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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

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Abstract

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here
Book part

Abstract

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here

Abstract

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here
Book part

John P. Eaton, James C. Ward, Ajith Kumar and Peter H. Reingen

This study explores the social ecology of publication productivity in the Journal of Consumer Research (Volumes 1 through 20). It examines the distribution of scholarly…

Abstract

This study explores the social ecology of publication productivity in the Journal of Consumer Research (Volumes 1 through 20). It examines the distribution of scholarly productivity as it relates to collaborative networks of authors. It is found that these networks resemble tree-like structures with successful scholars as their “trunks” and collaborators as the branches. Thus, we find structural effects of network centrality of authors on their individual publication productivity and of network density on network publication productivity.

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here
Book part

Joseph F. Hair and Barry J. Babin

The term “yellow notes” has long been used to refer to the academician's trusty and unchanged tool for “effective” teaching. This article discusses how new technologies…

Abstract

The term “yellow notes” has long been used to refer to the academician's trusty and unchanged tool for “effective” teaching. This article discusses how new technologies are changing both the marketing discipline and higher education. These changes are making the old “yellow notes” an endangered species. Several areas of specific attention are addressed with respect to their effect on marketing and marketing education. The article speculates on potential outcomes of these changes and concludes new technologies will be very useful to marketing academicians in surviving and thriving in the information age. However, new technologies should be adopted with the ever present knowledge that there are core needs which must be addressed and that the use of “high technology” places an even greater burden on us to distinguish what we do with “high touch.”

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

Abstract

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here

Abstract

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here
Book part

Jean-Charles Chebat

Main present models of services on customer loyalty leave little room to emotions; the present paper: 1.(1) Shows a comprehensive picture of the main cognitive components…

Abstract

Main present models of services on customer loyalty leave little room to emotions; the present paper: 1. (1) Shows a comprehensive picture of the main cognitive components of loyalty. 2. (2) Proposes a model of the impact of emotions (mainly pleasure and arousal) on cognitive components. 3. (3) Proposes a paradigm to explain the effects of arousal on pleasure, which, in turn, affects consumers' loyalty.

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

To view the access options for this content please click here
Book part

Richard G. Netemeyer, Chris Pullig and William O. Bearden

In this paper we discuss some key issues involved in developing, validating, and reducing multi-item scales of paper and pencil measures. Specifically, we examine the…

Abstract

In this paper we discuss some key issues involved in developing, validating, and reducing multi-item scales of paper and pencil measures. Specifically, we examine the importance of content validity, dimensionality, coefficient alpha, scale length, and item redundancy with a focus on the inter-relatedness of these psychometric properties. We also examine the viability of reduced-item scales and discuss some recent trends in self-report measures of marketing and consumer behavior-related constructs.

Details

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

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