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The fact that per capita energy consumption in non-OECD (The Organisation for Economic Co-operation and Development) countries makes up only 30% of average consumption in OECD countries, as well as the fact that highly efficient technologies and equipment have been available for many years in developed countries where energy efficiency is one of the top priorities, has often been cited as an argument in favour of the claim that energy efficiency is relevant only for highly developed countries. In this chapter, we attempt to establish if and why this opinion is wrong in the case of Western Balkans (WB6). Evident lack of interest in this area which we identified through analysis of available literature was an important motive for the consideration of the issue of energy efficiency in WB6 countries.

Analysing the basic macroeconomic and energy indicators for WB6 countries and their comparison with indicators for European Union (EU) member countries, we found that all countries have the potential benefit from implementation of energy efficiency and conservation projects. Besides the possible energy savings, wider socio-economic benefits in WB6 countries include harmonization with EU regulations, reduced dependence on import and thus reduced risk of price shocks and potential reduction of trade deficit, creation of jobs, health benefits, better productivity and improved competitiveness.

However, realizing the full potential of energy efficiency requires removal of many financial, institutional, technical and behavioural barriers, whereby WB6 countries can use the help of institutions which provide technical assistance and funds, beside measures which fall under jurisdiction of governments.

The Intergovernmental Panel on Climate Change (IPCC) Fourth Assessment Report (AR4) (Intergovernmental Panel on Climate Change, 2007) of 2007 concluded that most of the warming of the climate is very likely driven by human activities that increase greenhouse gas (GHG) concentrations in the atmosphere. Activities such as burning of fossil fuels for power generation and in vehicles, as well as increasing deforestation, result in emissions of four long-lived GHGs: carbon dioxide (CO2), methane (CH4), nitrous oxide (N2O), and halocarbons (a group of gases containing fluorine, chlorine, or bromine). The report projects that by the end of the 21st century global temperatures could rise by 1.1–6.4°C over 1990 levels, while global mean sea levels could rise by 18–59cm, depending on future scenarios of varying global emission levels. This is likely to adversely impact ecosystem resilience, putting many plant and animal species at the risk of extinction. Sea level rise and coastal erosion coupled with temperature extremes, heat waves, and heavy precipitation events that are projected to become more frequent will affect the health and well-being of millions of people around the world.

The logic of the economic system under which the world operates is predicated on an assumption that development is possible and that the pricing system mediates the acquisition of the additional resources required for that development. The chapter investigates where those resources are and focuses particularly on the BRIC counties. These countries have access to a large proportion of the remaining natural resources of the world while also having large populations and therefore great scope for rapid economic growth. These four countries contain a significant proportion of the world’s reserves of raw materials, but they are also rapidly developing countries with that development fuelled by their raw materials. One consequence of this is that the resources available to other countries in the developed world are constrained by this rising demand, with a number of possible consequences. The discourse in the developed world is towards the conservation of resources and towards energy efficiency. This is reflected in both manufacturing resources and consumer purchasing decisions. So it is generally accepted that resource depletion will affect the economic environment. It is not yet fully recognised, however, that development in other parts of the world will exacerbate this pressure and lead to a greater need to compete for the available resources. This competition will be economic but could also become physical as the world adjusts to a new geopolitical environment. This is an important topic not being addressed elsewhere.

Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy literacy, conscious use, and sustainability. At this stage, content related to all types of topics produced in the digital world gains importance. As communication is carried out with different target groups, public service announcements constitute an important place among the public affairs activities. Public relations can be defined as communication management. In this communication management style, strategic plans are made, and attitudes and behavior changes can be obtained through the target groups. It is aimed at delivering the content produced through mass media in public service announcements to individuals. The public is educated and made aware of the issues that are of concern to them. With these short announcements, information is provided on health, education, etc., and awareness is created for these issues. Public interests are taken as the basis for messages that do not have a commercial aspect and do not cover a very long time. In the study, the importance of public service announcements on energy efficiency is evaluated, and within the scope of the research, semiotic analysis will be made of the contents of the YouTube page of the Ministry of Energy and Natural Resources. At this point, the issues and indicators emphasized in public service announcements on energy will be analyzed.

One of the most neglected sources of energy loss is streetlights that generate too much light in areas where it is not required. Energy waste has enormous economic and environmental effects. In addition, due to the conventional manual nature of operation, streetlights are frequently seen being turned ‘ON’ during the day and ‘OFF’ in the evening, which is regrettable even in the twenty-first century. These issues require automated streetlight control in order to be resolved. This study aims to develop a novel streetlight controlling method by combining a smart transport monitoring system powered by computer vision technology with a closed circuit television (CCTV) camera that allows the light-emitting diode (LED) streetlight to automatically light up with the appropriate brightness by detecting the presence of pedestrians or vehicles and dimming the streetlight in their absence using semantic image segmentation from the CCTV video streaming. Consequently, our model distinguishes daylight and nighttime, which made it feasible to automate the process of turning the streetlight ‘ON’ and ‘OFF’ to save energy consumption costs. According to the aforementioned approach, geo-location sensor data could be utilised to make more informed streetlight management decisions. To complete the tasks, we consider training the U-net model with ResNet-34 as its backbone. Validity of the models is guaranteed with the use of assessment matrices. The suggested concept is straightforward, economical, energy-efficient, long-lasting and more resilient than conventional alternatives.

The study investigates the effects of energy resource efficiency on the triple themes of sustainable development (economic, social and environmental dimensions). We adopt a quantitative research method, and the required macroeconomic data were extracted from World Development Indicators for a period of 30 years (1991–2020). The extracted data were analysed using correlation analysis and linear regression. Ultimately, the estimations from the three models produced mixed results. Energy resource efficiency (EFF) exerts a significant positive effect on economic sustainability (ECS), a significant negative effect on social sustainability (SOS) and a significant negative effect on environmental sustainability (EVS). However, claims on government (COG) exerted an insignificant negative effect on ECS, an insignificant negative effect on SOS and a significant positive effect on environmental sustainability (EVS). In practical terms, the findings are consistent with previous empirical studies, and they also validate X-efficiency theory (XET) and resource curse theory (RCT). The study concludes with implications, limitations and further research directions.

In this chapter, characteristic of the fuel and energy sector of Republic of Belarus; its organizational structure; the current state of development of power, gas, peat, and oil industries are given. The energy balance of the country and the main power streams is analyzed. Characteristic of key indicators of energy security is presented. The main threats connected with ensuring energy security of Republic of Belarus are allocated. In particular, the characteristic of the directions of reducing the energy dependence of the Republic of Belarus on the supply of natural gas from the Russian Federation is presented. Dynamics of power consumption of GDP is analyzed. Potential of use of renewable and local energy resources, complexity and prospect of their further integration into the Belarusian power system are considered. The prospects of development of nuclear power of Republic of Belarus are described. The advantages and disadvantages connected with input of the Belarusian nuclear power plant in operation are designated. The perspective directions of sustainable power development of Republic of Belarus till 2035 are revealed.