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Article
Publication date: 30 October 2009

Emily Silverman

The purpose of this paper is to inspire thinking about the nature of philanthropy.

542

Abstract

Purpose

The purpose of this paper is to inspire thinking about the nature of philanthropy.

Design/methodology/approach

The paper discusses views of giving motivation and behavior.

Findings

This paper proposes that perceptions of fundraising can be examined to better understand what may motivate prospective donors.

Originality/value

The value of this paper is in its presenting concepts about philanthropy and libraries.

Details

The Bottom Line, vol. 22 no. 3
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 1 June 2010

Emily Silverman

The purpose of this column is to provide suggestions for recognizing library achievements, and is so doing reinforce donor support.

331

Abstract

Purpose

The purpose of this column is to provide suggestions for recognizing library achievements, and is so doing reinforce donor support.

Design/methodology/approach

The column discusses and gives examples of observances to mark accomplishments.

Findings

It is suggested that marking accomplishments with appropriate internal and external recognition is essential to a fundraising operation.

Originality/value

The value of this paper is in its presentation of examples and strategies for promoting achievements.

Details

The Bottom Line, vol. 23 no. 1
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 25 May 2012

Michael A. Crumpton

The purpose of this paper is to advocate for the importance of staff support for library development activities.

398

Abstract

Purpose

The purpose of this paper is to advocate for the importance of staff support for library development activities.

Design/methodology/approach

This paper discusses basic fund raising principles and how staff can contribute.

Findings

This article includes a success example.

Originality/value

The article is based on experiences of the author and persons mentioned to produce a successful fund raising campaign.

Details

The Bottom Line, vol. 25 no. 1
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 19 May 2009

Emily Silverman

The purpose of this paper is to provide suggestions for sustaining effective marketing and fundraising in challenging economic times.

799

Abstract

Purpose

The purpose of this paper is to provide suggestions for sustaining effective marketing and fundraising in challenging economic times.

Design/methodology/approach

This paper discusses and gives examples of marketing and promotion strategies to sustain fundraising.

Findings

This paper proposes that, in an economic downturn, donors and stakeholders will respond to positive messages rather than tales of woe.

Originality/value

The value of this paper is in its suggestions for telling the library's story in ways that encourage financial support.

Details

The Bottom Line, vol. 22 no. 1
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 2 November 2010

Emily Silverman

The purpose of this essay is to provide suggestions for raising funds for libraries through planned giving.

609

Abstract

Purpose

The purpose of this essay is to provide suggestions for raising funds for libraries through planned giving.

Design/methodology/approach

The paper discusses and gives examples of planned giving to support libraries.

Findings

It is suggested that as donors mature in their careers and reach peak earning potential, estate planning becomes a priority and library support can become an opportunity.

Originality/value

The value of this paper is in its presentation of examples and strategies for raising awareness of planned giving as one way to support libraries.

Details

The Bottom Line, vol. 23 no. 3
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 24 August 2010

Emily Silverman

The purpose of this essay is to provide suggestions for raising money for collections.

1508

Abstract

Purpose

The purpose of this essay is to provide suggestions for raising money for collections.

Design/methodology/approach

The paper discusses and gives examples of strategies to raise awareness of giving opportunities to support library collections.

Findings

This paper suggests that traditional fundraising for collections has become more difficult, and innovative appeals are required to attract donors.

Originality/value

The value of this paper is in its presentation of examples and strategies for raising funds to support collection building.

Details

The Bottom Line, vol. 23 no. 2
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 27 November 2009

Emily Silverman

The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.

758

Abstract

Purpose

The purpose of this paper is to provide suggestions for communicating library needs and opportunities to prospective donors.

Design/methodology/approach

The paper discusses and gives examples of outreach communications that can inspire support.

Findings

The paper proposes that fundraising opportunities can be communicated and enhanced through a variety of methods.

Originality/value

The value of the paper is in its suggestions for promoting the library's needs and opportunities through external communication means.

Details

The Bottom Line, vol. 22 no. 4
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 28 November 2008

Emily Silverman

The purpose of this paper is to consider several methods for establishing and growing a pool of potential library donors. Who gives to libraries and where are they? All types of…

761

Abstract

Purpose

The purpose of this paper is to consider several methods for establishing and growing a pool of potential library donors. Who gives to libraries and where are they? All types of libraries can benefit from private giving; the initial challenge in building a philanthropic base is identifying prospective donors.

Design/methodology/approach

Considers the donor development strategies employed by the University of Massachusetts Amherst Libraries, noting those most effective.

Findings

A range of initiatives can help establish and build a donor base, such as robust programming, expanded partnerships, annual fund efforts, friends groups, and a mix of technologies.

Originality/value

This paper fulfills an identified information/resource need and offers practical suggestions to library administrators for building a donor base.

Details

The Bottom Line, vol. 21 no. 4
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 21 August 2009

Emily Silverman

The purpose of this paper is to provide suggestions for developing events to engage donors and prospective donors.

595

Abstract

Purpose

The purpose of this paper is to provide suggestions for developing events to engage donors and prospective donors.

Design/methodology/approach

The paper discusses and gives examples of programming to inspire support over time.

Findings

This paper proposes that for some segments of a library's stakeholder base, social gatherings can be effective means to cultivate relationships and build interest in philanthropic support.

Originality/value

The value of this paper is in its suggestions for promoting the library's needs and opportunities through events.

Details

The Bottom Line, vol. 22 no. 2
Type: Research Article
ISSN: 0888-045X

Keywords

Article
Publication date: 4 November 2014

Jeffrey Sootheran

The purpose of this paper is to examine publication patterns of scholarly literature related to academic libraries and development (i.e. funding), including publication trends…

1039

Abstract

Purpose

The purpose of this paper is to examine publication patterns of scholarly literature related to academic libraries and development (i.e. funding), including publication trends over a five-year period, core journals and authorship, so that library directors and library development officers will have a basic collection of relevant resources.

Design/methodology/approach

The methodology consisted of journal article searches in three databases relating to the field of library information science with 2006-2010 as the date limiter. The primary search terms came from the topic of this study and were joined to secondary-level search terms by using the Boolean operator: AND. Secondary-level keywords originated from the literature review and the search process. Results were stored in an Excel file based on pre-determined categories and were evaluated based on the research questions.

Findings

There were 106 articles published on the topic of academic libraries and development authored by 164 individuals, pairs, groups or associations during the five-year period of 2006-2010. In 2010, the greatest number of articles (35) was published on the topic, but in 2008, the least number (14) was published.

Originality/value

This study takes the bibliometric analysis approach, which has rarely been used on the topic of academic libraries and development work with the specific focus on library funding. It provides a foundation for further research on the topic, as well as resources to be used by library practitioners.

Details

The Bottom Line, vol. 27 no. 3
Type: Research Article
ISSN: 0888-045X

Keywords

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