Search results

The expected growth of China's cotton imports along with Egypt's quest for penetrating new cotton importing markets have together attracted the authors to investigate the competitiveness and the demand for Egyptian cotton in the Chinese market in order to capture the emerging opportunities that Egypt could gain from such a growing market. The paper aims to discuss these issues

The paper employs Balassa's index of revealed comparative advantage and Vollrath's indices of revealed competitive advantage in order to measure the competitiveness of Egyptian cotton exports. An Almost Ideal Demand System (AIDS) approach was then used to estimate demand parameters for Chinese cotton imports from Egypt and major supply sources during the period 1992-2011.

Results show that Egypt has experienced dramatic declines in its cotton comparative advantage over the analyzed period. The estimation results of the AIDS model indicate that Egypt's market share is positively affected by both own and US export prices, but negatively influenced by export prices of other competitors in the Chinese market. Results also indicate that Egyptian cotton is substitutable for cotton imports from all other regions, especially for US cotton. Moreover, additional Chinese expenditure on cotton imports would favor other suppliers. Finally, demand for Egyptian cotton was found to be more sensitive to price changes and there is a greater tendency for China to switch to Egyptian cotton than the other way around should relative prices change.

This paper is original and novel in that; despite numerous studies have been done on China's demand for cotton and the several studies have been carried out on export and marketing of Egypt's cotton, the issue of cotton trade between Egypt and China has rarely been empirically examined. Furthermore, our results update important parameter estimates, particularly import demand elasticities of cotton. For Egypt, the study provides useful policy implications that could help policy makers to improve informed decision making with regard topromoting cotton exports to the Chinese market. For China, the study helps understanding the interrelationship between the Chinese cotton market and other emerging exporting markets, while focusing on the Egyptian market.

The purpose of this paper is to examine the effect of triple-A supply chain and marketing strategy alignment on the performance by collecting and analyzing data from the textile industry in Egypt.

A research model is proposed which describes the impact marketing strategy alignment, triple-A supply chain on supply chain performance and organizational performance. The proposed research model and hypotheses were tested using correlation analysis and structural equation modeling based on data collected from 153 companies working in the Egyptian textile industry.

The results of the study support that organizational performance is positively associated supply chain performance. Also supply chain performance is directly affected by triple-A supply chain and marketing strategy alignment.

The data used in this study were collected from 153 companies working in the Egyptian textile industry. The generalization of the study results may be limited by the size of the sample.

This study provides a useful working model in the textile industry. The results suggest successful implementation of triple-A supply chain and marketing strategy alignment will help in improving the supply chain performance, which in turn improves organizational performance.

The action taken by the Council of the British Medical Association in promoting a Bill to reconstitute the Local Government Board will, it is to be hoped, receive the strong support of public authorities and of all who are in any way interested in the efficient administration of the laws which, directly or indirectly, have a bearing on the health and general well‐being of the people. In the memorandum which precedes the draft of the Bill in question it is pointed out that the present “Board” is not, and probably never was, intended to be a working body for the despatch of business, that it is believed never to have met that the work of this department of State is growing in variety and importance, and that such work can only be satisfactorily transacted with the aid of persons possessing high professional qualifications, who, instead of being, as at present, merely the servants of the “Board” tendering advice only on invitation, would be able to initiate action in any direction deemed desirable. The British Medical Association have approached the matter from a medical point of view—as might naturally have been expected—and this course of action makes a somewhat weak plank in the platform of the reformers. The fourth clause of the draft of the Bill proposes that there should be four “additional” members of the Board, and that, of such additional members, one should be a barrister or solicitor, one a qualified medical officer of health, one a member of the Institution of Civil Engineers, and one a person experienced in the administration of the Poor‐law Acts. The work of the Local Government Board, however, is not confined to dealing with medical, engineering, and Poor‐law questions, and the presence of one or more fully‐qualified scientific experts would be absolutely necessary to secure the efficient administration of the food laws and the proper and adequate consideration of matters relating to water supply and sewage disposal. The popular notion still exists that the “doctor” is a universal scientific genius, and that, as the possessor of scientific knowledge and acumen, the next best article is the proprietor of the shop in the window of which are exhibited some three or four bottles of brilliantly‐coloured liquids inscribed with mysterious symbols. The influence of these popular ideas is to be seen in the tendency often exhibited by public authorities and even occasionally by the legislature and by Government departments to expect and call upon medical men to perform duties which neither by training nor by experience they are qualified to undertake. Medical Officers of Health of standing, and medical men of intelligence and repute are the last persons to wish to arrogate to themselves the possession of universal knowledge and capacity, and it is unfair and ridiculous to thrust work upon them which can only be properly carried out by specialists. If the Local Government Board is to be reconstituted and made a thing of life—and in the public interest it is urgently necessary that this should be done—the new department should comprise experts of the first rank in all the branches of science from which the knowledge essential for efficient administration can be drawn.

Peanut skins are an agro-waste product with no commercial value. The purpose of this paper is to evaluate peanut skin as a natural dyestuff and to determine if this natural dye could be used in the dyeing of some Egyptian cotton cultivars.

The methodology consists of several steps; dye extraction procedure from peanut skin through aqueous extraction, then dyeing optimized using simultaneous mordanting using alum. Finally, dyed cotton has been subjected to different textile laboratory tests, for example, color measurements and mechanical properties. Color-fastness was determined on Egyptian cotton fabric. The peanut skin as a source of natural dye and the dyed cotton sample were characterized by fourier transform infrared spectroscopy (FTIR) analysis.

It was found that the natural dye extracted from peanut skin has an affinity for cotton samples and showed high dyeability with a unique color shade, good color strength and very good fastness.

The novelty of this paper is the extraction of color from the peanut's outer skin which is discarded as waste such as agro-waste of the agricultural process which can be used as a natural dye in the textile industry and applied to dyeing some Egyptian cotton fibers from different genotypes.

Learning outcomes can only be achieved through using case-based pedagogy. Instructors must encourage students to dive deeply into the case dilemma, so they are able to engage with the case objectives and questions, applying the appropriate theory. By doing so, students can provide solutions based on five core objectives. These are the objectives that students should learn after completing the case discussion: ■ Critique the marketing activities for implications of global branding. ■ Understand the turnaround strategies in the context of the digital economy and COVID-19 crisis to build a global brand and drive B2C customers from awareness and advocacy. ■ Suggest a map of traditional and digital marketing strategies to enhance the company’s efficiency and effectiveness. ■ Discuss the three main sources of influence marketers can implement to drive customers from awareness to advocacy across the customers’ path. ■ Discuss the application of the UN 17 SDGs practices in today’s fashion industry.

In 2018, Ali El Nawawi and Mai Kassem decided to start up the Scarabaeus Sacer brand to take their passion for social and human development and create ethical fashion streetwear. Scarabaeus Sacer was an Egyptian brand that sold 100% organic Egyptian cotton fashionable streetwear, and the core mission of the fledgling company was “promoting Egyptian organic cotton textiles with a premium quality globally” (Al Nawawi, 2021). While Scarabaeus was mainly guided by the well-being, sustainability, and mental health goals of the UN Sustainable Development Goals (SDGs) numbers 3, 8, 11 and 12 (good health and well-being; decent work and economic growth; sustainable cities and communities; and responsible consumption and production), their position as an advocacy brand was only beginning to be understood by their customers in Egypt. With the rapid increase of e-commerce during the COVID-19 crisis and their previous international experience, the co-founders wanted to achieve their mission of building a global brand that promotes Egyptian organic cotton and sustainability while offering unique designs of fashionable streetwear. To achieve this mission, the co-founders El Nawawi and Kassem faced major decisions related to marketing strategies at the beginning of 2020. These included how to build global brand awareness and brand advocacy for well-being, sustainability and mental health with a special focus on penetrating new markets (namely, Europe and the USA) to stock their products on e-commerce platforms and advocating their cause and increase their sales.

This case is suitable for graduate-level marketing courses in which it allows students to engage with classical marketing strategies, digital marketing, global branding, communication, media and sales within a management framework.

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

The purpose of this paper is to investigate the key drivers of coopetition by adopting a managerial and economic framework. A case of coopetition failure is investigated by means of a historical example focused on the Egyptian adventure of the Italian banks in the first decades of the XX century.

The authors adopt a qualitative case study and a flexible pattern matching approach to develop theoretical ideas. Because the flexible pattern matching approach was adopted, the authors build the analysis on a tentative analytical framework specified a priori to provide guidance and focus. This approach allows a theory-driven research paradigm. The historical case study is mainly grounded on original sources drawn from some major banking and institutional archives.

While several scholars emphasised the relevance of external drivers, the literature has paid less attention to how relational and internal drivers combine. The historical case suggests that key mechanisms supporting the success of coopetition concern planning of common goals, conflicts management, alignment and formalisation of governance. In this vein, internal and relational dimensions seem to be more relevant than environment-context dimension. In addition, the historical example shows that an intra- and inter-firm alignment is required to pursue the implementation of a coopetitive strategy. This suggests the relevance of a holistic approach to investigate coopetition. Further evidence confirms the role of governance mechanisms for the success of coopetition.

The main contribution of this study is the re-consideration of the drivers of coopetition. In particular, the role of coopetition drivers has been investigated using a historical event: the Italian multinational banking in Egypt in the interwar years.

The purpose is to focus on improving the water or metal ion uptake of modified cellulose.

Grafting copolymerisation of hydrophilic monomers such as acrylamide or hydrophobic monomers as acrylonitrile onto cotton linters was performed.

The grafting process has two advantages. The first is to replace the hydroxyl group of C₆ of the glucose units in the substrate by carboxyl group that attract the metal ions from the solution. The second is to decrease the number of the hydroxyl groups in the cotton linters so that the hydrogen bonding between the cotton linters strands decreases and so the crystallinity index of substrate decreases by introduction of this hydrophilic group so it becomes more chemically active.

Partial substitution of hydroxyl groups of cellulose by more hydrophilic ones via grafting reaction followed by alkaline hydrolysis was performed. The effects of different conditions such as temperature, time, initiator concentration, monomer concentration and kind of substrate were studied. The polymerisation per cent, grafting per cent, the grafting efficiency and the nitrogen per cent of the grafted samples were determined. The molecular structures of cotton linters, grafted cotton linters with acrylamide and its hydrolysis product were studied using infrared spectroscopy, which indicates the fixation of the monomers on the cotton linters. Sodium binding capacity and the metal ion uptake of some metal ions by the product were determined.

The water or metal ion uptake of the modified cellulose was improved.

The effects that spinning technology and spinning parameters have on the color strength (K/S), strength, and breaking elongation of post dyed and mercerized yarns are investigated in this study. The emphasis of the study is on the selection of long stable Egyptian cotton varieties, namely Giza 80, Giza 86, and extra long stable Giza 92. The cotton samples are spun by using compact, ring, and open end spinning technologies. For the purpose of this study, different yarn counts and twist multipliers are used. The mechanical properties, such as the tensile strength and breaking elongation of the produced yarn are investigated and compared before and after the mercerization treatment (slack and tension), followed by a reactive dyeing process. All of the samples are prepared for dyeing after mercerization. The dyeing performance in terms of the K/S is studied. When the results are examined, it is found that the samples that have undergone (bleaching + slack mercerization + reactive dyeing) generally have higher K/S values than samples that have undergone (bleaching + tension mercerization + reactive dyeing) and (bleaching + non-mercerization + reactive dyeing) respectively. Open-end spun yarns have a higher K/S compared to the compact and ring spun yarns with the lowest count yarn and twist level. The strength percentages are higher for compact, then ring and finally open-end spun yarns respectively with tension mercerization. There is no noticeable difference in the elongation% for all of the treatment processes. The authors have used quality engineering reproducibility and repeatability (R&R) tools to guarantee the repeatability and reproducibility of the results in this research paper.

A growing number of studies indicate that the export growth of China’s textiles poses serious threats to many developing countries. The purpose of this paper is to empirically measure the extent to which the export growth of Chinese textiles has come at the expense of Egyptian textiles exports in third importing markets.

To measure this effect, an augmented gravity model equation was estimated using annual data covering the period 1994-2012 on Egyptian and Chinese textile exports to traditional importers of Egyptian textiles.

The empirical results suggest that Egyptian textiles are vulnerable to competitive threat posed by China, especially in the EU and US markets. In contact, Egyptian textile exports have moved hand-in-hand with Chinese textile exports to Asian markets. Moreover, the results suggest that the expiration of the Multi-fiber Agreement in 2005 has exposed Egyptian textile exports to fierce completion with China and resulted in declines in Egypt’s textile exports to the world. However, the trade agreements that Egypt signed with the world countries have given Egypt a competitive edge in major importing regions and mitigated the negative impacts of China in the post-2005 period. Finally, the paper argues that unless Egypt adjusts and develops its textile sector in response to such heightened competition from China, Egyptian textile exports undoubtedly would further be negatively impacted.

In this study, Egypt’s textile products are aggregated to one group and analyzed as a whole, “textile exports.” Further research using a more disaggregated level of data would offer deeper insights into the impacts of China on Egyptian textile exports.

The contribution of this paper is twofold: first, it adds to the growing literature aiming to understand the impacts of China’s growth on developing countries exports by providing a case study of Egyptian textile export sector. Second, the policy implications drawn from this paper could be useful to Egyptian policy makers and stakeholders to address and respond to the competitiveness challenges posed by China to the Egyptian textile industry.

Phenols‐furfural resin (analogous to novolake type phenol‐formaldehyde) was obtained from condensation reaction between cotton straw powder and phenolic product in presence of an inorganic acid. The optimum conditions for resin formation were confermed by infrared spectra and its characteristics were determined.