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Il Cuore di Novi is an example of an innovative way of regenerating and revitalising a town centre in Italy in the face of intense competition from large out‐of‐town retail and residential developements. This has been achieved through a combination of research surveys linked to an organic approach to marketing strategy and effective engagement with the town's local authority and small‐ and medium‐sized retailers. The paper's aim is to discuss this development.

This case study provides an example of retailer‐led town centre management in the Novi Ligure (Italy) and builds on previous work by Molinillo Jiménez, Sánchez del Río, Vilariño et al. and Coca‐Stefaniak et al.

Southern European models of retailer‐led town centre management, known in Italy as centro commerciale naturale and discussed by Valente, Zanderighi, Moras et al. and Codato et al. can be effective in competing with large out‐of‐town shopping centres through innovative place management and marketing techniques in town centres based on local know‐how, differentiation and customer service.

The case of Novi Ligure's successful retailer‐led town centre management scheme is unique in Italy in terms of its ability to integrate retail revitalisation with urban regeneration in a town centre. This scheme is ground‐breaking in Italy and provides further evidence of the success of Southern European bottom‐up retailer‐led place management models. This study is of value to practitioners and policy makers in place management, town centre management, local authority planning officers, urban regeneration consultants, academics, small‐ and medium‐sized independent retailers, community leaders and town centre residents.

The purpose of this Editorial is to introduce the subject of place management and, more specifically, the Journal of Place Management and Development.

The approach is reflective, reflexive and indulgent. The Editorial examines the background to place management and summarises current practical and theoretical interpretations on the subject, that have been written by the JPMD Editorial Board.

The Editorial establishes the breadth of the topic of place management as well as making some tentative predictions about where research in the subject could or should go in the future.

The Editorial calls for more joint research between academics and practitioners, to ensure that research is academically grounded but practically relevant.

The Editorial is a good introduction to the subject of place management and should be read by academics or practitioners with an interest in the subject.

In recent years, tourists have been progressively increasing their interest in the natural environment and its enjoyment. The objective of this study was: (1) identify the underlying variables or motivational dimensions in ecotourism; and (2) analyze the demand segmentation in ecotourism.

The empirical analysis was carried out in “Puntilla de Santa Elena” Fauna Production Reserve in Ecuador. The sample consisted of 369 surveys obtained in situ. For the data analysis, a factor analysis and a nonhierarchical K-media segmentation were performed.

The results show six motivational dimensions in ecotourism: “Self-development and Interpersonal relationships,” “Building personal relationships,” “Escape and ego-defensive function,” “Marine nature,” “Terrestrial nature” and “Rewards.” Also, according to their motivations, three segments of ecotourists emerged: “Reward and escape,” “Marine nature” and “Multiple motives.”

The limitation is the temporality with which the study was carried out. Another limitation was the number of the samples used. As future lines of research, it is proposed to investigate the offer related to ecotourism products and services adapted to the demand segments found.

Among the practical implications, operators and companies linked to the tourism sector can plan more efficient strategies, adapted to the specific needs of each segment to improve the satisfaction of tourists and the intentions of returning to the destination, providing greater benefit to the tourists, to the sustainable development of the destination and the community.

The findings of this research can help public institutions and private companies to improve the tourism supply, create sustainable plans and potentially develop more efficient marketing planning. Protected areas will benefit from information about demand. The communities will be able to elaborate products according to the motivations and found segments. Administrators will be able to create sustainable management plans for ecotourism.

As ecotourism grows, it is vital to understand the ecotourists' motivations and segmentation to improve each segment service offering. This study presents original results of the motivations and segmentation of the demand for ecotourism based on a reserve area for the production of coastal marine fauna. To obtain valid results, a study was carried out in Ecuador, this being a country with a great variety of flora and fauna ideal for ecotourism.

This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques.

Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards.

Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales.

The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.

Professional Identity Formation is the dynamic evolution to “think, act and feel” to become part of a professional community. This document presents the development and the study that aimed to assess the usability of a m-Learning Identity App (MLIA) focused on the formation of professional identity among undergraduate medical students.

MLIA development included four phases: Conceptual, prototype, pilot and implementation, before further deployment. The conceptual model was designed by eight faculty members from three Latin American universities. The prototype was developed and tested with stakeholders. The pilot was performed during 5 weeks before the implementation. Cross-sectional data collected during implementation from 138 medical students who completed a survey to assess the usability of MLIA are presented. During deployment, 977 posts were made on Professional Identity Formation, and examples of these posts are presented.

The prototype and pilot phases demanded improvements. The survey explored (1) Familiarity, (2) Perceived ease of use, (3) Perceived usefulness for Professional Identity Formation, (4) Satisfaction, (5) Intention to reuse (6) Digital aesthetics and (7) Safety. Results from the usability assessment suggest that students perceived MLIA as a secure space with positive aesthetics and ease of use.

Important limitations of the present study include, firstly, that it does not provide information on the effectiveness of the MLIA in shaping professional identity in medical students, it focuses exclusively on its development (conceptual model, prototype, pilot and implementation) and usability. Secondly, the study design did not consider a control group and, therefore, does not provide information on how the App compares with other strategies addressing self-reflection and sharing of meaningful experiences related to professional identity.

MLIA introduces a different approach to education, simulating a secure, easy-to-use, social media with a friendly interface in a safe environment to share academic and motivational moments, transitioning from being to becoming a professional.

Social movements experience periods of intense activity and periods of abeyance, when collective action is very weak because of an inhospitable political climate. Non-democracies are extreme cases of hostile political environments for social movements. Drawing on a case study of the women’s movement in Franco’s Spain (mid-1930s to 1975) based on an analysis of published documents and 17 interviews, this paper argues that some non-democracies force social movements that existed prior to dictatorships into a period of abeyance and shape collective organizing in terms of location, goals, and repertoire of activities. Some social movements under prolonged non-democratic rule manage to link and transmit the aims, repertoire of activities, and collective identity of pre-dictatorship activists to those of post-dictatorship activists. This occurs mainly through cultural activities.

In the context of resource scarcity, the affiliation of small and medium-sized enterprises (SMEs) to strategic networks has emerged as a fruitful path towards knowledge sharing as a reaction to fierce competition and with a view to enhance their innovative performance. In this framework, this paper aims to investigate the influence exerted by a specific relational design (i.e. types of strategic networks) and methodology (i.e. channels and content) of knowledge sharing on SMEs innovative performance.

A questionnaire-based survey with 102 top managers of European SMEs in the industrial field was conducted from June to August 2019 and a partial least squares structural equation modelling technique was used. The database was initially filtered to ensure the adequacy of the sample and data was analysed using the statistics software package SmartPLS 3.0.

The results concluded that the structural model explains 38.5% of the variance in SMEs innovative performance, indicating the positive effects exerted by offline and online and by competitive knowledge sharing on the dependent variable.

The study has both theoretical and practical implications in that it sets out a reference point for the key performance indicators for strategic networks structure, formation and development and, implicitly, for the selection of the most efficient relational design and methodology.

The pivotal originality elements reside in the advancement of a more comprehensive conceptual and structural model combining a two-fold operationalization of SMEs strategic networks (founded on business abilities or on the personality of the partner) and in the investigation of knowledge transfer processes at the inter-organizational levels within a context-centric approach.

The information technology (IT) sector is a powerful factor in present-day society, and its role in pro-sustainability policies is crucial. This study aims to gain insight into IT students' perspectives on the role of education for sustainable development (ESD) in their academic curriculum as well as to project their attitudes and actions to prospective employers.

This study used a cross-sectional survey design, involving 260 students majoring in IT at a public university in Bulgaria.

The majority of the students (67.30%) believed that their university education should promote students’ social and environmental skills. However, 55–65% thought that the current academic curriculum failed to connect subject matter with relevant environmental issues. The students held high expectations of prospective employers. There was a significant concordance between the participants' views on sustainability and their perceived workplace actions. The participants who believed that employers should reduce carbon emissions were significantly more likely to refuse to do any work that supports the fossil fuel industry [odds ratio (OR) = 4.82, 95% confidence interval (CI): 2.04–11.37] or leave a job if the company provides products or services for the fossil fuel industry (OR = 3.10, 95% CI: 1.26–7.26). Such participants were more likely to opt for a lower salary in favor of environmental principles (OR = 2.38, 95% CI: 1.32–4.28).

The IT sector is a powerful factor in present-day society, and its role in pro-sustainability policies is crucial. IT students’ perspectives on the gaps in current sustainability practices convey a message to the IT academic and employment communities that environmental issues matter and are important to this new generation of technologically savvy people.

There have been a few other studies in Bulgaria on the issue of ESD, but no other study has focused on the projection of students' attitudes toward the environment onto future employers. The study's results showed that the Bulgarian young people who were getting ready for jobs in the IT field had the same environmental values and concerns as their peers from different higher education areas in different parts of the world. They were interested in acquiring knowledge and competencies that would help propel pro-environmental actions in their academic institution and future workplace. Notwithstanding the overall low economic standards in their country, they tended to put carbon-free and environmentally friendly policies ahead of financial interests. Their critical perspectives on the gaps in current sustainability practices convey a message to the academic and job communities in IT that environmental issues matter to this new generation of technologically savvy people.

This chapter explores how network bricolage, as a form of collective entrepreneurship, develops over time and influences the shape and form of an organization. Using a historical organization study of SEUR, a Spanish courier company founded in 1942, the authors show how network bricolage is implemented as a dynamic process of collaborative efforts between bricoleurs who draw on their historical experience to build and develop an organization. Our study offers two main contributions. In combining network bricolage with ideas of collective entrepreneurship, the authors first extend knowledge about the practice of bricolage and the role of the bricoleur in the entrepreneurial context beyond start-up. Second, the authors show that, while entrepreneurs’ decisions are historically contingent, it is how entrepreneurs wed past experience with current context which informs their actions in the present, shaping the enterprise for the future.