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Francisco Liebana-Cabanillas, Elena Carvajal-Trujillo, Ángel F. Villarejo-Ramos and Elena Higueras-Castillo
Near-field communication (NFC) technology introduces new and better experiences for tourists while improving operating processes in the tourism industry through the use of…
Near-field communication (NFC) technology introduces new and better experiences for tourists while improving operating processes in the tourism industry through the use of smartphone applications. The purpose of this research is to explore and analyse the antecedents of the adoption of NFC mobile applications (app) regarding the search for information in a tourist destination.
Based on the review of the literature, three groups of antecedents are proposed. The groups are associated with the usability of mobile technology itself, the benefits derived from its use and the possible risks that the tourist assumes. To achieve these objectives, an online questionnaire was filled by 218 participants after they watched a video explaining the use of NFC tourism apps in a Spanish tourist destination.
Partial least squares revealed that perceived value, performance risk, usefulness and perceived enjoyment have a strong relationship with the intention to use of tourism apps.
The conclusions and implications for management provide alternatives for companies to promote this new business by means of the new technical developments.
近场通讯（NFC）技术通过智能手机的使用, 为游客带来新奇更佳的体验, 同时, 又完善了旅游业运营流程。本论文旨在探索和分析探索旅游目的地信息中, NFC移动应用APP使用的动因。
根据文献综述结果, 本论文提出三组动因。这三组动因涉及移动技术本身、使用好处、以及旅游预想的可能危险。为了达到研究目的, 本论文采用在线问卷采样方式, 受访者首先看了一段解释NFC旅游APP在一个西班牙旅游目的地应用的视频, 共218名受访者参与了调查。
Arnold Japutra, Murilo Vidal-Branco, Elena Higueras-Castillo and Sebastian Molinillo
The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on…
The aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study.
A comparative analysis was conducted in two countries (Brazil vs Spain). Based on the stimuli-organism-response framework, the authors present a conceptual model to investigate the relationship between cognitive and affective stimuli (i.e. natural content, value for money, sensorial appeal, price fairness, trend, emotional appeal and food safety concern) and customers’ health consciousness with the mediating effect of food safety concern and their impact on the customers’ response (i.e. willingness to pay premium). A survey and a structural equation approach are applied.
The results show that cognitive and affective stimuli and food safety concern improve millennials’ health consciousness and, consequently, their willingness to pay a premium price for organic food. The results present a high validity correlation of constructs with significant differences between the two countries.
The originality of this study lies in the comparison of drivers of health consciousness and their impact on organic food consumption among millennials from two countries (developed vs developing). This work contributes to the study of organic food consumption with an analysis of the impact of seven drivers on health consciousness and its relationship with willingness to pay premium in a cross-comparison of Brazilian and Spanish millennials.
Inmaculada García-Maroto, Francisco Muñoz-Leiva, Elena Higueras-Castillo and Francisco Liébana-Cabanillas
Understanding the antecedents of biomass heating adoption by domestic users is important for both public authorities and businesses because of the impact of this…
Understanding the antecedents of biomass heating adoption by domestic users is important for both public authorities and businesses because of the impact of this technology on energy consumption. The purpose of this study offers an overview of the predictors of biomass adoption based on the most relevant theories, gleaned from pro-environmental decision-making research.
The proposed model was tested using the partial least squares technique. The study was conducted with a sample of 528 owners of detached houses who did not use biomass technology.
The results showed that intention to adopt this type of heating system is determined by individual values, environmental concerns, attitudes, perceived control, personal and social norms, perceptions of the technology’s attributes, of the benefits of biomass and access to economic aid.
Companies in the biomass heating sector (manufacturers, installers, biomass producers and distributors) and public bodies should take a proactive approach toward the economic and environmental situations they currently face.
Economic aid or subsidies should be made available to influence the adoption intention of potential owners; and the availability of the aid and the requirements that must be met to access, it should be publicized through advertisement campaigns.
This study includes comprehensive academic and managerial implications crucial for the introduction of domestic biomass heating systems.