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The purpose of this paper is to explore the social media marketing activities of luxury brands, guided by uses and gratifications theory (UGT). It examines the gratifications sought by millennials, a new core luxury consumer group, and the gratifications obtained when following and connecting with luxury brands.

Online data are gathered from Facebook, Instagram and Twitter accounts of five top luxury brands. In addition, 30 in-depth interviews with millennials, the new generation of luxury consumers, were conducted. Thematic analysis strategy was followed to analyze the data and present the findings.

Luxury brands remain distant and aloof, which helps them to maintain a sense of exclusivity. User activity, ranging from observations to commenting on and liking luxury brand content, leads to the gratification of two types of need: affective and cognitive. Two affective needs that are satisfied by luxury brands’ social media marketing activities are aesthetic appreciation and entertainment. Cognitive needs are satisfied through the functional use of social media as an information source.

Several studies have investigated social media from the perspective of UGT, but this study is the first to investigate the implications of luxury brands’ social media usage with the lenses of UGT.

The purpose of this paper is to examine the impact of a practice development program, “Essentials of Care” (EOC), on patient and staff outcomes, workplace culture and service delivery.

A descriptive study design was used to explore the impact of EOC in a district hospital rehabilitation ward. EOC focuses on embedding a person-centered culture within clinical areas and is structured from practice development methodologies. EOC was implemented in a metropolitan district hospital rehabilitation, older person 20-bed, ward.

Two projects were implemented during EOC. These projects led to nine significant patient and staff outcomes for medication and continence care practices. Outcomes included a reduction in older person complaints by 80 percent, pressure injuries by 62 percent, ward multi resistant staphylococcus aureus infection rates by 50 percent, clinical incidents by 22 percent, older person falls by 14 percent (per 1,000 bed days) and nursing sick leave by 10 percent. There was also a 13 percent improvement in the post nursing workplace satisfaction survey.

This is a single site study and findings may not be suitable for generalizing across ward settings and broader population groups.

The EOC program led to significant improvements for and in clinical practices, staff satisfaction and ward culture. Specifically, the EOC program also identified significant cost savings and brought together the healthcare team in a cohesive and integrated way not previously experienced by staff. Practice development strategies can champion service quality improvement, optimal patient outcomes and consistency within healthcare.

Music elicits emotions and acts as a cultural definer of class values, political beliefs, and economic life. Students are intrinsically drawn to and possess an innate ability for interpreting music. Music, moreover, activates learning in ways other content sources cannot; yet, it is utilized infrequently in social studies classrooms as a historical inquiry tool. Harnessing its emotive and seductive power, music as a primary source naturally scaffolds understanding of the zeitgeist through sensory engagement and lyrical analyses. Focusing on Born in the U.S.A. (Springsteen, 1984), authors demonstrate how examining music can impart views often absent from mass media portrayal of historical events and eras. A music listening and analysis tool is employed as a heuristic for critically interpreting music to explore the past. The historical thinking processes presented offer an inquiry-oriented curricular model for integrating music and social studies.

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National Olympic Committees (NOCs) in small states operate in a unique market (e.g. small population, confined market and limited private sector) that brings challenges in securing sponsors and funding athletes. Whereas more than a quarter of International Olympic Committee (IOC)-recognized NOCs represent small states, not much is known about the sponsorship landscape in the market. This study explores the importance and challenges of NOC sponsorship in small states, with a focus on the Caribbean region.

Interviews were conducted with representatives from NOCs in Caribbean small states. Textual analyses were conducted with Leximancer to identify key themes on the importance and challenges of NOC sponsorship.

Athletes, funding and community were identified as key themes for the importance of NOC sponsorship. Olympic Movement, time, priority, resources and overcome were themes for sponsorship challenges. Compared to existing sponsorship knowledge driven from developed economies, known determinants for the sponsor's decision-making (e.g. interest in sport, competitor) were found to affect NOC sponsorship in Caribbean small states, but in distinctive ways. Particularly, the lacking appreciation of Olympic values and sport within society, resource constraints (e.g. volunteer-based and operating “within reality”) and competition against member federations and government were highlighted as unique situations/challenges faced in the market.

This study is one of the first to explore NOC sponsorship in the important, yet overlooked, market of Caribbean small states. Theoretical insights on how existing sponsorship knowledge applies to and practical implications for securing NOC sponsorship in the marginalized market are provided.

The purpose of this research is to aim to use observation, linked to quantitative risk‐based scoring, to evaluate the effectiveness of a small‐scale consumer food safety initiative based on the social marketing approach. Evaluation of intervention effectiveness is considered to be an important component of any health education initiative. The ultimate goal for social marketing initiatives is sustained behavioural change. Thus, when determining the effectiveness of community‐based social marketing interventions, direct measurement of behaviour is advocated.

A small‐scale food safety strategy using targeted interventions was piloted in a geographical test community in South Wales, UK. Targeted consumers from the community prepared a set meal in a model domestic kitchen before, immediately after, and 4‐6 weeks after implementation of the strategy. Observations of meal preparations were made using CCTV and food‐handling behaviours were recorded and assessed using a risk‐based scoring system. A quantitative evaluation of overall and specific food safety behaviours was made, and an effect size analysis provided a measure of potential intervention effectiveness.

This pilot study suggested that “one‐off” food safety interventions developed and implemented using a social marketing approach may result in a short‐term improvement of consumer food safety behaviours. Interventions targeting specific food safety behaviours may produce a “halo effect” upon other food safety behaviours that are known, yet not consistently implemented during domestic food preparation. Intervention effect was greater immediately after implementation of the strategy than 4‐6 weeks later. Use of the risk‐based scoring system and observation techniques were effective for assessing food hygiene behaviours and evaluating the effectiveness of interventions.

The use of an observational risk‐based approach to assess consumer food safety behaviours can provide a valuable tool for evaluation of the estimated immediate and long‐term effectiveness of food safety interventions on a small scale prior to launch of a larger initiative.

Butt can be placed within the framework of what George Boyce (1995, pp. 18–19) terms colonial patriotism. Butt's analyses of Ireland's economy and development during the next years brought together the several strands that marked out an Ireland of citizens, an Ireland of sort which has emerged at the turn of the present millennium. What were the influences on Butt and what is his place in the development of political economy? His position is best characterised as eclectic and distinct from the other early holders of the Whately Chair. Drawing upon but not endorsing classical political economy, Adam Smith, Longfield, Jean-Baptiste Say and others, Butt defies pigeonholing. His economic analysis emerged slowly, and initially, there was little hint that he would expand on Longfield's position which essentially was a theory of profit (McGovern, 2000, p. 5). However, Butt moved beyond Longfield's analysis and whereas the latter remained in the classical tradition on free trade, he did not. He expanded Longfield's approach that crucial to the determination of the price of goods was the importance of applying a unit of whatever resource to its marginal use, concluding that the factors of production were remunerated in relation to the utility they created in their least efficient, marginal employment (Boylan & Foley, 2003, Vol. 2, p. 10). His importance, it has been observed, was in drawing attention to the potential resource mobilisation and distribution aspects of protection and in assessing the benefits and weaknesses of protection in relation to the complexity of specific circumstances (Boylan and Foley, 2003, Vol. 3, p. 5). Butt's Whatley lectures have received most attention although it will be suggested that certain of his other writings were as important or even more significant as indicative of his ideas on political economy. In his first Whatley lecture (Butt, 1837a), appropriating the title ‘Introduction’, Butt outlined somewhat verbosely the scope of what he intended to address and adopted the high ground about the purpose of political economy. He declared it was ‘to teach certain truths connected with the social condition of man – it attempts to explain the nature of the causes by which is brought about that singular machinery of society by which Providence has set man to supply each other's wants, and thus receive and confer a mutual benefit’ (1837a, p. 23). Butt addressed the question of production and the creation of ‘utility’. Employing the illustration of cotton stockings, Butt demonstrated the complex interchange required to produce even the most mundane of articles (1837a, pp. 25–26). ‘When you purchase your pair of cotton stockings’, he noted, ‘you are positively commanding for your own personal comfort and accommodation, not only the services of thousands of your cotemporary fellow creatures, but the accumulated results of the labours of generations that have long since passed away’ (1837a, p. 28). Thus, he maintained, political economy ‘teaches the laws which regulate the production, distribution and consumption of wealth’ (1837a, p. 30).

This article examines the challenges facing agencies working across social care, health, education and voluntary sector boundaries in leading a drive for evidence‐informed practice (EIP). A study conducted by Research in Practice has identified the competencies and functions that managers deem most important to lead an EIP initiative successfully. Views about agencies' current capabilities and confidence to do so vary. Leadership development opportunities are generally perceived as poor. Plans are outlined for an action learning project within the Research in Practice network to support managers to lead EIP effectively.

We argue that voice – the sound that people produce when they speak – is an important resource for entrepreneurs, especially when they are pitching to potential investors. We integrate evidence from entrepreneurship, social psychology and linguistics to show that the voice can be regarded both as a tool for entrepreneurs to utilize and as a vital source of information allowing listeners to make judgements about the speaker and their message. To better understand how the voice may be used and interpreted in investment pitches, we develop a model of the relationship between the entrepreneurial voice and investor judgments. Voice depends on entrepreneurs’ characteristics including gender and communication goals but can be utilized to express emotions (purposefully or not) and signal qualities such as competence and trustworthiness. How potential investors interpret these displays depends on cultural expectations and stereotypes. Our review illustrates that female entrepreneurs may find it more difficult to persuade investors due to their naturally higher voice pitch and bias against speech patterns prevalent among young women. We highlight directions for future research exploring the voice as a unique cultural resource for entrepreneurs.