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1 – 10 of 248Presently, existing electric car sharing platforms are based on a centralized architecture which are faced with inadequate trust and pricing issues as these platforms requires an…
Abstract
Purpose
Presently, existing electric car sharing platforms are based on a centralized architecture which are faced with inadequate trust and pricing issues as these platforms requires an intermediary to maintain users’ data and handle transactions between participants. Therefore, this article aims to develop a decentralized peer-to-peer electric car sharing prototype framework that offers trustable and cost transparency.
Design/methodology/approach
This study employs a systematic review and data were collected from the literature and existing technical report documents after which content analysis is carried out to identify current problems and state-of-the-art electric car sharing. A use case scenario was then presented to preliminarily validate and show how the developed prototype framework addresses the trust-lessness in electric car sharing via distributed ledger technologies (DLTs).
Findings
Findings from this study present a use case scenario that depicts how businesses can design and implement a distributed peer-to-peer electric car sharing platforms based on IOTA technology, smart contracts and IOTA eWallet. Main findings from this study unlock the tremendous potential of DLT to foster sustainable road transportation. By employing a token-based approach this study enables electric car sharing that promotes sustainable road transportation.
Practical implications
Practically the developed decentralized prototype framework provides improved cost transparency and fairness guarantees as it is not based on a centralized price management system. The DLT based decentralized prototype framework aids to orchestrate the incentivize monetization and rewarding mechanisms among participants that share their electric cars enabling them to collaborate towards lessening CO2 emissions.
Social implications
The findings advocate that electric vehicle sharing has become an essential component of sustainable road transportation by increasing electric car utilization and decreasing the number of vehicles on the road.
Originality/value
The key novelty of the article is introducing a decentralized prototype framework to be employed to develop an electric car sharing solution without a central control or governance, which improves cost transparency. As compared to prior centralized platforms, the prototype framework employs IOTA technology smart contracts and IOTA eWallet to improve mobility related services.
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There is a lot of talk about the electric car today, but these vehicles are not new. Indeed, thebeginning of the 20th century saw electricity and the automobile take hold in North…
Abstract
Purpose
There is a lot of talk about the electric car today, but these vehicles are not new. Indeed, thebeginning of the 20th century saw electricity and the automobile take hold in North American society, so that by 1910, the electric car was everywhere. Until the turn of the 1920s, a new era dawned for transportation in the USA, but without the electric car. The purpose of this study is to question Why did it happen.
Design/methodology/approach
This paper develops such a comparison, not of the cars themselves, through a detailed engineering analysis, but rather of the marketing of electric vehicles in the USA in 1910 and 2010, as it appeared in the marketing strategies of the manufacturers.
Findings
There are many technical and economic reasons for this, but not only; there are also commercial strategy reasons. The position of manufacturers, especially through advertising and the press, can tell us about this golden age of the electric car, what precipitated its fall, and its reappearance a century later.
Originality/value
It is a comparison of images, of how electric vehicles had been and are proposed to the public, through the exploration of mainly promotional material and newspaper articles.
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Digbijay Nayak and Arunaditya Sahay
The case study has been prepared for management students/business executives to understand electric vehicle (EV) business, business environment, industry competition and strategic…
Abstract
Learning outcomes
The case study has been prepared for management students/business executives to understand electric vehicle (EV) business, business environment, industry competition and strategic planning and strategy implementation.
Case overview/synopsis
The size of the Indian passenger vehicle market was valued at US$32.70bn in 2021; it was projected to touch US$54.84bn by 2027 with a Compound Annual Growth Rate (CAGR) of more than 9% during the period 2022–2027. The passenger vehicle industry, a part of the overall automotive industry, was expected to grow at a rapid pace, as the Indian economy was rising at the fastest rate. However, the Government of India (GoI) had put a condition on the growth scenario by mandating that 100% of vehicles produced would be EVs by 2030. Tata Motors (TaMo), a domestic player in the market, had been facing a challenging competitive environment. Although it had been incurring losses, it had successfully ventured into the EV business. TaMo had taken advantage of the first mover by creating an electric mobility business vertical to enable the company to deliver on its aspiration of providing innovative and competitive e-mobility solutions. TaMo leadership had been putting efforts to scale up the electric mobility business, thus, contributing to GoI’s plan for electric mobility. Shailesh Chandra, president of electric mobility business, had a big task in hand. He had to scale up EV production and sales despite insufficient infrastructure for charging and shortages of electronic components for manufacturing.
Complexity academic level
The case study has been prepared for management students/business executives for strategic management class. It is recommended that the case study is distributed in advance so that the students can prepare well in advance for classroom discussions. Groups will be created to delve into details for a specific question. While one group will make their presentation, the other groups will question the solution provided and give suggestions.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.
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Widya Paramita, Rokhima Rostiani, Rahmadi Hidayat, Sahid Susilo Nugroho and Eddy Junarsin
Electric cars (EC) adoption represents a strategic action aimed at promoting environmental sustainability. Although Millennials and Gen Z represent the greatest potential market…
Abstract
Purpose
Electric cars (EC) adoption represents a strategic action aimed at promoting environmental sustainability. Although Millennials and Gen Z represent the greatest potential market for EC, their adoption remains low; thus, this study focused on examining the role of motive in predicting EC adoption intention within these two generations’ population. Built upon the fundamental motive framework, this research explores the motives that lead to EC adoption intention. Subsequently, this study aims to examine the role of performance expectancy as the mediating variable and EC attributes beliefs as the moderating variable that can promote EC adoption intention.
Design/methodology/approach
Both exploratory and confirmatory methods were used in this investigation. Using an exploratory approach, this research explores the fundamental motives and the attributes of EC that influence EC adoption intention. Using a confirmatory approach, this research tests the mediating role of performance expectancy. To collect the data, an online survey was administered to 260 young consumers in Indonesia.
Findings
The results of PLS-SEM analysis from the data revealed that self-protection, kin-care, status and affiliative motives influence EC adoption. Furthermore, performance expectancy mediates the relationship between self-protection, mate acquisition, affiliative motives and EC adoption intention. Among EC attributes, the short-haul performance strengthens the indirect relationship between affiliative motive and EC adoption intention.
Research limitations/implications
The main limitation of this study is that it only focuses on the practical attributes of EC, whereas psychological attributes that were found to be more influential in consumer’s purchase decisions were not examined.
Practical implications
Marketers need to explore EC attributes that can strengthen the relationship between consumers’ motives and EC adoption intention by increasing consumers’ evaluation of performance expectancy. In this study, marketers can promote short-haul performance, as it will lead to EC adoption for consumers with affiliative motives.
Originality/value
This study ties together two lines of research on the adoption of EC, exploring EC attributes and examining consumers’ motivation to choose EC, especially Millennials and Gen Z. In this way, EC attributes facilitate the fulfillment of consumers’ needs and promote EC adoption intention.
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The concept of green urban mobility has emerged as one of the best approaches for promoting environmental-friendly transportation in local communities. Green urban mobility aims…
Abstract
Purpose
The concept of green urban mobility has emerged as one of the best approaches for promoting environmental-friendly transportation in local communities. Green urban mobility aims to reshape public transportation system and enhance mobility, with emphasis on deploying digital technologies to promote sustainable public transportation. Therefore, this study aims to analyze existing public transportation policies by exploring how local communities can facilitate green urban mobility by developing a sociotechnical urban-based mobility model highlighting key factors that impact regions transitioning toward sustainable transportation.
Design/methodology/approach
This study investigates “the role of data for green urban mobility policies toward sustainable public transportation in local communities” in the form of a systematic literature review and insights from Norway. Secondary data from the literature and qualitative analysis of the national transport plan document was descriptively analyzed to provide inference.
Findings
Findings from this study provides specific measures and recommendations as actions for achieving a national green mobility practice. More important, findings from this study offers evidence from the Norwegian context to support decision-makers and stakeholders on how sustainable public transportation can be achieved in local communities. In addition, findings present data-driven initiatives being put in place to promote green urban mobility to decrease the footprint from public transportation in local municipalities.
Practical implications
This study provides green mobility policies as mechanisms to be used to achieve a sustainable public transportation in local communities. Practically, this study advocates for the use of data to support green urban mobility for transport providers, businesses and municipalities administration by analyzing and forecasting mobility demand and supply in terms of route, cost, time, network connection and mode choice.
Social implications
This study provides factors that would promote public and nonmotorized transportation and also aid toward achieving a national green urban mobility strategy. Socially, findings from this study provides evidence on specific green urban mobility measures to be adopted by stakeholders in local communities.
Originality/value
This study presents a sociotechnical urban-based mobility model that is positioned between the intersection of “human behavior” and “infrastructural design” grounded on the factors that influence green urban mobility policies for local communities transiting to a sustainable public transportation. Also, this study explores key factors that may influence green urban mobility policies for local communities toward achieving a more sustainable public transportation leading to a more inclusive, equitable and accessible urban environment.
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The case has been developed by using secondary sources of information.
Abstract
Research methodology
The case has been developed by using secondary sources of information.
Case overview/synopsis
Tesla’s much-awaited foray into the burgeoning Indian electric vehicle (EV) marketplace had hit the “high import tariff” roadblock. Discussions ensued and finally, Elon Musk, the CEO of Tesla and the Indian Government found common ground. The moot point of Tesla’s entry mode was resolved. Musk announced Tesla’s plan to set up an EV supply chain and manufacturing facility in the host country. This case discusses factors affecting location decision, market entry modes and international corporate-level strategies. Tata Motors sold affordable cars and was miles ahead in the EV race in India. Musk had to align Tesla’s India strategy with the company’s global strategy to woo the price-sensitive Indian consumers. What were the options available to him? This case examines different business-level strategic options that could help Tesla drive in the fast lane in India.
Complexity academic level
The case can be used in international strategy course at graduate level. It can also be used in a session on international marketing in marketing management course.
Details
Keywords
- International business strategy
- Competitive advantage
- International market entry
- Product differentiation
- Marketing strategy
- Market orientation
- Market entry strategy
- International corporate level strategy
- Cost leadership
- Transnational strategy
- Product differentiation
- Location choice
- Indian EV market
- Integrated cost leadership/differentiation
Andrea Lučić and Marija Uzelac
The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in…
Abstract
Purpose
The study aims to analyse the possibilities of positioning the anti-consumption through different communication appeals. It analyses commercial and social marketing campaigns in the global context, with the aim to recommend communication guidelines to empower anti-consumption among different industries.
Design/methodology/approach
The study conducted a qualitative content analysis of marketing communication focused on anti-consumption promotion.
Findings
The results bring a comprehensive overview of possible communication appeals of anti-consumption and prove feasibility of their implementation. The analysis of used appeals leads to recommendations for developing effective marketing communication for promoting anti-consumption.
Practical implications
The recommendations can serve both for-profit and non-profit organization as a showcase to discover the idea of anti-consumption as communication appeals. By empowering anti-consumption, consumers could reach personal welfare and participate in social equilibrium. Also, the study brings recommendations for further research considering the evaluation of the implemented strategies.
Originality/value
The study covers a gap in published literature focusing on comprehensive analysis of existing anti-consumption marketing communication strategies and appeals and brings an overview of potential strategies for empowering anti-consumption among modern consumers.
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Di Kang, Steven W. Kirkpatrick, Zhipeng Zhang, Xiang Liu and Zheyong Bian
Accurately estimating the severity of derailment is a crucial step in quantifying train derailment consequences and, thereby, mitigating its impacts. The purpose of this paper is…
Abstract
Purpose
Accurately estimating the severity of derailment is a crucial step in quantifying train derailment consequences and, thereby, mitigating its impacts. The purpose of this paper is to propose a simplified approach aimed at addressing this research gap by developing a physics-informed 1-D model. The model is used to simulate train dynamics through a time-stepping algorithm, incorporating derailment data after the point of derailment.
Design/methodology/approach
In this study, a simplified approach is adopted that applies a 1-D kinematic analysis with data obtained from various derailments. These include the length and weight of the rail cars behind the point of derailment, the train braking effects, derailment blockage forces, the grade of the track and the train rolling and aerodynamic resistance. Since train braking/blockage effects and derailment blockage forces are not always available for historical or potential train derailment, it is also necessary to fit the historical data and find optimal parameters to estimate these two variables. Using these fitted parameters, a detailed comparison can be performed between the physics-informed 1-D model and previous statistical models to predict the derailment severity.
Findings
The results show that the proposed model outperforms the Truncated Geometric model (the latest statistical model used in prior research) in estimating derailment severity. The proposed model contributes to the understanding and prevention of train derailments and hazmat release consequences, offering improved accuracy for certain scenarios and train types
Originality/value
This paper presents a simplified physics-informed 1-D model, which could help understand the derailment mechanism and, thus, is expected to estimate train derailment severity more accurately for certain scenarios and train types compared with the latest statistical model. The performance of the braking response and the 1-D model is verified by comparing known ride-down profiles with estimated ones. This validation process ensures that both the braking response and the 1-D model accurately represent the expected behavior.
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Ved Prabha Toshniwal, Rakesh Jain, Gunjan Soni, Sachin Kumar Mangla and Sandeep Narula
This study is centered on the identification of the most appropriate Technology Adoption (TA) model for investigating the adoption of Industry 4.0 technologies within…
Abstract
Purpose
This study is centered on the identification of the most appropriate Technology Adoption (TA) model for investigating the adoption of Industry 4.0 technologies within pharmaceutical and related enterprises. The aim is to facilitate a smooth transition to advanced technologies while concurrently achieving environmental sustainability.
Design/methodology/approach
Selection of a suitable TA theory is carried out using a hybrid multi-criteria decision-making (MCDM) approach incorporating PIvot Pairwise RElative Criteria Importance Assessment (PIPRECIA) and Fuzzy Measurement of alternatives and ranking according to Compromise solution (F-MARCOS) methods. A group of three experts is formulated for the ranking of criteria and alternatives based on those criteria.
Findings
The results indicate that out of all six TA models considered unified theory of acceptance and use of technology (UTAUT) model gets the highest utility function value, followed by the technical adoption model (TAM). Further, sensitivity analysis is conducted to confirm the validity of the MCDM model employed.
Research limitations/implications
Challenging times like COVID-19 pointed out the importance of technology in the pharmaceutical and healthcare sectors. TA studies in this area can help in the identification of critical factors that can assist pharmaceutical firms in their efforts to embrace emerging technologies, enhance their outputs and increase their efficiency.
Originality/value
The novelty of this research lies in the fact that the utilization of a TA theory prior to its implementation has not been witnessed in existing scholarly literature. The utilization of a TA theory, specifically within the pharmaceutical industry, can assist enterprises in directing their attention toward pertinent factors when contemplating the implementation of emerging technologies and achieving sustainable development.
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Balan Sundarakani, Haile-Selassie Rajamani and Anas Madmoune
The UAE has set an ambitious target to become one of the most sustainable countries in the world. In addition, the country's infrastructure is playing a pivotal role in terms of…
Abstract
Purpose
The UAE has set an ambitious target to become one of the most sustainable countries in the world. In addition, the country's infrastructure is playing a pivotal role in terms of electric vehicle (EV) usability with regard to its roads, power generation capacity, availability of charging stations and the drive towards customer adoption. The readiness for EVs in the UAE is assessed in this study as part of its development towards its sustainable target. This research aims to study EV readiness among the UAE car users from a sustainability perspective.
Design/methodology/approach
The proposed methodology follows with a comprehensive literature review to identify the various drivers of EV readiness and their contribution to sustainability. A list of hypotheses was developed based on the identified drivers to EV readiness. A questionnaire survey was designed to validate the hypothesis, and data were collected from consumers in the UAE. In total, 140 complete responses were received across different consumers and the results were studied using partial least square based structural equation modeling (PLS-SEM) method.
Findings
An initial framework for EV readiness was developed, and analyses of the variables that are driving the relationships was done. The analysis confirmed that quality of service, power quality and infrastructure are positively linked to EV readiness in the UAE. However, the role of blockchain as a moderator to enhance the relationship between power quality, infrastructure and sustainability is not significant, indicating blockchain adoption in the UAE is still nascent in nature. However, its adoption has some potential to save energy.
Research limitations/implications
The research is limited to the UAE region in terms of sample collection and respondents' profile. Further, research on EV readiness seemed to be early at present and therefore this research on EV readiness and its associated variables could set future research directions.
Originality/value
Logistics industry and automotive industries will benefit from the outcomes of the study especially while operating in the UAE. Also, the research recommends EV makers to understand the relationship between quality of service, power quality, infrastructure, EV readiness and sustainability in order to move towards a more sustainable transportation future.
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