Search results

How water is managed is emerging as one of the core challenges of sustainable development and earth system governance (Pahl-Wostl, Gupta, & Petry, 2008a; Biermann et al., 2009). Floods and droughts already have a huge impact on human development and well-being. Adaptation to existing climate variability to reduce water insecurities is already a pressing need (Pielke, Prins, Rayner, & Sarewitz, 2007). Securing access to safe drinking water, allocating sufficient water to grow food, protecting life and property from floods, as well as maintaining river and floodplain ecosystems as countries develop economically, however, is a complex set of interlocking and dynamic challenges.

This paper aims to review tourist directions that reflect the uniqueness of the Sverdlovsk region of Russia and form the basis of its multi-touristic potential.

This paper reviews diversification of the Middle Urals tourist potential based on its natural, geographic, business, ethno-cultural and industrial features.

The findings reveal the strengths, weaknesses, opportunities and threats relating to the implementation of the multi-touristic brand “Great Ural”.

Sverdlovsk region is known as a great industrial region of the Russia. The paper reveals that this region is an area with wide tourism potential. The authors deem that tourist diversification will help to improve the competitiveness of the Middle Urals.

The main output of the paper is a review of the key directions for tourism in the Sverdlovsk region with implications for practitioners, tourists and entrepreneurs. The identification of problems and imperfections in the Middle Urals tourism market is also useful for researchers working in the area of territorial marketing.