Search results

1 – 3 of 3
Article
Publication date: 1 November 1991

Elizabeth Meerabeau, Roy Gillett, Michael Kennedy, Johnson Adeoba, Michael Byass and Kingsley Tabi

Sponsorship has been a growth area in the marketing mix through the1980s with “corporate” aims joining brand‐directedobjectives in recent years. The alcoholic drinks…

2650

Abstract

Sponsorship has been a growth area in the marketing mix through the 1980s with “corporate” aims joining brand‐directed objectives in recent years. The alcoholic drinks industry has now the second biggest sponsorship spend of any sector. The market is subdivided into five areas. Sports sponsorship has traditionally been the largest sector but new legislation is likely to see sponsorship of the media, especially television, increase very rapidly, at the expense of involvement in sports. Many pundits also foresee a rise in resources applied to the arts, education, social and charitable sponsorship. The drinks industry is likely to make greater use of corporate sponsorship to achieve a positive image to help fight off restrictive legislation.

Details

European Journal of Marketing, vol. 25 no. 11
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 October 2003

Susan Corby, Geoff White, Louise Millward, Elizabeth Meerabeau and Jan Druker

This paper explores the consequences of the introduction by National Health Service (NHS) trusts (i.e. hospitals) of their own pay systems. It is based on case studies of…

1695

Abstract

This paper explores the consequences of the introduction by National Health Service (NHS) trusts (i.e. hospitals) of their own pay systems. It is based on case studies of ten NHS trusts and involved 73 interview sessions with a variety of stakeholders and the examination of employment data and performance indicators. The research revealed the tensions and countervailing forces inherent in NHS pay: the tension between national and local pay; the tension between simplification and the need to address the different requirements of the many occupational groups in the NHS; the tension between performance pay and feelings of equity; and the tension between equal pay and the traditional pay determination arrangements. These findings are discussed in the context of the proposed new NHS pay system.

Details

Employee Relations, vol. 25 no. 5
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 1 October 1992

The Great Benchmarking Scam? Time was, in management circles, that the term “benchmarking” would induce none‐too‐disguised yawns in recognition of it “being something to…

Abstract

The Great Benchmarking Scam? Time was, in management circles, that the term “benchmarking” would induce none‐too‐disguised yawns in recognition of it “being something to do with computers or job evaluation”. Not today; those yawns have been replaced with the excited management‐blabber of a new fad. You can benchmark anything these days; I encountered recently a guide to benchmarking employee attitudes.

Details

Marketing Intelligence & Planning, vol. 10 no. 10
Type: Research Article
ISSN: 0263-4503

1 – 3 of 3