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Article
Publication date: 30 December 2023

Baoru Ge and Yun Xue

Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service…

Abstract

Purpose

Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design.

Design/methodology/approach

Six Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card sorting of consumers and cluster analysis. Finally, the consumers scored the 32 product specimens through a 5-level rating semantic differential scale questionnaire of six Kansei word pairs. The researchers verified the consumers' emotional preferences through principal component analysis and established the relationship between Kansei words and design elements of color through partial least squares.

Findings

The study found consumers' emotional preferences: elegant, minimalist, formal, casual, mature, practical and distinctive style. Besides white, black, gray, blue, consumers will also like red and yellow-red in the future. The crucial findings of this study are to get recommended guidelines that consumers' emotional preferences match the corresponding design elements.

Originality/value

The study's findings can be used to style the design of men's plain-color shirts and guide online marketers and designers to design apparel that meets consumers' emotional needs to develop consumers' sustainability reliance on clothing. This study also explains the overall process and methodology for integrating consumer preferences and product design elements.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 9 May 2023

Xingyu Wen, Jing Zhang and Mincheol Whang

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Abstract

Purpose

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Design/methodology/approach

First, using two dimensions of attractiveness and satisfaction to define the bra emotion space based on literature. Then, the mapping relation between bra design factors and emotional space is analyzed in visual perception. Finally, the model of bra emotion recognition based on design factors is established using the neural network BRP.

Findings

Users' emotions stimulated by bras can be automatically recognized based on their visual design factors. (1) attractiveness and satisfaction which are used to define bra emotions space show a linear correlation between each other in the human visual domain. (2) The design factors that cause attractiveness can also cause satisfaction. However, the factors that stimulate satisfaction do not necessarily attract users' interest, such as the ratio, location of embellishments, hollowed, core decoration and contour lines.

Practical implications

The analysis of bra emotion space may help designers to understand the relationship between bra visual appearance and emotion, and ask them to pay attention to empathic design factors. With the provided results, designers can also carry out and evaluate emotional bra design with high attractiveness and satisfaction.

Originality/value

This paper discusses the emotional attributes of bra visual design factors based on bra emotion space and explores the methods of bra emotion design.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

Open Access
Article
Publication date: 12 February 2024

Sumith Gopura and Ayesha Wickramasinghe

This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development.

Abstract

Purpose

This paper examines the socio-emotional identities of handloom artisans in Sri Lanka as a novel technique for new product development.

Design/methodology/approach

Qualitative research methods, including observational research and semi-structured interviews with 27 artisans from different handloom communities in Sri Lanka were conducted and analyzed in thematic approach.

Findings

By highlighting the maker of the craft through their socio-emotional identities in an artisan-oriented approach, this paper provides insight into new product development for handloom in alignment with up-and-coming trends. Ultimately, this can increase the demand for handloom and sustain the sector in both local and international fashion markets.

Originality/value

This research study is one of the first of its kind to propose a novel approach for artisan-oriented product development through the application of artisans’ socio-emotional identities.

Details

Journal of Humanities and Applied Social Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2632-279X

Keywords

Article
Publication date: 7 March 2022

Xin Feng, Lei Yu, Weixin Kong and Jingya Wang

With the continuous improvement of social and economic development as well as the rising level of demand for spiritual life, the design of cultural and creative products has…

1108

Abstract

Purpose

With the continuous improvement of social and economic development as well as the rising level of demand for spiritual life, the design of cultural and creative products has ushered in new opportunities and challenges. Therefore the research related to cultural and creative products design is an inevitable choice for industrial innovation and market competition. The article aims to analyze the frontier hotspots and trend evolution of theoretical research on cultural and creative design in China by presenting different research fields, personnel and institutions embodied by cultural and creative products, thus providing a forward-looking development reference for China's special cultural and creative product design practice.

Design/methodology/approach

In this paper, the visualized citation analysis tool — CiteSpace V is used to analyze and map the relevant literature of Chinese cultural and creative design in CNKI (Chinese National Knowledge Infrastructure) as the data sources, through bibliometric methods, in order to study the application development of Chinese cultural and creative design and provide reference for the application research of Chinese cultural and creative industries.

Findings

With the improvement of China's comprehensive strength, cultural self-confidence and strategy are being paid more and more attention by scholars; with the future research of China's cultural and creative design theory, cross-integration becomes the future trend; with the gradual maturity of China's cultural and creative design methodology, how to choose the right method for pioneering research is a difficulty for the future development of cultural and creative design; with the continuous development of China's economy, the method construction of innovative cultural and creative industry system becomes the focus of future research; with the continuous progress of science and technology, the integration of emotion and product industry is the mainstream of future development on cultural and creative design.

Originality/value

Through an objective empirical analysis of the development of Chinese cultural and creative products, it will broaden the research horizons of relevant scholars, understand the development direction of China's cultural and creative industries, enrich the design practice application of Chinese cultural and creative products, enhance the understanding of international counterparts on Chinese cultural and creative design research and promote the exchange among international counterparts.

Article
Publication date: 15 January 2024

Shaobo Liang, Ziyi Wei and Lan Zang

Not all apps can be favored on a smartphone. Users are bound to abandon some if they lose value. Analyzing the reasons behind this phenomenon can help develop strategies for…

Abstract

Purpose

Not all apps can be favored on a smartphone. Users are bound to abandon some if they lose value. Analyzing the reasons behind this phenomenon can help develop strategies for avoiding app abandonment, which is the focus of this study.

Design/methodology/approach

This study conducted in-depth open interviews with 47 respondents who had abandoned or deleted mobile apps before and used the qualitative research method grounded theory to analyze the interview content, followed by open coding, axial coding and selective coding.

Findings

Seven main reasons are summarized after the relationship between every statement and concept is found and constructed, namely functional value, information expectation, emotional value, platform service, user trust, cost, and social influence.

Originality/value

Based on these findings, this study provided suggestions for mobile app developers to help them effectively improve the user experience and retain their customers.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Open Access
Article
Publication date: 26 July 2023

Joni Salminen, João M. Santos, Soon-gyo Jung and Bernard J. Jansen

The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. The authors investigate how the WIBIG…

Abstract

Purpose

The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. The authors investigate how the WIBIG effect applies to user personas, measuring designers' perceptions and task performance when employing user personas for the design of information technology (IT) solutions.

Design/methodology/approach

In a user experiment, the authors tested six different personas with 235 participants that were asked to develop remote work solutions based on their interaction with a fictitious user persona.

Findings

The findings showed that a user persona's perceived attractiveness was positively correlated with other perceptions of the persona. The personas' completeness, credibility, empathy, likability and usefulness increased with attractiveness. More attractive personas were also perceived as more agreeable, emotionally stable, extraverted and open, and the participants spent more time engaging with personas they perceived attractive. A linguistic analysis indicated that the IT solutions created for more attractive user personas demonstrated a higher degree of affect, but for the most part, task outputs did not vary by the personas' perceived attractiveness.

Research limitations/implications

The WIBIG effect applies when designing IT solutions with user personas, but its effect on task outputs appears limited. The perceived attractiveness of a user persona can impact how designers interact with and engage with the persona, which can influence the quality or the type of the IT solutions created based on the persona. Also, the findings point to the need to incorporate hedonic qualities into the persona creation process. For example, there may be contexts where it is helpful that the personas be attractive; there may be contexts where the attractiveness of the personas is unimportant or even a distraction.

Practical implications

The findings point to the need to incorporate hedonic qualities into the persona creation process. For example, there may be contexts where it is helpful that the personas be attractive; there may be contexts where the attractiveness of the personas is unimportant or even a distraction.

Originality/value

Because personas are created to closely resemble real people, the authors might expect the WIBIG effect to apply. The WIBIG effect might lead decision makers to favor more attractive personas when designing IT solutions. However, despite its potential relevance for decision making with personas, as far as the authors know, no prior study has investigated whether the WIBIG effect extends to the context of personas. Overall, it is important to understand how human factors apply to IT system design with personas, so that the personas can be created to minimize potentially detrimental effects as much as possible.

Details

Information Technology & People, vol. 36 no. 8
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 23 April 2024

HamidReza Talaie

Children’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the…

Abstract

Purpose

Children’s sensory involvement refers to the degree to which children engage their senses, such as sight, touch, taste, smell and hearing, in their interactions with the environment. In the context of parents' purchase decisions, children’s sensory involvement pertains to how children's sensory involvement influences the purchasing decisions made by their parents. The aim of this study was to evaluate the effect of children's sensory involvement on parents’ purchase decisions considering the mediating role of the parent’s attitude.

Design/methodology/approach

In this study, a structured questionnaire survey was conducted with parents of children aged 7–12 in Isfahan, Iran. The sample consisted of 210 parents, aimed at elucidating the relationship between variables. Structural equation modeling (SEM) was employed to analyze the relationship between variables.

Findings

Results showed a significant relationship between children’s sensory involvement and parents’ purchase decisions, children’s sensory involvement and parents’ attitudes and parents’ attitudes and purchase decisions. It was concluded that children’s sensory involvement could indirectly influence the parents’ purchase decisions considering the mediating role of parents' attitudes.

Originality/value

In today's business landscape, it is imperative for organizations to discern the multitude of factors influencing consumers' purchasing decisions. Among these, family dynamics play a substantial role, with children often exerting a strong influence on their parents' buying choices. Despite the acknowledged importance of this dynamic in existing literature, the specific impact of children's sensory involvement on parental purchasing decisions remains largely unexplored. Therefore, this paper aims to fill this gap in the literature by shedding light on the role of children's sensory involvement in shaping parental buying behaviors.

Details

Journal of Contemporary Marketing Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-7480

Keywords

Content available
Book part
Publication date: 14 March 2024

Abstract

Details

The Impact of Digitalization on Current Marketing Strategies
Type: Book
ISBN: 978-1-83753-686-3

Article
Publication date: 28 February 2023

Ahmed O. El-Kholei and Ghada A. Yassein

Sustainable development requires a mental shift that induces behavioral modification. Education is central to sustainable development as it alters an individual's worldview. Egypt…

Abstract

Purpose

Sustainable development requires a mental shift that induces behavioral modification. Education is central to sustainable development as it alters an individual's worldview. Egypt is a signatory to Agenda 2030 and its 17 Sustainable Development Goals (SDGs). Many Egyptian educational institutions have adopted the universal trend of incorporating sustainability and SDGs into their curricula. A recent UN assessment reports that Egypt faces challenges in meeting most SDGs. Therefore, this article investigates how students' knowledge, attitude and practices reflect their awareness regarding sustainability? Has their education induced any behavioral changes? What is the instructors' role in mainstreaming sustainability?

Design/methodology/approach

The article investigates the progression of environmental consciousness among Egyptian architectural students and its relationship to sustainability. There are two sources of data: (1) documents, including study plans and course descriptions, and (2) a questionnaire developed and distributed electronically among students from public, private and international schools. The authors used a variety of data analysis methods. They used SPSS for statistical analysis to determine similarities among the students and correlations between variables. They then used Atlas.ti to analyze curricula, study plans and student replies to open-ended questions.

Findings

The interrogated curricula equate sustainability with the environment, as some consider energy conservation equivalent to environmental conservation and protection. Others emphasized environmental control issues as measures of green architecture. The results suggest that students' knowledge and awareness are not conducive to practices expected to yield sustainable designs. The impact of architectural and planning education on altering their attitudes is minimal. Public schools treat students as passive objects, whereas international and some private schools attempt to adhere to the globally accepted architectural pedagogy ideals, transforming the student's mindset.

Research limitations/implications

Education in architecture is crucial to achieving sustainable development because it prepares future professionals who can contribute to sustainability through their practice. The findings show that architectural and planning education has a negligible effect on students' knowledge and attitudes, which influence their practices. Reforming architectural and planning education is a requirement to accomplish the SDGs. The reform requires instructors to introduce students to the theory of knowledge and critical thinking, thus enabling graduates to be competitive in global labor markets. Reforming education will direct the research agenda of staff members and graduate students toward contemporary research problems.

Originality/value

The research method that mixes qualitative and quantitative methods of inquiry is the first aspect of the originality of the research. Linking teaching methods in the studio with instructors' understanding of sustainability can explain why sustainable development is not clear in architectural and planning education in Egypt, which influences both professional practice and scientific research. Finally, the paper highlights the role of universities to be sustainable in embedding the concept and changing students' mindsets, thus improving Egypt's stand on the SDGs index.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 17 no. 3
Type: Research Article
ISSN: 2631-6862

Keywords

Article
Publication date: 6 September 2023

Tülay Karakas, Burcu Nimet Dumlu, Mehmet Ali Sarıkaya, Dilek Yildiz Ozkan, Yüksel Demir and Gökhan İnce

The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear…

Abstract

Purpose

The present study investigates human behavioral and emotional experiences based on human-built environment interaction with a specific interest in urban graffiti displaying fear and pleasure-inducing facial expressions. Regarding human behavioral and emotional experience, two questions are asked for the outcome of human responses and two hypotheses are formulated. H1 is based on the behavioral experience and posits that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified behavioral fear and pleasure responses. H2 is based on emotional experience and states that the urban graffiti displaying fear and pleasure-inducing facial expressions elicit specified emotional fear and pleasure responses.

Design/methodology/approach

The research design is developed as a multi-method approach, applying a lab-based experimental strategy (N:39). The research equipment includes a mobile electroencephalogram (EEG) and a Virtual Reality (VR) headset. The behavioral and emotional human responses concerning the representational features of urban graffiti are assessed objectively by measuring physiological variables, EEG signals and subjectively by behavioral variables, systematic behavioral observation and self-report variables, Self-assessment Manikin (SAM) questionnaire. Additionally, correlational analyses between behavioral and emotional results are performed.

Findings

The findings of behavioral and emotional evaluations and correlational results show that specialized fear and pleasure response patterns occur due to the affective characteristics of the urban graffiti's representational features, supporting our hypotheses. As a result, the characteristics of behavioral fear and pleasure response and emotional fear and pleasure response are identified.

Originality/value

The present paper contributes to the literature on human-built environment interactions by using physiological, behavioral and self-report measurements as indicators of human behavioral and emotional experiences. Additionally, the literature on urban graffiti is expanded by studying the representational features of urban graffiti as a parameter of investigating human experience in the built environment.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2631-6862

Keywords

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