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Generally, the article provides a fundament beyond the state‐of‐the‐art construct of service quality. In particular, the content is dedicated to the construct of interactive service quality in service encounters. Interactive service quality in a service encounter requires the simultaneous consideration of the service provider’s and service receiver’s perspectives. Furthermore, it also demands the consideration of both the service provider’s and the service receiver’s expectations and perceptions in a service encounter. The theoretical contribution is a generic conceptual framework of interactive service quality in service encounters consisting of the service continuum, the service cycle, and an interactivity model. The managerial contribution is a model of the invisibility dilemma of a service offer, the features of interactive service quality and an application model of interactive service quality in service encounters. Suggestions for further research are also proposed.

Studies of the construct of service quality have traditionally been undertaken from the perspective of the service receiver. More recently, research has focused on both the service provider's perspective and the service receiver's perspective. In addition, there have also been some triadic network approaches to the study of service quality. However, there has been very little research into sequential service quality in service‐encounter chains (that is, consecutive service performances in a series of service encounters). The incorporation of connected service encounters in services management can improve understanding of sequential service quality in service‐encounter chains. This paper provides a customized construct of sequential service quality and highlights the importance of time, context, and performance threshold in service‐encounter chains. Furthermore, the paper presents a generic five‐phase performance process, and a customized six‐dimensional construct of sequential service quality.

The authors systematically review empirical dyadic service encounter research published in top-tier journals between 1972 and 2022.

The authors employed bibliometric techniques, co-citation analysis and bibliographic coupling analysis to map schools of thought and research frontiers within the dyadic service encounter literature. In total, the authors analyzed 155 articles. To ensure inclusion of high-quality research, the authors screened articles from 139 journals with “4” or “4*” ratings on the 2021 Chartered Association of Business Schools (ABS) journal list, in addition to articles published in three service sector-specific journals: Journal of Service Management, Journal of Services Marketing and Journal of Service Theory and Practice.

The authors' co-citation analysis identified four distinct clusters within the dyadic service encounter literature: (1) shaping and explaining service encounters; (2) emotions in service work; (3) modeling, manipulating and measuring encounter service quality and (4) emotional labor and regulation in dyadic service encounters. Furthermore, the authors' bibliographic coupling analysis generated three research clusters: (1) service encounter characteristics; (2) emotions and emotional labor and (3) service encounter interaction content.

The authors' comprehensive review synthesizes knowledge, summarizing similarities among research clusters within the service encounter realm. Noteworthy are research clusters that clarify the emotion-based underpinnings and reciprocal nature of behaviors and emotions within dyadic encounters. By conducting complementary bibliometric analyses, the authors trace the evolution of the service encounter literature, providing an overview of the present state of dyadic service encounter research. These analyses offer valuable insights into the current landscape of the field, identifying future dyadic service encounter research opportunities.

This study investigated the moderating effect of organizational knowledge management performance on the sharing and use of information encountered by serendipity within the organization.

The authors surveyed 274 medical librarians from the top 100 medical schools.

Individual information encountering predicted information encountering at work, which, in turn, predicted organizational sharing of encountered information. When the propensity to encounter information was high, then organizational knowledge management performance moderated the effect between organizational encountering and organizational sharing of information. Encountered information at work was only present when high organizational knowledge management performance was in place.

This finding helps information behavior researchers discover the transfer of behaviors from everyday life to organizational environments.

It shows the need for greater support for information encounterers at work and the role of knowledge management, which may enhance their contribution to the organizational objectives.

Information encountering involves finding information by chance. Studies on information encountering have not focused on work settings and if the individual propensity to encounter information translates to organizational settings. Also, the relationship between information encountering and organizational knowledge management has not been studied so far.

This study examined the relationships between service encounter, perceived value, and repurchase intention in the fitness service sector through the theoretical lens of service-dominant logic. In addition, the mediating role of perceived value and the moderating role of service innovativeness were examined.

Participants (n = 806) were drawn from fitness center customers in Taiwan using a convenience sampling technique. Partial least square structural equation modeling was used to test the hypotheses in the research model.

The results showed that service encounter had a positive impact on perceived value, which in turn affected repurchase intention. Moreover, the full mediating effect of perceived value was identified in the relationship between service encounter and repurchase intention. In addition, service innovativeness positively moderated the effect of service encounter on repurchase intention.

This study provides empirical evidence on the impact of staff-customer interactions (i.e. service encounter) on customers' perceptions and behaviors and identifies the critical role of perceived value as a mediating mechanism as well as a facilitating role of service innovativeness in enhancing repurchase intention.

In this study, 12 potential wake vortex encounters that were reported at a major European airport have been investigated. Because almost all encounters occurred in ground proximity, most pilots conducted a go-around. The primary purpose of this study is to discriminate between incidents caused by wake vortices or rather by effects like wind shear or turbulence. Detailed knowledge of real-world encounter scenarios and identification of worst-case conditions during the final approach constitute highly relevant background information to assess the standard scenario used for the definition of revised wake turbulence separations.

Wake vortex predictions using the probabilistic two-phase wake vortex model (P2P) are used to investigate the incidents in detail by using data from the flight data recorder, meteorological instrumentation at the airport and numerical weather prediction.

In the best documented cases, the flight tracks through the vortices could be reconstructed in good agreement with wake vortex predictions and recorded aircraft reactions. Out of the eight plausible wake vortex encounters, five were characterized by weak crosswinds below 1.5 m/s combined with tailwinds. This meteorological situation appears favourable for encounters because, on the one hand, weak crosswinds may compensate the self-induced lateral propagation of the upwind vortex, such that it may hover over the runway directly in the flight path of the following aircraft. On the other hand, tailwinds limit the propagation of the so-called end effects caused by the breakdown of lift during touchdown.

The installation of plate lines beyond the runway tails may improve safety by reducing the number of wake vortex encounters.

The conducted investigations provide high originality and value for both science and operational application.

Prior studies of how service quality evolves during the service delivery process have used aggregate case data in retrospect or have not obtained objective measures of the actual dimensions of the service encounter on an individual basis. Reports on a study of an actual hotel service delivery process partitioned into five distinct service encounters; check‐in, the room, the restaurant, the breakfast and check‐out. The aim was to investigate how quality factors were related to their respective encounters and how cumulative satisfaction levels impact on each other and over time. Average satisfaction levels for each of the five encounters were found to be significantly different. Moreover, there was a clear trend in the cumulative satisfaction results. Check‐in resulted in high satisfaction, the room was not so satisfying and the restaurant rated the worst. Satisfaction scores rose after the breakfast experience and rose again after check‐out. A factor analysis of all the questions, for a hypothesized five‐factor solution, explained 78 per cent of the variation. All the first four encounters loaded highly and collectively on four distinct factors. The fifth factor largely comprised correct check‐in booking and a correct bill on check‐out. Finally, a logistic regression model was used to rank the importance of the quality factors on their respective encounters. This information can be used to assist with the quality improvement of each encounter.

Information encountering is the serendipitous acquisition of information that requires low or no involvement and expectation of users. The purpose of this paper is to model the explicit process and the implicit factors of online information encountering, i.e. how and why it occurs.

The critical incident technique was adopted to collect qualitative data from 16 interview participants. They contributed 27 true incidents of online information encountering which were used to identify the key phases of the encountering process. They also commented on the factors that they thought had an influence on the chance of the occurrence of encountering.

The macro-process of information encountering is composed of three phases. First, browsing, searching, or social interaction provides the context for encountering; second, the encountering occurrence consists of three steps – noticing the stimuli, examining the content, and acquiring interesting or useful content; and third, the information encountered will be explored further, saved, used, or shared. The 14 influencing factors of information encountering obtained divide into three clusters. User-related factors include sensitivity, emotions, expertise, attitudes, intentionality, curiosity, activity diversity; information-related factors include type, relevance, quality, visibility, and sources; and environment-related factors include time limits and interface usability.

This study engenders useful implications for designing information encountering experience. The changeable nature of some influencing factors suggests that encountering can be elicited through the purposive design of encountering support features or even encountering systems, and the macro-process depicts the natural occurring mechanisms of encountering for the design to follow.

This paper aims to discuss partitioning an air travel service encounter into touchpoints according to elements and phases, which are depth and breadth, respectively, using the conceptual framework of Le Bel. The empirical findings further the dialogue about the service encounter construct.

A total of 12 distinctive touchpoints within the joining and intensive phases of any air travel service encounter are reviewed for importance using travel purpose and nationality as segmentation variables. Respondents participated through an online questionnaire and face‐to‐face approach from a fieldworker; they were not engaged in an air travel service encounter at the time of the study. Data analysis includes descriptive statistics, independent sample t‐tests and paired sample t‐tests where the latter considered a named airline from the region.

The findings indicate touchpoints to be sufficiently distinctive that partitioning a service encounter provides opportunities for quality improvements directed at customer satisfaction outcomes. Notably, greater importance is typically given to the intensive phase touchpoints than those in the joining phases thus placing more emphasis on activities within service encounters' simultaneous production/consumption. Touchpoint preference is evident for travel purpose and passenger nationality segmentation criteria. When an airline is named, respondents appear more discriminating about touchpoint quality compared to those in generic service encounters.

Academically, partitioning strengthens the links between the service encounter construct and service quality and provides additional information beyond expectations‐perceptions results. Industry value is derived for practitioner marketers when distinctive touchpoints are taken from a partitioned service encounter providing opportunities for segmenting and targeting consumers accordingly.

The purpose of this paper is to extend thinking on service recovery processes and satisfaction with service recovery, using multi‐dimensional consumer outcomes. The objective of the work was to propose that satisfaction with service recovery should be based on customers' expectations of the recovery encounter, which would be shaped by their expectations of “non‐failed” encounters.

The paper adopts a theoretical approach. Using the existing service recovery literature as well as the traditional services literature, the conceptual framework and associated research propositions are developed.

The proposed framework suggests that service recovery is a service encounter it its own right. The effectiveness of recovery encounters will be based on how encounters operate relative to customer expectations and experiences with regard to the recovery activity.

The research propositions and proposed framework need further empirical investigation.

The proposed framework suggests that managing service recovery should be undertaken in a similar fashion to managing any service, and thus managers need to understand customers' recovery expectations. Organisations also need to consider how a recovery action impacts on a range of customer outcomes, as focusing on one aspect will not capture consumers' full set of behaviours.

The proposed model identifies that service recovery should be evaluated with regard to consumers' recovery expectations and satisfaction is not based on expectations with regard to non‐failed encounters.