Search results

This paper tests whether Bayesian A/B testing yields better decisions that traditional Neyman-Pearson hypothesis testing. It proposes a model and tests it using a large, multiyear Google Analytics (GA) dataset.

This paper is an empirical study. Competing A/B testing models were used to analyze a large, multiyear dataset of GA dataset for a firm that relies entirely on their website and online transactions for customer engagement and sales.

Bayesian A/B tests of the data not only yielded a clear delineation of the timing and impact of the intellectual property fraud, but calculated the loss of sales dollars, traffic and time on the firm’s website, with precise confidence limits. Frequentist A/B testing identified fraud in bounce rate at 5% significance, and bounces at 10% significance, but was unable to ascertain fraud at the standard significance cutoffs for scientific studies.

None within the scope of the research plan.

Bayesian A/B tests of the data not only yielded a clear delineation of the timing and impact of the IP fraud, but calculated the loss of sales dollars, traffic and time on the firm’s website, with precise confidence limits.

Bayesian A/B testing can derive economically meaningful statistics, whereas frequentist A/B testing only provide p-value’s whose meaning may be hard to grasp, and where misuse is widespread and has been a major topic in metascience. While misuse of p-values in scholarly articles may simply be grist for academic debate, the uncertainty surrounding the meaning of p-values in business analytics actually can cost firms money.

There is very little empirical research in e-commerce that uses Bayesian A/B testing. Almost all corporate testing is done via frequentist Neyman-Pearson methods.

The Cloud of Things (IoT) that refers to the integration of the Cloud Computing (CC) and the Internet of Things (IoT), has dramatically changed the way treatments are done in the ubiquitous computing world. This integration has become imperative because the important amount of data generated by IoT devices needs the CC as a storage and processing infrastructure. Unfortunately, security issues in CoT remain more critical since users and IoT devices continue to share computing as well as networking resources remotely. Moreover, preserving data privacy in such an environment is also a critical concern. Therefore, the CoT is continuously growing up security and privacy issues. This paper focused on security and privacy considerations by analyzing some potential challenges and risks that need to be resolved. To achieve that, the CoT architecture and existing applications have been investigated. Furthermore, a number of security as well as privacy concerns and issues as well as open challenges, are discussed in this work.