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This chapter introduces a risk control framework on credit card fraud instead of providing a solely binary classifier model. The anomaly detection approach is adopted to identify fraud events as the outliers of the reconstruction error of a trained autoencoder (AE). The trained AE shows fitness and robustness on the normal transactions and heterogeneous behavior on fraud activities. The cost of false-positive normal transactions is controlled, and the loss of false-negative frauds can be evaluated by the thresholds from the percentiles of reconstruction error of trained AE on normal transactions. To align the risk assessment of the economic and financial situation, the risk manager can adjust the threshold to meet the risk control requirements. Using the 95th percentile as the threshold, the rate of wrongly detecting normal transactions is controlled at 5% and the true positive rate is 86%. For the 99th percentile threshold, the well-controlled false positive rate is around 1% and 83% for the truly detecting fraud activities. The performance of a false positive rate and the true positive rate is competitive with other supervised learning algorithms.

The expansion of marketing data is encouraging the growing use of deep learning (DL) in marketing. I summarize the intuition behind deep learning and explain the mechanisms of six popular algorithms: three discriminative (convolutional neural network (CNN), recurrent neural network (RNN), and Transformer), two generative (variational autoencoder (VAE) and generative adversarial networks (GAN)), and one RL (DQN). I discuss what marketing problems DL is useful for and what fueled its growth in recent years. I emphasize the power and flexibility of DL for modeling unstructured data when formal theories and knowledge are absent. I also describe future research directions.

The increasing importance and proliferation of text data provide a unique opportunity and novel lens to study human communication across a myriad of business and marketing applications. For example, consumers compare and review products online, individuals interact with their voice assistants to search, shop, and express their needs, investors seek to extract signals from firms' press releases to improve their investment decisions, and firms analyze sales call transcripts to increase customer satisfaction and conversions. However, extracting meaningful information from unstructured text data is a nontrivial task. In this chapter, we review established natural language processing (NLP) methods for traditional tasks (e.g., LDA for topic modeling and lexicons for sentiment analysis and writing style extraction) and provide an outlook into the future of NLP in marketing, covering recent embedding-based approaches, pretrained language models, and transfer learning for novel tasks such as automated text generation and multi-modal representation learning. These emerging approaches allow the field to improve its ability to perform certain tasks that we have been using for more than a decade (e.g., text classification). But more importantly, they unlock entirely new types of tasks that bring about novel research opportunities (e.g., text summarization, and generative question answering). We conclude with a roadmap and research agenda for promising NLP applications in marketing and provide supplementary code examples to help interested scholars to explore opportunities related to NLP in marketing.

One of the most neglected sources of energy loss is streetlights that generate too much light in areas where it is not required. Energy waste has enormous economic and environmental effects. In addition, due to the conventional manual nature of operation, streetlights are frequently seen being turned ‘ON’ during the day and ‘OFF’ in the evening, which is regrettable even in the twenty-first century. These issues require automated streetlight control in order to be resolved. This study aims to develop a novel streetlight controlling method by combining a smart transport monitoring system powered by computer vision technology with a closed circuit television (CCTV) camera that allows the light-emitting diode (LED) streetlight to automatically light up with the appropriate brightness by detecting the presence of pedestrians or vehicles and dimming the streetlight in their absence using semantic image segmentation from the CCTV video streaming. Consequently, our model distinguishes daylight and nighttime, which made it feasible to automate the process of turning the streetlight ‘ON’ and ‘OFF’ to save energy consumption costs. According to the aforementioned approach, geo-location sensor data could be utilised to make more informed streetlight management decisions. To complete the tasks, we consider training the U-net model with ResNet-34 as its backbone. Validity of the models is guaranteed with the use of assessment matrices. The suggested concept is straightforward, economical, energy-efficient, long-lasting and more resilient than conventional alternatives.

The purpose of this chapter is to shed light on researchers and practitioners about sentiment analysis in hospitality and tourism. The technical details described throughout the chapter with a case study to provide clarifying insights. The proposed chapter adds significantly to the body of text mining knowledge by combining a technical explanation with a relevant case study. The case study used supervised machine learning to predict overall star ratings based on 20,247 comments related to Royal Caribbean International services for determining the impact of cruise travel experiences on the evaluation company process. The results indicate that travelers evaluate their travel experiences according to the most intense negative or positive feelings they have about the company.

Purpose: With this study, the authors aim to highlight the application of machine learning in smart appliances used in our day-to-day activities. This chapter focuses on analysing intelligent devices used in our daily lives to examine various machine learning models that can be applied to make an appliance ‘intelligent’ and discuss the different pros and cons of the implementation.

Methodology: Most smart appliances need machine learning models to decrypt the meaning and functioning behind the sensor’s data to execute accurate predictions and come to appropriate conclusions.

Findings: The future holds endless possibilities for devices to be connected in different ways, and these devices will be in our homes, offices, industries and even vehicles that can connect each other. The massive number of connected devices could congest the network; hence there is necessary to incorporate intelligence on end devices using machine learning algorithms. The connected devices that allow automatic control appliance driven by the user’s preference would avail itself to use the Network to communicate with devices close to its proximity or use other channels to liaise with external utility systems. Data processing is facilitated through edge devices, and machine learning algorithms can be applied.

Significance: This chapter overviews smart appliances that use machine learning at the edge. It highlights the effects of using these appliances and how they raise the overall living standards when smarter cities are introduced by integrating such devices.

Neural networks, which provide the basis for deep learning, are a class of machine learning methods that are being applied to a diverse array of fields in business, health, technology, and research. In this chapter, we survey some of the key features of deep neural networks and aspects of their design and architecture. We give an overview of some of the different kinds of networks and their applications and highlight how these architectures are used for business applications such as recommender systems. We also provide a summary of some of the considerations needed for using neural network models and future directions in the field.