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Emailing does not preclude emotional exchange and many times it causes us to engage in spiralling exchanges of increasingly angry emailing. The purpose of this chapter is threefold: to explore how factors of temporality are related to anger when emailing, to model circumstances that protect against, but also ignite, anger escalation, and to raise a discussion for practitioners of how to avoid damaging email communication. By intersecting literature on communication, information systems, psychology and organisational studies, factors leading to an ‘emotional verge’ are identified and summarised in a model showing factors likely to prime, but also protect against, anger escalation.

Extended research efforts have been dedicated to understanding how different aspects of online surveys impact the response rate and quality of collected data. With the hope to yield higher response rates, leading survey software solutions (e.g., SurveyMonkey, Qualtrics, QuestionPro) introduced a new technique of embedding a question from an online survey into invitation emails sent to the respondents. The purpose of this chapter is to examine the impact of embedded questions on survey response rate and quality. The results of two experimental studies show that respondents are more likely to respond to a survey with an embedded question compared to an email without one. No statistically significant differences were discovered regarding data quality that was assessed via survey completion rate, respondent bias, and attention check questions. The chapter provides suggestions and guidelines for increasing online surveys' response rate and quality.

This study describes the impact of changes in e-atmospherics in internet advertisings on consumer clicks and purchases. The study describes two unobtrusive field experiments: testing the impact of a third-party endorsement message embed in email advertising on customer clicks and purchases and testing the impact of sweepstake-award embeds in email advertising on customers’ clicks and time using brand (Blikwayski) tourism information. The studies include multiple dependent variables ranging from clicks-to-open email, clicks-to-open offer, clicks-to-purchase room rental, number-of-nights stayed and total revenue generated for the treatment versus control groups. Behaviour responses were higher for all dependent measures per participants in the treatments versus control groups. This study supports Eskin’s (1975), Cialdini’s (2006) and List’s (2011) proposal that true-field experiments can provide substantive direct evidence on the impact of alternative marketing treatments on behaviour.

A customer ordered NoName trainers from NoName shoe.co.nz. The shoes did not arrive even after three weeks; therefore, the customer sent an email inquiring why the shipping status was still “pending.” The ­customer received no reply from the supplier. Five weeks later the customer sent an additional email, demanding a full refund after discovering alarming reviews on the internet, which suggested the site was a scam. The refund was in the ­customer’s account within the next few days. What should the firm have done to create customer loyalty without jeopardizing profits or recovering costs?

This study aims to understand the role of technology in relationship maintenance among romantic partners.

It takes a qualitative, inductive approach and collected data from in-depth interviews with 20 individuals who are married or in cohabiting relationships.

This study supports the extension of relationship maintenance typology derived from face-to-face relationship studies to technology-mediated communication, but highlights how technology use transforms the implementation of maintenance behaviors. Technology helps couples coordinate tasks and keep in touch with friends and families. Although technology-mediated communication cannot replace face-to-face interactions in relationship talk and sharing in-depth feelings, it plays an important role in redefining the ways in which couples interact positively, maintain mutual understanding, and secure the future of the relationship. Moreover, this study identifies a new maintenance behavior, communication coordination. These maintenance behaviors reflect a tension between maintaining connectivity and managing the boundary between work and home and between the public and private spheres.

This study builds on previous work on technology use and relationship maintenance, but takes a different qualitative, inductive approach to address the limitations in the survey research dominant in the literature. It helps us understand the advantages and challenges in maintaining relationships in the digital age and also explores the factors that influence the patterns of technology use in relationship maintenance.

Given the ubiquity of Internet access in the business world, the question for strategy researchers is no longer over whether or not Internet surveys are viable, but rather over the comparative advantages and disadvantages of this modality. To address this question, we provide guidelines for researchers to help minimize the challenges while still reaping the benefits. We begin by first defining Internet survey modalities and some of their benefits, and then we focus on the associated sampling challenges and often ways that strategy researchers can address them. To further assist researchers in using this survey modality, we present a comparison of some software packages that might be useful, followed by a discussion of the lessons that we have learned from our own use of Internet surveys.

This chapter presents a systematic review of over 30 types of online marketing methods. It describes different methods like email marketing, social network marketing, in-game marketing and augmented reality marketing, among other approaches. The researchers discuss that the rationale for using these online marketing strategies is to increase brand awareness, customer-centric marketing and consumer loyalty. They shed light on various personalization methods including recommendation systems and user-generated content in their taxonomy of online marketing terms. Hence, they explain how these online marketing methods are related to each other. The researchers contend that the boundaries between online marketing methods have not been clarified enough within the academic literature. Therefore, this chapter provides a better understanding of different online marketing methods. A review of the literature suggests that the “oldest” online marketing methods including the email and the websites are still very relevant for today’s corporate communication. In conclusion, the researchers put forward their recommendations for future research about contemporary online marketing methods.