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This research aims to reveal the role of sustainability in tourism in terms of smart technologies by addressing the relationship between smart tourism and sustainability through a thematic literature analysis.

The research is based on examining the role of smart tourism in terms of sustainability within the studies in the literature.

Tourism is a mass-movement industry that uses natural and artificial resources intensively. For this reason, intensive studies are carried out on this industry in sustainable studies. Based on smart cities, smart destinations have started to be created to focus on specific tourism activities, balance the use of resources in this field, ensure the welfare of tourists and local people, and, most importantly, create sustainable activities. These technology-based cities can save many resources that people need to consider. In addition, thanks to its integration with technological devices, it enables people to be much more effective in social and business life and to act more practically in terms of time, distance, and communication. Besides the stakeholders within the destination, tourists visiting the destination can have a more comfortable and resource-efficient holiday experience thanks to the technological applications and systems created here.

The research presents a thematic literature review on the importance of sustainability in the sector within the framework of smart tourism practices.

This chapter explains the role and potential of colour and lighting as two important elements of the service atmosphere in tourism and hospitality service encounters. The chapter first explains the importance of colour and lighting in services from the perspective of customers’ sensory perceptions. Then, the chapter provides examples to demonstrate how psychological/neuro-marketing tools of Eye Tracker and Facial Recognition, Galvanic Skin Response (GSR) and Heart Rate (HR) can be used to understand the role of colour and lighting in customer satisfaction in tourism and hospitality service encounters. Based on this perspective, the study offers recommendations to design service environments in terms of colour and lighting.

Changes and transformations experienced today have created alternative lifestyles in cities. Many life concepts try to find solutions to environmental problems, so much so that this section focuses on smart eco-city concept, which is one of the trending city initiatives of the last century and is expected to become more popular each day. In the chapter, firstly, information about the concepts of eco-city and smart city is given and then what is meant by the concept of smart eco-city is discussed. Next, smart eco-cities have been tried to be explained with application examples. Finally, the chapter emphasizes the importance of ecological cities blended with technology for the sustainability of living spaces and offers implications for future research.

The development of information technologies and the increase in the number of new generation of technology-based consumers lead to significant changes in the promotion and positioning strategies implemented in consumer markets. Applications such as Augmented Reality (AR) have become widespread in promotion activities.

In this study, the authors aimed to determine whether there was a difference between customers’ brand trust and purchase intentions regarding real experiences of the consumers at the store, experiences about AR applications, and traditional advertisements.

Results show that AR applications differ in terms of brand trust and purchasing intention according to traditional advertisements, and the attitudes of consumers toward brand trust and purchase intention in AR applications are more favorable than traditional advertisements. In the light of the results of the study, various strategy proposals were presented to researchers and marketing practitioners.

The change in the technological environment within the macro-environment factors in recent years affects states, businesses, societies and individuals and concerns not only technology-based sectors but also many fields. In particular, trends such as artificial intelligence, metaverse, robotics, advanced connectivity, the Internet of Things, big data, small data, blockchain, cloud technologies and reality technologies, which are called new technology, are developing very quickly compared to the past and expanding their global usage areas. Creating strategies and policies without considering these factors creates problems in many areas. These problems are marketing, competition, cost, efficiency and productivity.

Reality technologies, which are the research area in this chapter and enable users to interact with the digital world, have a wide application area in the tourism industry. With technological tools such as smartphones and virtual reality (VR) glasses; personalisation, interactive experience, information gathering and decision-making; many different solutions are produced in areas such as education, service and security. Along with its many advantages, the disadvantages of reality technologies and the negative outputs of this transformation are significant for the understanding and future of the subject.

The purpose of this study is to propose a sustainable festival management model (SFMM) drawing on data from the International Troia Festival, Çanakkale, Turkey.

Three research techniques were used in the study. Survey data examined six motivational dimensions whose importance were tested using the logistic regression analysis. In-depth interviews and observations were analyzed using content analysis. The study sample comprised festival event attendees, members of public and private businesses and NGOs.

The field research indicated that, culture is the main factor, which motivates visitors to attend the festival and also the main theme of the festival that reflects the significant cultural heritage of the city. A SFMM is presented for the International Troia Festival, based on the results of the field research and literature.

The findings of this study solely of SFMM were identified during a Turkish festival.

Future applications of SFMM both for generating development of local or international festivals in a sustainable way and for resolving general or regional environmental challenges on festival management are discussed. The model can be used to ensure the sustainability of the International Troia Festival and similar festivals.

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.