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Article
Publication date: 1 January 1995

Eliades Christos

The pub industry has undergone several changes to its focus and thus transformed itself from a beverage operation to a food and beverage operation. The article seeks to…

Abstract

The pub industry has undergone several changes to its focus and thus transformed itself from a beverage operation to a food and beverage operation. The article seeks to examine these changes in terms of food quality, management skills, service and customers. The article outlines the factors for success and also includes factors of failure or negative aspects of pub catering. It aims to prove that such changes have made pubs an acceptable part of everyday family life, more profitable, and viewed as a place of fun, relaxation, good food and not only as a drinking tradition. It seeks to analyse the new great English Tradition of pub catering.

Details

International Journal of Wine Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 20 April 2010

Amalia Triantafillidou, Christos Koritos, Kalliopi Chatzipanagiotou and Aikaterini Vassilikopoulou

The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to…

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Abstract

Purpose

The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims.

Design/methodology/approach

In‐depth interviews were conducted with Greek Orthodox travellers who were about to leave for a pilgrimage to Jerusalem. Content analysis was used in order to analyse the transcribed interviews.

Findings

Results show that regarding the product mix, hotel ratings and extra benefits are considered of minor importance by the interviewed travellers. However, the tour guide and the trip's schedule and program are the most important factors that influence consumer decisions regarding the purchase of a specific tourism product. In addition, the travel agent's reputation for organising religious trips plays a crucial role. Alternatively, price does not seem to influence travellers to sacred places.

Practical implications

Travel agents that offer tour packages to pilgrims, as well as tourism companies wishing to promote pilgrimages can take into consideration these findings in order to design effective marketing plans.

Originality/value

Although tour packages for pilgrims are profitable, only few studies have focused on this type of traveller. As travel for religious purposes increases, the design of an effective marketing plan may help to further develop the market for pilgrimages.

Details

International Journal of Contemporary Hospitality Management, vol. 22 no. 3
Type: Research Article
ISSN: 0959-6119

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