Books and journals Case studies Expert Briefings Open Access
Advanced search

Search results

1 – 10 of 22
To view the access options for this content please click here
Book part
Publication date: 1 January 2009

Can You See the Chasm?

Barak Libai, Vijay Mahajan and Eitan Muller

HTML
PDF (606 KB)
EPUB (562 KB)

Abstract

Details

Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2008)0000005006
ISBN: 978-0-85724-727-8

To view the access options for this content please click here
Book part
Publication date: 1 February 2007

A Critical Review of Marketing Research on Diffusion of New Products

Deepa Chandrasekaran and Gerard J. Tellis

HTML
PDF (696 KB)

Abstract

Details

Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2007)0000003006
ISBN: 978-0-7656-1306-6

To view the access options for this content please click here
Article
Publication date: 1 January 2005

The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California

Foo Nin Ho and Mark Patrick Gallagher

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel…

HTML
PDF (556 KB)

Abstract

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of consumers was recruited for an afternoon of wine tasting at vineyards in Napa, California. Several potential hedonistic, utilitarian and logistical factors (i.e. winery facilities, quality of the wine and order in which the winery was visited) were measured using a journal log that was maintained by participants following the tasting experience for a period of one‐month. The conclusions drawn from this study were that group size, confidence in one's ability to purchase wine and overall assessment of a vineyard's wine portfolio were more important than the hedonistic factors in terms of inducing a sale immediately following a taste.

Details

International Journal of Wine Marketing, vol. 17 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/eb008782
ISSN: 0954-7541

Keywords

  • Wine
  • Product Sampling
  • Napa
  • California
  • Wine Tasting
  • Logistic Regression

To view the access options for this content please click here
Book part
Publication date: 1 January 2008

Review of Marketing Research

Naresh K. Malhotra

HTML
PDF (20 KB)

Abstract

Details

Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2008)0000004001
ISBN: 978-0-85724-726-1

To view the access options for this content please click here
Book part
Publication date: 1 January 2009

About the Editors and Contributors

Naresh K. Malhotra

HTML
PDF (47 KB)

Abstract

Details

Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2008)0000005012
ISBN: 978-0-85724-727-8

To view the access options for this content please click here
Book part
Publication date: 1 February 2007

Review of Marketing Research

Naresh K. Malhotra

HTML
PDF (392 KB)

Abstract

Details

Review of Marketing Research
Type: Book
DOI: https://doi.org/10.1108/S1548-6435(2007)0000003001
ISBN: 978-0-7656-1306-6

To view the access options for this content please click here
Article
Publication date: 1 December 1999

Embeddedness: socialising the “social” construction of ethnicity

Ed Chung and Eileen Fischer

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which…

HTML
PDF (109 KB)

Abstract

Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 12
Type: Research Article
DOI: https://doi.org/10.1108/01443339910788622
ISSN: 0144-333X

Keywords

  • Ethnic groups
  • National cultures
  • Consumer behaviour

Content available
Article
Publication date: 1 March 2006

The embedded entrepreneur: Recognizing the strength of ethnic social ties

Ed Chung and Kim Whalen

This article is premised on the idea that social networks represent an important, but often overlooked, unit of analysis in management and entrepreneurship studies. The…

HTML
PDF (162 KB)

Abstract

This article is premised on the idea that social networks represent an important, but often overlooked, unit of analysis in management and entrepreneurship studies. The concept of embeddedness, emphasizing the significance of social relationships, is of particular relevance as more and more frequently minorities and immigrants engage in small businessownership. This article borrows from the ethnicity and social network traditions, and offers that an analysis of the ethnic homogeneity of an entrepreneur's strong and weak social ties would be fruitful in gauging entrepreneurial success.

Details

New England Journal of Entrepreneurship, vol. 9 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/NEJE-09-01-2006-B005
ISSN: 2574-8904

To view the access options for this content please click here
Book part
Publication date: 1 August 2017

Previous Volume Contents

HTML
PDF (84 KB)
EPUB (90 KB)

Abstract

Details

Qualitative Consumer Research
Type: Book
DOI: https://doi.org/10.1108/S1548-643520170000014016
ISBN: 978-1-78714-491-0

To view the access options for this content please click here
Book part
Publication date: 2 September 2014

Previous Volume Contents

HTML
PDF (75 KB)
EPUB (123 KB)

Abstract

Details

Shopper Marketing and the Role of In-Store Marketing
Type: Book
DOI: https://doi.org/10.1108/S1548-643520140000011012
ISBN: 978-1-78441-001-8

Access
Only content I have access to
Only Open Access
Year
  • Last 6 months (1)
  • Last 12 months (1)
  • All dates (22)
Content type
  • Book part (17)
  • Article (4)
  • Earlycite article (1)
1 – 10 of 22
Emerald Publishing
  • Opens in new window
  • Opens in new window
  • Opens in new window
  • Opens in new window
© 2021 Emerald Publishing Limited

Services

  • Authors Opens in new window
  • Editors Opens in new window
  • Librarians Opens in new window
  • Researchers Opens in new window
  • Reviewers Opens in new window

About

  • About Emerald Opens in new window
  • Working for Emerald Opens in new window
  • Contact us Opens in new window
  • Publication sitemap

Policies and information

  • Privacy notice
  • Site policies
  • Modern Slavery Act Opens in new window
  • Chair of Trustees governance statement Opens in new window
  • COVID-19 policy Opens in new window
Manage cookies

We’re listening — tell us what you think

  • Something didn’t work…

    Report bugs here

  • All feedback is valuable

    Please share your general feedback

  • Member of Emerald Engage?

    You can join in the discussion by joining the community or logging in here.
    You can also find out more about Emerald Engage.

Join us on our journey

  • Platform update page

    Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

  • Questions & More Information

    Answers to the most commonly asked questions here