthening domestic sector adoption of EEAs in developing countries.

Design/methodology/approach

In the current study, 13 barriers were discovered by an in-depth literature review and the judgement of experts as well. Further, integrated “interpretive structural modeling” (ISM) and “decision-making trial and evaluation laboratory” (DEMATEL) approaches are used to evaluate barriers. The ISM technique is implemented to categorize barriers into distinct hierarchy levels and “cross-impact matrix multiplication applied to classification” (MICMAC) analysis to divide barriers among four clusters “independent, linkage, dependent and autonomous.” Moreover, the DEMATEL methodology is applied to classify the barriers among cause and effect clusters.

Findings

The integrated ISM and DEMATEL approach suggests that the topmost influencing barriers to the acceptance of EEAs are the lack of Government policies and initiatives, lack of attractive loan financing and subsidized energy prices.

Practical implications

This study would help researchers, regulators, producers, policymakers and consumers to comprehend the need for additional developments and understand that the adoption of EEAs is a current need. Overall, the results of this study expedite stakeholders with the key barriers that may assist to enhance the acceptance of EEAs within the domestic sector.

Originality/value

An extensive literature survey showed a dearth of studies for the identification, modeling and analysis of barriers collectively. Therefore, the current work used the ISM and DEMATEL approaches to fill the gap and to provide more comprehensive knowledge on barriers related to the acceptance of EEA.

Details

Journal of Modelling in Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 2 May 2017

The Ninh Nguyen, Antonio Lobo and Steven Greenland

The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in…

5982

Abstract

Purpose

The purpose of this paper is to investigate the influence of consumers’ collectivism and long-term orientation (LTO) cultural values on their purchase intention in relation to environment-friendly products.

Design/methodology/approach

This research adopts a hypo-deductive research design. A unique conceptual model was developed by linking cultural values to key determinants of green purchase behaviour. This model was then tested using a quantitative survey of 682 shoppers in popular Vietnamese electrical appliance stores.

Findings

Analysis using structural equation modelling reveals that consumers with greater adherence to collectivism and LTO tend to engage in green purchase behaviour owing to their positive environmental attitudes, strong subjective norms and tolerance of inconvenience associated with eco-friendly product purchase. Gender is found to moderate the relationship between the determinants and purchase intention.

Practical implications

Marketers including manufacturers and policymakers must endeavour (change globally) to reduce or eliminate perceived inconvenience associated with green purchases. They should also effectively communicate messages stressing that eco-friendly product purchases are crucial for environmental protection and benefit consumer groups including family, peers and society in the long-run.

Originality/value

This research is the first of its kind which links consumers’ cultural values at a personal level to all the elements of the theory of planned behaviour. This research also extends current knowledge about green purchase behaviour in emerging markets by focussing on Vietnam.

Details

Marketing Intelligence & Planning, vol. 35 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

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