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Article
Publication date: 12 November 2020

Francisco Layrisse, Ezequiel Reficco and Andrés Barrios

The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise.

Abstract

Purpose

The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise.

Design/methodology/approach

We draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in Latin America (Biodent)– to analyze the implications of applying the value architecture of a freemium BM to social enterprises.

Findings

The freemium BM departs from standard practice when applied in social enterprises. Meaningful differences include the feasibility/desirability of converting free users to paying ones, the presence of significant variable costs –which requires balancing the ratio of free and paying customers– and the use of nontraditional pricing schemes to enhance value capture. The social freemium BM can increase scalability, value creation and value capture. Under this model, “beneficiaries” can be more than passive recipients of value and contribute to a venture's success in various ways –such as lowering its operational costs or enhancing its value proposition toward third parties.

Originality/value

While in the past years commercial enterprises have been disrupted by the emergence of freemium platforms, the social enterprise field has barely taken notice. We extract lessons and implications from this paradigmatic change for the theory and practice of business model innovation in social enterprises, of particular relevance to Latin America, where social and environmental disequilibria remain a recurring feat.

Propósito

Identificar cómo el modelo de negocio freemium impacta el desarrollo de un emprendimiento social.

Diseño/metodología/enfoque

realizamos un estudio de caso múltiple de dos emprendimientos sociales –uno sin fines de lucro (Aravind Eyecare) ubicada en Asia y el otro con fines de lucro ubicada en América Latina (Biodent)– para analizar las dinámicas qué genera el modelo de negocio freemium en la arquitectura de valor de los emprendimientos sociales.

Hallazgos

Cuando el modelo freemium se aplica a un emprendimiento social, surgen diferencias respecto de la práctica estándar en empresas comerciales. Estas diferencias incluyen la viabilidad/conveniencia de convertir a los usuarios gratuitos en clientes de pago, la presencia de costos variables significativos –que imponen la necesidad de equilibrar la proporción de usuarios gratuitos y clientes de pago– y el uso de esquemas de precios no tradicionales para mejorar la captura de valor. El modelo freemium social puede contribuir a facilitar la escalabilidad, así como la creación y captura de valor de un emprendimiento social. Bajo este modelo, los “beneficiarios” pueden ser más qué receptores pasivos de valor y contribuir al éxito de la empresa de diversas formas –por ejemplo, reduciendo sus costos operativos o mejorando su propuesta de valor.

Originalidad/valor

En las últimas dos décadas, varias industrias sufrieron grandes disrupciones por el surgimiento de modelos de negocio basados en plataformas, como el freemium. Sin embargo, hasta ahora el campo del emprendimiento social parecía no haber tomado nota de este cambio paradigmático. En este artículo, extraemos lecciones e implicaciones de este cambio para la teoría y la práctica de los emprendimientos sociales. Nuestros hallazgos son particularmente relevantes para América Latina, en donde subsisten profundos déficits socio-ambientales.

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Article
Publication date: 20 May 2021

Alejandro Lara-Bocanegra, M. Rocío Bohórquez and Jerónimo García-Fernández

The main aim of this study was to analyze and establish the state of the question about entrepreneurship and intrapreneurship in sport, identify the role of innovation in…

Abstract

Purpose

The main aim of this study was to analyze and establish the state of the question about entrepreneurship and intrapreneurship in sport, identify the role of innovation in both of them, as well as to determine the latest study trends and detect possible research niches.

Design/methodology/approach

A systematic review of the Web of Science, Scopus, PsycINFO, ERIC, SPORTDiscus and Dialnet databases was performed. The analysis of the selected texts allowed categorizing the entrepreneurship articles into subthemes: precursors of entrepreneurship, intention/orientation of entrepreneurship, different perspectives of entrepreneurship in sport and social entrepreneurship in sport. Of the 49 texts included in the review, only seven articles dealt with intrapreneurship, and they could not be classified into subtopics because the studies are scarce, diverse and with disparate themes.

Findings

The main findings show deficiencies in research on precursors/antecedents of entrepreneurial and intrapreneurial behavior, especially in relation to innovation, the importance of the political perspective on entrepreneurship in sport and formulation of behavior training programs for intrapreneurs.

Originality/value

This paper provides valuable and global information about entrepreneurship and intrapreneurship in sport, of which there were scattered or grouped data in some reviews.

Details

International Journal of Sports Marketing and Sponsorship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1464-6668

Keywords

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Case study
Publication date: 13 December 2019

Rodrigo Villalobos Araya

En cursos de Emprendimiento el caso permitiría debatir el aporte de la innovación social. Por otra parte, en cursos de Estrategia el caso permitiría diseñar el modelo de…

Abstract

Learning outcomes

En cursos de Emprendimiento el caso permitiría debatir el aporte de la innovación social. Por otra parte, en cursos de Estrategia el caso permitiría diseñar el modelo de negocio para un emprendimiento social, evaluar la creación, entrega y captura de valor de una empresa social. Dependiendo del curso y el enfoque que quiera dársele a la discusión del caso, puede servir como soporte para los siguientes objetivos: Comprensión de conceptos: • Explicar el aporte de la innovación social para la solución de problemáticas de una región. • Describir los recursos y propuesta de valor del modelo de negocio de una empresa social. Fomento de actitudes: • Comprender la importancia de la ética y la responsabilidad en el desarrollo de emprendimientos sociales.

Case overview/synopsis

El caso aborda la oportunidad que tiene el Colegio Especial Brillo de Luna, al desarrollar un emprendimiento social, el cual requiere proyección, evaluación y apoyo a la gestión. En este contexto la directora del colegio debe proponer un modelo de negocio que sea sostenible a largo plazo en el mercado y que genere valor compartido. La relación institucional del Colegio Brillo de Luna con la empresa Cristalchile, a través del emprendimiento social del reciclaje de vidrio, podría generar valor económico, medioambiental y social a la comunidad escolar y la empresa.

Complexity academic level

Cursos en los que podría aplicarse el caso: Emprendimiento, Estrategia.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 9 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 17 November 2020

Juan Carlos Aguirre, Marco Leonardo Peralta Zuñiga, Pedro Mora and Francisco Blanco

This article is based on the assumption that entrepreneurship improves quality of life (HDI). Its main objective is to establish causal relationships between…

Abstract

Purpose

This article is based on the assumption that entrepreneurship improves quality of life (HDI). Its main objective is to establish causal relationships between entrepreneurship variables such as credits, innovation (R&D), business growth, foreign direct investment and the Global Competitiveness Index and how these have influenced a country's development.

Design/methodology/approach

To analyse and validate this assumption, relevant information has been extracted about Ecuador (the subject of the study) for the 1998–2017 period. The information has received the respective econometric treatment, through a multivariate estimation by the autoregressive vector (ARV) method that made it possible to establish impulse-response functions.

Results

The results indicate that there is a significant and positive statistical impact between the variables related to entrepreneurship and quality of life (HDI), with the exception of “Innovation”, which is not representative in the model, demonstrating that the investment made at country level in R&D is not sufficient to have an impact on the HDI. It was also determined that promoting entrepreneurship would be useful as this would alter the trend of the variables, making them conducive to increasing the HDI.

Originality/value

This article is one of the few to address this issue. It includes the self-regressive vector model as a key methodology used to evaluate and establish public policies. RVM has provided positive results in the field of economics and can be adopted in the area of entrepreneurship.

Propósito

El presente artículo se basa en el supuesto de que el emprendimiento mejora la calidad de vida de los individuos (IDH), siendo el objetivo principal establecer relaciones causales entre variables de emprendimiento como: Créditos, Innovación (I + D), Crecimiento Empresarial, Inversión Extranjera Directa e Índice de Competitividad Global; y, como estas han influido en el desarrollo de un país.

Diseño/metodología/enfoque

Para el análisis y validación del supuesto mencionado anteriormente, se ha extraído información relevante sobre el Ecuador (sujeto de estudio) para el período comprendido entre 1998 y 2017, a los cuales se les ha dado el respectivo tratamiento econométrico, a través de una estimación multivariante por el método de Vectores Autorregresivos (VAR) que permitió establecer funciones de impulso – respuesta.

Resultados

Los resultados señalan que existe una significativa incidencia estadística entre las variables relacionadas con el emprendimiento y la calidad de vida (IDH) de manera positiva, a excepción de la “Innovación” que no tiene representatividad en el modelo, demostrando que la inversión realizada a nivel país en I + D es insuficiente para impactar el IDH. También se determinó la conveniencia de impulsar el emprendimiento, pues esto cambia la tendencia de las variables haciéndolas favorables para el crecimiento del IDH.

Originalidad/valor

Este artículo es uno de los pocos en abordar esta problemática, además incluye el Modelo de Vectores Autorregresivos como una metodología clave para evaluar y establecer políticas públicas, que ha brindado resultados positivos en el campo de la Economía y que puede adoptarse en la rama del Emprendimiento.

Details

Academia Revista Latinoamericana de Administración, vol. 34 no. 1
Type: Research Article
ISSN: 1012-8255

Keywords

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Case study
Publication date: 13 December 2019

Nathaniel C. Lupton, Angélica Sánchez and Annette Kerpel

1. Entender los desafíos contextuales que enfrenta una empresa de mercado emergente, y qué se debe hacer para superarlos. 2. Entender el rol de una empresa a la hora de…

Abstract

Learning outcomes

1. Entender los desafíos contextuales que enfrenta una empresa de mercado emergente, y qué se debe hacer para superarlos. 2. Entender el rol de una empresa a la hora de desarrollar una competencia nacional en la industria de los productos agrícolas. 3. Demostrar la creación de “valor compartido” y examinar cómo la misión social de una compañía puede reforzar y sostener las actividades que generan valor económico. 4. Generar y evaluar opciones para desarrollar mercados internacionales cuando una empresa tiene recursos limitados para invertir en actividades de mercadeo.

Case overview/synopsis

Pacari Chocolate es la marca insignia de SKS Farms CIA Ltda., ubicada en Quito Ecuador. La compañía se especializa en producir chocolate orgánico que vende en Ecuador y exporta a otros mercados de Latinoamérica, Europa y Norteamérica. La compañía inició operaciones en 2002, fundada por Carla Barbotó y su esposo Santiago Peralta. Carla es la Directora de SKS y Santiago es el Gerente General. El caso se desarrolla justo después de que Santiago negoció un trato para suplir a Emirates Airlines con minibarras de chocolate para los pasajeros de la aerolínea. Santiago se encuentra emocionado por este nuevo trato, que proporcionará una corriente de ingresos nueva, mejorará la imagen de la marca, y potencialmente creará nuevos clientes. Carla y Santiago buscan la excelencia de sus productos, como lo evidencian más de 160 premios, muchos de estos reconocidos a nivel global. Sin embargo, su misión también es sumamente social, pues buscan mejorar las vidas de los agricultores andinos, de los pueblos indígenas y de la sociedad ecuatoriana en general. El autor principal emplea este caso en un curso sobre enfoques innovadores para aprovechar oportunidades en mercados emergentes, en los cuales el valor compartido (social + económico) y la creación de industrias nacionales fuertes son resultados clave, que se deben abordar mediante estrategias de emprendimiento mercantiles y no mercantiles.

Complexity academic level

de licenciatura, maestría.

Supplementary materials

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Supplementary materials

Hay varios videos en Youtube que se pueden usar para complementar este caso: Pacari Chocolates Reino Unido por Fair Business Alliance: www.youtube.com/watch?v=_yH_aKyQiwU&t=2s En este video en inglés, de cinco minutos, Santiago Peralta discute el cultivo de cacao y la producción de chocolate en Ecuador, discute los productos de Pacari y los sabores de “fino de aroma” propios de sus productos. El video incluye imágenes de todo el proceso de producción del chocolate, incluyendo el cultivo y cosecha del cacao y la producción de chocolate en las instalaciones de SKS Farm. Hay una variedad de videos en español, incluyendo: Pacari Chocolates Ecuador: www.youtube.com/watch?v=eK_Do0tnZJc Chocolate con una misión: Carla Barboto y Santiago Peralta (TEDx Talks, Quito): www.youtube.com/watch?v=-W3BdtHjbKs&t=199s Es posible que los instructores quieran usar imágenes de la presentación de mercadeo de Pacari, que está en ESTAS DIAPOSITIVAS.

Details

Emerald Emerging Markets Case Studies, vol. 9 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Book part
Publication date: 15 February 2021

Raquel Chafloque-Cespedes, Aldo Alvarez-Risco, Paula-Viviana Robayo-Acuña, Carlos-Antonio Gamarra-Chavez, Gabriel-Mauricio Martinez-Toro and Wagner Vicente-Ramos

This chapter is designed with the aim to determine the influence of sociodemographic variables on the capacity to generate social enterprises, such as sex, the student’s

Abstract

This chapter is designed with the aim to determine the influence of sociodemographic variables on the capacity to generate social enterprises, such as sex, the student’s country, if only they study or if they study and work, as well as if they participate or direct a social enterprise in university students of Latin American business schools. This research adopted an inductive quantitative approach using a questionnaire. The participants were university students of business schools from Colombia, Mexico and Peru. Second-generation structural equation method (SEM-PLS) was used to analyse the results, using the SmartPLS 3.2.7 software applied to data on 3,739 university students. The results suggest that the entrepreneur role, labour situation, country and sex have a moderating effect in the relation between entrepreneurial orientation and entrepreneurial intention. Also, by using resampling technique Bootstrapping (5,000 times,p < 0.01), significance of the trajectory coefficients (beta) and effect size of the coefficients (beta) were measured to demonstrate significance. Finally, with this research the authors ascertain that entrepreneurial orientation positively influences entrepreneurial intention. thus explaining 42.4% of its variance. This chapter is the first attempt on investigating in university students of Latin American business schools about factors of entrepreneurship orientation and entrepreneurship intention, and has strong potential to contribute to development of policies and strategies to promote the growth of entrepreneurship activities in the universities.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

Keywords

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Book part
Publication date: 1 January 2014

Matthew Aruch, Ana Loja and James B. Sanders

Responding to local, regional and international demands and initiatives, the government of Ecuador has rolled out an innovative program Sistema Integral de Tecnologías

Abstract

Responding to local, regional and international demands and initiatives, the government of Ecuador has rolled out an innovative program Sistema Integral de Tecnologías para la Escuela y la Comunidad (SíTEC) to place information, and communication technologies (ICTs) into the hands of students, teachers, and other educational institutions. SíTEC draws upon several elements of social entrepreneurship and has successfully reached some of the most regionally remote and culturally diverse communities in the country. The SíTEC program is emblematic of many of the criteria set forth regarding social entrepreneurship including the vision of leadership, the focus on a social mission and the importance of innovation in partnership and resource allocation. This study looks at survey and interview data from the Shiña community teachers and school leaders to determine the effects of the SíTEC program and the availability and use of ICTs in schools, SíTEC has equipped public schools with computers, projectors, digital boards, and Internet. Additionally, SíTEC organizes training courses on ICTs for public school teachers and provides schools with educational software available in Spanish, Kichwa, Shuar, and English. While there is still much work to be done, SíTEC and the associated partnerships and programs are beginning to have impact in their specified outcomes. Creative partnerships developed within the Ministry of Education, Office of Bilingual Education, Shiña community have allowed for communication and exchange of knowledge and resources across multiple partners. This chapter explores SíTEC as an innovative government-based program that meets targeted social outcomes in ICTs and education.

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Book part
Publication date: 25 September 2017

Shyama V. Ramani, Rushva Parihar and Shankhajit Sen

Governments worldwide have adopted the Sustainable Development Goals (SDGs) and are committed to attain them by 2030. Moreover, they recognize that they cannot mobilize…

Abstract

Governments worldwide have adopted the Sustainable Development Goals (SDGs) and are committed to attain them by 2030. Moreover, they recognize that they cannot mobilize the necessary resources and capabilities for this purpose alone. Hence, they have called for cooperation from all stakeholders including multinational enterprises (MNEs) to assume responsibility and strive to contribute to the SDGs. However, since co-partnering with the state for inclusive development is outside the traditional mandate of MNEs, this chapter explores the ways in which policy can nudge MNEs to contribute to the first pillar of sustainable development, namely SDG1—to end poverty in all its forms everywhere. A two-stage methodology is applied to address the research queries. First, a conceptual framework on impact of MNE interventions on SDG1 is developed. Second, the framework is validated through a meta-analysis of the abstracts of articles selected via a scoping review of the economics and management literature. This leads to an in-depth understanding of policy design features that can nudge MNEs to make positive contributions toward poverty alleviation. Four distinct pathways foreign direct investment (FDI), public–private partnerships (PPP), corporate social responsibility (CSR), and knowledge transfer are identified for nudging MNEs toward SDG1. Nevertheless, the potential impact may not be realized due to the inappropriate strategies of the MNE, the drawbacks of the policies of the host government, and/or systemic challenges of the host country context. This chapter further explores the positive and negative impact on these pathways as a step toward exploring how MNEs can contribute to all the SDGs.

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Book part
Publication date: 12 February 2021

Siti Noratisah Mohd Nafi, Mathivannan Jaganathan and Mohd Abidzar Zainol Abidin

The world we are living today is faced with social challenges that call for radical innovation. The rapid pace of technological developments played a key role in…

Abstract

The world we are living today is faced with social challenges that call for radical innovation. The rapid pace of technological developments played a key role in delivering social developments in a cautious manner that will ensure a promising future for social capital. Social innovation is a phenomenon that is put forward to urge countries to find solution to address the recurring problems of social inequalities that were not able to be eliminated by the existing rules and policies. It involves understanding the complexity of the society ecosystem and task calls for a partnership and networks between the nonprofit, public, and private sectors. This chapter explains how Malaysia utilizes public–private partnership to promote social innovations in the country. Through the 11th Malaysia Plan, Malaysia envisages to put forward the well-being and development of the people through social innovation to balance between the social and economic development. In order to fulfill this aim, Malaysia has implemented various programs and policies through the social innovation ecosystem that has been formed. The ecosystem is comprised of four initiatives, which includes microfinancing; social entrepreneurship; public service delivery; and grassroots innovation of science and technology. These initiatives will be collaboratively developed using the concept of 4P, which is the public, private, people, and professionals. Each of this initiative is discussed thoroughly in this chapter alongside with the programs and policies that have been carried out since then. Additionally, the chapter also includes the discussion on the issues and challenges that could be seen and presumed to be the hindrance to the success of the social innovation development.

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Case study
Publication date: 30 April 2020

Rodrigo Villalobos Araya

The learning outcomes are designing an empresarial strategy and considering different business strategies and environment variables.

Abstract

Learning outcomes

The learning outcomes are designing an empresarial strategy and considering different business strategies and environment variables.

Case overview/synopsis

On November of 2015, Eduardo Castillo, General Manager of Late! (B Corporation) programed a directory reunion in which he had to pose a proposal of strategic expansion and growth for the company for future years. A fine of October 2015 publicly revealed the collusion of the two large conglomerates of tissue paper in the Chilean market, with this situation Eduardo took advantage of the discomfort of the consumers and looked alternative brands, he evaluates the launching of a new product: toilet paper Late!. Eduardo had to present at the board meeting the backgrounds to decide the expansion and the strategic growth of the company, taking advantage of the collusion case of the toilet paper or continue their successful project of bottled water.

Complexity academic level

This case focuses primarily on the processes of social enterprise for undergraduate or graduate courses in social entrepreneurship, business model innovation, sustainability, strategic management, emerging markets and business in Chile. Also, this case is also ideal to teach the “business model canvas” and “B Corp.”

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 11: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

1 – 10 of 144