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1 – 5 of 5Ekta Chaudhary, Kavita Srivastava and Divyanshi Pal
This study aims to explore the concept of collaborative consumption (CC) by identifying factors that drive and deter individual participation in CC. The concept of CC encompasses…
Abstract
Purpose
This study aims to explore the concept of collaborative consumption (CC) by identifying factors that drive and deter individual participation in CC. The concept of CC encompasses practices such as sharing, giving, renting, donating, swapping and trading pre-owned goods with another individual, all of which reduce new purchases and promote the reuse of goods, thereby protecting resource depletion and waste.
Design/methodology/approach
Using a qualitative research approach, a total of 23 semi-structured, in-depth interviews were conducted with the participants involved in various shared consumption activities. The thematic analysis was done on interview data to explore the themes and subthemes of CC in the form of drivers and deterrents.
Findings
The findings reveal economic, social connection, sustainability, ease of use, utilization of goods and surroundings as driving factors of CC. Moreover, security concerns, lack of awareness and lack of accessibility were explored as deterring factors. Based on the findings, the present study proposes a conceptual framework for future studies.
Originality/value
The study adds value to the understanding of CC, which is in a nascent stage. The unique drivers and deterrents of CC, as explored in the present study, have significant implications for marketers, business developers, researchers and practitioners.
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Raji Ajwani-Ramchandani and Sonali Bhattacharya
COVID-19 not only has impacted adversely the health infrastructure, taking away lives of millions of people but it has also crippled the economy. The worst effected were food…
Abstract
Purpose
COVID-19 not only has impacted adversely the health infrastructure, taking away lives of millions of people but it has also crippled the economy. The worst effected were food supply chain due to restrictions imposed on operations of shops and retail outlets. The consumers were suffering due to lack of supply. Similarly, agriculture produce were getting wasted due to lack of cold storage.
Methodology
In this case we have proposed how a mobile-based application solution during COVID lockdown can successfully transform the livelihood of rural farmers in the state of Maharashtra (India), a state worst affected by the pandemic.
Result
The technology-integrated supply chain model jointly developed by financial institutions, self-help groups (SHGs) and NGOs has enabled direct selling of fresh produces by rural women farmers to urban large residential societies at their doorsteps. It has provided a solution of municipality waste management by converting the waste to compost, getting them collected and used in the farmlands.
Implications
It will help the urban consumers to have the continuous supply of fresh vegetables and fruits available at their doorsteps, and keep a track of transport of foods from farm to fork. The farmers will be able to get better price for their produce. The model will also contribute towards circular economy (CE) through citizen partnership.
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Naman Sharma, Ekta Sinha and Kumar Shalender
The purpose of this paper is to develop and propose an espoused model of women's entrepreneurship (EMWE) and test its predictive power on women's entrepreneurial intentions. Also…
Abstract
Purpose
The purpose of this paper is to develop and propose an espoused model of women's entrepreneurship (EMWE) and test its predictive power on women's entrepreneurial intentions. Also, the authors examine the moderating role of entrepreneurial self-efficacy, given its dynamic nature that can be influenced by training.
Design/methodology/approach
Data was collected from 303 female students from undergraduate/postgraduate programs in reputed Indian higher education institutions using a self-administered questionnaire.
Findings
The study confirmed that all four factors – perceived entrepreneurial potential, perceived relational support, perceived educational support and perceived structural support – were positively related to the women’s entrepreneurial intentions. Simultaneously, results confirmed the moderating effect of entrepreneurial self-efficacy.
Research limitations/implications
The study presents that more women may be inclined towards adopting entrepreneurship as their career based on their potential and self-efficacy if adequate educational, relational and structural support was provided.
Originality/value
Existing studies in entrepreneurship have focused primarily on men. This work fills this gap and not only proposes but empirically examines the EMWE in the Indian context. It also provides evidence of a significant impact of perceived entrepreneurial potential and perceived relational support on women’s entrepreneurial intentions and posits the role of entrepreneurial self-efficacy as an important moderator, unlike past studies.
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Sujata Mukherjee and Santana Pathak
Among the various global options for self-employment, venturing into the micro-enterprise sector has been recognized as an important way for employment generation and poverty…
Abstract
Among the various global options for self-employment, venturing into the micro-enterprise sector has been recognized as an important way for employment generation and poverty alleviation in many developing/emerging economies. In this context, women-owned businesses at the grassroots play a vital role in developing countries like India far beyond contributing to job creation and economic growth. The informal sector is a sizeable and expanding feature of the contemporary global economy.
However, the informal economy operates at the cusp of the institutional framework, which makes them susceptible to many risks like lack of formal financing options, legal aid or increasing margin through access to formal markets. Non-Profit Development Agencies (NPDAs) have emerged as a viable and essential middle ground support in promoting women entrepreneurship in their capacity to contribute beyond governmental institutions.
The study adopted an inductive qualitative option through a case study design to explore the approaches adopted by NPDAs in promoting micro-entrepreneurship among women at the base of the pyramid (BoP) in the urban informal sector in India. The findings suggest that the NPDAs created an impact through the services, which translated into monetary earnings for the entrepreneurs. They could make financial contributions to their families, which boosted their self-confidence and overall personality. The findings also indicate positive changes like increased self-confidence, self-dependence, and inner strength as reported by the entrepreneurs.
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G. Raghuram and Pooja Sanghani
Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the…
Abstract
Rivigo, a new entrant in the trucking business in India, believed that a new paradigm in the trucking/logistics industry could be brought about that would not only improve the quality of service dramatically, but also upgrade a truck driver's lifestyle. While the industry faced driver shortage largely due to long stays away from home, Rivigo hoped to attract drivers by offering them roles which would bring them back home in 24 hours. Drivers would be part of a relay, handing over the truck at pit stops. Further, they leveraged an IT-enabled IoT platform on a fleet of owned trucks. All this revolutionized most of the traditions then followed in the industry. The entrepreneur and his core team comprised professionals from premium institutes of the country, with experience in professional organizations in related domains. By offering services like assured delivery at half the time and full shipment visibility, Rivigo had to charge a premium to market segments that would value this. The case raises the question of sustainability in the future.
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