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This chapter traces the Egyptian tourism policies since the 1980s and showcases patterns of successes and pitfalls of plans instrumented by such policies. It also debates the extent to which Egyptian tourism policies and strategies have been able to cope with the shifting international trends and comprehend the most recent models of development with all its economic, technological, and environmental dimensions. The discussion illustrates different plans/tools employed to achieve broad goals and discusses influences of their implementation. This sheds light on the current uncertain political situation and problems posed by such unstable circumstances.

The purpose of this paper is to propose and test a conceptual model that explores the effect of job rotation on employees' performance through the mediating role of organizational behavior (namely, motivation, organizational commitment, job satisfaction, job involvement and job burnout).

Data are gathered from employees in the tourism and aviation departments at travel agents category A in Egypt. In total, 788 questionnaires are analyzed using regression-based partial least squares structural equation modeling (PLS-SEM) using Smart PLS 3.21.

The results indicate that organizational behavior (motivation, organizational commitment, job satisfaction, job involvement and job burnout) plays mediation roles in the relationship between job rotation and employees' performance.

The study contributes to the current literature by linking job rotation to employees' performance through organizational behavior (motivation, organizational commitment, job satisfaction, job involvement and job burnout). The findings of the study hold practical and theoretical implications for tourism and hospitality organizations.

Given the increased importance of food in tourists’ travel experience, the purpose of this paper is to explore the current and future potential of local food and foodways in marketing Egyptian destinations online.

The content of 20 Egyptian destination marketing organization (DMO) websites was subject to a content analysis. A checklist was developed based on literature analysis. The frequencies of information related to food culture and cuisine marketing were tallied, followed by a qualitative assessment of contents from the various websites. The results were further discussed with DMO representatives to provide contextualized insights as to the future potential of utilizing local food and food tourism initiatives as a component of DMOs website marketing in Egypt.

The study noted some initial efforts for Egyptian DMO websites to market food culture and gastronomic practices; however, the results suggest that the usage of food culture on Egyptian DMOs websites is still in its infancy. The study also highlights the challenges that need to be tackled as well as the resources required for food tourism development.

This study illustrates the need and potential capacity of Egyptian DMO websites to market food culture and local cuisines (including traditional foods and table manners). These results are expected to help Egyptian DMOs to strategically embrace local cuisine and food culture as a vehicle for destination marketing.

This case study provides insights for African and other developing economies in their destination marketing. The proposed framework and guidelines are intended to potentially serve as a framework for destination marketers and entrepreneurs to optimize the tourism potential of food culture.

This research paper aims to develop a comprehensive tourism satellite account‐human resource module (TSA‐HRM) which can complement and enhance the analytical capacity provided by the TSA, allowing for a broader insight into tourism's role in the economy, especially that of Egypt.

The objectives have been achieved through reviewing the literature in the fields of tourism satellite account (TSA) and its handling of tourism employment. To answer the research questions, one strategy and one method associated with the qualitative approach are used. The strategy refers to the case study, while the method refers to participant observation. An in‐depth analysis of the TSA project in Egypt was performed using the Data Quality Assessment Framework (DQAF) introduced by the International Monetary Fund.

The results indicate that statistics on tourism‐related employment in Egypt are usually fragmented, difficult to compare and often lack quality, credibility and reliability. Thus Egypt is in need of a way to improve tourism labor market statistics. However, the process of assessment of the TSA project in Egypt shows that Egypt has good experience in implementing the TSA system. The application of the TSA in Egypt at this high level will create a new horizon for improving the quality of tourism employment statistics.

At the time of the research Egypt was in the process of constructing its first TSA, and this of course is considered one of the limitations. Since the introduction of TSA to the Egyptian tourism industry in 2009, the statistical system of tourism has made a considerable contribution to improve the quality of data, based on evaluating some of the DQAF criteria, but there are no results so far. The present situation caused the study to fall within the theoretical framework, without producing any statistics on tourism employment in Egypt according to the proposed TSA‐HRM.

The model proposed will provide detailed data about employment, labor or human resource issues related to tourism in the Egyptian economy, which provides a useful resource for planning policy and decision making.

Considering the research findings, the study developed a comprehensive quantitative (monetary and non‐monetary) and qualitative tourism human resources module of tourism satellite account to extend the analytical capacity of the TSA as well as trace most issues relevant to the tourism labor market in Egypt.

The purpose of this paper is to discuss the need to establish linkages between tourism, intangible cultural heritage and creativity in Egypt and also diversifying tourism through creativity; and to analyze and explain the impact of intangible cultural heritage on tourism experience in Egypt and the opportunities to generate added value from integrating tourism and creativity. It also suggests some practical steps for developing intangible cultural heritage-based tourism models in Egypt.

The paper proposes a conceptual framework for integrating intangible cultural heritage with tourism in Egypt and its impact on tourism experience. To apply this framework, a case study was conducted focused on the tourism experience derived from intangible cultural heritage in Alexandria. The authors collected primary data by directly observing and experiencing tourism in Egypt, providing valuable firsthand experiential data. These observations offered insights into the practical aspects of intangible cultural heritage-based tourism in Egypt. In addition, secondary data sources such as academic research papers, reports and publications related to tourism and intangible cultural heritage experiences were utilized to support and complement the primary data.

Findings suggest the need for a different approach in intangible heritage based tourism promotion and consumption, an approach that may differ from the conventional and typical considerations in cultural tourism planning and management. In addition, findings emphasized that tourism-based intangible heritage in Egypt can be a constructive platform and sustainable tool to promote the country’s rich culture and traditions while providing employment opportunities for the local population.

This study provides an exploratory overview of integrating intangible heritage with tourism in Egypt, through exploring Egypt’s intangible heritage and proposing a framework of its inclusion, in order to create an intangible cultural heritage tourism experience. However, the proposed framework and packages should be analyzed and examined on the ground through the heritage, administrative, social and tourist aspects of the destination, to assess the viability of the study.

The practical implications of this study should be addressed to the decision makers working on management action plans in tourist destinations in Egypt, such as site mangers as well as tour operators. It could contribute to adopting a new approach in developing and implementing a mutually beneficial partnership between intangible heritage and tourism in Egypt.

It is the first study that presents practical steps to develop new models for linking intangible heritage to tourism in Egypt.

The purpose of this study is to analyze the impact of the acceptance of national governments’ restrictions imposed due to the COVID-19 pandemic on the citizens’ safety perceptions of daily life and future plans. In particular, the aim is to examine the relationship among the citizens who belong to Generations Y and Z and who represent the future of tourism markets, as tourists and as host communities, in three important receiving countries, namely, Egypt, Portugal and Turkey.

This pilot project gathers data from three important receiving countries located on two continents involving 348 residents from Generations Y and Z. To identify the factors underlying the “acceptance of restrictions and measures” and the “Impacts of the COVID-19 threat on safety perceptions” a factor analysis was carried out. Notably, Pearson's correlation coefficient and a multiple linear regression analysis allowed to analyze the relationships between the two factors and a Kruskal–Wallis test was used to assess the influence of individuals’ country of residence.

The results reveal that in general, young generations accepted the measures and restrictions imposed by the respective governments. In addition, the present pandemic has a strong impact on their safety perception in daily lives and future plans to travel. Moreover, results prove that between the three countries there are dissimilarities showing that the countries' situation regarding COVID-19 influences those two dimensions.

This study adds to the development of studies on the impacts of health risks in tourism activity, specifically on the safety measures adopted and their impacts on local receiving communities. It shows that the current pandemic is severely affecting the daily lives and plans for the future of citizens and tourists, which is in accordance with previous studies.

The outcome of this study paves the way for policy-makers in the tourism industry because it presents experiences from Generations Y and Z members, future customers and tourist products consumers, but also from receiving communities.

The results of this study bring some light on how local communities, specifically, the younger generations, are facing this pandemic period and on the impact it has on the way they face daily life, future plans and on their level of acceptance of a sector as important as tourism.

To the knowledge, besides the relevant studies already conducted on the impact of the COVID-19 crisis on the tourism field, no study has yet been carried out to analyze how residents have reacted and accepted the restrictions and security measures imposed by their national governments and their impact on residents’ feelings and perceptions, daily lives and travel plans. Furthermore, the specific impacts of this crisis will have on the younger generations are yet to be analyzed.

This research aims to be one of the earliest studies to investigate tourism e‐learning in Egypt, thus, it will initially shed light on the current standing of e‐learning in Egypt before proceeding to: identify the present status of e‐learning in Egyptian tourism higher education; explore the potential advantages and drawbacks of using e‐learning in tourism higher education; and explore the suitability of e‐learning for tourism higher education.

Data for this research have been collected by adopting a combination of “content analysis” and “semi‐structured interviews”. However, a pilot study was initially conducted before applying the main methods of research.

Despite the relative newness of the Egyptian e‐learning experiment, the Egyptian government has succeeded in establishing the required infrastructure for e‐leaning. However, deficiencies still exist especially regarding qualifying the Egyptian academics to participate efficiently in the e‐learning process. Regarding application, tourism e‐learning is applied to a limited extent in Egypt at the present time, as only seven public colleges are currently providing some e‐learning services, which are mostly of a simple nature. Tourism private colleges are currently languid concerning the application of e‐learning despite the potentiality of success especially with regard to serving international students.

Despite the importance of both tourism and tourism education for a country such as Egypt. this research is the first to investigate the applicability of tourism e‐learning in Egypt.

Although the hospitality sector is considered the most active and profitable sector in the Egyptian economy, it suffers from the non-stop immigration of skilled manpower and the high rates of labor turnover. One of the apparent solutions for this problem that could be implemented is empowering Egyptian females to play an active role in the success of this sector. Females faced many obstacles while working in hospitality, including prevailing social perception, the culture of shame, the traditional negative view of feminine hoteliers, long working hours and the shift system, which led to weak females' desire to enroll in the hospitality field. The study aims to determine how empowering Egyptian women in the hospitality industry affects staff turnover.

To achieve the aim of the study, a sample of four- and five-star resorts in Red Sea, Egypt, was under study. A self-administrated questionnaire was addressed to female hotel employees, and 140 forms were statistically analyzed in addition to 14 semi-structured interviews with hospitality experts.

The study recommends that hotels should start re-tailoring policies to activate Egyptian females' role in reducing the high rate of hospitality labor turnover through increasing their work engagement (WENG) (as a mediator) by adopting a decent work environment and motivating them to get promoted to hold senior positions.

In spite of some noteworthy contributions, the authors would like to point out certain shortcomings. The sample was homogeneous, consisting of female hotels employees in Egypt, but the findings are generalizable to other Arabian communities. Nonetheless, the authors feel that they have supplied some suggestive evidence, even for the most careful reader who wants to further study these elements of working attitudes in the hotel business.

According to the authors' knowledge, this study is among the few studies covering females' reluctance to continue working in the hospitality field.