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1 – 10 of 21
Article
Publication date: 20 April 2015

Ilja Simons and Ellen de Groot

The purpose of this paper is to highlight the different realities blended together in community-based tourism, and how storytelling can help us understand the resulting…

1832

Abstract

Purpose

The purpose of this paper is to highlight the different realities blended together in community-based tourism, and how storytelling can help us understand the resulting entanglement of actors and power. This paper combines a discussion of power and empowerment in community-based tourism with storytelling.

Design/methodology/approach

The fictional narrative of Pandora’s box is used as a metaphor for power and empowerment in community-based tourism, which can leave communities worse off than before the introduction of tourism.

Findings

However, the last thing remaining in Pandora’s box after all hardships had flown out, was hope. This paper also presents a hopeful perspective for community-based tourism in the form of another metaphor: the rhizome, which puts power and empowerment in a more dynamic and holistic frame. Just like in the original story of Pandora’s “jar” which gave voice to Pandora herself, within a rhizome, other players are regarded as valuable sources of tacit contextual knowledge.

Originality/value

Storytelling and dialogue are recommended methods to obtain this knowledge. Using a storytelling perspective can encourage untold and unheard stories within a dialogue to be heard.

Details

Tourism Review, vol. 70 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 18 October 2018

Muhammad Abid Saleem, Lynne Eagle, Asif Yaseen and David Low

In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments…

1229

Abstract

Purpose

In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on research exploring consumers’ eco-socially conscious behaviours related to the choice and use of personal cars in a developing country, Pakistan.

Design/methodology/approach

To test a moderated-mediation model of environmental values, perceived consumer effectiveness (PCE), spirituality and eco-socially conscious consumer behaviours (ESCCBs), data were collected from 447 customers of three automobile manufacturing firms from eight different cities of Pakistan. The data collection was undertaken by using a self-administered questionnaire based on key themes in the literature.

Findings

Analysis of the data revealed that altruistic and egoistic values were negatively while biospheric values were positively associated with eco-ESCCB. PCE mediated all the relationships and spirituality moderated the mediated paths.

Originality/value

Although there are several models that explain purchase and use of personal cars in isolation or in conjunction with other general pro-environmental behaviours, an explanation of the eco-social aspects of purchase and use of personal cars in one theoretical model is rare to find. Second, among the many theoretical predictors and intervening factors explaining several pro-environmental behaviours, some culture-specific factors have been ignored – spirituality being one of them. This study contributes to the body of knowledge related to pro-environmental behaviours by conceptualising and testing the impact of spirituality in a moderated-mediation model.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 30 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 27 May 2014

Dorien Vanhercke, Nele De Cuyper, Ellen Peeters and Hans De Witte

– The purpose of this paper is to define employability within the psychological literature with a focus upon perceived employability.

9259

Abstract

Purpose

The purpose of this paper is to define employability within the psychological literature with a focus upon perceived employability.

Design/methodology/approach

To achieve the aim, the paper defines five objectives as follows. First, the paper discusses how employability is interpreted in the psychological literature. Second, the paper defines perceived employability within this literature. Third, the paper goes one step further by comparing the perceived employability approach to other approaches in the psychological field, namely, approaches based on competences and dispositions. The paper concludes with an integration of the three approaches into a process model to demonstrate their interrelationships, which the authors see as the fourth objective. With approach, the paper refers to a specific view on employability, including both definitions and measures, which share significant common ground. Finally, the paper highlights some implications.

Findings

The paper concludes that each approach comes with specific advantages and disadvantages. Researchers and practitioners should use an approach according to the general research question one aims to address.

Originality value

The authors believe to contribute to the employability literature in the following ways. First, the paper raises awareness that not all psychological notions of employability are equal, though they are often treated as such in the literature. Second, the paper highlights how perceived employability is tied to competences and dispositions. That is, though all notions are clearly different, they are also related.

Details

Personnel Review, vol. 43 no. 4
Type: Research Article
ISSN: 0048-3486

Keywords

Article
Publication date: 19 October 2012

Jasper Beekmans, Erwin van der Krabben and Karel Martens

Urban decline is a much‐researched topic in both urban and real estate literature. Yet, there is no generally accepted measurable indicator for decline. This paper starts to fill…

Abstract

Purpose

Urban decline is a much‐researched topic in both urban and real estate literature. Yet, there is no generally accepted measurable indicator for decline. This paper starts to fill this void. The purpose of this paper is threefold: to better understand the process of decline of one particular urban area, industrial estates; based on that, to identify a possible indicator for decline; and to take a first step in the empirical testing of the suitability of this indicator.

Design/methodology/approach

Building on a review of the literature on definitions of urban decline, and inspired by hedonic price models, the average property value per hectare is identified as a promising indicator for urban decline. Drawing on hedonic price studies explaining the value of individual industrial property, the paper subsequently distinguishes a number of independent variables likely to influence the average property value of an urban area. The paper uses a simple OLS regression to test whether the relation between these independent variables and average property value is in line with expectations.

Findings

The analysis shows that nearly all independent variables have the expected effect on average property values of industrial estates. From this the authors conclude that constructing an indicator for decline based on the average property value of an urban area can prove fruitful to measure decline.

Originality/value

The decline of industrial estates, as a particular type of urban area, has not received much attention in the international real estate literature. Furthermore, the identification of average property value as an indicator for the decline of urban areas is new.

Details

Journal of European Real Estate Research, vol. 5 no. 3
Type: Research Article
ISSN: 1753-9269

Keywords

Article
Publication date: 6 March 2020

Joe Phua, S. Venus Jin and Jihoon (Jay) Kim

Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages.

5913

Abstract

Purpose

Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages.

Design/methodology/approach

Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and message types (egoistic vs altruistic) on consumer responses to Instagram-based pro-veganism content. Experiment 2 (N = 288) examined effects of source type (celebrity vs noncelebrity) and message valence (positive vs negative) on consumer responses to Instagram-based pro-veganism content.

Findings

Results demonstrated significant main effects of organization type, with consumers indicating more positive attitudes and higher credibility toward the brand. Significant main effects of message type were also found, with altruistic messages eliciting higher perceived information value than egoistic messages. Subjective norms had moderating effects on attitude toward the organization, while attitude toward veganism had moderating effects on perceived information value. Results also indicated significant main effects of message valence on perceived information value of pro-veganism Instagram posts and significant interaction effects of the two manipulated factors on intention to spread electronic word-of-mouth (eWOM) about pro-veganism.

Originality/value

Implications for use of Instagram-based health marketing communication about veganism were discussed. Specifically, organizations looking to use social media to influence attitudes and behavioral intentions toward health issues should seek to reach their target audiences through selecting endorsers and messages that will optimally present the health issue in a relatable and engaging way.

Details

Online Information Review, vol. 44 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 11 May 2015

Joshua D. Newton, Fiona J. Newton, Thomas Salzberger and Michael T. Ewing

Multiple environmental behaviors will need to be adopted if climate change is to be addressed, yet current environmental decision-making models explain the adoption of single…

Abstract

Purpose

Multiple environmental behaviors will need to be adopted if climate change is to be addressed, yet current environmental decision-making models explain the adoption of single behaviors only. The purpose of this paper is to address this issue by developing and evaluating a decision-making model that explains the co-adoption, or coaction, of multiple environmental behaviors.

Design/methodology/approach

To test its cross-national utility, the model was assessed separately among online survey panel respondents from three countries: Australia (n=502), the UK (n=500), and the USA (n=501). In total, three environmental behaviors were examined: sourcing electricity from a green energy provider, purchasing green products, and public transport use. For each behavioral pair, participants were grouped according to whether they had enacted coaction (performed both behaviors), some action (performed either behavior), or no action (performed neither behavior).

Findings

Irrespective of national sample and behavioral pair, those who engaged in coaction perceived greater personal benefits from reducing their CO2 emissions than those who enacted some action or no action. Moreover, perceived consumer effectiveness was typically greater among coaction participants than those in the no action group. Finally, perceived consumer effectiveness did not differ among those who had enacted coaction or some action.

Originality/value

The current findings suggest that personal benefits and perceived consumer effectiveness are important motivational antecedents for the decision to engage in environmental coaction. International commercial or social marketing campaigns aimed at encouraging the adoption of multiple environmental behaviors should therefore seek to leverage these motivational factors.

Details

International Marketing Review, vol. 32 no. 3/4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 24 September 2018

Pradeep Kautish and Rajesh Sharma

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green…

2918

Abstract

Purpose

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green products in India in light of the value–attitude–behavior framework.

Design/methodology/approach

This study adopts a hypo-deductive research design. A conceptual model was developed to relate the terminal and instrumental values to environmental consciousness and behavioral intentions, which are substantiated with a comprehensive literature review. Covariance-based structural equation modeling was used along with Anderson and Gerbing’s two-step research approach to measure the dimensions of the measurement model, as well as the specifications of the structural model.

Findings

The findings of the research indicate that terminal and instrumental values significantly influence environmental consciousness, and environmental consciousness has a significant influence on behavioral intentions. Instrumental value shows a greater influence on environmental consciousness and behavioral intentions, rather than terminal value. Furthermore, this study discloses that environmental consciousness acts as a partial mediator while establishing a link between instrumental/terminal value and behavioral intentions.

Research limitations/implications

The present research is based on two distinct forms of human values, namely, terminal values and instrumental values. The study found that consumers who favored instrumental values to terminal values revealed a tendency to frame confused and incoherent judgments on environmental issues.

Practical implications

The study will help green marketing practitioners understand the important role of values, that is, both terminal and instrumental values, in promoting environmental consciousness and behavioral intentions for green products. The findings of the study will facilitate decision-making processes in relation to marketing for green product consumers in the Indian context.

Social implications

Values are the guiding forces for human behavior, both socially and individually. Moreover, values have a long-lasting impression on consumers in varied forms. This study will pave the way forward by contributing to the societal understanding of consumer values within the realms of human values for green marketing, green consumerism and sustainable businesses.

Originality/value

The paper is the first attempt of its kind to explore the relationships among two distinct forms of values that are the foundation of human values, namely, terminal and instrumental values, and their effect on environmental consciousness and behavioral intentions for green products in the Indian market. The paper is unique in understanding factors contributing to green marketing beyond consumer values and differs from previous research in specifying the significance of human values.

Details

Journal of Indian Business Research, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 13 March 2017

Vaughan Reimers, Bryce Magnuson and Fred Chao

Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is…

2321

Abstract

Purpose

Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is often comparatively small. The purpose of this paper is to address one of the purported reasons behind this “attitude-behaviour gap” by measuring the influence of six relatively untested factors on consumer attitudes towards environmentally responsible clothing (ERC).

Design/methodology/approach

This study employed a consumer household sample. It also used a quantitative survey approach to collect its data and structural equation modelling to analyse it.

Findings

Of the six factors, four were found to have a significant influence on consumer attitudes: altruism, status enhancement, perceived consumer effectiveness (PCE) and happiness.

Originality/value

Altruism, environmental concern, PCE and self-identity have consistently featured in other environmental contexts, but less so in the specific context of ERC. Happiness and status enhancement have yet to appear in any study relating to the purchase of ERPs.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 11 December 2018

Sreejesh S., Juhi Gahlot Sarkar, Abhigyan Sarkar and Anusree M.R.

This paper aims to investigate how consumers’ satisfaction and commitment towards hotel brands can be impacted by the consumers’ prevailing brand relationship norms.

Abstract

Purpose

This paper aims to investigate how consumers’ satisfaction and commitment towards hotel brands can be impacted by the consumers’ prevailing brand relationship norms.

Design/methodology/approach

Data were collected through experimental design and analysed using MANCOVA, structural equation modelling and Preacher and Hayes’ (2008) techniques.

Findings

The study findings indicate that the egoistic norms positively impact brand attachment styles/orientations, and the attachment orientations in turn negatively impact hotel brand satisfaction and commitment through the mediation of brand trust. Findings also reveal that altruistic norms have no significant impact on the attachment styles, but altruism impacts brand trust positively, which in turn positively impacts satisfaction and commitment.

Originality/value

This research adds value by examining how different consumer–brand association norms differently impact final brand satisfaction and commitment outcomes through creating healthy versus detrimental consumer–brand attachments.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 September 1900

There are very few individuals who have studied the question of weights and measures who do not most strongly favour the decimal system. The disadvantages of the weights and…

80

Abstract

There are very few individuals who have studied the question of weights and measures who do not most strongly favour the decimal system. The disadvantages of the weights and measures at present in use in the United Kingdom are indeed manifold. At the very commencement of life the schoolboy is expected to commit to memory the conglomerate mass of facts and figures which he usually refers to as “Tables,” and in this way the greater part of twelve months is absorbed. And when he has so learned them, what is the result? Immediately he leaves school he forgets the whole of them, unless he happens to enter a business‐house in which some of them are still in use; and it ought to be plain that the case would be very different were all our weights and measures divided or multiplied decimally. Instead of wasting twelve months, the pupil would almost be taught to understand the decimal system in two or three lessons, and so simple is the explanation that he would never be likely to forget it. There is perhaps no more interesting, ingenious and useful example of the decimal system than that in use in France. There the standard of length is the metre, the standard of capacity the cubic decimetre or the litre, while one cubic centimetre of distilled water weighs exactly one gramme, the standard of weight. Thus the measures of length, capacity and weight are most closely and usefully related. In the present English system there is absolutely no relationship between these weights and measures. Frequently a weight or measure bearing the same name has a different value for different bodies. Take, for instance, the stone; for dead meat its value is 8 pounds, for live meat 14 pounds; and other instances will occur to anyone who happens to remember his “Tables.” How much simpler for the business man to reckon in multiples of ten for everything than in the present confusing jumble. Mental arithmetic in matters of buying and selling would become much easier, undoubtedly more accurate, and the possibility of petty fraud be far more remote, because even the most dense could rapidly calculate by using the decimal system.

Details

British Food Journal, vol. 2 no. 9
Type: Research Article
ISSN: 0007-070X

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